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Sugar Free Granola

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Sugar Free Granola is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£72K/yr64K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
36%top-5 click share · 9 brands · 42 sellers

Flapen Score

Sugar Free Granola against its category

The dotted line is the Grocery average. Past it, Sugar Free Granola is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Free Granola market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugar Free Granola 64K times last year and spent an estimated £72K. The top 5 brands take 95% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
7.6%
Market size, estimated
£72Ka year
Peak month
January1.8× the quietest month
Top search term
keto granola32K searches a year

02 · Price

A sale here is worth £14.58.

Listings sell for £14.58 on average, from £3.19 to £30.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.58 that is £1K to £4K a year per listing.

Average price
£14.58under the $15 to $100 sweet spot
Price range
£3.19–£30.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #2 within Breakfast Cereal. It carries 318 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
57%
Out of stock, average day
1.8%
Average rank
#2in Breakfast Cereal
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
318per listing
Listings tracked
37

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Sugar Free Granola products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

42

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 84%

Open market

2%

  • Keto Hana73%
  • Groovy Keto9%
  • Heylo6%
  • Maria Lucia Bakes4%
  • Surreal3%
  • Rollagranola2%
  • Open — no brand owns it (3 brands, 2%)

Demand

Sugar Free Granola search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Sugar Free Granola search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • keto granola32K/yr
  • keto cereal10K/yr
  • keto hana granola6K/yr
  • keto hana5K/yr
  • low carb cereal5K/yr
  • keto granola low carb5K/yr
  • keto breakfast2K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Free Granola

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“The price is a bit high”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sugar Free Granola questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data