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Sunflower Lecithin

Fail

The top 5 brands take 95% of clicks, so Sunflower Lecithin is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£93K/yr61K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
78%top-5 click share · 6 brands · 7 sellers

Flapen Score

Sunflower Lecithin against its category

The dotted line is the Grocery average. Past it, Sunflower Lecithin is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunflower Lecithin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunflower Lecithin 61K times last year and spent an estimated £93K. The top 5 brands take 95% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
12.7%
Market size, estimated
£93Ka year
Peak month
October1.4× the quietest month
Top search term
sunflower lecithin57K searches a year

02 · Price

A sale here is worth £12.07.

Listings sell for £12.07 on average, from £5.90 to £21.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £12.07 that is £6K to £9K a year per listing.

Average price
£12.07under the $15 to $100 sweet spot
Price range
£5.90–£21.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #8 within Baking Supplies. It carries 2,815 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#8in Baking Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,815per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Sunflower Lecithin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

7

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • ALPHA0147%
  • NOW18%
  • NutriVolv11%
  • SPECIAL INGREDIENTS10%
  • Vegavero8%
  • HARMONIFY5%

Demand

Sunflower Lecithin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Sunflower Lecithin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.09

pricey, therefore one star down

waste of money

Ease Of Chewing/Swallowing10%

Hard to swallow

Pills are on the larger side so can be difficult for some to swallow

Leak-Proof10%

Everything leaks out, stick together, the capsules are almost empty

Dosage8%+0.51

The 1200mg dosage per softgel meant I wasn't taking an excessive number of capsules daily to reach an effective dose

I couldnt take it as an everyday supplement because after taking it everyday for a week it gave my baby colic due to gassiness

Size-Overall8%−0.04

Quite large

Pill size is slightly big

Love

Quality-Overall28%−0.05

the capsules appear well made

Really good quality product

Good quality supplement

Ease Of Chewing/Swallowing10%

Easy to swallow

a good shape so easy to swallow

The softgels are easy enough to swallow

Breastfeeding Friendly8%+0.87

Essential for breastfeeding mums

Helped me while breastfeeding

Helping Breast Milk Supply

Taste-Overall6%+0.58

No odd taste or odour

Very good taste

tasteless with no unpleasant or unwanted side effects

Fertility/Conception5%+0.55

Perfect for breastfeeding mums

Wonderful tool for mothers

Return

0.1% Return rate 10% Fixable by listing

Regulates Digestion20%█▁▁▁▁▁

I couldnt take it as an everyday supplement because after taking it everyday for a week it gave my baby colic due to gassiness

Product Condition20%█▁▁▁▁▁
Solubility20%█▁▁▁▁▁
Breastfeeding Friendly20%▁▁█▁▁▁
Advertised Vs Actual Product10%▁▁▁▁█▁

Not as on picture

FAQ

Common Sunflower Lecithin questions

Answered from the same tracked data.