sultanas
Skip itPrices mostly outside the sweet spot ($0.82–$13.25) — this niche doesn't clear our bar today.
Conversion
Incredible21.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great220.92avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£79K£79K/yr · 62K searches
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.86avg listing price — sweet spot $15–$100
Price range
Bad£0.82–£13.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sultanas is a £79K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sultanas market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £73K–£88K
- units × avg price
- Conversion rate
- 21.6%
- Avg BSR
- #921
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 52%
- Out of stock
- 4.8%
- Avg brand age
- 61 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
44
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
14%
- Morrisons42%
- by Amazon20%
- Booths9%
- Hides Fine Foods8%
- Buy Whole Foods Online4%
- Whitworths3%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -9.3% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top sultanas search terms
- sultanas49K/yr
- sultanas 1kg8K/yr
- sultana2K/yr
- sultanas 500g3K/yr
Top sultanas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Morrisons Sultanas 200g
Morrisons£1.1218 rev
by Amazon Raisins 500g
by Amazon£2.90832 rev
Golden Raisins 1KG - South African Golden Sultanas - Yellow Raisins 1KG - Premium Dried Fruit - Blue Forest Foods
BLUE FOREST FOODS£9.2482 rev
Golden Raisins 1kg Naturally Sweet Dried Fruit Gluten-Free Rich in Fibre and Iron Ideal for Snacking and Baking Sultanas
Mega Food Plus Ltd.£9.0924 rev
Anthap Turkish Brown Sultana Raisins Without Seed Sun Dried Naturally Sweet Rich in Fiber No Added Sugar or Preservatives Perfect for Snacking & Baking Rich in Nutrients 1kg
Anthap£9.039 rev
Trending
90-day click momentumAnthap Turkish Brown Sultana Raisins Without Seed Sun Dried Naturally Sweet Rich in Fiber No Added Sugar or Preservatives Perfect for Snacking & Baking Rich in Nutrients 1kg
Anthap£9.034.6★
by Amazon Raisins 200 g Resealable Pack
by Amazon£0.824.6★
Old India Sultanas 500g
Old India£4.464.3★
Morrisons Sultanas 200g
Morrisons£1.124.6★
by Amazon Raisins 500g
by Amazon£2.904.6★
What buyers say about sultanas
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh and juicy raisins that are a good size and taste lovely”
“good quality raisins”
“Good value”
“Tasty and not expensive source of fibre and carbs”
“One of the things I appreciated most was their natural sweetness”
“absolutely fine for baking”
“Fresh product”
“These are very moist, delicious and extra large raisins”
“Nice flavour”
“are consistently sized”
What buyers complain about
“Just sugary, no taste”
“As I needed raisins it was an issue”
“they are large”
“I know raisins are dried”
“Taste good, price is a bit too high for this”
“Sugary”
“These are more like raisins and hard”
“Very disappointed with the quality”
“Nothing like the picture”
“Peculiar smell when bag was opened”
Common questions
- Is sultanas profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the sultanas niche?
- 15 brands and 44 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in sultanas?
- Top complaints mined from reviews: Taste-Overall, Ingredients-Overall, Size-Overall. The return rate is 0.0%.
- When does demand for sultanas peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the sultanas niche?
- Listings span £0.82–£13.25; the average listing price is £5.86 (sweet spot $15–$100). The average incumbent carries 221 reviews — the moat a new listing must climb.