How competitive is the Sub Rolls niche on Amazon United Kingdom?

6 brands and 29 sellers compete in Sub Rolls on Amazon United Kingdom. The top 5 Sub Rolls products take 66% of clicks and its top 5 brands hold 99% of demand.

What does it cost to enter the Sub Rolls niche?

Sub Rolls sells for £1.46 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.82–£2.52. The average incumbent carries 366 reviews — the moat a new listing must climb.

Sub Rolls

prices mostly outside the sweet spot ($0.82–$2.52) — Sub Rolls doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sub Rolls profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sub Rolls is a £67K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 43/100.

Sub Rolls: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.5% over the last 90 days and 26.8% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr60K

Search volume / yr+3.5%172K

Conversion rate26.8%

Avg price£1.46

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 29

Top-5 product click share66%

Open market1%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Top Sub Rolls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Part Baked Baguettes 2 pack

Price: £1.29
Rating: 4.5/5
Reviews: 1,855
Age: 7y ago

Morrisons Market Street Large White Baguette 400g

Price: £1.41
Rating: 4.5/5
Reviews: 447
Age: 4y ago

Morrisons Market Street Tiger Baguette 400g

Price: £1.41
Rating: 3.9/5
Reviews: 13
Age: 10mo ago

Morrisons The Best 2 Sourdough Stonebaked Baguettes

Price: £1.86
Rating: 4.5/5
Reviews: 448
Age: 3y ago

Morrisons Market Street Small White Baguette

Price: £0.83
Rating: 4.4/5
Reviews: 376
Age: 9y ago

Newest

by launch date

Morrisons Market Street Tiger Baguette 400g

Price: £1.41
Rating: 3.9/5
Reviews: 13
Age: 10mo ago

Morrisons The Best Sourdough Baguette 400g

Price: £2.10
Rating: 3.7/5
Reviews: 6
Age: 10mo ago

Hovis Sub Rolls 4 Pack Buttermilk

Price: £1.59
Rating: 4.4/5
Reviews: 54
Age: 1y ago

Hovis Sub Rolls 4 Pack Cheese & Herb

Price: £1.57
Rating: 4.6/5
Reviews: 19
Age: 1y ago

Jasons Everyday Tiger Rolls with Sourdough 4pk 320g

Price: £1.68
Rating: 4.2/5
Reviews: 126
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Morrisons84%
Generic5%
Hovis5%
CO OP2%
Jason's Everyday2%
St Pierre1%

Sub Rolls demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume172KCVR26.8%Products18Brands6Top 5 Brands99%OOS Rate5.6%Rating4.3★Reviews366Avg BSR#9

Top Sub Rolls search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

baguette144K/yr +2.8%20.2% conv.
sub rolls17K/yr +7.1%17.7% conv.
baguettes10K/yr +11.8%17.9% conv.
subway bread rolls1K/yr -32.8%0.0% conv.

What reviews say buyers love and hate about Sub Rolls

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Taste-Overall32%

“Great tasting and good quality ciabattas for the price, they come out really nice when toasted”

Quality-Overall15%

“Great quality rolls”

Freshness14%

“Soft and fresh”

Baking13%

“Bake nice In oven”

Crispiness11%

“Love as you can pop them in the air fryer nice hot fresh buns with soup just butter or filled with what ever you fancy”

What buyers complain about

92% of reviews

Moist/Dry17%

“very dry”

Hard Feel14%

“Mine was as hard as a brick”

Sour12%

“Not sourdough”

Size-Overall12%

“Small”

Stale/Rotten/Spoiled9%

“Not nice and stale”

Common Sub Rolls questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sub Rolls 43/100 on Amazon United Kingdom — Skip it. The niche generates £67K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +3.5% over the last 90 days.

Sub Rolls buyers on Amazon United Kingdom complain most about Moist/Dry, Hard Feel, Sour, the themes mined from the niche's reviews. Its return rate is 0.0%.