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Strawberry Pencils

Fail

Prices span $0.66–$13.78, mostly outside the sweet spot, so Strawberry Pencils is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£37K/yr49K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
57%top-5 click share · 13 brands · 37 sellers

Flapen Score

Strawberry Pencils against its category

The dotted line is the Grocery average. Past it, Strawberry Pencils is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Pencils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strawberry Pencils 49K times last year and spent an estimated £37K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
9.5%
Market size, estimated
£37Ka year
Peak month
December2.7× the quietest month
Top search term
strawberry pencils34K searches a year

02 · Price

A sale here is worth £7.95.

Listings sell for £7.95 on average, from £0.66 to £13.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.95 that is £795 to £2K a year per listing.

Average price
£7.95under the $15 to $100 sweet spot
Price range
£0.66–£13.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£795–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #57 within Confectionery. It carries 360 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
61%
Out of stock, average day
7.3%
Average rank
#57in Confectionery
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
360per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Strawberry Pencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

37

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

24%

  • Krazy Kandi20%
  • Sweetzone16%
  • Roch Sweets14%
  • Fini11%
  • Yummy Gummy9%
  • MyCandyShop6%

Demand

Strawberry Pencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Strawberry Pencils

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%+0.34

This had a chemical taste

Not the best tasting

Taste - not very nice at all

Hard Feel17%−0.19

quite hard too

Rock hard

Allergies11%−0.13

Ingredients on the tub really isn't good enough for someone who has allergies to certain ingredients

Advertised Vs Actual Product6%−0.01

Not as described

Smell6%−0.06

What's that smell. vomit? Had these before and they were ok, this time they are very greasy, do not smell nice, are hard and flat with very little fondant inside

What's that smell. vomit? Had these before and they were ok, this time they are very greasy, do not smell nice, are hard and flat with very little fondant inside.

Love

Sweetness33%+3.09

Nice pack of sweets

Great service great sweets

great sweets

Taste-Overall33%+0.34

Strong taste

Great taste

Yummy

Quality-Overall11%+0.46

good quality for kids

No complaints

Fab quality, bought as gift

Value For Money9%+0.74

Very good amount for the price and addictive

Great value

Value for money

Advertised Vs Actual Product5%−0.01

As described

As expected

Return

0.0% Return rate 17% Fixable by listing

Moist/Dry50%▁▁▁▁█▁
Thickness17%▁▁▁▁█▁
Weight Light17%▁▁▁▁█▁
Advertised Vs Actual Product17%▁▁▁▁█▁

Not as described

FAQ

Common Strawberry Pencils questions

Answered from the same tracked data.