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Suntory Whiskey

Fail

The top 5 brands take 100% of clicks, so Suntory Whiskey is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£163K/yr83K searches / yr
90-day growth
+62.1%search demand this quarter
Competition
91%top-5 click share · 4 brands · 26 sellers

Flapen Score

Suntory Whiskey against its category

The dotted line is the Grocery average. Past it, Suntory Whiskey is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suntory Whiskey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Suntory Whiskey 83K times last year and spent an estimated £163K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +62.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+62.1%
Conversion, latest week
6.4%
Market size, estimated
£163Ka year
Peak month
December3.0× the quietest month
Top search term
suntory14K searches a year

02 · Price

A sale here is worth £30.68.

Listings sell for £30.68 on average, from £9.20 to £60.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £30.68 that is £8K to £15K a year per listing.

Average price
£30.68inside the $15 to $100 sweet spot
Price range
£9.20–£60.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£8K–£15K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #58 within Beer, Wine & Spirits. It carries 1,878 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#58in Beer, Wine & Spirits
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,878per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Suntory Whiskey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£16K£33K£49K£65K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • -196℃ 瞬間凍結62%
  • Toki.31%
  • Suntory4%
  • Hibiki2%

Demand

Suntory Whiskey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Suntory Whiskey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • suntory14K/yr
  • toki whiskey7K/yr
  • suntory whiskey13K/yr
  • strong zero9K/yr
  • -1967K/yr
  • 196 suntory4K/yr
  • suntory 1965K/yr
  • 1967K/yr
  • toki6K/yr
  • suntory japanese whisky3K/yr

Reviews and returns

What reviews say buyers love and hate about Suntory Whiskey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money57%−0.14

Expensive for what it is

Over priced

Not worth the price

Taste-Overall7%+1.25

it tastes absolutely grim

Smell7%+0.12

One for those who think most whiskies even smell off-putting

Ingredients-Overall7%−0.02

chemical soup

Artificial Sweeteners7%−0.02

Use real sugar

Love

Taste-Overall29%+1.25

Very Asian taste

Yummy

This drink tastes amazing—really refreshing

Alcohol Flavor24%+2.03

with less alcoholic flavouring

which makes it very easy to drink

Fantastic drink

Value For Money13%−0.14

Also much cheaper than Japanese supermarkets

Lovely, good value for Money

Good value

Quality-Overall11%+0.79

Good quality

Product itself is perfect

Good quality, love it

Flavor8%

the other flavours are much better than this

Great peach flavour

Nice whiskey good flavour

FAQ

Common Suntory Whiskey questions

Answered from the same tracked data.