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Sugar Free Chocolate Chips

Fail

Demand is soft, at -17.0% this quarter, so Sugar Free Chocolate Chips is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£72K/yr97K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
64%top-5 click share · 9 brands · 10 sellers

Flapen Score

Sugar Free Chocolate Chips against its category

The dotted line is the Grocery average. Past it, Sugar Free Chocolate Chips is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Free Chocolate Chips market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugar Free Chocolate Chips 97K times last year and spent an estimated £72K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
6.8%
Market size, estimated
£72Ka year
Top search term
sugar free chocolate chips42K searches a year

02 · Price

A sale here is worth £10.98.

Listings sell for £10.98 on average, from £2.05 to £34.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.98 that is £3K to £5K a year per listing.

Average price
£10.98under the $15 to $100 sweet spot
Price range
£2.05–£34.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #109 within Baking Supplies. It carries 309 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
1.3%
Average rank
#109in Baking Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
309per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Sugar Free Chocolate Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

5%

  • Groovy Keto59%
  • mrs. keto23%
  • :Diablo4%
  • Gefen4%
  • Nibble Simply4%
  • Food Thoughts2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Sugar Free Chocolate Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.9× · 11 of 12 months tracked

Search terms

Top Sugar Free Chocolate Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar free chocolate chips42K/yr
  • groovy keto20K/yr
  • keto chocolate chips11K/yr
  • keto cake8K/yr
  • keto cake mix5K/yr
  • keto desserts4K/yr
  • sugar free dark chocolate chips3K/yr
  • lilys chocolate chips4K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Free Chocolate Chips

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.12

Expensive

A bit expensive

it is a bit expensive

Taste-Overall9%+1.71

Absolutely tasteless

Slight aftertaste

They had a weird taste

Sweetness7%+0.39

Once cold they were an over artificial sweet almost repulsive taste - I had to spit it out

they lack the right sweetness for white chocolate unfortunately

Overwhelmingly Sweet

Size-Overall6%−0.12

they are very small bags

small packs

small bag for the price

Nutritional Content4%−0.04

I can do lets face it a very strict keto diet

a little bit more bang for my buck nutrition wise

thought I'd try this chocolate because of low Carbohydrate content

Love

Taste-Overall32%+1.71

Good taste

Amazing taste and big bag

Easy to make, very tasty

Baking12%+1.10

Great for baking

Good chocolate chips for baking as they melt well

Good healthy choice for baking

Sweetness10%+0.39

Sugar free

Not too sweet which is good

Its a sweet tooth lifesaver

Quality-Overall7%+0.43

Great quality

Good quality chocolate

Good quality chocolate

Flavor5%+0.37

Nice deep chocolate flavour

Great quality and very tasty white chocolate chips

Good flavour

FAQ

Common Sugar Free Chocolate Chips questions

Answered from the same tracked data.