Suntory Whiskey
FailThe top 5 brands take 100% of clicks, so Suntory Whiskey is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £163K/yr83K searches / yr
- 90-day growth
- +62.1%search demand this quarter
- Competition
- 91%top-5 click share · 4 brands · 26 sellers
Flapen Score
Suntory Whiskey against its category
The dotted line is the Grocery average. Past it, Suntory Whiskey is stronger. Inside it, weaker.
Market
The Suntory Whiskey market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Suntory Whiskey 83K times last year and spent an estimated £163K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +62.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- +62.1%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £163Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- suntory14K searches a year
02 · Price
A sale here is worth £30.68.
Listings sell for £30.68 on average, from £9.20 to £60.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £30.68 that is £8K to £15K a year per listing.
- Average price
- £30.68inside the $15 to $100 sweet spot
- Price range
- £9.20–£60.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £8K–£15K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #58 within Beer, Wine & Spirits. It carries 1,878 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #58in Beer, Wine & Spirits
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,878per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Suntory Whiskey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £17.78
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago

Suntory Japanese Whisky Toki Vibrant Blend of Yamazaki Hakushu & Chita Notes of Green Apple Grapefruit & Vanilla 70 cl 43% ABV
- Price
- £23.04
- Rating
- 4.7/5
- Reviews
- 6,144
- Age
- 10y ago

-196 Suntory: Grapefruit. Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £18.07
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 9mo ago

-196 Suntory: Peach. Vodka Soda & Shochu. Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £20.68
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 3mo ago
Trending
90-day click momentum
Suntory Japanese Whisky Toki Limited Edition Glass pack- 70 cl 43% ABV
- Price
- £29.63
- Rating
- 4.7/5
- Reviews
- 6,081
- Age
- 2mo ago

-196 Suntory: Peach. Vodka Soda & Shochu. Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £20.68
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 3mo ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 9mo ago

-196 Suntory: Grapefruit. Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £18.07
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £17.78
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago
Newest
by launch date
Suntory Japanese Whisky Toki Limited Edition Glass pack- 70 cl 43% ABV
- Price
- £29.63
- Rating
- 4.7/5
- Reviews
- 6,081
- Age
- 2mo ago

-196 Suntory: Peach. Vodka Soda & Shochu. Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £20.68
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 3mo ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 6x330ml 6% ABV
- Price
- £9.20
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 9mo ago

-196 Suntory: Lemon Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £17.78
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago

-196 Suntory: Grapefruit. Shochu & Vodka Ready To Drink Cans. 12x330ml 6% ABV
- Price
- £18.07
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- -196℃ 瞬間凍結62%
- Toki.31%
- Suntory4%
- Hibiki2%
Demand
Suntory Whiskey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Suntory Whiskey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- suntory14K/yr
- toki whiskey7K/yr
- suntory whiskey13K/yr
- strong zero9K/yr
- -1967K/yr
- 196 suntory4K/yr
- suntory 1965K/yr
- 1967K/yr
- toki6K/yr
- suntory japanese whisky3K/yr
Reviews and returns
What reviews say buyers love and hate about Suntory Whiskey
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Expensive for what it is
Over priced
Not worth the price
it tastes absolutely grim
One for those who think most whiskies even smell off-putting
chemical soup
Use real sugar
Love
Very Asian taste
Yummy
This drink tastes amazing—really refreshing
with less alcoholic flavouring
which makes it very easy to drink
Fantastic drink
Also much cheaper than Japanese supermarkets
Lovely, good value for Money
Good value
Good quality
Product itself is perfect
Good quality, love it
the other flavours are much better than this
Great peach flavour
Nice whiskey good flavour
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Suntory Whiskey questions
Answered from the same tracked data.









