Sultanas
FailPrices span $0.82–$13.25, mostly outside the sweet spot, so Sultanas is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £79K/yr62K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 59%top-5 click share · 15 brands · 44 sellers
Flapen Score
Sultanas against its category
The dotted line is the Grocery average. Past it, Sultanas is stronger. Inside it, weaker.
Market
The Sultanas market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sultanas 62K times last year and spent an estimated £79K. The top 5 brands take 83% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
21.6% of searches ended in a purchase last week.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 21.6%
- Market size, estimated
- £79Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- sultanas49K searches a year
02 · Price
A sale here is worth £5.86.
Listings sell for £5.86 on average, from £0.82 to £13.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.86 that is £3K to £4K a year per listing.
- Average price
- £5.86under the $15 to $100 sweet spot
- Price range
- £0.82–£13.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #921 within Dried Fruits, Nuts & Vegetables. It carries 221 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 84%
- Out of stock, average day
- 4.8%
- Average rank
- #921in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 221per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Sultanas products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Sultanas 500g
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 814
- Age
- 6y ago

Morrisons Sultanas 1kg
- Price
- £4.05
- Rating
- 4.8/5
- Reviews
- 108
- Age
- 10y ago

by Amazon Raisins 500g
- Price
- £2.90
- Rating
- 4.6/5
- Reviews
- 832
- Age
- 1y ago

Morrisons Sultanas 200g
- Price
- £1.12
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 12mo ago

Booths Sultanas 500g
- Price
- £1.89
- Rating
- 4.4/5
- Reviews
- 233
- Age
- 9y ago
Trending
90-day click momentum
Anthap Turkish Brown Sultana Raisins Without Seed Sun Dried Naturally Sweet Rich in Fiber No Added Sugar or Preservatives Perfect for Snacking & Baking Rich in Nutrients 1kg
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago

by Amazon Raisins 200 g Resealable Pack
- Price
- £0.82
- Rating
- 4.6/5
- Reviews
- 1,059
- Age
- 1y ago

Old India Sultanas 500g
- Price
- £4.46
- Rating
- 4.3/5
- Reviews
- 90
- Age
- 5y ago

Morrisons Sultanas 200g
- Price
- £1.12
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 12mo ago

by Amazon Raisins 500g
- Price
- £2.90
- Rating
- 4.6/5
- Reviews
- 832
- Age
- 1y ago
Newest
by launch date
Morrisons Sultanas 200g
- Price
- £1.12
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 12mo ago

by Amazon Raisins 500g
- Price
- £2.90
- Rating
- 4.6/5
- Reviews
- 832
- Age
- 1y ago

Golden Raisins 1KG - South African Golden Sultanas - Yellow Raisins 1KG - Premium Dried Fruit - Blue Forest Foods
- Price
- £9.24
- Rating
- 4.8/5
- Reviews
- 82
- Age
- 1y ago

Golden Raisins 1kg Naturally Sweet Dried Fruit Gluten-Free Rich in Fibre and Iron Ideal for Snacking and Baking Sultanas
- Price
- £9.09
- Rating
- 3.7/5
- Reviews
- 24
- Age
- 1y ago

Anthap Turkish Brown Sultana Raisins Without Seed Sun Dried Naturally Sweet Rich in Fiber No Added Sugar or Preservatives Perfect for Snacking & Baking Rich in Nutrients 1kg
- Price
- £9.03
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
44
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
14%
- Morrisons42%
- by Amazon20%
- Booths9%
- Hides Fine Foods8%
- Buy Whole Foods Online4%
- Whitworths3%
- Open — no brand owns it (9 brands, 14%)
Demand
Sultanas search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Sultanas search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sultanas49K/yr
- sultanas 1kg8K/yr
- sultana2K/yr
- sultanas 500g3K/yr
Reviews and returns
What reviews say buyers love and hate about Sultanas
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Just sugary, no taste
Taste horrible I can taste the bag they come in not nice at all taste of the plastic bag
Tastes a bit like plastic
As I needed raisins it was an issue
Unlisted ingredients
There was no mention of sunflower oil on the ingredients list
they are large
Small
They're quite small too
I know raisins are dried
Quite dry and grainy
these were super dry
Taste good, price is a bit too high for this
pricey
The price is also a big higher of what you can get
Love
Fresh and juicy raisins that are a good size and taste lovely
Good taste
Very nice to snack on
good quality raisins
The whole range is good
Excellent quality
Good value
Good value for money
Worth the money
Tasty and not expensive source of fibre and carbs
A delicious healthy snack
Healthy, affordable treat
One of the things I appreciated most was their natural sweetness
They are naturally sweet
Sweet and tasty
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sultanas questions
Answered from the same tracked data.









