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Strong Coffee

Fail

Demand is soft, at -28.5% this quarter, so Strong Coffee is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£93K/yr103K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
65%top-5 click share · 14 brands · 51 sellers

Flapen Score

Strong Coffee against its category

The dotted line is the Grocery average. Past it, Strong Coffee is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strong Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strong Coffee 103K times last year and spent an estimated £93K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Apr–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
6.4%
Market size, estimated
£93Ka year
Peak month
February3.8× the quietest month
Top search term
strong coffee16K searches a year

02 · Price

A sale here is worth £14.06.

Listings sell for £14.06 on average, from £3.75 to £32.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £14.06 that is £4K to £7K a year per listing.

Average price
£14.06under the $15 to $100 sweet spot
Price range
£3.75–£32.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #169 within Coffee. It carries 518 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
1.1%
Average rank
#169in Coffee
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
518per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Strong Coffee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

51

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

16%

  • Skull Crusher Coffee42%
  • NESCAFÉ21%
  • Black Donkey9%
  • Cornish Tea & Cornish Coffee6%
  • TRUESTART3%
  • by Amazon3%
  • Open — no brand owns it (8 brands, 16%)

Demand

Strong Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Apr, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Strong Coffee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • strong coffee16K/yr
  • skull crusher coffee19K/yr
  • black rifle coffee11K/yr
  • strong instant coffee9K/yr
  • strong ground coffee8K/yr
  • rocket fuel coffee8K/yr
  • very strong coffee4K/yr
  • nescafe gold blend intense5K/yr
  • nescafe intense coffee4K/yr
  • high caffeine coffee3K/yr

Reviews and returns

What reviews say buyers love and hate about Strong Coffee

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes cheap”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Strong Coffee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data