Sumac
FailPrices span $2.30–$11.08, mostly outside the sweet spot, so Sumac is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £63K/yr70K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 75%top-5 click share · 10 brands · 15 sellers
Flapen Score
Sumac against its category
The dotted line is the Grocery average. Past it, Sumac is stronger. Inside it, weaker.
Market
The Sumac market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sumac 70K times last year and spent an estimated £63K. The top 5 brands take 81% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
17.4% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 17.4%
- Market size, estimated
- £63Ka year
- Peak month
- March1.7× the quietest month
- Top search term
- sumac48K searches a year
02 · Price
A sale here is worth £5.16.
Listings sell for £5.16 on average, from £2.30 to £11.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.16 that is £3K to £4K a year per listing.
- Average price
- £5.16under the $15 to $100 sweet spot
- Price range
- £2.30–£11.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #117 within Herbs, Spices & Seasonings. It carries 452 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 85%
- Out of stock, average day
- 7.7%
- Average rank
- #117in Herbs, Spices & Seasonings
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 452per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Sumac products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cerez Pazari Natural Turkish Sumac Spice Powder Ground- 150g Premium Quality Easy to Use Flapper Spice Cap- Tangy Lemony Taste Flavor- Salt Free Gluten Free Middle Eastern and Mediterranean Spice
- Price
- £6.00
- Rating
- 4.5/5
- Reviews
- 1,600
- Age
- 8y ago

Yaffa Premium Ground Palestinian Sumac Spice Powder 250g - Enhance Your Dishes with Traditional Flavours - Perfect for Cooking Sprinkling or Just as a Herb to add that Tangy Taste (Pack of 1)
- Price
- £5.62
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 11y ago

Aksoy Premium Ground Sumac 500GR Jar | 100% Natural Fresh & Tangy Spice Perfect for Salads Marinades Meat Vegetables & Middle Eastern Recipes | Vegan
- Price
- £6.55
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 4y ago

Sumac Spice Powder Sumach (Turkish) 50g - Wholerich Foods
- Price
- £2.57
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 1y ago

Schwartz Ground Sumac 44g
- Price
- £2.30
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 4y ago
Trending
90-day click momentum
Yaffa Premium Ground Palestinian Sumac Spice Powder 250g - Enhance Your Dishes with Traditional Flavours - Perfect for Cooking Sprinkling or Just as a Herb to add that Tangy Taste (Pack of 1)
- Price
- £5.62
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 11y ago

Ground Sumac 100g by Manor Springs
- Price
- £4.06
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 4y ago

Sumac Spice Powder Sumach (Turkish) 100g - Wholerich Foods
- Price
- £3.28
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Sumac Spice Powder Sumach (Turkish) 50g - Wholerich Foods
- Price
- £2.57
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 1y ago

Ground Sumac 50g by Manor Springs
- Price
- £3.75
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 4y ago
Newest
by launch date
Ground SUMAC | SUMAK | SUMACH | SOMAQ Spice (With No Salt) Turkey by Spice Planet 25g -1.9kg (25 Grams). Please note you will receive 25grams
- Price
- £2.97
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 1y ago

Sumac Spice Powder Sumach (Turkish) 50g - Wholerich Foods
- Price
- £2.57
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 1y ago

Sumac Spice Powder Sumach (Turkish) 100g - Wholerich Foods
- Price
- £3.28
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Eastanbul Sumac Spice 180g Ground Sumac Fresh Farm Turkish Spice Seasoning for Mediterranean Dishes & Middle Eastern Dishes Spicely Powder for Turkish Seasoning Blend like Zaatar Vegan
- Price
- £6.45
- Rating
- 4.6/5
- Reviews
- 449
- Age
- 2y ago

Schwartz Ground Sumac 44g
- Price
- £2.30
- Rating
- 4.8/5
- Reviews
- 48
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
15
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
11%
- Çerez Pazarı29%
- Wholerich Foods16%
- AKSOY14%
- Yaffa14%
- MANOR SPRINGS8%
- Schwartz8%
- Open — no brand owns it (4 brands, 11%)
Demand
Sumac search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Sumac search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sumac48K/yr
- sumac spice powder16K/yr
- sumac spice5K/yr
Reviews and returns
What reviews say buyers love and hate about Sumac
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does contain salt
No salt you say
slightly saltier than previous brands we have tried
Way bigger than I was expecting
Quite small
Quite expensive
so there is no price advantage here
To enhance the colour may require more which will increase the bitterness
To enhance the colour may require more which will increase the bitterness
Love
Good quality
Great product
Excellent quality Sumac
Wonderful on roast veg, especially tatties
a really good size for spices
Really nice spice
fresh taste that you can tell hasnt been sitting around too long
Delicious and so versatile
Delicious
Beautiful Flavour – Fresh & Zesty
Unique spice
Fabulously refreshing flavour
Better than expected
As described
Item exactly as described
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sumac questions
Answered from the same tracked data.









