Is sugar free granola profitable to sell on Amazon United Kingdom?

The niche generates £72K/yr across 37 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the sugar free granola niche?

9 brands and 42 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in sugar free granola?

Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.0%.

When does demand for sugar free granola peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the sugar free granola niche?

Listings span £3.19–£30.12; the average listing price is £14.58 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.

sugar free granola

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great317.92

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.58

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£3.19–£30.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-7.1%

90-day search growth — must beat 0% to launch

Market size

Bad£72K

£72K/yr · 64K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, sugar free granola is a £72K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

sugar free granola market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £73K–£87K; units × avg price
Conversion rate: 7.6%
Avg BSR: #2
Page quality: 0%
Prime: 57%
Sponsored: 86%
Out of stock: 1.8%
Avg brand age: 63 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

9 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

36%

Top 20: 84%

Open market

Keto Hana73%
Groovy Keto9%
Heylo6%
Maria Lucia Bakes4%
Surreal3%
Rollagranola2%
Open — no brand owns it (3 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top sugar free granola search terms

keto granola32K/yr -11.2%8.1% conv.
keto cereal10K/yr -6.7%3.8% conv.
keto hana granola6K/yr +15.3%9.2% conv.
keto hana5K/yr +15.6%6.4% conv.
low carb cereal5K/yr +3.3%1.7% conv.
keto granola low carb5K/yr -21.4%7.5% conv.
keto breakfast2K/yr -41.7%0.9% conv.

All search terms

Top sugar free granola products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Keto Hana Coconut & Almond Keto Granola Original Butter Keto Diet Grain Free No Refined Sugars Gluten Free 1.1g Net Carbs Breakfast Cereal - 300gr/0.6lbs

Keto Hana£7.874.5★465 rev

Keto Hana Peanut Butter Keto Granola Keto Diet Vegan Grain Free Dairy Free Plant Based No Refined Sugars Gluten Free 1.2g Net Carbs Breakfast Cereal - 300gr/0.6lbs

Keto Hana£8.684.3★373 rev

Keto Hana Vanilla & Pink Himalyan Salt Keto Granola Keto Diet Vegan Grain Free Dairy Free Plant Based No Refined Sugars Gluten Free 1.1g Net Carbs Breakfast Cereal - 300gr/0.6lbs

Keto Hana£8.024.3★139 rev

Keto Hana Coconut and Almond Keto Granola Keto Diet Vegan Grain Free Dairy Free Plant Based No Refined Sugars Gluten Free 1.1g Net Carbs Breakfast Cereal - Bulk Family Pack 1kg/2.2lbs

Keto Hana£20.774.6★430 rev

Keto Hana Coconut & Almond (Plant Based) Breakfast Snacking Granola Just 1.2g Net Carbs High Protein Healthy Keto Diet Granola (Four 300g/0.6lbs Bags)

Keto Hana£24.994.6★13 rev

Newest

by launch date

Keto Hana£19.835 rev

4mo ago

Groovy Keto£8.7421 rev

7mo ago

Groovy Keto£8.7136 rev

7mo ago

Keto Hana Cinnamon Breakfast Snacking Granola Just 1.2g Net Carbs High Protein Healthy Keto Diet Granola (Two 300g/0.6lbs Bags)

Keto Hana£14.41316 rev

3y ago

Surreal Variety Pack - High Protein Cereal Zero Sugar- Healthy Plant Based Cereal - High in Fibre - Low Carb Gluten Free - Vegan - 17-18g of Protein 0g of Sugar - 240g per Box - 4 Pack (1 x each)

Surreal£23.55664 rev

3y ago

What buyers say about sugar free granola

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall41%

“Fresh taste”

Nutritional Content10%

“Great for fibre”

Value For Money10%

“Good value”

Health Benefits-Overall8%

“Good for breakfast”

Quality-Overall5%

“Good quality product”

Sweetness4%

“Its tasty, sweet, crunchy and really good”

Flavor4%

“Flavours are Great”

Crispiness3%

“Nice and crunchy”

Ingredients-Overall2%

“Amazing, very tasty and so clean ingredients”

Advertised Vs Actual Product1%

“As advertised”

What buyers complain about

Value For Money19%

“The price is a bit high”

Taste-Overall16%

“Very artificial tasting”

Sweetness9%

“But the chocolate one that should've been a Cocoa one is absolutely vile”

Nutritional Content5%

“Disappointing carb count”

Artificial Sweeteners5%

“You can tell that it has artificial sweeteners”

Moist/Dry4%

“Ok. It was ok boxes really small and cereal a bit dry and hard”

Flavor4%

“the issue with that is that all these flavours taste chemical”

Size-Overall3%

“The serving size is quite small”

Ease Of Chewing/Swallowing2%

“Very hard to chew”

Quality-Overall2%

“Not the best”

Common questions

Is sugar free granola profitable to sell on Amazon United Kingdom?: The niche generates £72K/yr across 37 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the sugar free granola niche?: 9 brands and 42 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in sugar free granola?: Top complaints mined from reviews: Value For Money, Taste-Overall, Sweetness. The return rate is 0.0%.
When does demand for sugar free granola peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the sugar free granola niche?: Listings span £3.19–£30.12; the average listing price is £14.58 (sweet spot $15–$100). The average incumbent carries 318 reviews — the moat a new listing must climb.