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Sugar Cubes

Fail

Prices span $1.63–$16.95, mostly outside the sweet spot, so Sugar Cubes is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£170K/yr124K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
61%top-5 click share · 10 brands · 44 sellers

Flapen Score

Sugar Cubes against its category

The dotted line is the Grocery average. Past it, Sugar Cubes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sugar Cubes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sugar Cubes 124K times last year and spent an estimated £170K. The top 5 brands take 88% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
16.7%
Market size, estimated
£170Ka year
Peak month
January1.6× the quietest month
Top search term
sugar cubes80K searches a year

02 · Price

A sale here is worth £8.25.

Listings sell for £8.25 on average, from £1.63 to £16.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.25 that is £6K to £8K a year per listing.

Average price
£8.25under the $15 to $100 sweet spot
Price range
£1.63–£16.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #25 within Baking Supplies. It carries 183 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
56%
Out of stock, average day
6.7%
Average rank
#25in Baking Supplies
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
183per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Sugar Cubes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

44

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

7%

  • Tate & Lyle42%
  • Generic24%
  • Turkeymilk10%
  • Brightdale6%
  • La Perruche5%
  • Gharana Swaad Ka Khazaana5%
  • Open — no brand owns it (4 brands, 7%)

Demand

Sugar Cubes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Sugar Cubes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sugar cubes80K/yr
  • sugar cubes white24K/yr
  • sugar lumps7K/yr
  • sugar cube5K/yr
  • white sugar cubes6K/yr
  • sugar lumps white3K/yr

Reviews and returns

What reviews say buyers love and hate about Sugar Cubes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%+0.42

Too expensive

I won't be buying again at that price

Far to expensive

Artificial Sweeteners10%−0.04

It tastes more like an artificial sweetener

Powdered/Crumbled10%−0.05

Some of the cubes are quite large and very firm, which makes them difficult to dissolve or crush easily

Love

Quality-Overall23%+1.53

Excellent quality and lovely with coffee,

Excellent product

Good quality

Value For Money18%+0.42

Great value for money

Worth every penny

Good value

Sweetness16%−0.03

More than sweet enough

This is the best sweetener I've bought

Sugar great

Advertised Vs Actual Product11%+1.16

Get what you expect

you get what you ordered

Exactly as it says

Taste-Overall7%+0.70

The flavour profile is astonishingly complex

Great in coffee

Taste is good

FAQ

Common Sugar Cubes questions

Answered from the same tracked data.