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Sugar Free Jam

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $76K a year here, so Sugar Free Jam is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£76K/yr128K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
46%top-5 click share · 14 brands · 84 sellers

Flapen Score

Sugar Free Jam against its category

The dotted line is the Grocery average. Past it, Sugar Free Jam is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Free Jam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugar Free Jam 128K times last year and spent an estimated £76K. The top 5 brands take 81% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
6.7%
Market size, estimated
£76Ka year
Peak month
February1.3× the quietest month
Top search term
sugar free jam31K searches a year

02 · Price

A sale here is worth £8.82.

Listings sell for £8.82 on average, from £1.39 to £21.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.82 that is £882 to £2K a year per listing.

Average price
£8.82under the $15 to $100 sweet spot
Price range
£1.39–£21.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£882–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #114 within Jams, Honey & Spreads. It carries 311 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
67%
Out of stock, average day
4.2%
Average rank
#114in Jams, Honey & Spreads
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
311per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Sugar Free Jam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

84

Top-5 brand share

81%

Top 20: 91%

Top-5 click share

46%

Top 20: 87%

Open market

10%

  • Stute63%
  • --9%
  • Generic6%
  • GOOD GOOD6%
  • Chia Smash4%
  • Gullon3%
  • Open — no brand owns it (8 brands, 10%)

Demand

Sugar Free Jam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sugar Free Jam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar free jam31K/yr
  • diabetic jam18K/yr
  • no added sugar15K/yr
  • low sugar12K/yr
  • no sugar12K/yr
  • stute diabetic jam8K/yr
  • diabetic jam sugar free8K/yr
  • skinny jam5K/yr
  • sugar free jam for diabetics5K/yr
  • low sugar jam5K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Free Jam

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+2.28

Bland and tasteless

it had no taste

the jam is fairly tasteless

Value For Money15%−0.03

Expensive

A little expensive

A little bit pricey

Sweetness11%+0.22

Watery not sweet

not too sweet either. sometimes things have too much sweetners in them

thought it might be something i could eat having no added sugar

Quality-Overall8%−0.03

Not the best

One was definitely past its best

Poor quality

Advertised Vs Actual Product7%−0.10

RIP Off Advertising

Not as good as described

its definitely not what it claims to be

Love

Taste-Overall40%+2.28

Good taste

The chocolate is also delicious

Tasty and healthy

Value For Money11%−0.03

Good value for money

Good value

good value

Sweetness10%+0.22

Sugar free

Delicious and great sugar free treat

Very sweet

Flavor9%+0.19

Good flavour

Great flavour jam definitely recommend

possess a delightful flavor profile

Quality-Overall9%−0.03

The biscuits are top quality

Excellent product

GREAT QUALITY

FAQ

Common Sugar Free Jam questions

Answered from the same tracked data.