How competitive is the Sumac niche on Amazon United Kingdom?

10 brands and 15 sellers compete in Sumac on Amazon United Kingdom. The top 5 Sumac products take 75% of clicks and its top 5 brands hold 81% of demand.

What do buyers complain about in Sumac?

Sumac buyers on Amazon United Kingdom complain most about Salt Content, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sumac niche?

Sumac sells for £5.16 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.30–£11.08. The average incumbent carries 452 reviews — the moat a new listing must climb.

Sumac

prices mostly outside the sweet spot ($2.30–$11.08) — Sumac doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sumac profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sumac is a £63K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.

Sumac: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.4% over the last 90 days and 17.4% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr13K

Search volume / yr-4.4%70K

Conversion rate17.4%

Avg price£5.16

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers10 · 15

Top-5 product click share75%

Open market19%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top Sumac products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cerez Pazari Natural Turkish Sumac Spice Powder Ground- 150g Premium Quality Easy to Use Flapper Spice Cap- Tangy Lemony Taste Flavor- Salt Free Gluten Free Middle Eastern and Mediterranean Spice

Price: £6.00
Rating: 4.5/5
Reviews: 1,600
Age: 8y ago

Yaffa Premium Ground Palestinian Sumac Spice Powder 250g - Enhance Your Dishes with Traditional Flavours - Perfect for Cooking Sprinkling or Just as a Herb to add that Tangy Taste (Pack of 1)

Price: £5.62
Rating: 4.6/5
Reviews: 305
Age: 11y ago

Aksoy Premium Ground Sumac 500GR Jar | 100% Natural Fresh & Tangy Spice Perfect for Salads Marinades Meat Vegetables & Middle Eastern Recipes | Vegan

Price: £6.55
Rating: 4.4/5
Reviews: 152
Age: 4y ago

Sumac Spice Powder Sumach (Turkish) 50g - Wholerich Foods

Price: £2.57
Rating: 4.6/5
Reviews: 50
Age: 1y ago

Schwartz Ground Sumac 44g

Price: £2.30
Rating: 4.8/5
Reviews: 48
Age: 4y ago

Newest

by launch date

Ground SUMAC | SUMAK | SUMACH | SOMAQ Spice (With No Salt) Turkey by Spice Planet 25g -1.9kg (25 Grams). Please note you will receive 25grams

Price: £2.97
Rating: 4.2/5
Reviews: 29
Age: 1y ago

Sumac Spice Powder Sumach (Turkish) 50g - Wholerich Foods

Price: £2.57
Rating: 4.6/5
Reviews: 50
Age: 1y ago

Sumac Spice Powder Sumach (Turkish) 100g - Wholerich Foods

Price: £3.28
Rating: 4.8/5
Reviews: 8
Age: 1y ago

Eastanbul Sumac Spice 180g Ground Sumac Fresh Farm Turkish Spice Seasoning for Mediterranean Dishes & Middle Eastern Dishes Spicely Powder for Turkish Seasoning Blend like Zaatar Vegan

Price: £6.45
Rating: 4.6/5
Reviews: 449
Age: 2y ago

Schwartz Ground Sumac 44g

Price: £2.30
Rating: 4.8/5
Reviews: 48
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

11%

Çerez Pazarı29%
Wholerich Foods16%
AKSOY14%
Yaffa14%
MANOR SPRINGS8%
Schwartz8%
Open — no brand owns it (4 brands, 11%)

Sumac demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume70KCVR17.4%Products13Brands10Top 5 Brands81%OOS Rate7.7%Rating4.5★Reviews452Avg BSR#117

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Sumac search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sumac48K/yr -7.8%15.2% conv.
sumac spice powder16K/yr +0.8%16.5% conv.
sumac spice5K/yr +13.1%11.1% conv.

What reviews say buyers love and hate about Sumac

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Quality-Overall27%

“Good quality”

Spiciness18%

“Wonderful on roast veg, especially tatties”

Taste-Overall15%

“fresh taste that you can tell hasnt been sitting around too long”

Flavor13%

“Beautiful Flavour – Fresh & Zesty”

Advertised Vs Actual Product9%

“Better than expected”

What buyers complain about

86% of reviews

Salt Content40%

“Does contain salt”

Size-Overall14%

“Way bigger than I was expecting”

Value For Money12%

“Quite expensive”

Bitter7%

“To enhance the colour may require more which will increase the bitterness”

Color7%

“To enhance the colour may require more which will increase the bitterness”

Common Sumac questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sumac 41/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 13 tracked products. Search demand moved -4.4% over the last 90 days.