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Strawberry Puree

Fail

The top 5 products take 91% of clicks, so Strawberry Puree is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£68K/yr52K searches / yr
90-day growth
+60.8%search demand this quarter
Competition
91%top-5 click share · 7 brands · 27 sellers

Flapen Score

Strawberry Puree against its category

The dotted line is the Grocery average. Past it, Strawberry Puree is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Puree market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strawberry Puree 52K times last year and spent an estimated £68K. The top 5 brands take 95% of clicks. Demand peaks in May–Jul–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+60.8%
Conversion, latest week
13.4%
Market size, estimated
£68Ka year
Peak month
July2.2× the quietest month
Top search term
strawberry puree45K searches a year

02 · Price

A sale here is worth £9.77.

Listings sell for £9.77 on average, from £3.89 to £16.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.77 that is £5K to £7K a year per listing.

Average price
£9.77under the $15 to $100 sweet spot
Price range
£3.89–£16.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #79 within Beer, Wine & Spirits. It carries 375 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
8.9%
Average rank
#79in Beer, Wine & Spirits
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
375per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Strawberry Puree products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

27

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

2%

  • Finest Call35%
  • LITTLE MIXERS29%
  • Funkin15%
  • Monin13%
  • Sweetbird3%
  • Simply3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Strawberry Puree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Dec · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Strawberry Puree

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Sour”
<0.1%of orders come back, a rate Amazon rounds to zero
“I need to know why your Blood Orange sour mix is not available to buy in the UK”
A buyer, on “Sour”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Strawberry Puree questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data