Skip to content

Strong Beer

Maybe

Returns run at only 0.1% of orders. But the top 5 products take 79% of clicks, so Strong Beer is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£137K/yr40K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
79%top-5 click share · 10 brands · 37 sellers

Flapen Score

Strong Beer against its category

The dotted line is the Grocery average. Past it, Strong Beer is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strong Beer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strong Beer 40K times last year and spent an estimated £137K. The top 5 brands take 86% of clicks. Demand peaks in Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
8.0%
Market size, estimated
£137Ka year
Peak month
November6.4× the quietest month
Top search term
strong beer11K searches a year

02 · Price

A sale here is worth £42.12.

Listings sell for £42.12 on average, from £7.45 to £57.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £42.12 that is £4K to £11K a year per listing.

Average price
£42.12inside the $15 to $100 sweet spot
Price range
£7.45–£57.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£4K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Beer, Wine & Spirits. It carries 87 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
54%
Out of stock, average day
0.0%
Average rank
#163in Beer, Wine & Spirits
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
87per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Strong Beer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£55K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

37

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

11%

  • Carlsberg50%
  • Drayman Direct23%
  • Gold Label5%
  • Oranjeboom4%
  • Generic3%
  • O.J3%
  • Open — no brand owns it (4 brands, 11%)

Demand

Strong Beer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 6.4×

Search terms

Top Strong Beer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strong beer11K/yr
  • special brew8K/yr
  • strong lager8K/yr
  • carlsberg special brew6K/yr
  • carlsberg special brew 500ml 24 pk7K/yr

Reviews and returns

What reviews say buyers love and hate about Strong Beer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.26

over priced

the cost has become prohibitive

Love

Taste-Overall32%+2.92

This is what lager should taste like

I would definitely recommend this great tasting larger

Great taste

Alcohol Flavor27%−0.19

This is a classic beer

Special brew

Always a nice drink

Quality-Overall14%+0.99

Excellent product

Really good quality

Flavor14%+0.99

it has a distinctive flavour which is very pleasant to drink

Good flavour decent strength

Beautiful deep flavour of malt and brandy

Value For Money9%−0.26

Great value

FAQ

Common Strong Beer questions

Answered from the same tracked data.