Is strawberry puree profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +60.8%. Flapen's verdict: Skip it (44/100).

How competitive is the strawberry puree niche?

7 brands and 27 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in strawberry puree?

Top complaints mined from reviews: Sour, Sweetness, Artificial Sweeteners. The return rate is 0.0%.

When does demand for strawberry puree peak?

Demand peaks in May–Jul–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the strawberry puree niche?

Listings span £3.89–£16.26; the average listing price is £9.77 (sweet spot $15–$100). The average incumbent carries 375 reviews — the moat a new listing must climb.

strawberry puree

Skip it

A concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Review moat

Great375.13

avg incumbent reviews — the moat a new listing must climb

Growth

Great+60.8%

90-day search growth — must beat 0% to launch

Avg price

Okay£9.77

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£68K

£68K/yr · 52K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad£3.89–£16.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad91%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, strawberry puree is a £68K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jul–Dec. Verdict: Skip it — 44/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

strawberry puree market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £59K–£78K; units × avg price
Conversion rate: 13.4%
Avg BSR: #79
Page quality: 0%
Prime: 88%
Sponsored: 50%
Out of stock: 8.9%
Avg brand age: 61 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Finest Call35%
LITTLE MIXERS29%
Funkin15%
Monin13%
Sweetbird3%
Simply3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +60.8% search growth over the last 90 days.

Peak months: May, Jul, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top strawberry puree products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Finest Call Strawberry Puree | 1L Bottle | Real Fruit | Cocktail Ingredient

Finest Call£8.634.6★457 rev

Little Mixers Strawberry Purée (1kg)

LITTLE MIXERS£8.804.3★68 rev

Funkin£11.014.5★675 rev

MONIN Strawberry Fruit Mix Puree 1L for Cocktails Smoothies and Mocktails. Vegan-Friendly Allergen-Free 100% Natural Flavours and Colourings. 2-in-1 Strawberry Puree and Sugar Syrup Hybrid

Monin£16.264.6★1,342 rev

Little Mixers Strawberry Purée (0.5kg)

LITTLE MIXERS£6.365.0★3 rev

Newest

by launch date

Little Mixers Strawberry Purée (0.5kg)

LITTLE MIXERS£6.363 rev

2mo ago

Little Mixers Strawberry Purée (1kg)

LITTLE MIXERS£8.8068 rev

1y ago

Simply Wild Strawberry Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (250ml)

Simply£3.89385 rev

5y ago

Sweetbird Strawberry Puree (1 Litre) - Vegan Friendly

Sweetbird£13.6216 rev

5y ago

Funkin£11.01675 rev

9y ago

What buyers say about strawberry puree

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall50%

“So delicious - used for cocktails”

Flavor13%

“This adds a great flavour”

Alcohol Flavor9%

“Fantastic product, makes cocktail making a breeze and delicious”

Sweetness7%

“very sweet”

Quality-Overall6%

“Excellent puree”

Baking4%

“Perfect for glazing desserts”

Blend/Ratio4%

“Love this mixed with Greek yoghurt”

Texture/Consistency-Overall4%

“Great consistency”

Value For Money2%

“is a good price”

Ease Of Use1%

“I easily can”

What buyers complain about

Sour20%

“I need to know why your Blood Orange sour mix is not available to buy in the UK”

Sweetness20%

“a little to sweet”

Artificial Sweeteners20%

“Taste artificial”

Taste-Overall20%