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Sugar Free Lollipops

Fail

Prices span $5.91–$12.87, mostly outside the sweet spot, so Sugar Free Lollipops is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£53K/yr82K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
78%top-5 click share · 6 brands · 49 sellers

Flapen Score

Sugar Free Lollipops against its category

The dotted line is the Grocery average. Past it, Sugar Free Lollipops is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Free Lollipops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugar Free Lollipops 82K times last year and spent an estimated £53K. The top 5 brands take 98% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
7.2%
Market size, estimated
£53Ka year
Peak month
February1.8× the quietest month
Top search term
sugar free lollipops41K searches a year

02 · Price

A sale here is worth £8.96.

Listings sell for £8.96 on average, from £5.91 to £12.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.96 that is £2K to £4K a year per listing.

Average price
£8.96under the $15 to $100 sweet spot
Price range
£5.91–£12.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 2,848 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#0in Confectionery
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,848per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Sugar Free Lollipops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

49

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • DC24 DAILY CARE32%
  • Chupa Chups32%
  • Zollipops23%
  • Pimlico Confectioners7%
  • HARIBO4%
  • Vidal2%

Demand

Sugar Free Lollipops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Sugar Free Lollipops search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sugar free lollipops41K/yr
  • sugar free lollies8K/yr
  • sugar free lollipops uk11K/yr
  • chupa chups lollies sugar free6K/yr
  • sugar free chupa chups5K/yr
  • healthy lollipops3K/yr
  • healthy lollipops for children4K/yr
  • xylitol lollipops3K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Free Lollipops

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Flavor”
18%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Very little taste”
A buyer, on “Taste-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sugar Free Lollipops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data