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Strawberry Pencils

prices mostly outside the sweet spot ($0.66–$13.78) — Strawberry Pencils doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 9Growth 23Conversion 85Competition 47Returns 100Price range 0Avg price 22Brand share 58Review moat 82Quality gap 75
This niche Category average

Is Strawberry Pencils profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Strawberry Pencils is a £37K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Strawberry Pencils: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.2% over the last 90 days and 9.5% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr5K
Search volume / yr-4.2%49K
Conversion rate9.5%
Avg price£7.95

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers13 · 37
Top-5 product click share57%
Open market30%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement28%
New entrants (1y)5· 0 succeeded
Avg rating4.3★
Avg reviews360

Top Strawberry Pencils products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

37

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

24%

  • Krazy Kandi20%
  • Sweetzone16%
  • Roch Sweets14%
  • Fini11%
  • Yummy Gummy9%
  • MyCandyShop6%

Strawberry Pencils demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR9.5%Products18Brands13Top 5 Brands70%OOS Rate7.3%Rating4.3★Reviews360Avg BSR#57
3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

What reviews say buyers love and hate about Strawberry Pencils

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Sweetness33%

Nice pack of sweets

Taste-Overall33%

Strong taste

Quality-Overall11%

good quality for kids

Value For Money9%

Very good amount for the price and addictive

Advertised Vs Actual Product5%

As described

What buyers complain about

94% of reviews
Taste-Overall28%

This had a chemical taste

Hard Feel17%

quite hard too

Allergies11%

Ingredients on the tub really isn't good enough for someone who has allergies to certain ingredients

Advertised Vs Actual Product6%

Not as described

Smell6%

What's that smell. vomit? Had these before and they were ok, this time they are very greasy, do not smell nice, are hard and flat with very little fondant inside

Strawberry Pencils return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Moist/Dry
50%
2Thickness
17%
3Weight Light
17%
4Advertised Vs Actual Product
17%

Common Strawberry Pencils questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Strawberry Pencils 49/100 on Amazon United Kingdom — Skip it. The niche generates £37K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -4.2% over the last 90 days.
Search demand for Strawberry Pencils on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.7× the quietest.