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Sugar Free Cough Sweets

Fail

Demand is soft, at -33.1% this quarter, so Sugar Free Cough Sweets is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£56K/yr70K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
51%top-5 click share · 11 brands · 116 sellers

Flapen Score

Sugar Free Cough Sweets against its category

The dotted line is the Grocery average. Past it, Sugar Free Cough Sweets is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Free Cough Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugar Free Cough Sweets 70K times last year and spent an estimated £56K. The top 5 brands take 87% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
14.0%
Market size, estimated
£56Ka year
Top search term
halls32K searches a year

02 · Price

A sale here is worth £5.70.

Listings sell for £5.70 on average, from £0.51 to £17.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.70 that is £1K to £3K a year per listing.

Average price
£5.70under the $15 to $100 sweet spot
Price range
£0.51–£17.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #94 within Confectionery. It carries 1,127 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
89%
Out of stock, average day
10.2%
Average rank
#94in Confectionery
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,127per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Sugar Free Cough Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

116

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

9%

  • HALLS53%
  • Strepsils21%
  • Vicks6%
  • Herbion Naturals4%
  • Sakioo4%
  • Jakemans3%
  • Open — no brand owns it (5 brands, 9%)

Search terms

Top Sugar Free Cough Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halls32K/yr
  • sugar free cough sweets12K/yr
  • strepsils sugar free6K/yr
  • halls cough sweets5K/yr
  • sugar free lozenges4K/yr
  • sugar free throat lozenges4K/yr
  • throat lozenges sugar free3K/yr
  • sugar free strepsils3K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Free Cough Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Cough Relief15%+1.69

Cough Drops

what I had thought was a dry cough

my throat began to hurt

Value For Money15%+0.67

It's not cheap for a reason

Definitely not value for money

Poor Value

Taste-Overall13%+0.37

weird taste to them

Taste vile

Strange taste

Size-Overall8%−0.06

Not the normal size

They are very small to

Smaller than the ones containing sugar

Flavor6%−0.05

Im usually not a fan of honey or lemon flavours—but the taste of these have completely won me over

Not like Flavour

Bit weak in flavour

Love

Taste-Overall17%+0.37

it tastes much nicer than the minty ones

Great taste

the cheery ones taste very nice

Value For Money15%+0.67

Excellent Value

Good value pack

Excellent price

Cough Relief13%+1.69

Good cough sweets

Stop coughing

Helped my cough

Flavor10%−0.05

Great Flavour

Peach tea is a nice flavour

Loved the variety of flavours

Quality-Overall7%−0.01

Good quality honey

Great product very pleased with purchase

Best quality

FAQ

Common Sugar Free Cough Sweets questions

Answered from the same tracked data.