Sugar Paste
FailPrices span $2.48–$13.51, mostly outside the sweet spot, so Sugar Paste is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £255K/yr369K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 46%top-5 click share · 11 brands · 29 sellers
Flapen Score
Sugar Paste against its category
The dotted line is the Grocery average. Past it, Sugar Paste is stronger. Inside it, weaker.
Market
The Sugar Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sugar Paste 369K times last year and spent an estimated £255K. The top 5 brands take 88% of clicks. Demand peaks in Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £255K a year.
- Searches, last 12 months
- 369K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £255Ka year
- Peak month
- June1.7× the quietest month
- Top search term
- fondant icing105K searches a year
02 · Price
A sale here is worth £6.57.
Listings sell for £6.57 on average, from £2.48 to £13.51. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £6.57 that is £10K to £13K a year per listing.
- Average price
- £6.57under the $15 to $100 sweet spot
- Price range
- £2.48–£13.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #51 within Baking Supplies. It carries 4,366 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 94%
- Out of stock, average day
- 0.3%
- Average rank
- #51in Baking Supplies
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,366per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Sugar Paste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Renshaw White Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £3.04
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 10y ago

Create A Cake Ready To Roll Icing | White Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago

Renshaw Ready to Roll Fondant Icing & Flower and Modelling Paste 250g - Pick Any 3 Colours
- Price
- £10.35
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 4y ago

Renshaw White Just Roll With It Fondant Icing 500 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £4.87
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 9y ago

by Amazon Ready To Roll Fondant Icing Vegan 8 Packs of 500g
- Price
- £11.97
- Rating
- 4.6/5
- Reviews
- 306
- Age
- 4y ago
Trending
90-day click momentum
Renshaw Pastel Colours Fondant Icing Multipack 5 x 100 g (Pack of 1)
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 1,080
- Age
- 5mo ago

THE SUGAR PASTE White Sugarpaste - Modeling Fondant for Figures Soft & Highly Stretchable Texture with Extended Working Time - 1 kg
- Price
- £10.01
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 4y ago

Renshaw Ivory Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 15y ago

Renshaw White Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £8.92
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 6y ago

Renshaw White Extra Stretch Smooth & Thin Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £2.96
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 11y ago
Newest
by launch date
Renshaw Pastel Colours Fondant Icing Multipack 5 x 100 g (Pack of 1)
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 1,080
- Age
- 5mo ago

Renshaw White Ready Rolled Fondant Icing Disc for 8 Cake 450g (Pack of 1)
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 1y ago

Create A Cake Ready To Roll Icing | White Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago

Satinara Luxury White Sugar Paste for Cakes and Bakes Palm Oil Free White Fondant Icing For Cake Covering 1kg
- Price
- £8.04
- Rating
- 4.5/5
- Reviews
- 219
- Age
- 2y ago

Renshaw Ready to Roll Fondant Icing & Flower and Modelling Paste 250g - Pick Any 3 Colours
- Price
- £10.35
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
29
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
9%
- Renshaw60%
- Create A Cake13%
- by Amazon5%
- Satinara5%
- SARACINO We love pastry4%
- THE SUGAR PASTE3%
- Open — no brand owns it (5 brands, 9%)
Demand
Sugar Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.7×
Search terms
Top Sugar Paste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fondant icing105K/yr
- fondant37K/yr
- white fondant icing27K/yr
- renshaw fondant icing22K/yr
- sugar paste19K/yr
- saracino modelling paste15K/yr
- white fondant13K/yr
- white icing14K/yr
- fondant icing ready to roll31K/yr
- ready to roll icing14K/yr
Reviews and returns
What reviews say buyers love and hate about Sugar Paste
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the pack was smaller than expected
A very small amount
Very small amount- would only cover avery small cake or a few cup cakes
Very poor compared to homemade
Poor quality
BEWARE Now contains Soya which is not mentioned in the ingrediant list
There is nothing in the ingredients that makes it modelling paste as in it sets really hard
Soya is not mentioned in the ingredients
Cheap for a reason
You can get better for the price
It is a little more expensive
The colour was off-white
Not bright white
Love
Overall, this is a reliable, high-quality fondant that saves time and effort
Excellent product
good quality
Nice colour
easy to colour
Great colours
Good fondant
Good taste
Delicious and very easy to use, tastes exactly like cake icing from a proper bakery
was generally easy to roll
Easy to use
Soo easy to work with
Cheaper than my local store
Great value
Fantastic price
Return
0.1% Return rate 97% Fixable by listing
The colour was off-white
Not bright white
Cheap for a reason
You can get better for the price
It is a little more expensive
the pack was smaller than expected
A very small amount
Very small amount- would only cover avery small cake or a few cup cakes
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sugar Paste questions
Answered from the same tracked data.









