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Sugar Free Mints

Fail

The top 5 brands take 100% of clicks, so Sugar Free Mints is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£211K/yr149K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
83%top-5 click share · 5 brands · 76 sellers

Flapen Score

Sugar Free Mints against its category

The dotted line is the Grocery average. Past it, Sugar Free Mints is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Free Mints market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugar Free Mints 149K times last year and spent an estimated £211K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £211K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
16.2%
Market size, estimated
£211Ka year
Peak month
November1.8× the quietest month
Top search term
polo mints72K searches a year

02 · Price

A sale here is worth £8.72.

Listings sell for £8.72 on average, from £1.37 to £16.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £8.72 that is £13K to £17K a year per listing.

Average price
£8.72under the $15 to $100 sweet spot
Price range
£1.37–£16.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #144 within Confectionery. It carries 433 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
80%
Out of stock, average day
6.7%
Average rank
#144in Confectionery
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
433per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Sugar Free Mints products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£21K£42K£63K£84K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Polo73%
  • Nestlé15%
  • Topline6%
  • Generic5%
  • TinTastic2%
  • Open — no brand owns it (0%)

Demand

Sugar Free Mints search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Sugar Free Mints search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polo mints72K/yr
  • polos24K/yr
  • polos mints19K/yr
  • sugar free polos12K/yr
  • polo mints multipack6K/yr
  • sugar free polo mints6K/yr
  • polo mint4K/yr
  • polo sweets4K/yr
  • polo mints sugar free3K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Free Mints

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor50%−0.03

Not as flavoursome as I remember from some years ago

Love

Value For Money37%+1.97

Multi packs good value for moeney

Amazing value

Good value

Taste-Overall17%+1.31

tasted perfect unlike polos Ive brought from others on Amazon

Love spearmint taste so refreshing

Tastes great

Quality-Overall15%−0.18

Quality and quick delivery plus price

Top quality polos

Quality

Sweetness10%+0.67

Sweet

Sugar free

Sugar free polos

Flavor6%−0.03

Flavour

Like both spearmint and mint flavour

Spearmint flavour is delicious

FAQ

Common Sugar Free Mints questions

Answered from the same tracked data.