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Strong Coffee

Fail

Demand is soft, at -28.5% this quarter, so Strong Coffee is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£93K/yr103K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
65%top-5 click share · 14 brands · 51 sellers

Flapen Score

Strong Coffee against its category

The dotted line is the Grocery average. Past it, Strong Coffee is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strong Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strong Coffee 103K times last year and spent an estimated £93K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Apr–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
6.4%
Market size, estimated
£93Ka year
Peak month
February3.8× the quietest month
Top search term
strong coffee16K searches a year

02 · Price

A sale here is worth £14.06.

Listings sell for £14.06 on average, from £3.75 to £32.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.06 that is £4K to £7K a year per listing.

Average price
£14.06under the $15 to $100 sweet spot
Price range
£3.75–£32.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #169 within Coffee. It carries 518 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
1.1%
Average rank
#169in Coffee
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
518per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Strong Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

51

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Skull Crusher Coffee42%
  • NESCAFÉ21%
  • Black Donkey9%
  • Cornish Tea & Cornish Coffee6%
  • TRUESTART3%
  • by Amazon3%
  • Open — no brand owns it (8 brands, 16%)

Demand

Strong Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Apr, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Strong Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strong coffee16K/yr
  • skull crusher coffee19K/yr
  • black rifle coffee11K/yr
  • strong instant coffee9K/yr
  • strong ground coffee8K/yr
  • rocket fuel coffee8K/yr
  • very strong coffee4K/yr
  • nescafe gold blend intense5K/yr
  • nescafe intense coffee4K/yr
  • high caffeine coffee3K/yr

Reviews and returns

What reviews say buyers love and hate about Strong Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%−0.07

Tastes cheap

Didnt like the taste

Weird after taste

Caffeine Content11%+0.48

A very very weak coffee not recomended

No caffeine kick at all

This is hella high on caffeine

Strength11%−0.16

Not strong

A very very weak coffee not recomended

Very Weak

Value For Money9%+2.30

Quite expensive

Waste of money

overpriced

Quality-Overall8%0.00

Terrible quality

It's like very poor quality coffee

Cheap

Love

Taste-Overall28%−0.07

This coffee is delicious

Rich taste

Excellent taste

Caffeine Content17%+0.48

Caffeine content is good, not overpowering, fresh, well roasted & also makes great espresso

Good flavour and good caffeine level

Did not find the caffeine any different

Flavor15%+1.57

Really lovely rich flavour

full of flavor

Strong flavor

Value For Money13%+2.30

Great deal

Good value for money

Best value

Quality-Overall9%0.00

Good quality coffee

Quality Coffee

Excellent product

FAQ

Common Strong Coffee questions

Answered from the same tracked data.