Stroopwafels
FailThe top 5 brands take 98% of clicks, so Stroopwafels is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £59K/yr87K searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 53%top-5 click share · 6 brands · 70 sellers
Flapen Score
Stroopwafels against its category
The dotted line is the Grocery average. Past it, Stroopwafels is stronger. Inside it, weaker.
Market
The Stroopwafels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stroopwafels 87K times last year and spent an estimated £59K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -7.6%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £59Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- stroopwafels73K searches a year
02 · Price
A sale here is worth £12.98.
Listings sell for £12.98 on average, from £2.22 to £28.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.98 that is £1K to £3K a year per listing.
- Average price
- £12.98under the $15 to $100 sweet spot
- Price range
- £2.22–£28.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #108 within Bakery. It carries 331 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 83%
- Out of stock, average day
- 0.3%
- Average rank
- #108in Bakery
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 331per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Stroopwafels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Daelmans Caramel Stroopwafels 8 Pack - Dutch Delight: Irresistibly Sweet and Gooey Waffle Treats (230g x 3)
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2y ago

Daelmans Stroopwafels Gift Tin 8 Dutch Caramel Waffles (230g) Classic Coffee Snack
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 3y ago

Dutch Stroopwafel 3 Flavour Variety Bundle - Contains Caramel (230g x 1) Honey (230g x 1) & Chocolate (224g x 1)
- Price
- £19.67
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 2y ago

Daelmans Stroopwafels Hexagon Box 8 Dutch Caramel Waffles 8cm Diameter 230g Classic Coffee Snack
- Price
- £5.77
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 3y ago

Daelmans Mini Stroopwafels 200g Bag 4.5cm Diameter Dutch Caramel Mini Waffles Classic Coffee Snack
- Price
- £6.09
- Rating
- 4.1/5
- Reviews
- 62
- Age
- 3y ago
Trending
90-day click momentum
Daelmans Stroopwafels Delft Blue Tin 8 Dutch Caramel Waffles (330g) Classic Coffee Snack
- Price
- £6.88
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 2y ago

Daelmans Stroopwafels Hexagon Box 8 Dutch Caramel Waffles 8cm Diameter 230g Classic Coffee Snack
- Price
- £5.77
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 3y ago

Daelmans Stroopwafels Hexa Tower 24 Waffles 690g 8cm Diameter Dutch Caramel Waffles Classic Coffee Snack
- Price
- £12.72
- Rating
- 4.6/5
- Reviews
- 690
- Age
- 2y ago

Daelmans Stroopwafels Gift Tin 8 Dutch Caramel Waffles (230g) Classic Coffee Snack
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 3y ago

Daelmans Honey Stroopwafels Cube 8 Waffles 8cm Diameter 230g Dutch Honey Caramel Waffles Classic Coffee Snack
- Price
- £6.19
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 2y ago
Newest
by launch date
Daelmans Caramel Stroopwafels 8 Pack - Dutch Delight: Irresistibly Sweet and Gooey Waffle Treats (230g x 3)
- Price
- £13.40
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 2y ago

Daelmans Honey Stroopwafels Cube 8 Waffles 8cm Diameter 230g Dutch Honey Caramel Waffles Classic Coffee Snack
- Price
- £6.19
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 2y ago

Daelmans Stroopwafels Delft Blue Tin 8 Dutch Caramel Waffles (330g) Classic Coffee Snack
- Price
- £6.88
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 2y ago

Dutch Stroopwafel 3 Flavour Variety Bundle - Contains Caramel (230g x 1) Honey (230g x 1) & Chocolate (224g x 1)
- Price
- £19.67
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 2y ago

Dutch Stroopwafels Bundle with 6 x Caramel Wafers 230g (48 Biscuits)
- Price
- £26.62
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
70
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
0%
- Daelmans61%
- Cc1st Customers Come 1st15%
- Asokobox13%
- HUBSIDIA6%
- LE CHIC Patissier3%
- Topline2%
- Open — no brand owns it (0%)
Demand
Stroopwafels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Stroopwafels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stroopwafels73K/yr
- stroopwafel9K/yr
- caramel waffles5K/yr
Reviews and returns
What reviews say buyers love and hate about Stroopwafels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very oily, leaving a horrible residue in your mouth
Dry
Bit dry than my usual ones
We paid £16 for a ridiculously small tin when we thought we were getting a bundle
Love
The one box that was sealed tasted fine
A nice tea treat
Very tasty
As described
Yes they were as expected
I bought these as a present for someone who loves these
10/10 best gift ive purchased
This would make a lovely gift or a nice treat to ones self
Good quality, value for money, easy to fit
Quality and taste
Fresh and delicious
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stroopwafels questions
Answered from the same tracked data.









