stroopwafels
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great330.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.98avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.22–£28.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 87K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stroopwafels is a £59K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
stroopwafels market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £65K–£78K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 33%
- Out of stock
- 0.3%
- Avg brand age
- 53 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
70
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
0%
- Daelmans61%
- Cc1st Customers Come 1st15%
- Asokobox13%
- HUBSIDIA6%
- LE CHIC Patissier3%
- Topline2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -7.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top stroopwafels search terms
- stroopwafels73K/yr
- stroopwafel9K/yr
- caramel waffles5K/yr
Top stroopwafels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Daelmans Caramel Stroopwafels 8 Pack - Dutch Delight: Irresistibly Sweet and Gooey Waffle Treats (230g x 3)
Cc1st Customers Come 1st£13.404.6★16 rev
Daelmans Stroopwafels Gift Tin 8 Dutch Caramel Waffles (230g) Classic Coffee Snack
Daelmans£7.144.3★58 rev
Dutch Stroopwafel 3 Flavour Variety Bundle - Contains Caramel (230g x 1) Honey (230g x 1) & Chocolate (224g x 1)
Asokobox£19.674.6★27 rev
Daelmans Stroopwafels Hexagon Box 8 Dutch Caramel Waffles 8cm Diameter 230g Classic Coffee Snack
Daelmans£5.774.4★96 rev
Daelmans Mini Stroopwafels 200g Bag 4.5cm Diameter Dutch Caramel Mini Waffles Classic Coffee Snack
Daelmans£6.094.1★62 rev
Newest
by launch dateDaelmans Caramel Stroopwafels 8 Pack - Dutch Delight: Irresistibly Sweet and Gooey Waffle Treats (230g x 3)
Cc1st Customers Come 1st£13.4016 rev
Daelmans Honey Stroopwafels Cube 8 Waffles 8cm Diameter 230g Dutch Honey Caramel Waffles Classic Coffee Snack
Daelmans£6.1920 rev
Daelmans Stroopwafels Delft Blue Tin 8 Dutch Caramel Waffles (330g) Classic Coffee Snack
Daelmans£6.8857 rev
Dutch Stroopwafel 3 Flavour Variety Bundle - Contains Caramel (230g x 1) Honey (230g x 1) & Chocolate (224g x 1)
Asokobox£19.6727 rev
Dutch Stroopwafels Bundle with 6 x Caramel Wafers 230g (48 Biscuits)
HUBSIDIA£26.6236 rev
Trending
90-day click momentumDaelmans Stroopwafels Delft Blue Tin 8 Dutch Caramel Waffles (330g) Classic Coffee Snack
Daelmans£6.884.0★
Daelmans Stroopwafels Hexagon Box 8 Dutch Caramel Waffles 8cm Diameter 230g Classic Coffee Snack
Daelmans£5.774.4★
Daelmans Stroopwafels Hexa Tower 24 Waffles 690g 8cm Diameter Dutch Caramel Waffles Classic Coffee Snack
Daelmans£12.724.6★
Daelmans Stroopwafels Gift Tin 8 Dutch Caramel Waffles (230g) Classic Coffee Snack
Daelmans£7.144.3★
Daelmans Honey Stroopwafels Cube 8 Waffles 8cm Diameter 230g Dutch Honey Caramel Waffles Classic Coffee Snack
Daelmans£6.194.0★
What buyers say about stroopwafels
What buyers praise and complain about, mined from review topics.What buyers love
“The one box that was sealed tasted fine”
“As described”
“I bought these as a present for someone who loves these”
“Good quality, value for money, easy to fit”
“Fresh and delicious”
“Good value for money”
“easy to fit”
What buyers complain about
“Very oily, leaving a horrible residue in your mouth”
“Dry”
“We paid £16 for a ridiculously small tin when we thought we were getting a bundle”
Common questions
- Is stroopwafels profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 18 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the stroopwafels niche?
- 6 brands and 70 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in stroopwafels?
- Top complaints mined from reviews: Oily/Greasy, Moist/Dry, Value For Money. The return rate is 0.0%.
- When does demand for stroopwafels peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the stroopwafels niche?
- Listings span £2.22–£28.79; the average listing price is £12.98 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.