sugar free jam
Worth a lookShows low returns (0.0%), but a small market ($76K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great311.15avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£1.39–£21.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.82avg listing price — sweet spot $15–$100
Market size
Bad£76K£76K/yr · 128K searches
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, sugar free jam is a £76K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sugar free jam market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £88K–£110K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 64%
- Out of stock
- 4.2%
- Avg brand age
- 64 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
84
Top-5 brand share
81%
Top 20: 91%
Top-5 click share
46%
Top 20: 87%
Open market
10%
- Stute63%
- --9%
- Generic6%
- GOOD GOOD6%
- Chia Smash4%
- Gullon3%
- Open — no brand owns it (8 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top sugar free jam search terms
- sugar free jam31K/yr
- diabetic jam18K/yr
- no added sugar15K/yr
- low sugar12K/yr
- no sugar12K/yr
- stute diabetic jam8K/yr
- diabetic jam sugar free8K/yr
- skinny jam5K/yr
- sugar free jam for diabetics5K/yr
- low sugar jam5K/yr
Top sugar free jam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stute Raspberry Seedless Jam 430g
Stute£5.994.3★294 rev
Stute Diabetic Strawberry Jam 430g
Stute£3.134.6★937 rev
2 x 430g No Added Sugar Strawberry Jam Diabetic Friendly
--£8.794.6★35 rev
Stute No Added Sugar Diabetic Blackcurrant Jam (430g) - Pack of 2
Stute£7.614.6★184 rev
Stute Diabetic Morello Cherry Extra Jam 430g
Stute£5.884.6★506 rev
Newest
by launch date
(Pack of 5) No Added Sugar Jam 430g - Pick N Choose - Fruit Spread - Many Flavours (Peach/Apricot/Strawberry/Cherry/Raspberry/Orange/Blackcurrant) - Compatible for Stute Jam By Luxe Bitez
Luxe Bitez£21.607 rev
Smash Foods Jam | Variety 3 Pack | Low-Calorie No Sugar Added Keto Jam with Upcycled Fruit & Chia Seeds | Vegan Paleo Superfood Fruit Spread | Strawberry Blueberry Raspberry (3 Jars)
Chia Smash£17.8712 rev
Chia Smash Cherry Pomegranate Jam | Low-Calorie No Sugar Added Keto Jam with Upcycled Fruit & Chia Seeds | Vegan Paleo Superfood Fruit Spread (2 Jars)
Chia Smash£13.993 rev
Gullon Zero No Added Sugar Cookies & Cream 210g
Gullon£1.4130 rev
2 x 430g No Added Sugar Strawberry Jam Diabetic Friendly
--£8.7935 rev
Trending
90-day click momentum
Diabetic Jam Bundle with Stute Diabetic Strawberry Jam 430g Blackcurrant Jams 430grams & Morello Cherry Jams 430grams (3 Pack)
Generic£20.504.2★
Stute Diabetic Raspberry Seedless Extra Jam 430g
Stute£6.274.4★
2 x 430g No Added Sugar Strawberry Jam Diabetic Friendly
--£8.794.6★
(Pack of 5) No Added Sugar Jam 430g - Pick N Choose - Fruit Spread - Many Flavours (Peach/Apricot/Strawberry/Cherry/Raspberry/Orange/Blackcurrant) - Compatible for Stute Jam By Luxe Bitez
Luxe Bitez£21.604.7★
GOOD GOOD Raspberry Jam - No Added Sugar - Low Calorie - Gluten Free and Vegan - Diabetic and Keto Friendly - 12oz / 330g (Pack of 1)
GOOD GOOD£7.163.9★
What buyers say about sugar free jam
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Good value for money”
“Sugar free”
“Good flavour”
“The biscuits are top quality”
“Great for fibre”
“Good for breakfast”
“My favourite brand, no added sugar, great value”
“Great tasting biscuits”
“The consistency is good”
What buyers complain about
“Bland and tasteless”
“Expensive”
“Watery not sweet”
“Not the best”
“RIP Off Advertising”
“Hard, horrible texture”
“Dry and flavourless”
“Watery marmalade”
“It used to be dense”
“Raisins are hard like rock”
Common questions
- Is sugar free jam profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the sugar free jam niche?
- 14 brands and 84 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in sugar free jam?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- When does demand for sugar free jam peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the sugar free jam niche?
- Listings span £1.39–£21.60; the average listing price is £8.82 (sweet spot $15–$100). The average incumbent carries 311 reviews — the moat a new listing must climb.