How competitive is the Sugar Free Jam niche on Amazon United Kingdom?

14 brands and 84 sellers compete in Sugar Free Jam on Amazon United Kingdom. The top 5 Sugar Free Jam products take 46% of clicks and its top 5 brands hold 81% of demand.

What do buyers complain about in Sugar Free Jam?

Sugar Free Jam buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sugar Free Jam niche?

Sugar Free Jam sells for £8.82 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.39–£21.60. The average incumbent carries 311 reviews — the moat a new listing must climb.

Sugar Free Jam

Sugar Free Jam shows low returns (0.0%), but a small market ($76K/yr) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Sugar Free Jam profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sugar Free Jam is a £76K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 50/100.

Sugar Free Jam: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.0% over the last 90 days and 6.7% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr13K

Search volume / yr-13.0%128K

Conversion rate6.7%

Avg price£8.82

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers14 · 84

Top-5 product click share46%

Open market19%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Top Sugar Free Jam products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Stute Raspberry Seedless Jam 430g

Price: £5.99
Rating: 4.3/5
Reviews: 294
Age: 13y ago

Stute Diabetic Strawberry Jam 430g

Price: £3.13
Rating: 4.6/5
Reviews: 937
Age: 11y ago

2 x 430g No Added Sugar Strawberry Jam Diabetic Friendly

Price: £8.79
Rating: 4.6/5
Reviews: 35
Age: 2y ago

Stute No Added Sugar Diabetic Blackcurrant Jam (430g) - Pack of 2

Price: £7.61
Rating: 4.6/5
Reviews: 184
Age: 11y ago

Stute Diabetic Morello Cherry Extra Jam 430g

Price: £5.88
Rating: 4.6/5
Reviews: 506
Age: 17y ago

Newest

by launch date

(Pack of 5) No Added Sugar Jam 430g - Pick N Choose - Fruit Spread - Many Flavours (Peach/Apricot/Strawberry/Cherry/Raspberry/Orange/Blackcurrant) - Compatible for Stute Jam By Luxe Bitez

Price: £21.60
Rating: 4.7/5
Reviews: 7
Age: 7mo ago

Smash Foods Jam | Variety 3 Pack | Low-Calorie No Sugar Added Keto Jam with Upcycled Fruit & Chia Seeds | Vegan Paleo Superfood Fruit Spread | Strawberry Blueberry Raspberry (3 Jars)

Price: £17.87
Rating: 3.5/5
Reviews: 12
Age: 1y ago

Chia Smash Cherry Pomegranate Jam | Low-Calorie No Sugar Added Keto Jam with Upcycled Fruit & Chia Seeds | Vegan Paleo Superfood Fruit Spread (2 Jars)

Price: £13.99
Rating: 2.6/5
Reviews: 3
Age: 1y ago

Gullon Zero No Added Sugar Cookies & Cream 210g

Price: £1.41
Rating: 4.3/5
Reviews: 30
Age: 1y ago

2 x 430g No Added Sugar Strawberry Jam Diabetic Friendly

Price: £8.79
Rating: 4.6/5
Reviews: 35
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

Top-5 brand share

81%

Top 20: 91%

Top-5 click share

46%

Top 20: 87%

Open market

10%

Stute63%
--9%
Generic6%
GOOD GOOD6%
Chia Smash4%
Gullon3%
Open — no brand owns it (8 brands, 10%)

Sugar Free Jam demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume128KCVR6.7%Products33Brands14Top 5 Brands81%OOS Rate4.2%Rating4.4★Reviews311Avg BSR#114

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Sugar Free Jam search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sugar free jam31K/yr -20.1%5.8% conv.
diabetic jam18K/yr -19.7%8.3% conv.
no added sugar15K/yr -7.6%1.1% conv.
low sugar12K/yr -9.4%0.5% conv.
no sugar12K/yr -16.9%0.9% conv.
stute diabetic jam8K/yr +0.2%9.3% conv.
diabetic jam sugar free8K/yr -15.0%9.6% conv.
skinny jam5K/yr +13.2%0.6% conv.
sugar free jam for diabetics5K/yr -13.0%8.0% conv.
low sugar jam5K/yr -6.7%5.2% conv.

What reviews say buyers love and hate about Sugar Free Jam

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall40%

“Good taste”

Value For Money11%

“Good value for money”

Sweetness10%

“Sugar free”

Flavor9%

“Good flavour”

Quality-Overall9%

“The biscuits are top quality”

What buyers complain about

77% of reviews

Taste-Overall20%

“Bland and tasteless”

Value For Money15%

“Expensive”

Sweetness11%

“Watery not sweet”

Quality-Overall8%

“Not the best”

Advertised Vs Actual Product7%

“RIP Off Advertising”

Common Sugar Free Jam questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sugar Free Jam 50/100 on Amazon United Kingdom — Worth a look. The niche generates £76K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -13.0% over the last 90 days.