sugar soap
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible28.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good1,055avg incumbent reviews — the moat a new listing must climb
Market size
Good£372K£372K/yr · 257K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.03avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.21–£9.63cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sugar soap is a £372K/yr Amazon United Kingdom market (257K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sugar soap market data
- Units sold / yr
- 60K–80K
- avg 10,000–12,500/product
- Revenue / yr
- £302K–£402K
- units × avg price
- Conversion rate
- 28.7%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
67
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Bartoline84%
- Sugar Soap11%
- JBL General5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Top sugar soap search terms
- sugar soap200K/yr
- sugar soap for walls33K/yr
- sugar soap for cleaning17K/yr
- sugar soap for painting7K/yr
Top sugar soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bartoline Ready to Use Sugar Soap Spray 500ml
Bartoline£2.214.5★1,845 rev
Bartoline Sugar Soap Concentrate 500ml Powerful Surface Cleaner for Paint Prep Removes Dirt Grease and Nicotine Improves Paint Adhesion for a Flawless Finish
Bartoline£3.794.5★2,512 rev
3 PCS Flask SUGAR SOAP Concentrate BARTOLINE MEW 500ML REMOVES Grease Dirt & Nicotine May BE Used AS A General Household Cleaner
Sugar Soap£5.814.7★533 rev
Bartoline Traditional Sugar Soap 500g Powerful Surface Cleaner for Paint Prep & General Household Cleaning
Bartoline£3.724.4★225 rev
2 X Sugar Soap Liquid Concentrate Cleaner 500ml Powerful Cleaner for Paintwork and Household Use Ideal Sugar Soap for Walls and Cleaning Includes Sponge and Pair of Gloves
JBL General£9.634.3★160 rev
Newest
by launch date2 X Sugar Soap Liquid Concentrate Cleaner 500ml Powerful Cleaner for Paintwork and Household Use Ideal Sugar Soap for Walls and Cleaning Includes Sponge and Pair of Gloves
JBL General£9.63160 rev
3 PCS Flask SUGAR SOAP Concentrate BARTOLINE MEW 500ML REMOVES Grease Dirt & Nicotine May BE Used AS A General Household Cleaner
Sugar Soap£5.81533 rev
Bartoline Ready to Use Sugar Soap Spray 500ml
Bartoline£2.211,845 rev
Bartoline Sugar Soap Concentrate 500ml Powerful Surface Cleaner for Paint Prep Removes Dirt Grease and Nicotine Improves Paint Adhesion for a Flawless Finish
Bartoline£3.792,512 rev
Bartoline Traditional Sugar Soap 500g Powerful Surface Cleaner for Paint Prep & General Household Cleaning
Bartoline£3.72225 rev
Trending
90-day click momentum2 X Sugar Soap Liquid Concentrate Cleaner 500ml Powerful Cleaner for Paintwork and Household Use Ideal Sugar Soap for Walls and Cleaning Includes Sponge and Pair of Gloves
JBL General£9.634.3★
Bartoline Traditional Sugar Soap 500g Powerful Surface Cleaner for Paint Prep & General Household Cleaning
Bartoline£3.724.4★
Bartoline Ready to Use Sugar Soap Spray 500ml
Bartoline£2.214.5★
Bartoline Sugar Soap Concentrate 500ml Powerful Surface Cleaner for Paint Prep Removes Dirt Grease and Nicotine Improves Paint Adhesion for a Flawless Finish
Bartoline£3.794.5★
3 PCS Flask SUGAR SOAP Concentrate BARTOLINE MEW 500ML REMOVES Grease Dirt & Nicotine May BE Used AS A General Household Cleaner
Sugar Soap£5.814.7★
What buyers say about sugar soap
What buyers praise and complain about, mined from review topics.What buyers love
“Works well for cleaning”
“This stuff is making”
“Cheaper the other s”
“everything as ordered”
“Effective”
“Its easy to use”
“Smells nice”
“didnt damage the paintwork”
“Effective”
“effective spray”
What buyers complain about
“did not clean had to use flash mixed with water to clean walls which did remove grime”
“I didnt think it had much of an odour either”
“Cheap plastic glove”
“Unfortunately this version that is ready made is too weak for many uses so I would advise people to buy the full strength bottle”
“Not the best”
“And nothing worked my fingers was a mess and nasty”
“U don't idially want coloured product when using on walls”
“difficult to get hold of where I live”
“are left with that stubborn, sticky gunk, you need to mix this properly”
Top return reasons
Common questions
- Is sugar soap profitable to sell on Amazon United Kingdom?
- The niche generates £372K/yr across 5 tracked products. 90-day search growth is -11.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the sugar soap niche?
- 3 brands and 67 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sugar soap?
- Top complaints mined from reviews: Ease Of Cleaning, Smell, Material Quality. The return rate is 0.1%.
- When does demand for sugar soap peak?
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- What does it cost to enter the sugar soap niche?
- Listings span £2.21–£9.63; the average listing price is £5.03 (sweet spot $15–$100). The average incumbent carries 1,055 reviews — the moat a new listing must climb.