sumac
Skip itPrices mostly outside the sweet spot ($2.30–$11.08) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Review moat
Great452.08avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£63K£63K/yr · 70K searches
Avg price
Bad£5.16avg listing price — sweet spot $15–$100
Price range
Bad£2.30–£11.08cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sumac is a £63K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sumac market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £52K–£65K
- units × avg price
- Conversion rate
- 17.4%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 62%
- Out of stock
- 7.7%
- Avg brand age
- 62 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
15
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
11%
- Çerez Pazarı29%
- Wholerich Foods16%
- AKSOY14%
- Yaffa14%
- MANOR SPRINGS8%
- Schwartz8%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 59 weeks — -4.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top sumac search terms
- sumac48K/yr
- sumac spice powder16K/yr
- sumac spice5K/yr
Top sumac products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cerez Pazari Natural Turkish Sumac Spice Powder Ground- 150g Premium Quality Easy to Use Flapper Spice Cap- Tangy Lemony Taste Flavor- Salt Free Gluten Free Middle Eastern and Mediterranean Spice
Çerez Pazarı£6.004.5★1,600 rev
Yaffa Premium Ground Palestinian Sumac Spice Powder 250g - Enhance Your Dishes with Traditional Flavours - Perfect for Cooking Sprinkling or Just as a Herb to add that Tangy Taste (Pack of 1)
Yaffa£5.624.6★305 rev
Aksoy Premium Ground Sumac 500GR Jar | 100% Natural Fresh & Tangy Spice Perfect for Salads Marinades Meat Vegetables & Middle Eastern Recipes | Vegan
AKSOY£6.554.4★152 rev
Sumac Spice Powder Sumach (Turkish) 50g - Wholerich Foods
Wholerich Foods£2.574.6★50 rev
Schwartz Ground Sumac 44g
Schwartz£2.304.8★48 rev
Newest
by launch date
Ground SUMAC | SUMAK | SUMACH | SOMAQ Spice (With No Salt) Turkey by Spice Planet 25g -1.9kg (25 Grams). Please note you will receive 25grams
Spice Planet£2.9729 rev
Sumac Spice Powder Sumach (Turkish) 50g - Wholerich Foods
Wholerich Foods£2.5750 rev
Sumac Spice Powder Sumach (Turkish) 100g - Wholerich Foods
Wholerich Foods£3.288 rev
Eastanbul Sumac Spice 180g Ground Sumac Fresh Farm Turkish Spice Seasoning for Mediterranean Dishes & Middle Eastern Dishes Spicely Powder for Turkish Seasoning Blend like Zaatar Vegan
Eastanbul£6.45449 rev
Schwartz Ground Sumac 44g
Schwartz£2.3048 rev
Trending
90-day click momentumYaffa Premium Ground Palestinian Sumac Spice Powder 250g - Enhance Your Dishes with Traditional Flavours - Perfect for Cooking Sprinkling or Just as a Herb to add that Tangy Taste (Pack of 1)
Yaffa£5.624.6★
Ground Sumac 100g by Manor Springs
MANOR SPRINGS£4.064.3★
Sumac Spice Powder Sumach (Turkish) 100g - Wholerich Foods
Wholerich Foods£3.284.8★
Sumac Spice Powder Sumach (Turkish) 50g - Wholerich Foods
Wholerich Foods£2.574.6★
Ground Sumac 50g by Manor Springs
MANOR SPRINGS£3.754.7★
What buyers say about sumac
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Wonderful on roast veg, especially tatties”
“fresh taste that you can tell hasnt been sitting around too long”
“Beautiful Flavour – Fresh & Zesty”
“Better than expected”
“Good value for money”
“Really good size”
“Smell amazing”
“tasty and no salt”
“This proved to be fresher than i expected”
What buyers complain about
“Does contain salt”
“Way bigger than I was expecting”
“Quite expensive”
“To enhance the colour may require more which will increase the bitterness”
“To enhance the colour may require more which will increase the bitterness”
“The product description is misleading”
Common questions
- Is sumac profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 13 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the sumac niche?
- 10 brands and 15 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in sumac?
- Top complaints mined from reviews: Salt Content, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for sumac peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the sumac niche?
- Listings span £2.30–£11.08; the average listing price is £5.16 (sweet spot $15–$100). The average incumbent carries 452 reviews — the moat a new listing must climb.