How competitive is the Strawberry Puree niche on Amazon United Kingdom?

7 brands and 27 sellers compete in Strawberry Puree on Amazon United Kingdom. The top 5 Strawberry Puree products take 91% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Strawberry Puree?

Strawberry Puree buyers on Amazon United Kingdom complain most about Sour, Sweetness, Artificial Sweeteners, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Strawberry Puree niche?

Strawberry Puree sells for £9.77 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.89–£16.26. The average incumbent carries 375 reviews — the moat a new listing must climb.

Strawberry Puree

a concentrated shelf (top 5 take 91% of clicks) — Strawberry Puree doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Strawberry Puree profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Strawberry Puree is a £68K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jul–Dec. Verdict: Skip it — 44/100.

Strawberry Puree: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +60.8% over the last 90 days and 13.4% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr8K

Search volume / yr+60.8%52K

Conversion rate13.4%

Avg price£9.77

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 27

Top-5 product click share91%

Open market5%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Top Strawberry Puree products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Finest Call Strawberry Puree | 1L Bottle | Real Fruit | Cocktail Ingredient

Price: £8.63
Rating: 4.6/5
Reviews: 457
Age: 14y ago

Little Mixers Strawberry Purée (1kg)

Price: £8.80
Rating: 4.3/5
Reviews: 68
Age: 1y ago

FUNKIN Strawberry Puree Cocktail Mixer | Made with Real Fruit | Fresh Fruit Puree for Professional Cocktails Smoothies & Desserts | 0% ABV | Resealable Pouch | 1kg Pack of 1

Price: £11.01
Rating: 4.5/5
Reviews: 675
Age: 9y ago

MONIN Strawberry Fruit Mix Puree 1L for Cocktails Smoothies and Mocktails. Vegan-Friendly Allergen-Free 100% Natural Flavours and Colourings. 2-in-1 Strawberry Puree and Sugar Syrup Hybrid

Price: £16.26
Rating: 4.6/5
Reviews: 1,342
Age: 15y ago

Little Mixers Strawberry Purée (0.5kg)

Price: £6.36
Rating: 5.0/5
Reviews: 3
Age: 2mo ago

Newest

by launch date

Little Mixers Strawberry Purée (0.5kg)

Price: £6.36
Rating: 5.0/5
Reviews: 3
Age: 2mo ago

Little Mixers Strawberry Purée (1kg)

Price: £8.80
Rating: 4.3/5
Reviews: 68
Age: 1y ago

Simply Wild Strawberry Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (250ml)

Price: £3.89
Rating: 4.5/5
Reviews: 385
Age: 5y ago

Sweetbird Strawberry Puree (1 Litre) - Vegan Friendly

Price: £13.62
Rating: 4.8/5
Reviews: 16
Age: 5y ago

FUNKIN Strawberry Puree Cocktail Mixer | Made with Real Fruit | Fresh Fruit Puree for Professional Cocktails Smoothies & Desserts | 0% ABV | Resealable Pouch | 1kg Pack of 1

Price: £11.01
Rating: 4.5/5
Reviews: 675
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Finest Call35%
LITTLE MIXERS29%
Funkin15%
Monin13%
Sweetbird3%
Simply3%
Open — no brand owns it (1 brand, 2%)

Strawberry Puree demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR13.4%Products8Brands7Top 5 Brands95%OOS Rate8.9%Rating4.6★Reviews375Avg BSR#79

Peak months: May, Jul, Dec · busiest ÷ quietest = 2.2×

What reviews say buyers love and hate about Strawberry Puree

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Taste-Overall50%

“So delicious - used for cocktails”

Flavor13%

“This adds a great flavour”

Alcohol Flavor9%

“Fantastic product, makes cocktail making a breeze and delicious”

Sweetness7%

“very sweet”

Quality-Overall6%

“Excellent puree”

What buyers complain about

90% of reviews

Sour20%

“I need to know why your Blood Orange sour mix is not available to buy in the UK”

Sweetness20%

“a little to sweet”

Artificial Sweeteners20%

“Taste artificial”

Taste-Overall20%

“Taste artificial”

Smell10%

“Avoid, very artifical taste and smell”

Common Strawberry Puree questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Strawberry Puree 44/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +60.8% over the last 90 days.