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Strawberry Water

Fail

The top 5 brands take 100% of clicks, so Strawberry Water is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£21K/yr42K searches / yr
90-day growth
+28.6%search demand this quarter
Competition
69%top-5 click share · 5 brands · 72 sellers

Flapen Score

Strawberry Water against its category

The dotted line is the Grocery average. Past it, Strawberry Water is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strawberry Water 42K times last year and spent an estimated £21K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
+28.6%
Conversion, latest week
11.5%
Market size, estimated
£21Ka year
Top search term
strawberry water27K searches a year

02 · Price

A sale here is worth £4.24.

Listings sell for £4.24 on average, from £0.92 to £11.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.24 that is £1K to £2K a year per listing.

Average price
£4.24under the $15 to $100 sweet spot
Price range
£0.92–£11.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #80 within Beverage Syrups & Concentrates. It carries 283 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
3.0%
Average rank
#80in Beverage Syrups & Concentrates
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
283per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Strawberry Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Volvic67%
  • Radnor Hills20%
  • Aqua Splash6%
  • Highland Spring5%
  • Essence Cosmetics2%
  • Open — no brand owns it (0%)

Demand

Strawberry Water search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Prime Day '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Strawberry Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry water27K/yr
  • volvic strawberry water11K/yr
  • strawberry flavoured water4K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%+2.05

Boys didn't like it said it had a after taste

Not much taste

Did not like the taste at all

Flavor19%−0.04

Not much taste from this flavoured water

Not as strong strawberry flavour as other brands

Dilute/Watery14%+0.41

Water

Sweetness7%−0.09

bit too sweet

Artificial Sweeteners7%−0.04

Giving a lower rating as the ingredients listed on bottle differ from the Amazon description- different sweeteners, the bottles I received used sucralose and acesulfame K, not stevia as listed on Amazon

Love

Taste-Overall33%+2.05

Very nice clean taste

great tasting water

Like the taste

Value For Money27%+0.84

Great value

Good price

Worth the money

Flavor17%−0.04

Good flavour

Flavoured water

the Strawberry flavour is also great

Sweetness6%−0.09

And sugar free

Fruity and sweet

Tastes good, convenient size, a bit sweet for my taste

Freshness5%+0.66

it's refreshing

Taste fresh like volcanic juice running down the throat

Refreshing and tasty

FAQ

Common Strawberry Water questions

Answered from the same tracked data.