Is sugar free mints profitable to sell on Amazon United Kingdom?

The niche generates £211K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (40/100).

How competitive is the sugar free mints niche?

5 brands and 76 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sugar free mints?

Top complaints mined from reviews: Flavor. The return rate is 0.0%.

When does demand for sugar free mints peak?

Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the sugar free mints niche?

Listings span £1.37–£16.74; the average listing price is £8.72 (sweet spot $15–$100). The average incumbent carries 433 reviews — the moat a new listing must climb.

sugar free mints

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great432.6

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£211K

£211K/yr · 149K searches

Growth

Okay+0.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.72

avg listing price — sweet spot $15–$100

Competition

Bad83%

top-5 click share — a locked-up shelf

Price range

Bad£1.37–£16.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, sugar free mints is a £211K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sugar free mints market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: £218K–£262K; units × avg price
Conversion rate: 16.2%
Avg BSR: #144
Page quality: 0%
Prime: 80%
Sponsored: 10%
Out of stock: 6.7%
Avg brand age: 48 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Polo73%
Nestlé15%
Topline6%
Generic5%
TinTastic2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top sugar free mints search terms

polo mints72K/yr +3.5%13.7% conv.
polos24K/yr -6.9%9.3% conv.
polos mints19K/yr +6.8%12.6% conv.
sugar free polos12K/yr -10.0%23.5% conv.
polo mints multipack6K/yr +0.4%7.8% conv.
sugar free polo mints6K/yr -17.6%22.0% conv.
polo mint4K/yr +34.1%9.2% conv.
polo sweets4K/yr -2.1%4.9% conv.
polo mints sugar free3K/yr +14.4%20.4% conv.

All search terms

Top sugar free mints products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Polo Sugar Free Mint Tube Multipack 4 x 33.4 g

Polo£1.374.7★593 rev

Polo Original Mints Tubes 32 x 34 g

Polo£13.584.7★720 rev

Polo Sugar Free Mint Tube 33.4 g (Pack of 32)

Nestlé£11.404.7★1,144 rev

Polo Original Mint Tube Multipack 4 x 34g

Polo£1.804.8★262 rev

Polo Spearmint Mints Tubes 32 x 34 g

Polo£13.354.7★1,159 rev

Newest

by launch date

Original Mint Sweets Polos Multipack 3 Packs (4 Tubes Each) Classic Mint Flavour Individually Wrapped 12 Total Tubes

Generic£7.8528 rev

1mo ago

Topline Nestle Polo Rolls Bulk Buy - Pack of 32 x 34g Original Polo Mints Tubes with Topline Card. Perfect Peppermint Mints Multipack Sweets for Your Fresh & Minty Breath. White

Topline£15.39122 rev

2y ago

Polo Mints Original Sweets 16 Large Tubes 34g 544g Bundle with TinTastic Silver Window Lid Refillable Tin

TinTastic£16.7433 rev

3y ago

Polo Original Mints Tubes 32 x 34 g

Polo£13.58720 rev

8y ago

Polo Sugar Free Mint Tube 33.4 g (Pack of 32)

Nestlé£11.401,144 rev

8y ago

What buyers say about sugar free mints

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money37%

“Multi packs good value for moeney”

Taste-Overall17%

“tasted perfect unlike polos Ive brought from others on Amazon”

Quality-Overall15%

“Quality and quick delivery plus price”

Sweetness10%

“Sweet”

Flavor6%

“Flavour”

Advertised Vs Actual Product5%

“As described”

Crispiness4%

“can really crunch them or suck”

Smell3%

“A whole tin of Polos smells amazing”

Breathability2%

“The ultimate classic breath freshener that never fails”

Design-Overall1%

“Love design whole”

What buyers complain about

Flavor50%

“Not as flavoursome as I remember from some years ago”

Common questions

Is sugar free mints profitable to sell on Amazon United Kingdom?: The niche generates £211K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (40/100).
How competitive is the sugar free mints niche?: 5 brands and 76 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sugar free mints?: Top complaints mined from reviews: Flavor. The return rate is 0.0%.
When does demand for sugar free mints peak?: Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the sugar free mints niche?: Listings span £1.37–£16.74; the average listing price is £8.72 (sweet spot $15–$100). The average incumbent carries 433 reviews — the moat a new listing must climb.