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Sunflower Seeds

Maybe

Returns run at only 0.0% of orders. But products sell for $5.16 on average, outside the sweet spot, so Sunflower Seeds is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£339K/yr439K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
62%top-5 click share · 10 brands · 15 sellers

Flapen Score

Sunflower Seeds against its category

The dotted line is the Grocery average. Past it, Sunflower Seeds is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunflower Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunflower Seeds 439K times last year and spent an estimated £339K. The top 5 brands take 88% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.

Searches, last 12 months
439K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
15.0%
Market size, estimated
£339Ka year
Peak month
April3.7× the quietest month
Top search term
sunflower seeds337K searches a year

02 · Price

A sale here is worth £5.16.

Listings sell for £5.16 on average, from £1.64 to £30.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £5.16 that is £8K to £10K a year per listing.

Average price
£5.16under the $15 to $100 sweet spot
Price range
£1.64–£30.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #109 within Dried Fruits, Nuts & Vegetables. It carries 925 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
94%
Out of stock, average day
6.1%
Average rank
#109in Dried Fruits, Nuts & Vegetables
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
925per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Sunflower Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£68K£102K£136K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

15

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

8%

  • Mr Fothergill's45%
  • Pretty Wild Seeds17%
  • Simply Garden15%
  • Wholefood Earth9%
  • Minton & Donello4%
  • DAMAVAND PRO4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Sunflower Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.7×

Search terms

Top Sunflower Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunflower seeds337K/yr
  • sunflower seeds to grow55K/yr
  • sun flower seeds to grow8K/yr
  • sunflower seeds to plant11K/yr
  • sunflower seeds for planting9K/yr
  • sun flower seeds8K/yr
  • sunflower seed7K/yr
  • sunflowers seeds4K/yr

Reviews and returns

What reviews say buyers love and hate about Sunflower Seeds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth37%−0.07

None of these items that I have bought from Amazon Amazon plant wise has not flowered

Didn't grow

Never grew

Size-Overall15%−0.12

small

The seeds are a little small

Not giant at all

Advertised Vs Actual Product10%−0.06

This is advertised as organic but I cannot find that anywhere on the packaging

annoying that they are listed incorrectly

nowhere on the packaging is it mentioned

Color8%−0.02

They did not grown to this colour

Fingers crossed they are red

the are absolutely not red as advertised

Quality-Overall8%+0.80

Poor quality seed

Very poor quality with almost half of the seeds broken into small bits

Not good quality

Love

Plant Growth32%−0.07

they are growing fast

Great growing well

Good germination success

Value For Money26%+3.07

Fair price

Good Value

Excellent value

Quality-Overall15%+0.80

Excellent Product

Good quality seeds

The seed is good quality as well

Pet Friendly4%

Birds love it

Happy birds

Birds happy too

Advertised Vs Actual Product4%−0.06

Does the job

As described

Does what it says

Return

0.0% Return rate 67% Fixable by listing

Size-Overall33%▁█▁▁▁▁

small

The seeds are a little small

Not giant at all

Plant Growth33%▁▁▁▁█▁

None of these items that I have bought from Amazon Amazon plant wise has not flowered

Didn't grow

Never grew

Advertised Vs Actual Product33%▁▁▁█▁▁

This is advertised as organic but I cannot find that anywhere on the packaging

annoying that they are listed incorrectly

nowhere on the packaging is it mentioned

FAQ

Common Sunflower Seeds questions

Answered from the same tracked data.