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Sunflower Oil

Fail

Shoppers spend only $35K a year here, so Sunflower Oil is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£35K/yr68K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
59%top-5 click share · 13 brands · 59 sellers

Flapen Score

Sunflower Oil against its category

The dotted line is the Grocery average. Past it, Sunflower Oil is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunflower Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunflower Oil 68K times last year and spent an estimated £35K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
5.6%
Market size, estimated
£35Ka year
Peak month
January1.9× the quietest month
Top search term
sunflower oil 5l19K searches a year

02 · Price

A sale here is worth £9.19.

Listings sell for £9.19 on average, from £1.75 to £29.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.19 that is £919 to £2K a year per listing.

Average price
£9.19under the $15 to $100 sweet spot
Price range
£1.75–£29.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£919–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #106 within Oils, Vinegars & Salad Dressings. It carries 468 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
76%
Out of stock, average day
5.5%
Average rank
#106in Oils, Vinegars & Salad Dressings
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
468per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

59

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

22%

  • Filippo Berio19%
  • Pura18%
  • Ktc15%
  • by Amazon11%
  • LAILA8%
  • Morrisons7%

Demand

Sunflower Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Sunflower Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunflower oil 5l19K/yr
  • vegetable oil 5 litre11K/yr
  • oil 5l6K/yr
  • 5l sunflower oil8K/yr
  • cooking oil 5l8K/yr
  • cooking oil sunflower6K/yr
  • ktc sunflower oil 5ltr6K/yr
  • ktc oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Sunflower Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%+1.10

Could be a bit cheaper

cheaper versions

it is not cheap

Oily/Greasy16%−0.03

The worst oil I've ever had

Oil

Leaving a long lasting greasy taste in ur mouth

Taste-Overall10%−0.03

Leaving a long lasting greasy taste in ur mouth

without the taste of leading brands when you buy them new

tasteless - only dearer

Color6%−0.06

I think my bottle was tampered with as cap is a different colour

Dilute/Watery6%−0.04

Watered down

Love

Value For Money26%+1.10

Good price

Great value for money

Good value for money

Quality-Overall20%+0.93

The quality is very consistent

Excellent Quality

the quality is solid

Oily/Greasy10%−0.03

Really good oil

it was finem good amount of oil

Amazing Cooking Oil

Advertised Vs Actual Product7%−0.04

Just what I needed

As expected

Does what it says

Vegan/Organic6%+0.60

The fact that its organic gives me extra peace of mind

I also appreciate that its organic

Organic sunflower oil

FAQ

Common Sunflower Oil questions

Answered from the same tracked data.