strawberry yogurt
Skip itPrices mostly outside the sweet spot ($1.40–$3.89) — this niche doesn't clear our bar today.
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great493.56avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£56K£56K/yr · 107K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Avg price
Bad£2.31avg listing price — sweet spot $15–$100
Price range
Bad£1.40–£3.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, strawberry yogurt is a £56K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
strawberry yogurt market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £69K–£92K
- units × avg price
- Conversion rate
- 22.6%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 3%
- Out of stock
- 0.2%
- Avg brand age
- 77 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
37
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
41%
Top 20: 85%
Open market
2%
- ACTIVIA83%
- Booths6%
- ONKEN4%
- Actimel3%
- Morrisons1%
- Yeo Valley1%
- Open — no brand owns it (2 brands, 2%)
Top strawberry yogurt search terms
- activia yoghurt38K/yr
- activia35K/yr
- strawberry yogurt18K/yr
- strawberry yoghurt9K/yr
- activa3K/yr
- yoghurt strawberry4K/yr
Top strawberry yogurt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Activia Strawberry & Mixed Fruit Yogurt 8 x 115g (Packaging May Vary)
ACTIVIA£3.654.7★1,322 rev
Activia Strawberry Yogurt Pack of 4
ACTIVIA£2.174.7★811 rev
Activia Walnut and Oats Yoghurt 4 x 120 g (Packaging May Vary)
ACTIVIA£2.404.7★1,047 rev
Activia Cherry 0% Fat and No Added Sugar Yogurt 4x115g
ACTIVIA£1.994.7★1,125 rev
Activia Strawberry and Mixed Fruit 0% 8 x 115g
ACTIVIA£3.754.7★23 rev
Newest
by launch date
Activia Mango Gut Health Yoghurt Multipack 4x115g
ACTIVIA£2.184 rev
Activia Dark Chocolate and Low Fat Gut Health Yoghurt Breakfast Pot 165g
ACTIVIA£1.555 rev
Activia Strawberry & Yellow Fruits 0% Fat and No Added Sugar Yogurt 115 g (Pack of 8)
ACTIVIA£3.7117 rev
Activia Dark Fruits 8 x 115g
ACTIVIA£3.7516 rev
Activia Strawberry and Mixed Fruit 0% 8 x 115g
ACTIVIA£3.7523 rev
Trending
90-day click momentumActivia Mango Gut Health Yoghurt Multipack 4x115g
ACTIVIA£2.185.0★
Activia Dark Chocolate and Low Fat Gut Health Yoghurt Breakfast Pot 165g
ACTIVIA£1.553.7★
Activia Breakfast Topper Vanilla Yogurt and Granola With Spoon 165g
ACTIVIA£1.544.5★
Activia Strawberry Yoghurt 4x115g
ACTIVIA£1.944.6★
Activia Dark Fruits 8 x 115g
ACTIVIA£3.754.8★
What buyers say about strawberry yogurt
What buyers praise and complain about, mined from review topics.What buyers love
“It tastes lovely nice and creamy”
“Creamy flavour”
“Great breakfast alternative”
“Was good quality yogurt”
“Creamy”
“Great value thanks”
“Really nice even better without sugar”
“Magic Post Workout Snacky Snack”
“Great very creamy”
“Delicious a little sour as it has kefir added ~ still really delicious”
What buyers complain about
“A real waste of money- as far as I am concerned”
“these are individual small”
“Not as thick as some greek yoghurts”
“This Activia Peach yoghurt tastes awful”
“very bitter vinegar taste”
“very bitter and sour”
“because it is Fat free it's Not really that Good in taste most People will not like it if they have Great taste in Yoghurt like me”
Common questions
- Is strawberry yogurt profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 36 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the strawberry yogurt niche?
- 8 brands and 37 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in strawberry yogurt?
- Top complaints mined from reviews: Value For Money, Size-Overall, Thickness. The return rate is 0.0%.
- What does it cost to enter the strawberry yogurt niche?
- Listings span £1.40–£3.89; the average listing price is £2.31 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.