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Sugar Soap

a concentrated shelf (top 5 take 100% of clicks) — Sugar Soap doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 54Growth 19Conversion 100Competition 0Returns 99Price range 0Avg price 14Brand share 0Review moat 61Quality gap 45
This niche Category average

Is Sugar Soap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sugar Soap is a £372K/yr Amazon United Kingdom market (257K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Sugar Soap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.8% over the last 90 days and 28.7% of searches end in a purchase.

£372K

revenue / yr

Units sold / yr80K
Search volume / yr-11.8%257K
Conversion rate28.7%
Avg price£5.03

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 67
Top-5 product click share100%
Open market0%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,055

Top Sugar Soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£74K£149K£223K£298K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Bartoline84%
  • Sugar Soap11%
  • JBL General5%

Sugar Soap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume257KCVR28.7%Products5Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,055Avg BSR#132
6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Top Sugar Soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sugar soap200K/yr
  • sugar soap for walls33K/yr
  • sugar soap for cleaning17K/yr
  • sugar soap for painting7K/yr

What reviews say buyers love and hate about Sugar Soap

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Ease Of Cleaning25%

Works well for cleaning

Quality-Overall18%

This stuff is making

Value For Money14%

Cheaper the other s

Advertised Vs Actual Product12%

everything as ordered

Efficiency11%

Effective

What buyers complain about

71% of reviews
Ease Of Cleaning15%

did not clean had to use flash mixed with water to clean walls which did remove grime

Smell15%

I didnt think it had much of an odour either

Material Quality10%

Cheap plastic glove

Strength10%

Unfortunately this version that is ready made is too weak for many uses so I would advise people to buy the full strength bottle

Quality-Overall5%

Not the best

Sugar Soap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
37%
2Leak-Proof
21%
3Advertised Vs Actual Product
11%
4Value For Money
11%
5Color
5%

Common Sugar Soap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sugar Soap 39/100 on Amazon United Kingdom — Skip it. The niche generates £372K/yr across 5 tracked products. Search demand moved -11.8% over the last 90 days.
Search demand for Sugar Soap on Amazon United Kingdom is steady year-round — the busiest month runs 2.1× the quietest.