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Strawberry Yogurt

Fail

Prices span $1.40–$3.89, mostly outside the sweet spot, so Strawberry Yogurt is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£56K/yr107K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
41%top-5 click share · 8 brands · 37 sellers

Flapen Score

Strawberry Yogurt against its category

The dotted line is the Grocery average. Past it, Strawberry Yogurt is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Yogurt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strawberry Yogurt 107K times last year and spent an estimated £56K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

22.6% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
22.6%
Market size, estimated
£56Ka year
Top search term
activia yoghurt38K searches a year

02 · Price

A sale here is worth £2.31.

Listings sell for £2.31 on average, from £1.40 to £3.89. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £2.31 that is £2K to £2K a year per listing.

Average price
£2.31under the $15 to $100 sweet spot
Price range
£1.40–£3.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£2K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

3% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #47 within Fresh & Chilled. It carries 494 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
3%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#47in Fresh & Chilled
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
494per listing
Listings tracked
36

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
77 months

Products

Top Strawberry Yogurt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

37

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

2%

  • ACTIVIA83%
  • Booths6%
  • ONKEN4%
  • Actimel3%
  • Morrisons1%
  • Yeo Valley1%
  • Open — no brand owns it (2 brands, 2%)

Search terms

Top Strawberry Yogurt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • activia yoghurt38K/yr
  • activia35K/yr
  • strawberry yogurt18K/yr
  • strawberry yoghurt9K/yr
  • activa3K/yr
  • yoghurt strawberry4K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Yogurt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.03

A real waste of money- as far as I am concerned

Not Good Far too Expensive

They are a little overpriced for what they are

Size-Overall14%−0.06

these are individual small

Small for £1.35

Thickness12%−0.01

Not as thick as some greek yoghurts

Thickness

Not as thick as it used to be

Taste-Overall9%+2.91

This Activia Peach yoghurt tastes awful

I was very disappointed with the taste

taste is a little bland

Bitter5%−0.03

very bitter vinegar taste

Love

Taste-Overall43%+2.91

It tastes lovely nice and creamy

Good taste

But tasted lovely

Flavor11%+0.80

Creamy flavour

Great flavour

blueberries flavour

Health Benefits-Overall11%+0.80

Great breakfast alternative

love these apple and cereal yogurts

Very good for health

Quality-Overall7%−0.04

Was good quality yogurt

Good quality

Really nice product

Soft Feel4%

Creamy

smooth

Lovely and creamy

FAQ

Common Strawberry Yogurt questions

Answered from the same tracked data.