How competitive is the Sunflower Seeds niche on Amazon United Kingdom?

10 brands and 15 sellers compete in Sunflower Seeds on Amazon United Kingdom. The top 5 Sunflower Seeds products take 62% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Sunflower Seeds?

Sunflower Seeds buyers on Amazon United Kingdom complain most about Plant Growth, Size-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sunflower Seeds niche?

Sunflower Seeds sells for £5.16 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.64–£30.51. The average incumbent carries 925 reviews — the moat a new listing must climb.

Sunflower Seeds

Sunflower Seeds shows low returns (0.0%), but pricing outside the sweet spot ($5.16 avg) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Sunflower Seeds profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sunflower Seeds is a £339K/yr Amazon United Kingdom market (439K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 51/100.

Sunflower Seeds: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.6% over the last 90 days and 15.0% of searches end in a purchase.

£339K

revenue / yr

Units sold / yr80K

Search volume / yr-12.6%439K

Conversion rate15.0%

Avg price£5.16

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 15

Top-5 product click share62%

Open market12%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Sunflower Seeds products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fothergills Sunflower Giant Single Flower Seeds 75 Seeds Helianthus Annuus Yellow

Price: £2.21
Rating: 4.6/5
Reviews: 117
Age: 1y ago

Super Giant Sunflower Seeds in Pictorial Packet Helianthus Uniflorus Giganteus

Price: £2.95
Rating: 4.4/5
Reviews: 974
Age: 5y ago

Fothergills Oh Sow Simple Sunflower Giant Flower Seeds Sow: Mar-May Yellow

Price: £1.64
Rating: 4.5/5
Reviews: 65
Age: 1y ago

Simply Garden Sunflower Giant Single Seeds for Planting UK Grow Your Own Flowers

Price: £3.39
Rating: 4.3/5
Reviews: 253
Age: 5y ago

Sunflower Seeds 6-in-1 Autumn Beauty Dwarf Sunspot Sunflower Giant Lemon Queen Moulin Rouge & Henry Wilde Easy-to-Grow Flower Seeds for Garden Patio Landscaping & Bee Friendly

Price: £6.49
Rating: 4.4/5
Reviews: 82
Age: 7mo ago

Newest

by launch date

Sunflower Seeds 6-in-1 Autumn Beauty Dwarf Sunspot Sunflower Giant Lemon Queen Moulin Rouge & Henry Wilde Easy-to-Grow Flower Seeds for Garden Patio Landscaping & Bee Friendly

Price: £6.49
Rating: 4.4/5
Reviews: 82
Age: 7mo ago

Fothergills Oh Sow Simple Sunflower Giant Flower Seeds Sow: Mar-May Yellow

Price: £1.64
Rating: 4.5/5
Reviews: 65
Age: 1y ago

Fothergills Oh Sow Simple Sunflower Medium Flower Seeds Sow: Mar-May Yellow

Price: £2.36
Rating: 4.8/5
Reviews: 6
Age: 1y ago

Fothergills Oh Sow Simple Sunflower Mix Flower Seeds Sow: Mar-May Yellow

Price: £2.39
Rating: 4.4/5
Reviews: 19
Age: 1y ago

Fothergills Sunflower Sunburst Mixed Flower Seeds 50 Seeds Sow: Mar-May Yellow/Orange

Price: £3.16
Rating: 4.7/5
Reviews: 31
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Mr Fothergill's45%
Pretty Wild Seeds17%
Simply Garden15%
Wholefood Earth9%
Minton & Donello4%
DAMAVAND PRO4%
Open — no brand owns it (4 brands, 8%)

Sunflower Seeds demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume439KCVR15.0%Products18Brands10Top 5 Brands88%OOS Rate6.1%Rating4.5★Reviews925Avg BSR#109

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.7×

Top Sunflower Seeds search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sunflower seeds337K/yr -14.0%12.2% conv.
sunflower seeds to grow55K/yr -5.9%16.4% conv.
sun flower seeds to grow8K/yr +41.8%15.2% conv.
sunflower seeds to plant11K/yr -24.6%11.1% conv.
sunflower seeds for planting9K/yr -21.6%12.8% conv.
sun flower seeds8K/yr -33.7%11.1% conv.
sunflower seed7K/yr -4.0%8.0% conv.
sunflowers seeds4K/yr -13.5%12.2% conv.

What reviews say buyers love and hate about Sunflower Seeds

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Plant Growth32%

“they are growing fast”

Value For Money26%

“Fair price”

Quality-Overall15%

“Excellent Product”

Pet Friendly4%

“Birds love it”

Advertised Vs Actual Product4%

“Does the job”

What buyers complain about

87% of reviews

Plant Growth37%

“None of these items that I have bought from Amazon Amazon plant wise has not flowered”

Size-Overall15%

“small”

Advertised Vs Actual Product10%

“This is advertised as organic but I cannot find that anywhere on the packaging”

Color8%

“They did not grown to this colour”

Quality-Overall8%

“Poor quality seed”

Sunflower Seeds return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

33%

2Plant Growth

33%

3Advertised Vs Actual Product

33%

Common Sunflower Seeds questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sunflower Seeds 51/100 on Amazon United Kingdom — Worth a look. The niche generates £339K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -12.6% over the last 90 days.