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Sunflower Oil

Fail

Shoppers spend an estimated $35K a year here, so Sunflower Oil is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£35K/yr68K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
59%top-5 click share · 13 brands · 59 sellers

Flapen Score

Sunflower Oil against its category

The dotted line is the Grocery average. Past it, Sunflower Oil is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunflower Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunflower Oil 68K times last year and spent an estimated £35K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
5.6%
Market size, estimated
£35Ka year
Peak month
January1.9× the quietest month
Top search term
sunflower oil 5l19K searches a year

02 · Price

A sale here is worth £9.19.

Listings sell for £9.19 on average, from £1.75 to £29.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.19 that is £919 to £2K a year per listing.

Average price
£9.19under the $15 to $100 sweet spot
Price range
£1.75–£29.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£919–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #106 within Oils, Vinegars & Salad Dressings. It carries 468 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
76%
Out of stock, average day
5.5%
Average rank
#106in Oils, Vinegars & Salad Dressings
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
468per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Sunflower Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

59

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 99%

Open market

22%

  • Filippo Berio19%
  • Pura18%
  • Ktc15%
  • by Amazon11%
  • LAILA8%
  • Morrisons7%

Demand

Sunflower Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Sunflower Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sunflower oil 5l19K/yr
  • vegetable oil 5 litre11K/yr
  • oil 5l6K/yr
  • 5l sunflower oil8K/yr
  • cooking oil 5l8K/yr
  • cooking oil sunflower6K/yr
  • ktc sunflower oil 5ltr6K/yr
  • ktc oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Sunflower Oil

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
19%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Could be a bit cheaper”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sunflower Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data