Is sugar mice profitable to sell on Amazon United Kingdom?

The niche generates £13K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (40/100).

How competitive is the sugar mice niche?

8 brands and 17 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in sugar mice?

Top complaints mined from reviews: Value For Money. The return rate is 0.0%.

When does demand for sugar mice peak?

Demand peaks in Nov–Dec; the busiest month runs 12.1× the quietest.

What does it cost to enter the sugar mice niche?

Listings span £5.41–£38.12; the average listing price is £10.91 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.

sugar mice

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible88

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.41–£38.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£10.91

avg listing price — sweet spot $15–$100

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-26.2%

90-day search growth — must beat 0% to launch

Market size

Bad£13K

£13K/yr · 26K searches

According to Flapen's Amazon United Kingdom niche tracking, sugar mice is a £13K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sugar mice market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £22K–£27K; units × avg price
Conversion rate: 4.4%
Avg BSR: #496
Page quality: 0%
Prime: 85%
Sponsored: 15%
Out of stock: 11.1%
Avg brand age: 58 months
Avg seller age: 200 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Boynes64%
fosters Traditional foods13%
Boyne's10%
Berrymans5%
Treasure Island Sweets4%
Candy Hive2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -26.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 12.1×

Open Trend

Top sugar mice products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Assorted Colour Sugar Mice x10 Mice

Boynes£12.364.5★227 rev

Pink and White Sugar Mice x10

Boynes£12.164.4★220 rev

Assorted Coloured Sugar Mice Fondant Sweets (Pack of 3)

fosters Traditional foods£5.414.1★53 rev

Pink and White Sugar Mice (Box of 3) x1

Boyne's£6.244.4★215 rev

Assorted Colour Sugar Mice x5 Pieces

Boynes£7.023.8★45 rev

Newest

by launch date

South Coast Sweets - Assorted Colour Sugar Mice - 10 mice

South Coast Sweets£10.410 rev

1mo ago

Sugar Mice with cotton tails x 3 Nostalgic Traditional Stocking Filler (Pink & White)

Baking Friends£6.700 rev

7mo ago

Pink & White MiceGift Jar 515g Original Pink & White Mice Retro Sweets Victorian Gift Jar by Candy Hive - Timeless Treats Authentic Flavour

Candy Hive£10.820 rev

10mo ago

Original Pink and White Mice Strawberry & Cream Retro Sweets Gift Jar by Berrymans Sweet Shop - Classic Sweets Traditional Taste.

Berrymans£11.14231 rev

4y ago

Assorted Coloured Sugar Mice Fondant Sweets (Pack of 3)

fosters Traditional foods£5.4153 rev

9y ago

What buyers say about sugar mice

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose25%

“Gift”

Advertised Vs Actual Product25%

“Exactly as they should be”

Taste-Overall25%

“Really delicious”

Color13%

“Beautiful candy coloured candy mice”

What buyers complain about

Value For Money50%

“Shame they're getting increasingly expensive”

Common questions

Is sugar mice profitable to sell on Amazon United Kingdom?: The niche generates £13K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (40/100).
How competitive is the sugar mice niche?: 8 brands and 17 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in sugar mice?: Top complaints mined from reviews: Value For Money. The return rate is 0.0%.
When does demand for sugar mice peak?: Demand peaks in Nov–Dec; the busiest month runs 12.1× the quietest.
What does it cost to enter the sugar mice niche?: Listings span £5.41–£38.12; the average listing price is £10.91 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.