How competitive is the Suntory Whiskey niche on Amazon United Kingdom?

4 brands and 26 sellers compete in Suntory Whiskey on Amazon United Kingdom. The top 5 Suntory Whiskey products take 91% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Suntory Whiskey?

Suntory Whiskey buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Smell, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Suntory Whiskey niche?

Suntory Whiskey sells for £30.68 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.20–£60.21. The average incumbent carries 1,878 reviews — the moat a new listing must climb.

Suntory Whiskey

brand-locked demand (top 5 brands take 100% of clicks) — Suntory Whiskey doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Suntory Whiskey profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Suntory Whiskey is a £163K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Suntory Whiskey: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +62.1% over the last 90 days and 6.4% of searches end in a purchase.

£163K

revenue / yr

Units sold / yr5K

Search volume / yr+62.1%83K

Conversion rate6.4%

Avg price£30.68

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 26

Top-5 product click share91%

Open market0%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Top Suntory Whiskey products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV

Price: £17.78
Rating: 4.5/5
Reviews: 136
Age: 2y ago

Suntory Japanese Whisky Toki Vibrant Blend of Yamazaki Hakushu & Chita Notes of Green Apple Grapefruit & Vanilla 70 cl 43% ABV

Price: £23.04
Rating: 4.7/5
Reviews: 6,144
Age: 10y ago

-196 Suntory: Grapefruit. Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV

Price: £18.07
Rating: 4.5/5
Reviews: 136
Age: 2y ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV

Price: £9.20
Rating: 4.5/5
Reviews: 136
Age: 9mo ago

-196 Suntory: Peach. Vodka Soda & Shochu. Ready To Drink Cans. 12x330ml 6% ABV

Price: £20.68
Rating: 4.5/5
Reviews: 136
Age: 3mo ago

Newest

by launch date

Suntory Japanese Whisky Toki Limited Edition Glass pack- 70 cl 43% ABV

Price: £29.63
Rating: 4.7/5
Reviews: 6,081
Age: 2mo ago

-196 Suntory: Peach. Vodka Soda & Shochu. Ready To Drink Cans. 12x330ml 6% ABV

Price: £20.68
Rating: 4.5/5
Reviews: 136
Age: 3mo ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV

Price: £9.20
Rating: 4.5/5
Reviews: 136
Age: 9mo ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV

Price: £17.78
Rating: 4.5/5
Reviews: 136
Age: 2y ago

-196 Suntory: Grapefruit. Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV

Price: £18.07
Rating: 4.5/5
Reviews: 136
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

-196℃ 瞬間凍結62%
Toki.31%
Suntory4%
Hibiki2%

Suntory Whiskey demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR6.4%Products9Brands4Top 5 Brands100%OOS Rate4.1%Rating4.6★Reviews1,878Avg BSR#58

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Top Suntory Whiskey search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

suntory14K/yr +39.9%3.7% conv.
toki whiskey7K/yr +299.8%5.7% conv.
suntory whiskey13K/yr +9.9%4.7% conv.
strong zero9K/yr +35.4%6.0% conv.
-1967K/yr +133.4%4.0% conv.
196 suntory4K/yr +408.6%10.0% conv.
suntory 1965K/yr +119.9%8.6% conv.
1967K/yr +96.5%8.6% conv.
toki6K/yr +2.8%5.3% conv.
suntory japanese whisky3K/yr +29.3%6.2% conv.

What reviews say buyers love and hate about Suntory Whiskey

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Taste-Overall29%

“Very Asian taste”

Alcohol Flavor24%

“with less alcoholic flavouring”

Value For Money13%

“Also much cheaper than Japanese supermarkets”

Quality-Overall11%

“Good quality”

Flavor8%

“the other flavours are much better than this”

What buyers complain about

86% of reviews

Value For Money57%

“Expensive for what it is”

Taste-Overall7%

“it tastes absolutely grim”

Smell7%

“One for those who think most whiskies even smell off-putting”

Ingredients-Overall7%

“chemical soup”

Artificial Sweeteners7%

“Use real sugar”

Common Suntory Whiskey questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Suntory Whiskey 48/100 on Amazon United Kingdom — Skip it. The niche generates £163K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +62.1% over the last 90 days.