Sunflower Oil
FailShoppers spend only $35K a year here, so Sunflower Oil is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £35K/yr68K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 59%top-5 click share · 13 brands · 59 sellers
Flapen Score
Sunflower Oil against its category
The dotted line is the Grocery average. Past it, Sunflower Oil is stronger. Inside it, weaker.
Market
The Sunflower Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sunflower Oil 68K times last year and spent an estimated £35K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £35Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- sunflower oil 5l19K searches a year
02 · Price
A sale here is worth £9.19.
Listings sell for £9.19 on average, from £1.75 to £29.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.19 that is £919 to £2K a year per listing.
- Average price
- £9.19under the $15 to $100 sweet spot
- Price range
- £1.75–£29.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £919–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #106 within Oils, Vinegars & Salad Dressings. It carries 468 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 76%
- Out of stock, average day
- 5.5%
- Average rank
- #106in Oils, Vinegars & Salad Dressings
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 468per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Sunflower Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Filippo Berio Sunflower Oil Cooking Oil Large Sunflower Oil Bulk Bottle 5l
- Price
- £11.54
- Rating
- 4.8/5
- Reviews
- 952
- Age
- 6y ago

Ktc Sunflower Oil 5ltr
- Price
- £9.41
- Rating
- 4.7/5
- Reviews
- 849
- Age
- 9y ago

Pura Sunflower Oil 5l
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 4y ago

by Amazon Sunflower Oil 1L
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 901
- Age
- 1y ago

Pura Refined Vegetable Oil 5L
- Price
- £9.15
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 4y ago
Trending
90-day click momentum
Laila Sunflower Oil 5L
- Price
- £9.49
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 4mo ago

Pura Sunflower Oil 5l
- Price
- £9.16
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 4y ago

by Amazon Sunflower Oil 1L
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 901
- Age
- 1y ago

Pura Refined Vegetable Oil 5L
- Price
- £9.15
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 4y ago

Flora Pure Sunflower Oil 1 Litre (Pack of 1)
- Price
- £2.49
- Rating
- 4.7/5
- Reviews
- 1,011
- Age
- 12y ago
Newest
by launch date
Laila Sunflower Oil 5L
- Price
- £9.49
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 4mo ago

by Amazon Organic Sunflower Oil 1L
- Price
- £1.98
- Rating
- 4.7/5
- Reviews
- 212
- Age
- 7mo ago

Tropical Gold Sunflower Oil 5L For Tropical Gold Quality Cooking Suitable for All Types of Meals (1)
- Price
- £9.95
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 1y ago

by Amazon Sunflower Oil 1L
- Price
- £1.89
- Rating
- 4.7/5
- Reviews
- 901
- Age
- 1y ago

Laila Pomace Olive Oil Blend 5L
- Price
- £15.73
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
59
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
22%
- Filippo Berio19%
- Pura18%
- Ktc15%
- by Amazon11%
- LAILA8%
- Morrisons7%
Demand
Sunflower Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Sunflower Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sunflower oil 5l19K/yr
- vegetable oil 5 litre11K/yr
- oil 5l6K/yr
- 5l sunflower oil8K/yr
- cooking oil 5l8K/yr
- cooking oil sunflower6K/yr
- ktc sunflower oil 5ltr6K/yr
- ktc oil4K/yr
Reviews and returns
What reviews say buyers love and hate about Sunflower Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Could be a bit cheaper
cheaper versions
it is not cheap
The worst oil I've ever had
Oil
Leaving a long lasting greasy taste in ur mouth
Leaving a long lasting greasy taste in ur mouth
without the taste of leading brands when you buy them new
tasteless - only dearer
I think my bottle was tampered with as cap is a different colour
Watered down
Love
Good price
Great value for money
Good value for money
The quality is very consistent
Excellent Quality
the quality is solid
Really good oil
it was finem good amount of oil
Amazing Cooking Oil
Just what I needed
As expected
Does what it says
The fact that its organic gives me extra peace of mind
I also appreciate that its organic
Organic sunflower oil
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sunflower Oil questions
Answered from the same tracked data.









