sunflower oil
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great467.81avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£1.75–£29.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.19avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 68K searches
According to Flapen's Amazon United Kingdom niche tracking, sunflower oil is a £35K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sunflower oil market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £37K–£46K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 38%
- Out of stock
- 5.5%
- Avg brand age
- 71 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
59
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
22%
- Filippo Berio19%
- Pura18%
- Ktc15%
- by Amazon11%
- LAILA8%
- Morrisons7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Top sunflower oil search terms
- sunflower oil 5l19K/yr
- vegetable oil 5 litre11K/yr
- oil 5l6K/yr
- 5l sunflower oil8K/yr
- cooking oil 5l8K/yr
- cooking oil sunflower6K/yr
- ktc sunflower oil 5ltr6K/yr
- ktc oil4K/yr
Top sunflower oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Laila Sunflower Oil 5L
LAILA£9.4918 rev
by Amazon Organic Sunflower Oil 1L
by Amazon£1.98212 rev
Tropical Gold Sunflower Oil 5L For Tropical Gold Quality Cooking Suitable for All Types of Meals (1)
TROPICAL GOLD£9.959 rev
by Amazon Sunflower Oil 1L
by Amazon£1.89901 rev
Laila Pomace Olive Oil Blend 5L
LAILA£15.73143 rev
What buyers say about sunflower oil
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“The quality is very consistent”
“Really good oil”
“Just what I needed”
“The fact that its organic gives me extra peace of mind”
“makes my cooking delicious”
“had no issues with it being overly splashy or smelling weird”
“Great for cooking all kinds of food”
“easy to use”
“Correct size”
What buyers complain about
“Could be a bit cheaper”
“The worst oil I've ever had”
“Leaving a long lasting greasy taste in ur mouth”
“I think my bottle was tampered with as cap is a different colour”
“Watered down”
“I wouldnt have bought it had it been clearly stated it is seed oil. Extremely misleading”
“does not impart any unwanted flavors”
“Average”
“Just a heads up for anyone with nut allergies: this oil isn't suitable due to the manufacturing methods”
Common questions
- Is sunflower oil profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the sunflower oil niche?
- 13 brands and 59 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in sunflower oil?
- Top complaints mined from reviews: Value For Money, Oily/Greasy, Taste-Overall. The return rate is 0.0%.
- When does demand for sunflower oil peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the sunflower oil niche?
- Listings span £1.75–£29.90; the average listing price is £9.19 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.