Surströmming
FailThe top 5 products take 100% of clicks, so Surströmming is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £56K/yr113K searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 4 sellers
Flapen Score
Surströmming against its category
The dotted line is the Grocery average. Past it, Surströmming is stronger. Inside it, weaker.
Market
The Surströmming market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Surströmming 113K times last year and spent an estimated £56K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £56Ka year
- Top search term
- surströmming66K searches a year
02 · Price
A sale here is worth £30.05.
Listings sell for £30.05 on average, from £25.21 to £33.08. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £30.05 that is £3K to £8K a year per listing.
- Average price
- £30.05inside the $15 to $100 sweet spot
- Price range
- £25.21–£33.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #112 within Tinned & Jarred Food. It carries 168 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 0%
- Out of stock, average day
- 2.9%
- Average rank
- #112in Tinned & Jarred Food
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 168per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Surströmming products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Surströmming Röda Ulven Herring 300 g Tin (with fermented herring)
- Price
- £31.54
- Rating
- 3.9/5
- Reviews
- 484
- Age
- 4y ago

Scandikitchen Surstromming Fermented Herring by Roda Ulven - 400g
- Price
- £30.37
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 3y ago

Surströmming Fillet Röda Ulven 300 g Tin (with Fermented Fillet)
- Price
- £33.08
- Rating
- 4.1/5
- Reviews
- 167
- Age
- 4y ago

Surströmming Fillets - Fermented Herring Fillets in Traditional Tin
- Price
- £25.21
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago
Trending
90-day click momentum
Surströmming Röda Ulven Herring 300 g Tin (with fermented herring)
- Price
- £31.54
- Rating
- 3.9/5
- Reviews
- 484
- Age
- 4y ago

Scandikitchen Surstromming Fermented Herring by Roda Ulven - 400g
- Price
- £30.37
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 3y ago

Surströmming Fillet Röda Ulven 300 g Tin (with Fermented Fillet)
- Price
- £33.08
- Rating
- 4.1/5
- Reviews
- 167
- Age
- 4y ago

Surströmming Fillets - Fermented Herring Fillets in Traditional Tin
- Price
- £25.21
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago
Newest
by launch date
Surströmming Fillets - Fermented Herring Fillets in Traditional Tin
- Price
- £25.21
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Scandikitchen Surstromming Fermented Herring by Roda Ulven - 400g
- Price
- £30.37
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 3y ago

Surströmming Fillet Röda Ulven 300 g Tin (with Fermented Fillet)
- Price
- £33.08
- Rating
- 4.1/5
- Reviews
- 167
- Age
- 4y ago

Surströmming Röda Ulven Herring 300 g Tin (with fermented herring)
- Price
- £31.54
- Rating
- 3.9/5
- Reviews
- 484
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Soulgoods45%
- Scandinavian Kitchen30%
- AB Gösta H.F.18%
- Best Natural by NJTrading7%
Demand
Surströmming search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.7× · 9 of 12 months tracked
Search terms
Top Surströmming search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- surströmming66K/yr
- surstromming27K/yr
- surstromming fermented fish uk9K/yr
- fermented fish6K/yr
- surstromming fish4K/yr
Reviews and returns
What reviews say buyers love and hate about Surströmming
What buyers praise, what they complain about and why they send it back, from the reviews.
Love
perfect with a bit of crusty bread
quite delish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Surströmming questions
Answered from the same tracked data.









