How competitive is the Sugar Mice niche on Amazon United Kingdom?

8 brands and 17 sellers compete in Sugar Mice on Amazon United Kingdom. The top 5 Sugar Mice products take 70% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Sugar Mice?

Sugar Mice buyers on Amazon United Kingdom complain most about Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sugar Mice niche?

Sugar Mice sells for £10.91 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.41–£38.12. The average incumbent carries 88 reviews — the moat a new listing must climb.

Sugar Mice

a small market ($13K/yr) — Sugar Mice doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sugar Mice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sugar Mice is a £13K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Sugar Mice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.2% over the last 90 days and 4.4% of searches end in a purchase.

£13K

revenue / yr

Units sold / yr3K

Search volume / yr-26.2%26K

Conversion rate4.4%

Avg price£10.91

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers8 · 17

Top-5 product click share70%

Open market5%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Top Sugar Mice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Assorted Colour Sugar Mice x10 Mice

Price: £12.36
Rating: 4.5/5
Reviews: 227
Age: 15y ago

Pink and White Sugar Mice x10

Price: £12.16
Rating: 4.4/5
Reviews: 220
Age: 13y ago

Assorted Coloured Sugar Mice Fondant Sweets (Pack of 3)

Price: £5.41
Rating: 4.1/5
Reviews: 53
Age: 9y ago

Pink and White Sugar Mice (Box of 3) x1

Price: £6.24
Rating: 4.4/5
Reviews: 215
Age: 14y ago

Assorted Colour Sugar Mice x5 Pieces

Price: £7.02
Rating: 3.8/5
Reviews: 45
Age: 15y ago

Newest

by launch date

South Coast Sweets - Assorted Colour Sugar Mice - 10 mice

Price: £10.41
Rating: 0.0/5
Reviews: 0
Age: 1mo ago

Sugar Mice with cotton tails x 3 Nostalgic Traditional Stocking Filler (Pink & White)

Price: £6.70
Rating: 0.0/5
Reviews: 0
Age: 7mo ago

Pink & White MiceGift Jar 515g Original Pink & White Mice Retro Sweets Victorian Gift Jar by Candy Hive - Timeless Treats Authentic Flavour

Price: £10.82
Rating: 0.0/5
Reviews: 0
Age: 10mo ago

Original Pink and White Mice Strawberry & Cream Retro Sweets Gift Jar by Berrymans Sweet Shop - Classic Sweets Traditional Taste.

Price: £11.14
Rating: 4.5/5
Reviews: 231
Age: 4y ago

Assorted Coloured Sugar Mice Fondant Sweets (Pack of 3)

Price: £5.41
Rating: 4.1/5
Reviews: 53
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Boynes64%
fosters Traditional foods13%
Boyne's10%
Berrymans5%
Treasure Island Sweets4%
Candy Hive2%
Open — no brand owns it (2 brands, 3%)

Sugar Mice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR4.4%Products13Brands8Top 5 Brands95%OOS Rate11.1%Rating4.3★Reviews88Avg BSR#496

Peak months: Nov, Dec · busiest ÷ quietest = 12.1×

What reviews say buyers love and hate about Sugar Mice

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Gifting Purpose25%

“Gift”

Advertised Vs Actual Product25%

“Exactly as they should be”

Taste-Overall25%

“Really delicious”

Color13%

“Beautiful candy coloured candy mice”

What buyers complain about

50% of reviews

Value For Money50%

“Shame they're getting increasingly expensive”

Common Sugar Mice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sugar Mice 40/100 on Amazon United Kingdom — Skip it. The niche generates £13K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -26.2% over the last 90 days.