How competitive is the Sunflower Oil niche on Amazon United Kingdom?

13 brands and 59 sellers compete in Sunflower Oil on Amazon United Kingdom. The top 5 Sunflower Oil products take 59% of clicks and its top 5 brands hold 71% of demand.

What do buyers complain about in Sunflower Oil?

Sunflower Oil buyers on Amazon United Kingdom complain most about Value For Money, Oily/Greasy, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sunflower Oil niche?

Sunflower Oil sells for £9.19 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.75–£29.90. The average incumbent carries 468 reviews — the moat a new listing must climb.

Sunflower Oil

a small market ($35K/yr) — Sunflower Oil doesn't clear our bar today.

Signals No Dominant Brand

Flapen Score

Skip it

This niche Category average

Is Sunflower Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sunflower Oil is a £35K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.

Sunflower Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.3% over the last 90 days and 5.6% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr5K

Search volume / yr-30.3%68K

Conversion rate5.6%

Avg price£9.19

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers13 · 59

Top-5 product click share59%

Open market29%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 21 products

Top Sunflower Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Filippo Berio Sunflower Oil Cooking Oil Large Sunflower Oil Bulk Bottle 5l

Price: £11.54
Rating: 4.8/5
Reviews: 952
Age: 6y ago

Ktc Sunflower Oil 5ltr

Price: £9.41
Rating: 4.7/5
Reviews: 849
Age: 9y ago

Pura Sunflower Oil 5l

Price: £9.16
Rating: 4.6/5
Reviews: 62
Age: 4y ago

by Amazon Sunflower Oil 1L

Price: £1.89
Rating: 4.7/5
Reviews: 901
Age: 1y ago

Pura Refined Vegetable Oil 5L

Price: £9.15
Rating: 4.5/5
Reviews: 56
Age: 4y ago

Newest

by launch date

Laila Sunflower Oil 5L

Price: £9.49
Rating: 4.8/5
Reviews: 18
Age: 4mo ago

by Amazon Organic Sunflower Oil 1L

Price: £1.98
Rating: 4.7/5
Reviews: 212
Age: 7mo ago

Tropical Gold Sunflower Oil 5L For Tropical Gold Quality Cooking Suitable for All Types of Meals (1)

Price: £9.95
Rating: 4.7/5
Reviews: 9
Age: 1y ago

by Amazon Sunflower Oil 1L

Price: £1.89
Rating: 4.7/5
Reviews: 901
Age: 1y ago

Laila Pomace Olive Oil Blend 5L

Price: £15.73
Rating: 4.5/5
Reviews: 143
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

22%

Filippo Berio19%
Pura18%
Ktc15%
by Amazon11%
LAILA8%
Morrisons7%

Sunflower Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume68KCVR5.6%Products21Brands13Top 5 Brands71%OOS Rate5.5%Rating4.7★Reviews468Avg BSR#106

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Top Sunflower Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sunflower oil 5l19K/yr -25.3%5.7% conv.
vegetable oil 5 litre11K/yr -36.1%3.6% conv.
oil 5l6K/yr -10.1%4.4% conv.
5l sunflower oil8K/yr -44.5%4.8% conv.
cooking oil 5l8K/yr -21.5%4.5% conv.
cooking oil sunflower6K/yr -32.3%11.7% conv.
ktc sunflower oil 5ltr6K/yr -42.9%3.3% conv.
ktc oil4K/yr -28.7%0.9% conv.

What reviews say buyers love and hate about Sunflower Oil

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Value For Money26%

“Good price”

Quality-Overall20%

“The quality is very consistent”

Oily/Greasy10%

“Really good oil”

Advertised Vs Actual Product7%

“Just what I needed”

Vegan/Organic6%

“The fact that its organic gives me extra peace of mind”

What buyers complain about

67% of reviews

Value For Money19%

“Could be a bit cheaper”

Oily/Greasy16%

“The worst oil I've ever had”

Taste-Overall10%

“Leaving a long lasting greasy taste in ur mouth”

Color6%

“I think my bottle was tampered with as cap is a different colour”

Dilute/Watery6%

“Watered down”

Common Sunflower Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sunflower Oil 41/100 on Amazon United Kingdom — Skip it. The niche generates £35K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -30.3% over the last 90 days.