Sugar Paste
prices mostly outside the sweet spot ($2.48–$13.51) — Sugar Paste doesn't clear our bar today.
Flapen Score
Is Sugar Paste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sugar Paste is a £255K/yr Amazon United Kingdom market (369K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun. Verdict: Skip it — 48/100.
Sugar Paste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.5% over the last 90 days and 10.5% of searches end in a purchase.
£255K
revenue / yr
Who owns the niche?
The top 5 brands hold 88% of demand, so 12% of the market is open.
12%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 32 products
Top Sugar Paste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Renshaw White Just Roll With It Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £3.04
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 10y ago
Create A Cake Ready To Roll Icing | White Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago
Renshaw Ready to Roll Fondant Icing & Flower and Modelling Paste 250g - Pick Any 3 Colours
- Price
- £10.35
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 4y ago
Renshaw White Just Roll With It Fondant Icing 500 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £4.87
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 9y ago
by Amazon Ready To Roll Fondant Icing Vegan 8 Packs of 500g
- Price
- £11.97
- Rating
- 4.6/5
- Reviews
- 306
- Age
- 4y ago
Trending
90-day click momentum
Renshaw Pastel Colours Fondant Icing Multipack 5 x 100 g (Pack of 1)
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 1,080
- Age
- 5mo ago
THE SUGAR PASTE White Sugarpaste - Modeling Fondant for Figures Soft & Highly Stretchable Texture with Extended Working Time - 1 kg
- Price
- £10.01
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 4y ago
Renshaw Ivory Just Roll With It Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 15y ago
Renshaw White Extra Stretch Smooth & Thin Fondant Icing 1 kg (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £8.92
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 6y ago
Renshaw White Extra Stretch Smooth & Thin Fondant Icing 250 g (Pack of 1) - Ready to Roll Icing for Cakes
- Price
- £2.96
- Rating
- 4.6/5
- Reviews
- 3,179
- Age
- 11y ago
Newest
by launch dateRenshaw Pastel Colours Fondant Icing Multipack 5 x 100 g (Pack of 1)
- Price
- £6.64
- Rating
- 4.5/5
- Reviews
- 1,080
- Age
- 5mo ago
Renshaw White Ready Rolled Fondant Icing Disc for 8 Cake 450g (Pack of 1)
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 16,123
- Age
- 1y ago
Create A Cake Ready To Roll Icing | White Fondant Icing | Palm Free Sugar Paste For Cake Decorating Cupcakes Cookies Cakes - 200g
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 772
- Age
- 2y ago
Satinara Luxury White Sugar Paste for Cakes and Bakes Palm Oil Free White Fondant Icing For Cake Covering 1kg
- Price
- £8.04
- Rating
- 4.5/5
- Reviews
- 219
- Age
- 2y ago
Renshaw Ready to Roll Fondant Icing & Flower and Modelling Paste 250g - Pick Any 3 Colours
- Price
- £10.35
- Rating
- 4.6/5
- Reviews
- 582
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
29
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
9%
- Renshaw60%
- Create A Cake13%
- by Amazon5%
- Satinara5%
- SARACINO We love pastry4%
- THE SUGAR PASTE3%
- Open — no brand owns it (5 brands, 9%)
Sugar Paste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun · busiest ÷ quietest = 1.7×
Top Sugar Paste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fondant icing105K/yr
- fondant37K/yr
- white fondant icing27K/yr
- renshaw fondant icing22K/yr
- sugar paste19K/yr
- saracino modelling paste15K/yr
- white fondant13K/yr
- white icing14K/yr
- fondant icing ready to roll31K/yr
- ready to roll icing14K/yr
What reviews say buyers love and hate about Sugar Paste
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Overall, this is a reliable, high-quality fondant that saves time and effort”
“Nice colour”
“Good fondant”
“was generally easy to roll”
“Cheaper than my local store”
What buyers complain about
77% of reviews“the pack was smaller than expected”
“Very poor compared to homemade”
“BEWARE Now contains Soya which is not mentioned in the ingrediant list”
“Cheap for a reason”
“The colour was off-white”
Sugar Paste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
97%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sugar Paste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
