sundried tomatoes
Skip itPrices mostly outside the sweet spot ($1.71–$17.81) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great159.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£151K£151K/yr · 114K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.93avg listing price — sweet spot $15–$100
Price range
Bad£1.71–£17.81cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sundried tomatoes is a £151K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sundried tomatoes market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £139K–£173K
- units × avg price
- Conversion rate
- 19.2%
- Avg BSR
- #186
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 39%
- Out of stock
- 3.0%
- Avg brand age
- 73 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
26
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
10%
- Morrisons56%
- Berrilys13%
- Odysea12%
- Cooks & Co3%
- Filippo Berio3%
- deli med3%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top sundried tomatoes search terms
- sundried tomatoes66K/yr
- sun dried tomatoes36K/yr
- sun dried tomatoes in olive oil4K/yr
- dried tomatoes4K/yr
- sundried tomato3K/yr
Top sundried tomatoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Sundried Tomatoes 280g
Morrisons£3.314.6★588 rev
Morrisons Sun Dried Tomato in Oil & Herbs 285g
Morrisons£3.414.4★341 rev
Berrilys Organic Sun Dried Tomatoes Non-GMO Gluten-Free No Sulphur No Preservatives Sun Blushed Dry Tomato Natural Ideal for Cooking & Snacking (1 kg (Pack of 1) Halves)
Berrilys£13.694.4★169 rev
Morrisons Slow Roasted Tomatoes 150g
Morrisons£2.654.5★151 rev
Odysea Sun-Dried Tomato Meze Glass Jar 230 g (Pack of 1)
Odysea£2.934.2★259 rev
Newest
by launch date
Organic Sun Dried Tomato Halves 500g by Hatton Hill Organic | A Burst of Tangy Flavour and Natural Nutrition
Hatton Hill£10.0712 rev
Odysea Semidried Datterini Tomatoes 280g
Odysea£3.17101 rev
Morrisons Semi Dried Tomato & Mozzarella 140g
Morrisons£2.9694 rev
Tuscanini Premium Sun-Dried Tomatoes in Olive Oil 300g Glass Jar | Product of Italy Julian Cut Nothing Artificial Kosher (Including Passover)
Tuscanini£13.0764 rev
Cooks & Co Sundried Tomatoes in Oil 280 g (Pack of 6)
Cooks & Co£17.1849 rev
Trending
90-day click momentum
Greek Sun Dried Tomatoes Traditional Flavour Net Weight 600gr Glass jar
MPARMPA GIANNI£8.774.3★
Morrisons Slow Roasted Tomatoes 150g
Morrisons£2.654.5★
Mr Organic Sundried Tomato Antipasti - Authentic Mediterranean Flavours - Vegan-Friendly - Made with Organic Ingredients - Intense and Tangy Taste - Perfect for Antipasto Platters - 190g Jar
Mr Organic£3.744.4★
Morrisons Semi Dried Tomato & Mozzarella 140g
Morrisons£2.964.5★
Filippo Berio Sun Dried Tomato Pesto 190g
Filippo Berio£2.174.5★
What buyers say about sundried tomatoes
What buyers praise and complain about, mined from review topics.What buyers love
“A truly delicious treat”
“Good quality tomatoes”
“Definitely worth the money”
“Tasty and concentrated when dried”
“Great addition to your recipes”
“Love the smell everytime you open these is gorgeous”
“Lovely colour and taste fab”
“Not as salty as some other brands I've tried”
“Excellent product does what it says on the jar”
“Great store cupboard ingredient”
What buyers complain about
“these are inedible they are so salty”
“The quality of this Tuna is very poor”
“Too bitter”
“Not sun dried it's semi dried”
“poor quality oil”
“Bit pricey”
“The concentrated flavour of a sun dried tomatoes is a bit lacking here”
“Gives more of a sour taste”
“these are quite big pieces”
“Not tasty because theirs no herbs”
Common questions
- Is sundried tomatoes profitable to sell on Amazon United Kingdom?
- The niche generates £151K/yr across 18 tracked products. 90-day search growth is -0.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the sundried tomatoes niche?
- 11 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in sundried tomatoes?
- Top complaints mined from reviews: Salt Content, Quality-Overall, Bitter. The return rate is 0.0%.
- When does demand for sundried tomatoes peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the sundried tomatoes niche?
- Listings span £1.71–£17.81; the average listing price is £6.93 (sweet spot $15–$100). The average incumbent carries 159 reviews — the moat a new listing must climb.