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Strawberry Puree

Fail

The top 5 products take 91% of clicks, so Strawberry Puree is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£68K/yr52K searches / yr
90-day growth
+60.8%search demand this quarter
Competition
91%top-5 click share · 7 brands · 27 sellers

Flapen Score

Strawberry Puree against its category

The dotted line is the Grocery average. Past it, Strawberry Puree is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Puree market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strawberry Puree 52K times last year and spent an estimated £68K. The top 5 brands take 95% of clicks. Demand peaks in May–Jul–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+60.8%
Conversion, latest week
13.4%
Market size, estimated
£68Ka year
Peak month
July2.2× the quietest month
Top search term
strawberry puree45K searches a year

02 · Price

A sale here is worth £9.77.

Listings sell for £9.77 on average, from £3.89 to £16.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £9.77 that is £5K to £7K a year per listing.

Average price
£9.77under the $15 to $100 sweet spot
Price range
£3.89–£16.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #79 within Beer, Wine & Spirits. It carries 375 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
8.9%
Average rank
#79in Beer, Wine & Spirits
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
375per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Strawberry Puree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

27

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

2%

  • Finest Call35%
  • LITTLE MIXERS29%
  • Funkin15%
  • Monin13%
  • Sweetbird3%
  • Simply3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Strawberry Puree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Dec · busiest ÷ quietest = 2.2×

Reviews and returns

What reviews say buyers love and hate about Strawberry Puree

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sour20%+0.48

I need to know why your Blood Orange sour mix is not available to buy in the UK

Sweetness20%−0.04

a little to sweet

Artificial Sweeteners20%−0.11

Taste artificial

It does have a slightly artificial taste

Taste-Overall20%−0.08

Taste artificial

Absolutely horrid, tastes so artifical ruined my matcha so disappointed as the white chocolate syrup is good

Avoid, very artifical taste and smell

Smell10%−0.13

Avoid, very artifical taste and smell

Love

Taste-Overall50%−0.08

So delicious - used for cocktails

Its got a true strawberry taste to it

Amazing taste

Flavor13%+1.84

This adds a great flavour

Excellent fruit puree for smoothie and cocktails

Lovely sweet strawberry flavour

Alcohol Flavor9%−0.06

Fantastic product, makes cocktail making a breeze and delicious

Good for cocktails

Great in cocktails, really tasty and goes a long way as you only need a little

Sweetness7%−0.04

very sweet

Yummy

sweet

Quality-Overall6%+0.73

Excellent puree

Quality

FAQ

Common Strawberry Puree questions

Answered from the same tracked data.