Skip to content

Sundried Tomatoes

Fail

Prices span $1.71–$17.81, mostly outside the sweet spot, so Sundried Tomatoes is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£151K/yr114K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
64%top-5 click share · 11 brands · 26 sellers

Flapen Score

Sundried Tomatoes against its category

The dotted line is the Grocery average. Past it, Sundried Tomatoes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sundried Tomatoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sundried Tomatoes 114K times last year and spent an estimated £151K. The top 5 brands take 87% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

19.2% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
19.2%
Market size, estimated
£151Ka year
Peak month
January1.6× the quietest month
Top search term
sundried tomatoes66K searches a year

02 · Price

A sale here is worth £6.93.

Listings sell for £6.93 on average, from £1.71 to £17.81. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £6.93 that is £7K to £9K a year per listing.

Average price
£6.93under the $15 to $100 sweet spot
Price range
£1.71–£17.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #186 within Condiments & Sauces. It carries 159 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#186in Condiments & Sauces
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
159per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Sundried Tomatoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£61K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

26

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

10%

  • Morrisons56%
  • Berrilys13%
  • Odysea12%
  • Cooks & Co3%
  • Filippo Berio3%
  • deli med3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Sundried Tomatoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Sundried Tomatoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sundried tomatoes66K/yr
  • sun dried tomatoes36K/yr
  • sun dried tomatoes in olive oil4K/yr
  • dried tomatoes4K/yr
  • sundried tomato3K/yr

Reviews and returns

What reviews say buyers love and hate about Sundried Tomatoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content29%−0.22

these are inedible they are so salty

Incredibly salty

They are very salty

Quality-Overall9%+0.66

The quality of this Tuna is very poor

not the best

Abysmal quality product

Bitter7%−0.06

Too bitter

It was bitter once soaked in oil/water

Moist/Dry7%−0.03

Not sun dried it's semi dried

Very dry and need a bit of TLC to rehydrate for use

Sun-dried tomatoes aren't dried enough for my liking really

Oily/Greasy7%−0.05

poor quality oil

It gets a bit plasticy in the oil

Love

Taste-Overall37%+2.66

A truly delicious treat

Lovely colour and taste fab

Lovely taste

Quality-Overall19%+0.66

Good quality tomatoes

Excellent product

Great quality

Value For Money12%+0.64

Definitely worth the money

Great Value

good for the price

Flavor10%+0.25

Tasty and concentrated when dried

full of flavour

Rich, intense flavor and great quality

Cooking Instructions4%+0.24

Great addition to your recipes

Pantry foods with great shelf life

FAQ

Common Sundried Tomatoes questions

Answered from the same tracked data.