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Sub Rolls

Fail

Prices span $0.82–$2.52, mostly outside the sweet spot, so Sub Rolls is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£67K/yr172K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
66%top-5 click share · 6 brands · 29 sellers

Flapen Score

Sub Rolls against its category

The dotted line is the Grocery average. Past it, Sub Rolls is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sub Rolls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sub Rolls 172K times last year and spent an estimated £67K. The top 5 brands take 99% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

26.8% of searches ended in a purchase last week.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
26.8%
Market size, estimated
£67Ka year
Top search term
baguette144K searches a year

02 · Price

A sale here is worth £1.46.

Listings sell for £1.46 on average, from £0.82 to £2.52. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £1.46 that is £4K to £4K a year per listing.

Average price
£1.46under the $15 to $100 sweet spot
Price range
£0.82–£2.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£4K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #9 within Bakery. It carries 366 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#9in Bakery
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
366per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Sub Rolls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

29

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Morrisons84%
  • Generic5%
  • Hovis5%
  • CO OP2%
  • Jason's Everyday2%
  • St Pierre1%

Demand

Sub Rolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Sub Rolls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baguette144K/yr
  • sub rolls17K/yr
  • baguettes10K/yr
  • subway bread rolls1K/yr

Reviews and returns

What reviews say buyers love and hate about Sub Rolls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry17%−0.10

very dry

This were dry and hard

Dry and hard

Hard Feel14%−0.08

Mine was as hard as a brick

Sadly a little bit harder than usual

Sour12%+0.08

Not sourdough

Im no fan of sourdough; in fact, I didnt know these were sourdough; otherwise, I wouldnt have purchased them

Size-Overall12%−0.06

Small

The one I got was small

Stale/Rotten/Spoiled9%−0.05

Not nice and stale

Love

Taste-Overall32%+3.07

Great tasting and good quality ciabattas for the price, they come out really nice when toasted

Good taste

Theses are really tasty

Quality-Overall15%−0.01

Great quality rolls

Very good quality

Great quality and price My

Freshness14%+0.93

Soft and fresh

Beautiful fresh bread

stays fresh for upto a week if stored properly

Baking13%+0.25

Bake nice In oven

This was really tasty bread and made a great sandwich with smoked ham, cheese and salad

Good bread rolls

Crispiness11%+0.14

Love as you can pop them in the air fryer nice hot fresh buns with soup just butter or filled with what ever you fancy

Crispy tiger crust with a soft, fluffy sourdough centre — fresh, delicious, and perfect for sandwiches or alongside meals

I know most people enjoy Tiger Rolls to be crunchy

FAQ

Common Sub Rolls questions

Answered from the same tracked data.