Surströmming
a concentrated shelf (top 5 take 100% of clicks) — Surströmming doesn't clear our bar today.
Flapen Score
Is Surströmming profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Surströmming is a £56K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Surströmming: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.8% over the last 90 days and 1.6% of searches end in a purchase.
£56K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 4 products
Top Surströmming products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Surströmming Röda Ulven Herring 300 g Tin (with fermented herring)
- Price
- £31.54
- Rating
- 3.9/5
- Reviews
- 484
- Age
- 4y ago
Scandikitchen Surstromming Fermented Herring by Roda Ulven - 400g
- Price
- £30.37
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 3y ago
Surströmming Fillet Röda Ulven 300 g Tin (with Fermented Fillet)
- Price
- £33.08
- Rating
- 4.1/5
- Reviews
- 167
- Age
- 4y ago
Surströmming Fillets - Fermented Herring Fillets in Traditional Tin
- Price
- £25.21
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago
Trending
90-day click momentumSurströmming Röda Ulven Herring 300 g Tin (with fermented herring)
- Price
- £31.54
- Rating
- 3.9/5
- Reviews
- 484
- Age
- 4y ago
Scandikitchen Surstromming Fermented Herring by Roda Ulven - 400g
- Price
- £30.37
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 3y ago
Surströmming Fillet Röda Ulven 300 g Tin (with Fermented Fillet)
- Price
- £33.08
- Rating
- 4.1/5
- Reviews
- 167
- Age
- 4y ago
Surströmming Fillets - Fermented Herring Fillets in Traditional Tin
- Price
- £25.21
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago
Newest
by launch dateSurströmming Fillets - Fermented Herring Fillets in Traditional Tin
- Price
- £25.21
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago
Scandikitchen Surstromming Fermented Herring by Roda Ulven - 400g
- Price
- £30.37
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 3y ago
Surströmming Fillet Röda Ulven 300 g Tin (with Fermented Fillet)
- Price
- £33.08
- Rating
- 4.1/5
- Reviews
- 167
- Age
- 4y ago
Surströmming Röda Ulven Herring 300 g Tin (with fermented herring)
- Price
- £31.54
- Rating
- 3.9/5
- Reviews
- 484
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Soulgoods45%
- Scandinavian Kitchen30%
- AB Gösta H.F.18%
- Best Natural by NJTrading7%
Surströmming demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Surströmming search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- surströmming66K/yr
- surstromming27K/yr
- surstromming fermented fish uk9K/yr
- fermented fish6K/yr
- surstromming fish4K/yr
What reviews say buyers love and hate about Surströmming
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“perfect with a bit of crusty bread”
“quite delish”
Common Surströmming questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
