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Stroopwafels

Fail

The top 5 brands take 98% of clicks, so Stroopwafels is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£59K/yr87K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
53%top-5 click share · 6 brands · 70 sellers

Flapen Score

Stroopwafels against its category

The dotted line is the Grocery average. Past it, Stroopwafels is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stroopwafels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stroopwafels 87K times last year and spent an estimated £59K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
5.2%
Market size, estimated
£59Ka year
Peak month
December3.2× the quietest month
Top search term
stroopwafels73K searches a year

02 · Price

A sale here is worth £12.98.

Listings sell for £12.98 on average, from £2.22 to £28.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.98 that is £1K to £3K a year per listing.

Average price
£12.98under the $15 to $100 sweet spot
Price range
£2.22–£28.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #108 within Bakery. It carries 331 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
0.3%
Average rank
#108in Bakery
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
331per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Stroopwafels products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

70

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 100%

Open market

0%

  • Daelmans61%
  • Cc1st Customers Come 1st15%
  • Asokobox13%
  • HUBSIDIA6%
  • LE CHIC Patissier3%
  • Topline2%
  • Open — no brand owns it (0%)

Demand

Stroopwafels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Stroopwafels search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stroopwafels73K/yr
  • stroopwafel9K/yr
  • caramel waffles5K/yr

Reviews and returns

What reviews say buyers love and hate about Stroopwafels

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “Taste-Overall”
33%of negative reviews mention “Oily/Greasy”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very oily, leaving a horrible residue in your mouth”
A buyer, on “Oily/Greasy”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Stroopwafels questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data