How competitive is the Strawberry Yogurt niche on Amazon United Kingdom?

8 brands and 37 sellers compete in Strawberry Yogurt on Amazon United Kingdom. The top 5 Strawberry Yogurt products take 41% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Strawberry Yogurt niche?

Strawberry Yogurt sells for £2.31 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.40–£3.89. The average incumbent carries 494 reviews — the moat a new listing must climb.

Strawberry Yogurt

prices mostly outside the sweet spot ($1.40–$3.89) — Strawberry Yogurt doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Strawberry Yogurt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Strawberry Yogurt is a £56K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.

Strawberry Yogurt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.0% over the last 90 days and 22.6% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr40K

Search volume / yr-1.0%107K

Conversion rate22.6%

Avg price£2.31

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers8 · 37

Top-5 product click share41%

Open market3%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 36 products

Top Strawberry Yogurt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Activia Strawberry & Mixed Fruit Yogurt 8 x 115g (Packaging May Vary)

Price: £3.65
Rating: 4.7/5
Reviews: 1,322
Age: 7y ago

Activia Strawberry Yogurt Pack of 4

Price: £2.17
Rating: 4.7/5
Reviews: 811
Age: 5y ago

Activia Walnut and Oats Yoghurt 4 x 120 g (Packaging May Vary)

Price: £2.40
Rating: 4.7/5
Reviews: 1,047
Age: 8y ago

Activia Cherry 0% Fat and No Added Sugar Yogurt 4x115g

Price: £1.99
Rating: 4.7/5
Reviews: 1,125
Age: 7y ago

Activia Strawberry and Mixed Fruit 0% 8 x 115g

Price: £3.75
Rating: 4.7/5
Reviews: 23
Age: 12mo ago

Newest

by launch date

Activia Mango Gut Health Yoghurt Multipack 4x115g

Price: £2.18
Rating: 5.0/5
Reviews: 4
Age: 10mo ago

Activia Dark Chocolate and Low Fat Gut Health Yoghurt Breakfast Pot 165g

Price: £1.55
Rating: 3.7/5
Reviews: 5
Age: 10mo ago

Activia Strawberry & Yellow Fruits 0% Fat and No Added Sugar Yogurt 115 g (Pack of 8)

Price: £3.71
Rating: 4.7/5
Reviews: 17
Age: 11mo ago

Activia Dark Fruits 8 x 115g

Price: £3.75
Rating: 4.8/5
Reviews: 16
Age: 11mo ago

Activia Strawberry and Mixed Fruit 0% 8 x 115g

Price: £3.75
Rating: 4.7/5
Reviews: 23
Age: 12mo ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

ACTIVIA83%
Booths6%
ONKEN4%
Actimel3%
Morrisons1%
Yeo Valley1%
Open — no brand owns it (2 brands, 2%)

Top Strawberry Yogurt search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

activia yoghurt38K/yr +48.9%30.2% conv.
activia35K/yr -32.4%30.6% conv.
strawberry yogurt18K/yr -4.3%4.8% conv.
strawberry yoghurt9K/yr +28.5%11.9% conv.
activa3K/yr -16.7%15.2% conv.
yoghurt strawberry4K/yr -30.4%11.6% conv.

What reviews say buyers love and hate about Strawberry Yogurt

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall43%

“It tastes lovely nice and creamy”

Flavor11%

“Creamy flavour”

Health Benefits-Overall11%

“Great breakfast alternative”

Quality-Overall7%

“Was good quality yogurt”

Soft Feel4%

“Creamy”

What buyers complain about

62% of reviews

Value For Money15%

“A real waste of money- as far as I am concerned”

Size-Overall14%

“these are individual small”

Thickness12%

“Not as thick as some greek yoghurts”

Taste-Overall9%

“This Activia Peach yoghurt tastes awful”

Bitter5%

“very bitter vinegar taste”

Common Strawberry Yogurt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Strawberry Yogurt 44/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 36 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved -1.0% over the last 90 days.

Strawberry Yogurt buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 0.0%.