Stroopwafels
brand-locked demand (top 5 brands take 98% of clicks) — Stroopwafels doesn't clear our bar today.
Flapen Score
Is Stroopwafels profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Stroopwafels is a £59K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Stroopwafels: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.6% over the last 90 days and 5.2% of searches end in a purchase.
£59K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Stroopwafels products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Daelmans Caramel Stroopwafels 8 Pack - Dutch Delight: Irresistibly Sweet and Gooey Waffle Treats (230g x 3)
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2y ago
Daelmans Stroopwafels Gift Tin 8 Dutch Caramel Waffles (230g) Classic Coffee Snack
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 3y ago
Dutch Stroopwafel 3 Flavour Variety Bundle - Contains Caramel (230g x 1) Honey (230g x 1) & Chocolate (224g x 1)
- Price
- £19.67
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 2y ago
Daelmans Stroopwafels Hexagon Box 8 Dutch Caramel Waffles 8cm Diameter 230g Classic Coffee Snack
- Price
- £5.77
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 3y ago
Daelmans Mini Stroopwafels 200g Bag 4.5cm Diameter Dutch Caramel Mini Waffles Classic Coffee Snack
- Price
- £6.09
- Rating
- 4.1/5
- Reviews
- 62
- Age
- 3y ago
Trending
90-day click momentum
Daelmans Stroopwafels Delft Blue Tin 8 Dutch Caramel Waffles (330g) Classic Coffee Snack
- Price
- £6.88
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 2y ago
Daelmans Stroopwafels Hexagon Box 8 Dutch Caramel Waffles 8cm Diameter 230g Classic Coffee Snack
- Price
- £5.77
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 3y ago
Daelmans Stroopwafels Hexa Tower 24 Waffles 690g 8cm Diameter Dutch Caramel Waffles Classic Coffee Snack
- Price
- £12.72
- Rating
- 4.6/5
- Reviews
- 690
- Age
- 2y ago
Daelmans Stroopwafels Gift Tin 8 Dutch Caramel Waffles (230g) Classic Coffee Snack
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 3y ago
Daelmans Honey Stroopwafels Cube 8 Waffles 8cm Diameter 230g Dutch Honey Caramel Waffles Classic Coffee Snack
- Price
- £6.19
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 2y ago
Newest
by launch dateDaelmans Caramel Stroopwafels 8 Pack - Dutch Delight: Irresistibly Sweet and Gooey Waffle Treats (230g x 3)
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2y ago
Daelmans Honey Stroopwafels Cube 8 Waffles 8cm Diameter 230g Dutch Honey Caramel Waffles Classic Coffee Snack
- Price
- £6.19
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 2y ago
Daelmans Stroopwafels Delft Blue Tin 8 Dutch Caramel Waffles (330g) Classic Coffee Snack
- Price
- £6.88
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 2y ago
Dutch Stroopwafel 3 Flavour Variety Bundle - Contains Caramel (230g x 1) Honey (230g x 1) & Chocolate (224g x 1)
- Price
- £19.67
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 2y ago
Dutch Stroopwafels Bundle with 6 x Caramel Wafers 230g (48 Biscuits)
- Price
- £26.62
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
70
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
0%
- Daelmans61%
- Cc1st Customers Come 1st15%
- Asokobox13%
- HUBSIDIA6%
- LE CHIC Patissier3%
- Topline2%
- Open — no brand owns it (0%)
Stroopwafels demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top Stroopwafels search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stroopwafels73K/yr
- stroopwafel9K/yr
- caramel waffles5K/yr
What reviews say buyers love and hate about Stroopwafels
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“The one box that was sealed tasted fine”
“As described”
“I bought these as a present for someone who loves these”
“Good quality, value for money, easy to fit”
“Fresh and delicious”
What buyers complain about
100% of reviews“Very oily, leaving a horrible residue in your mouth”
“Dry”
“We paid £16 for a ridiculously small tin when we thought we were getting a bundle”
Common Stroopwafels questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
