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Sugar Free Mints

Fail

The top 5 brands take 100% of clicks, so Sugar Free Mints is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£211K/yr149K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
83%top-5 click share · 5 brands · 76 sellers

Flapen Score

Sugar Free Mints against its category

The dotted line is the Grocery average. Past it, Sugar Free Mints is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Free Mints market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugar Free Mints 149K times last year and spent an estimated £211K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
16.2%
Market size, estimated
£211Ka year
Peak month
November1.8× the quietest month
Top search term
polo mints72K searches a year

02 · Price

A sale here is worth £8.72.

Listings sell for £8.72 on average, from £1.37 to £16.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £8.72 that is £13K to £17K a year per listing.

Average price
£8.72under the $15 to $100 sweet spot
Price range
£1.37–£16.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #144 within Confectionery. It carries 433 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
80%
Out of stock, average day
6.7%
Average rank
#144in Confectionery
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
433per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Sugar Free Mints products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£63K£84K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

76

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • Polo73%
  • Nestlé15%
  • Topline6%
  • Generic5%
  • TinTastic2%
  • Open — no brand owns it (0%)

Demand

Sugar Free Mints search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Sugar Free Mints search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • polo mints72K/yr
  • polos24K/yr
  • polos mints19K/yr
  • sugar free polos12K/yr
  • polo mints multipack6K/yr
  • sugar free polo mints6K/yr
  • polo mint4K/yr
  • polo sweets4K/yr
  • polo mints sugar free3K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Free Mints

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Value For Money”
50%of negative reviews mention “Flavor”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not as flavoursome as I remember from some years ago”
A buyer, on “Flavor”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Sugar Free Mints questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data