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Sumac

Fail

Prices span $2.30–$11.08, mostly outside the sweet spot, so Sumac is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£63K/yr70K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
75%top-5 click share · 10 brands · 15 sellers

Flapen Score

Sumac against its category

The dotted line is the Grocery average. Past it, Sumac is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sumac market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sumac 70K times last year and spent an estimated £63K. The top 5 brands take 81% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

17.4% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
17.4%
Market size, estimated
£63Ka year
Peak month
March1.7× the quietest month
Top search term
sumac48K searches a year

02 · Price

A sale here is worth £5.16.

Listings sell for £5.16 on average, from £2.30 to £11.08. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.16 that is £3K to £4K a year per listing.

Average price
£5.16under the $15 to $100 sweet spot
Price range
£2.30–£11.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #117 within Herbs, Spices & Seasonings. It carries 452 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
85%
Out of stock, average day
7.7%
Average rank
#117in Herbs, Spices & Seasonings
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
452per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Sumac products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

15

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

11%

  • Çerez Pazarı29%
  • Wholerich Foods16%
  • AKSOY14%
  • Yaffa14%
  • MANOR SPRINGS8%
  • Schwartz8%
  • Open — no brand owns it (4 brands, 11%)

Demand

Sumac search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Sumac search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sumac48K/yr
  • sumac spice powder16K/yr
  • sumac spice5K/yr

Reviews and returns

What reviews say buyers love and hate about Sumac

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content40%−0.18

Does contain salt

No salt you say

slightly saltier than previous brands we have tried

Size-Overall14%+0.09

Way bigger than I was expecting

Quite small

Value For Money12%−0.12

Quite expensive

so there is no price advantage here

Bitter7%−0.03

To enhance the colour may require more which will increase the bitterness

Color7%−0.02

To enhance the colour may require more which will increase the bitterness

Love

Quality-Overall27%+1.22

Good quality

Great product

Excellent quality Sumac

Spiciness18%+1.77

Wonderful on roast veg, especially tatties

a really good size for spices

Really nice spice

Taste-Overall15%−0.05

fresh taste that you can tell hasnt been sitting around too long

Delicious and so versatile

Delicious

Flavor13%+1.18

Beautiful Flavour – Fresh & Zesty

Unique spice

Fabulously refreshing flavour

Advertised Vs Actual Product9%+0.22

Better than expected

As described

Item exactly as described

FAQ

Common Sumac questions

Answered from the same tracked data.