Sub Rolls
FailPrices span $0.82–$2.52, mostly outside the sweet spot, so Sub Rolls is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £67K/yr172K searches / yr
- 90-day growth
- +3.5%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 29 sellers
Flapen Score
Sub Rolls against its category
The dotted line is the Grocery average. Past it, Sub Rolls is stronger. Inside it, weaker.
Market
The Sub Rolls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sub Rolls 172K times last year and spent an estimated £67K. The top 5 brands take 99% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
26.8% of searches ended in a purchase last week.
Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.
- Searches, last 12 months
- 172K
- Growth, 90 days vs prior 90
- +3.5%
- Conversion, latest week
- 26.8%
- Market size, estimated
- £67Ka year
- Top search term
- baguette144K searches a year
02 · Price
A sale here is worth £1.46.
Listings sell for £1.46 on average, from £0.82 to £2.52. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £1.46 that is £4K to £4K a year per listing.
- Average price
- £1.46under the $15 to $100 sweet spot
- Price range
- £0.82–£2.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £4K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #9 within Bakery. It carries 366 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #9in Bakery
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 366per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Sub Rolls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Part Baked Baguettes 2 pack
- Price
- £1.29
- Rating
- 4.5/5
- Reviews
- 1,855
- Age
- 7y ago

Morrisons Market Street Large White Baguette 400g
- Price
- £1.41
- Rating
- 4.5/5
- Reviews
- 447
- Age
- 4y ago

Morrisons Market Street Tiger Baguette 400g
- Price
- £1.41
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 10mo ago

Morrisons The Best 2 Sourdough Stonebaked Baguettes
- Price
- £1.86
- Rating
- 4.5/5
- Reviews
- 448
- Age
- 3y ago

Morrisons Market Street Small White Baguette
- Price
- £0.83
- Rating
- 4.4/5
- Reviews
- 376
- Age
- 9y ago
Trending
90-day click momentum
Morrisons Market Street Tiger Rolls 4 Pack
- Price
- £0.90
- Rating
- 4.2/5
- Reviews
- 289
- Age
- 6y ago

Morrisons Part Bake White Rolls 6 Pack
- Price
- £1.32
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 1y ago

Morrisons The Best Sourdough Ciabatta Rolls 4 Pack
- Price
- £1.90
- Rating
- 4.3/5
- Reviews
- 349
- Age
- 3y ago

Morrisons Market Street Short Tiger Stick
- Price
- £0.82
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 2y ago

Hovis Sub Rolls 4 Pack Cheese & Herb
- Price
- £1.57
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago
Newest
by launch date
Morrisons Market Street Tiger Baguette 400g
- Price
- £1.41
- Rating
- 3.9/5
- Reviews
- 13
- Age
- 10mo ago

Morrisons The Best Sourdough Baguette 400g
- Price
- £2.10
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 10mo ago

Hovis Sub Rolls 4 Pack Buttermilk
- Price
- £1.59
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago

Hovis Sub Rolls 4 Pack Cheese & Herb
- Price
- £1.57
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Jasons Everyday Tiger Rolls with Sourdough 4pk 320g
- Price
- £1.68
- Rating
- 4.2/5
- Reviews
- 126
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
29
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Morrisons84%
- Generic5%
- Hovis5%
- CO OP2%
- Jason's Everyday2%
- St Pierre1%
Demand
Sub Rolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked
Search terms
Top Sub Rolls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baguette144K/yr
- sub rolls17K/yr
- baguettes10K/yr
- subway bread rolls1K/yr
Reviews and returns
What reviews say buyers love and hate about Sub Rolls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very dry
This were dry and hard
Dry and hard
Mine was as hard as a brick
Sadly a little bit harder than usual
Not sourdough
Im no fan of sourdough; in fact, I didnt know these were sourdough; otherwise, I wouldnt have purchased them
Small
The one I got was small
Not nice and stale
Love
Great tasting and good quality ciabattas for the price, they come out really nice when toasted
Good taste
Theses are really tasty
Great quality rolls
Very good quality
Great quality and price My
Soft and fresh
Beautiful fresh bread
stays fresh for upto a week if stored properly
Bake nice In oven
This was really tasty bread and made a great sandwich with smoked ham, cheese and salad
Good bread rolls
Love as you can pop them in the air fryer nice hot fresh buns with soup just butter or filled with what ever you fancy
Crispy tiger crust with a soft, fluffy sourdough centre — fresh, delicious, and perfect for sandwiches or alongside meals
I know most people enjoy Tiger Rolls to be crunchy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sub Rolls questions
Answered from the same tracked data.









