Sugar Mice
FailShoppers spend an estimated $13K a year here, so Sugar Mice is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £13K/yr26K searches / yr
- 90-day growth
- -26.2%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 17 sellers
Flapen Score
Sugar Mice against its category
The dotted line is the Grocery average. Past it, Sugar Mice is stronger. Inside it, weaker.
Market
The Sugar Mice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sugar Mice 26K times last year and spent an estimated £13K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -26.2%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £13Ka year
- Peak month
- December12.1× the quietest month
- Top search term
- sugar mice21K searches a year
02 · Price
A sale here is worth £10.91.
Listings sell for £10.91 on average, from £5.41 to £38.12. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.91 that is £1K to £3K a year per listing.
- Average price
- £10.91under the $15 to $100 sweet spot
- Price range
- £5.41–£38.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #496 within Baking Supplies. It carries 88 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 85%
- Out of stock, average day
- 11.1%
- Average rank
- #496in Baking Supplies
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 88per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Sugar Mice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Assorted Colour Sugar Mice x10 Mice
- Price
- £12.36
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 15y ago

Pink and White Sugar Mice x10
- Price
- £12.16
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 13y ago

Assorted Coloured Sugar Mice Fondant Sweets (Pack of 3)
- Price
- £5.41
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 9y ago

Pink and White Sugar Mice (Box of 3) x1
- Price
- £6.24
- Rating
- 4.4/5
- Reviews
- 215
- Age
- 14y ago

Assorted Colour Sugar Mice x5 Pieces
- Price
- £7.02
- Rating
- 3.8/5
- Reviews
- 45
- Age
- 15y ago
Trending
estimated 90-day click momentum
South Coast Sweets - Assorted Colour Sugar Mice - 10 mice
- Price
- £10.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Pink & White MiceGift Jar 515g Original Pink & White Mice Retro Sweets Victorian Gift Jar by Candy Hive - Timeless Treats Authentic Flavour
- Price
- £10.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Assorted Colour Sugar Mice x10 Mice
- Price
- £12.36
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 15y ago

Assorted Coloured Sugar Mice Fondant Sweets (Pack of 3)
- Price
- £5.41
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 9y ago

Original Pink and White Mice Strawberry & Cream Retro Sweets Gift Jar by Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £11.14
- Rating
- 4.5/5
- Reviews
- 231
- Age
- 4y ago
Newest
by launch date
South Coast Sweets - Assorted Colour Sugar Mice - 10 mice
- Price
- £10.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Sugar Mice with cotton tails x 3 Nostalgic Traditional Stocking Filler (Pink & White)
- Price
- £6.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Pink & White MiceGift Jar 515g Original Pink & White Mice Retro Sweets Victorian Gift Jar by Candy Hive - Timeless Treats Authentic Flavour
- Price
- £10.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Original Pink and White Mice Strawberry & Cream Retro Sweets Gift Jar by Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £11.14
- Rating
- 4.5/5
- Reviews
- 231
- Age
- 4y ago

Assorted Coloured Sugar Mice Fondant Sweets (Pack of 3)
- Price
- £5.41
- Rating
- 4.1/5
- Reviews
- 53
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
17
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
3%
- Boynes64%
- fosters Traditional foods13%
- Boyne's10%
- Berrymans5%
- Treasure Island Sweets4%
- Candy Hive2%
- Open — no brand owns it (2 brands, 3%)
Demand
Sugar Mice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 12.1×
Reviews and returns
What reviews say buyers love and hate about Sugar Mice
We read the reviews and the return reasons for every product selling here.
“Shame they're getting increasingly expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sugar Mice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









