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Sugar Soap

Fail

The top 5 products take 100% of clicks, so Sugar Soap is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£372K/yr257K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 67 sellers

Flapen Score

Sugar Soap against its category

The dotted line is the Grocery average. Past it, Sugar Soap is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Soap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugar Soap 257K times last year and spent an estimated £372K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

28.7% of searches ended in a purchase last week.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £372K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
28.7%
Market size, estimated
£372Ka year
Peak month
March2.1× the quietest month
Top search term
sugar soap200K searches a year

02 · Price

A sale here is worth £5.03.

Listings sell for £5.03 on average, from £2.21 to £9.63. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At £5.03 that is £50K to £63K a year per listing.

Average price
£5.03under the $15 to $100 sweet spot
Price range
£2.21–£9.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
10,000–12,500
Revenue per listing a year
£50K–£63K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Household Cleaners. It carries 1,055 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#132in Household Cleaners
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,055per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Sugar Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£74K£149K£223K£298K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Bartoline84%
  • Sugar Soap11%
  • JBL General5%

Demand

Sugar Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Sugar Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar soap200K/yr
  • sugar soap for walls33K/yr
  • sugar soap for cleaning17K/yr
  • sugar soap for painting7K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Soap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning15%−0.08

did not clean had to use flash mixed with water to clean walls which did remove grime

I wouldn't bother for household cleaning

Smell15%+0.45

I didnt think it had much of an odour either

I can't smell anything unless it is very strong

Material Quality10%−0.09

Cheap plastic glove

Strength10%−0.10

Unfortunately this version that is ready made is too weak for many uses so I would advise people to buy the full strength bottle

Quality-Overall5%+1.17

Not the best

Love

Ease Of Cleaning25%−0.08

Works well for cleaning

It cleans stuff

Good solution for cleaning

Quality-Overall18%+1.17

This stuff is making

Excellent product

Good value/Great Quality

Value For Money14%+0.67

Cheaper the other s

Good price

Good value for money

Advertised Vs Actual Product12%+1.06

everything as ordered

Does the job

Does what it says it will do

Efficiency11%+0.99

Effective

Works really well

Very effective

Return

0.1% Return rate 21% Fixable by listing

Functionality-Overall37%▁▁█▆▃▁

And nothing worked my fingers was a mess and nasty

Leak-Proof21%▁▁▆█▃▁
Advertised Vs Actual Product11%▁▁▁▁█▁
Value For Money11%▁█▁▁▂▁
Color5%▁▁▁▁█▁

U don't idially want coloured product when using on walls

FAQ

Common Sugar Soap questions

Answered from the same tracked data.