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Sugar Mice

Fail

Shoppers spend an estimated $13K a year here, so Sugar Mice is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£13K/yr26K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
70%top-5 click share · 8 brands · 17 sellers

Flapen Score

Sugar Mice against its category

The dotted line is the Grocery average. Past it, Sugar Mice is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Mice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugar Mice 26K times last year and spent an estimated £13K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
4.4%
Market size, estimated
£13Ka year
Peak month
December12.1× the quietest month
Top search term
sugar mice21K searches a year

02 · Price

A sale here is worth £10.91.

Listings sell for £10.91 on average, from £5.41 to £38.12. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.91 that is £1K to £3K a year per listing.

Average price
£10.91under the $15 to $100 sweet spot
Price range
£5.41–£38.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #496 within Baking Supplies. It carries 88 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
85%
Out of stock, average day
11.1%
Average rank
#496in Baking Supplies
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
88per listing
Listings tracked
13

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Sugar Mice products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

8 falling

Sellers

17

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

3%

  • Boynes64%
  • fosters Traditional foods13%
  • Boyne's10%
  • Berrymans5%
  • Treasure Island Sweets4%
  • Candy Hive2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Sugar Mice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.1×

Reviews and returns

What reviews say buyers love and hate about Sugar Mice

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Shame they're getting increasingly expensive”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Sugar Mice questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data