Suntory Whiskey
FailThe top 5 brands take 100% of clicks, so Suntory Whiskey is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £163K/yr83K searches / yr
- 90-day growth
- +62.1%search demand this quarter
- Competition
- 91%top-5 click share · 4 brands · 26 sellers
Flapen Score
Suntory Whiskey against its category
The dotted line is the Grocery average. Past it, Suntory Whiskey is stronger. Inside it, weaker.
Market
The Suntory Whiskey market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Suntory Whiskey 83K times last year and spent an estimated £163K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +62.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- +62.1%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £163Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- suntory14K searches a year
02 · Price
A sale here is worth £30.68.
Listings sell for £30.68 on average, from £9.20 to £60.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £30.68 that is £8K to £15K a year per listing.
- Average price
- £30.68inside the $15 to $100 sweet spot
- Price range
- £9.20–£60.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £8K–£15K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #58 within Beer, Wine & Spirits. It carries 1,878 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #58in Beer, Wine & Spirits
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,878per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Suntory Whiskey products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £17.78
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago

Suntory Japanese Whisky Toki Vibrant Blend of Yamazaki Hakushu & Chita Notes of Green Apple Grapefruit & Vanilla 70 cl 43% ABV
- Price
- £23.04
- Rating
- 4.7/5
- Reviews
- 6,144
- Age
- 10y ago

-196 Suntory: Grapefruit. Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £18.07
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 9mo ago

-196 Suntory: Peach. Vodka Soda & Shochu. Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £20.68
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Suntory Japanese Whisky Toki Limited Edition Glass pack- 70 cl 43% ABV
- Price
- £29.63
- Rating
- 4.7/5
- Reviews
- 6,081
- Age
- 2mo ago

-196 Suntory: Peach. Vodka Soda & Shochu. Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £20.68
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 3mo ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 9mo ago

-196 Suntory: Grapefruit. Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £18.07
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £17.78
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago
Newest
by launch date
Suntory Japanese Whisky Toki Limited Edition Glass pack- 70 cl 43% ABV
- Price
- £29.63
- Rating
- 4.7/5
- Reviews
- 6,081
- Age
- 2mo ago

-196 Suntory: Peach. Vodka Soda & Shochu. Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £20.68
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 3mo ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 9mo ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £17.78
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago

-196 Suntory: Grapefruit. Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £18.07
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
26
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- -196℃ 瞬間凍結62%
- Toki.31%
- Suntory4%
- Hibiki2%
Demand
Suntory Whiskey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Suntory Whiskey search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- suntory14K/yr
- toki whiskey7K/yr
- suntory whiskey13K/yr
- strong zero9K/yr
- -1967K/yr
- 196 suntory4K/yr
- suntory 1965K/yr
- 1967K/yr
- toki6K/yr
- suntory japanese whisky3K/yr
Reviews and returns
What reviews say buyers love and hate about Suntory Whiskey
We read the reviews and the return reasons for every product selling here.
“Expensive for what it is”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Suntory Whiskey questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









