suntory whiskey
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£30.68avg listing price — sweet spot $15–$100
Price range
Great£9.20–£60.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+62.1%90-day search growth — must beat 0% to launch
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,877.89avg incumbent reviews — the moat a new listing must climb
Market size
Okay£163K£163K/yr · 83K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, suntory whiskey is a £163K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
suntory whiskey market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £123K–£153K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 4.1%
- Avg brand age
- 79 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- -196℃ 瞬間凍結62%
- Toki.31%
- Suntory4%
- Hibiki2%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — +62.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top suntory whiskey search terms
- suntory14K/yr
- toki whiskey7K/yr
- suntory whiskey13K/yr
- strong zero9K/yr
- -1967K/yr
- 196 suntory4K/yr
- suntory 1965K/yr
- 1967K/yr
- toki6K/yr
- suntory japanese whisky3K/yr
Top suntory whiskey products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
-196℃ 瞬間凍結£17.784.5★136 rev
Suntory Japanese Whisky Toki Vibrant Blend of Yamazaki Hakushu & Chita Notes of Green Apple Grapefruit & Vanilla 70 cl 43% ABV
Toki.£23.044.7★6,144 rev
-196 Suntory: Grapefruit. Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
-196℃ 瞬間凍結£18.074.5★136 rev
-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV
-196℃ 瞬間凍結£9.204.5★136 rev
-196 Suntory: Peach. Vodka Soda & Shochu. Ready To Drink Cans. 12x330ml 6% ABV
-196℃ 瞬間凍結£20.684.5★136 rev
Newest
by launch date
Suntory Japanese Whisky Toki Limited Edition Glass pack- 70 cl 43% ABV
Toki.£29.636,081 rev
-196 Suntory: Peach. Vodka Soda & Shochu. Ready To Drink Cans. 12x330ml 6% ABV
-196℃ 瞬間凍結£20.68136 rev
-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV
-196℃ 瞬間凍結£9.20136 rev
-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
-196℃ 瞬間凍結£17.78136 rev
-196 Suntory: Grapefruit. Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
-196℃ 瞬間凍結£18.07136 rev
Trending
90-day click momentumSuntory Japanese Whisky Toki Limited Edition Glass pack- 70 cl 43% ABV
Toki.£29.634.7★
-196 Suntory: Peach. Vodka Soda & Shochu. Ready To Drink Cans. 12x330ml 6% ABV
-196℃ 瞬間凍結£20.684.5★
-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV
-196℃ 瞬間凍結£9.204.5★
-196 Suntory: Grapefruit. Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
-196℃ 瞬間凍結£18.074.5★
-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
-196℃ 瞬間凍結£17.784.5★
What buyers say about suntory whiskey
What buyers praise and complain about, mined from review topics.What buyers love
“Very Asian taste”
“with less alcoholic flavouring”
“Also much cheaper than Japanese supermarkets”
“Good quality”
“the other flavours are much better than this”
“extremely refreshing”
“Great present”
“The blends are just as nice at a fraction of the cost”
“Enjoy the sweet pineapple”
“which makes it very easy to drink”
What buyers complain about
“Expensive for what it is”
“it tastes absolutely grim”
“One for those who think most whiskies even smell off-putting”
“chemical soup”
“Use real sugar”
Common questions
- Is suntory whiskey profitable to sell on Amazon United Kingdom?
- The niche generates £163K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +62.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the suntory whiskey niche?
- 4 brands and 26 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in suntory whiskey?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Smell. The return rate is 0.5%.
- When does demand for suntory whiskey peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the suntory whiskey niche?
- Listings span £9.20–£60.21; the average listing price is £30.68 (sweet spot $15–$100). The average incumbent carries 1,878 reviews — the moat a new listing must climb.