How competitive is the Sundried Tomatoes niche on Amazon United Kingdom?

11 brands and 26 sellers compete in Sundried Tomatoes on Amazon United Kingdom. The top 5 Sundried Tomatoes products take 64% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Sundried Tomatoes?

Sundried Tomatoes buyers on Amazon United Kingdom complain most about Salt Content, Quality-Overall, Bitter, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sundried Tomatoes niche?

Sundried Tomatoes sells for £6.93 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.71–£17.81. The average incumbent carries 159 reviews — the moat a new listing must climb.

Sundried Tomatoes

prices mostly outside the sweet spot ($1.71–$17.81) — Sundried Tomatoes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sundried Tomatoes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sundried Tomatoes is a £151K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.

Sundried Tomatoes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.7% over the last 90 days and 19.2% of searches end in a purchase.

£151K

revenue / yr

Units sold / yr25K

Search volume / yr-0.7%114K

Conversion rate19.2%

Avg price£6.93

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers11 · 26

Top-5 product click share64%

Open market13%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Sundried Tomatoes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Sundried Tomatoes 280g

Price: £3.31
Rating: 4.6/5
Reviews: 588
Age: 8y ago

Morrisons Sun Dried Tomato in Oil & Herbs 285g

Price: £3.41
Rating: 4.4/5
Reviews: 341
Age: 7y ago

Berrilys Organic Sun Dried Tomatoes Non-GMO Gluten-Free No Sulphur No Preservatives Sun Blushed Dry Tomato Natural Ideal for Cooking & Snacking (1 kg (Pack of 1) Halves)

Price: £13.69
Rating: 4.4/5
Reviews: 169
Age: 5y ago

Morrisons Slow Roasted Tomatoes 150g

Price: £2.65
Rating: 4.5/5
Reviews: 151
Age: 8y ago

Odysea Sun-Dried Tomato Meze Glass Jar 230 g (Pack of 1)

Price: £2.93
Rating: 4.2/5
Reviews: 259
Age: 6y ago

Newest

by launch date

Organic Sun Dried Tomato Halves 500g by Hatton Hill Organic | A Burst of Tangy Flavour and Natural Nutrition

Price: £10.07
Rating: 4.0/5
Reviews: 12
Age: 3y ago

Odysea Semidried Datterini Tomatoes 280g

Price: £3.17
Rating: 4.4/5
Reviews: 101
Age: 4y ago

Morrisons Semi Dried Tomato & Mozzarella 140g

Price: £2.96
Rating: 4.5/5
Reviews: 94
Age: 4y ago

Tuscanini Premium Sun-Dried Tomatoes in Olive Oil 300g Glass Jar | Product of Italy Julian Cut Nothing Artificial Kosher (Including Passover)

Price: £13.07
Rating: 4.2/5
Reviews: 64
Age: 4y ago

Cooks & Co Sundried Tomatoes in Oil 280 g (Pack of 6)

Price: £17.18
Rating: 4.2/5
Reviews: 49
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

10%

Morrisons56%
Berrilys13%
Odysea12%
Cooks & Co3%
Filippo Berio3%
deli med3%
Open — no brand owns it (5 brands, 10%)

Sundried Tomatoes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume114KCVR19.2%Products18Brands11Top 5 Brands87%OOS Rate3.0%Rating4.4★Reviews159Avg BSR#186

Peak months: Jan · busiest ÷ quietest = 1.6×

Top Sundried Tomatoes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sundried tomatoes66K/yr +1.5%19.8% conv.
sun dried tomatoes36K/yr -6.7%12.6% conv.
sun dried tomatoes in olive oil4K/yr +16.5%4.3% conv.
dried tomatoes4K/yr -4.0%7.2% conv.
sundried tomato3K/yr +0.6%14.4% conv.

What reviews say buyers love and hate about Sundried Tomatoes

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall37%

“A truly delicious treat”

Quality-Overall19%

“Good quality tomatoes”

Value For Money12%

“Definitely worth the money”

Flavor10%

“Tasty and concentrated when dried”

Cooking Instructions4%

“Great addition to your recipes”

What buyers complain about

76% of reviews

Salt Content29%

“these are inedible they are so salty”

Quality-Overall9%

“The quality of this Tuna is very poor”

Bitter7%

“Too bitter”

Moist/Dry7%

“Not sun dried it's semi dried”

Oily/Greasy7%

“poor quality oil”

Common Sundried Tomatoes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sundried Tomatoes 49/100 on Amazon United Kingdom — Skip it. The niche generates £151K/yr across 18 tracked products. Search demand moved -0.7% over the last 90 days.