sunflower seeds
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($5.16 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Good925.33avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.64–£30.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£339K£339K/yr · 439K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.16avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sunflower seeds is a £339K/yr Amazon United Kingdom market (439K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sunflower seeds market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £310K–£413K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 83%
- Out of stock
- 6.1%
- Avg brand age
- 61 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
15
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
8%
- Mr Fothergill's45%
- Pretty Wild Seeds17%
- Simply Garden15%
- Wholefood Earth9%
- Minton & Donello4%
- DAMAVAND PRO4%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 3.7×
Top sunflower seeds search terms
- sunflower seeds337K/yr
- sunflower seeds to grow55K/yr
- sun flower seeds to grow8K/yr
- sunflower seeds to plant11K/yr
- sunflower seeds for planting9K/yr
- sun flower seeds8K/yr
- sunflower seed7K/yr
- sunflowers seeds4K/yr
Top sunflower seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fothergills Sunflower Giant Single Flower Seeds 75 Seeds Helianthus Annuus Yellow
Mr Fothergill's£2.214.6★117 rev
Super Giant Sunflower Seeds in Pictorial Packet Helianthus Uniflorus Giganteus
Pretty Wild Seeds£2.954.4★974 rev
Fothergills Oh Sow Simple Sunflower Giant Flower Seeds Sow: Mar-May Yellow
Mr Fothergill's£1.644.5★65 rev
Simply Garden Sunflower Giant Single Seeds for Planting UK Grow Your Own Flowers
Simply Garden£3.394.3★253 rev
Sunflower Seeds 6-in-1 Autumn Beauty Dwarf Sunspot Sunflower Giant Lemon Queen Moulin Rouge & Henry Wilde Easy-to-Grow Flower Seeds for Garden Patio Landscaping & Bee Friendly
Simply Garden£6.494.4★82 rev
Newest
by launch dateSunflower Seeds 6-in-1 Autumn Beauty Dwarf Sunspot Sunflower Giant Lemon Queen Moulin Rouge & Henry Wilde Easy-to-Grow Flower Seeds for Garden Patio Landscaping & Bee Friendly
Simply Garden£6.4982 rev
Fothergills Oh Sow Simple Sunflower Giant Flower Seeds Sow: Mar-May Yellow
Mr Fothergill's£1.6465 rev
Fothergills Oh Sow Simple Sunflower Medium Flower Seeds Sow: Mar-May Yellow
Mr Fothergill's£2.366 rev
Fothergills Oh Sow Simple Sunflower Mix Flower Seeds Sow: Mar-May Yellow
Mr Fothergill's£2.3919 rev
Fothergills Sunflower Sunburst Mixed Flower Seeds 50 Seeds Sow: Mar-May Yellow/Orange
Mr Fothergill's£3.1631 rev
Trending
90-day click momentumFothergills Sunflower Giant Single Flower Seeds 75 Seeds Helianthus Annuus Yellow
Mr Fothergill's£2.214.6★
Fothergills Oh Sow Simple Sunflower Medium Flower Seeds Sow: Mar-May Yellow
Mr Fothergill's£2.364.8★
Fothergills Oh Sow Simple Sunflower Giant Flower Seeds Sow: Mar-May Yellow
Mr Fothergill's£1.644.5★
Minton & Donello - Raw Sunflower Seeds 1kg
Minton & Donello£5.024.5★
Simply Garden Sunflower Giant Single Seeds for Planting UK Grow Your Own Flowers
Simply Garden£3.394.3★
What buyers say about sunflower seeds
What buyers praise and complain about, mined from review topics.What buyers love
“they are growing fast”
“Fair price”
“Excellent Product”
“Birds love it”
“Does the job”
“birds love it”
“Amazing colour”
“easy to use”
“fresh”
“Very good size”
What buyers complain about
“None of these items that I have bought from Amazon Amazon plant wise has not flowered”
“small”
“This is advertised as organic but I cannot find that anywhere on the packaging”
“They did not grown to this colour”
“Poor quality seed”
“Did not follow instructions on front door”
“Looks old and damp”
“Lots of small chips and dust”
“it looks woeful and weak and I dont think it will do very well”
“The stem is thin”
Top return reasons
Common questions
- Is sunflower seeds profitable to sell on Amazon United Kingdom?
- The niche generates £339K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the sunflower seeds niche?
- 10 brands and 15 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in sunflower seeds?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for sunflower seeds peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 3.7× the quietest.
- What does it cost to enter the sunflower seeds niche?
- Listings span £1.64–£30.51; the average listing price is £5.16 (sweet spot $15–$100). The average incumbent carries 925 reviews — the moat a new listing must climb.