strawberry pencils
Skip itPrices mostly outside the sweet spot ($0.66–$13.78) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Great360.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Avg price
Bad£7.95avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 49K searches
Price range
Bad£0.66–£13.78cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, strawberry pencils is a £37K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
strawberry pencils market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £32K–£40K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 28%
- Out of stock
- 7.3%
- Avg brand age
- 50 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
37
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
24%
- Krazy Kandi20%
- Sweetzone16%
- Roch Sweets14%
- Fini11%
- Yummy Gummy9%
- MyCandyShop6%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -4.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top strawberry pencils products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Krazy Kandi Strawberry Pencil Sweets 1.2kg Bulk Tub | Soft & Chewy Sweets for Candy Lovers | Ideal for Parties Sharing & Gifting
Krazy Kandi£7.864.4★47 rev
Strawberry Pencil Cable Sweets Long 1200g / 100 pieces
Roch Sweets£9.214.2★62 rev
Yummy Gummy Strawberry Pencils Halal Soft Chewy Candy Strawberry Flavour Retro Pick N Mix Bulk Sharing Tub 100 Pieces
Yummy Gummy£8.784.6★3 rev
FINI Strawberry Candy Pencils | Fruit Flavour Candy | 100 piece tub
Fini£8.494.5★5,273 rev
Mini Strawberry Pencils Sweets Bag 500g Fruity Red & White Filled Cables Candy Fun Surprise for Kids & Adults Soft Strawberry Laces Pencil Tubes Pick and Mix Sweets for Sharing & Gifting
MyCandyShop£6.554.5★87 rev
Newest
by launch dateYummy Gummy Strawberry Pencils Halal Soft Chewy Candy Strawberry Flavour Retro Pick N Mix Bulk Sharing Tub 100 Pieces
Yummy Gummy£8.783 rev
Candy Paradise Halal Neon Pencils Soft & Chewy Fruit Candy Sticks with Sweet Fondant Center 130g (Pack of 1 Strawberry)
Candy Paradise£3.550 rev
Somwell - Halal Mini Strawberry Pencils 500g Bulk Bag - Soft Centre Chewy Strawberry Sweets Pick and Mix Candy Fruit Flavoured Treats Resealable Pouch Ideal for Party Bags & Sharing
Somwell£6.919 rev
BG Sweeto Quality Pick & Mix Sweets Re-Sealable 1kg Gifting Tub - Strawberry Flavour Red Cables Liquorice Pencils 1kg
Bargain Gateway£8.3112 rev
Strawberry Pencils | 1kg Bulk Tub | Chewy Strawberry Flavoured Sweets
Monmore Confectionery£6.656 rev
Trending
90-day click momentumCandy Paradise Halal Neon Pencils Soft & Chewy Fruit Candy Sticks with Sweet Fondant Center 130g (Pack of 1 Strawberry)
Candy Paradise£3.550.0★
Yummy Gummy Strawberry Pencils Halal Soft Chewy Candy Strawberry Flavour Retro Pick N Mix Bulk Sharing Tub 100 Pieces
Yummy Gummy£8.784.6★
Sweetzone Blue Raspberry Pencils Tub Pencil Sweets 100 pc alal Sweet Wine gums American Gum British Sweets Sweet Pie Licorice Liquorice Allsorts Irresistible for Candy Lovers
Sweetzone£8.354.2★
Somwell - Halal Mini Strawberry Pencils 500g Bulk Bag - Soft Centre Chewy Strawberry Sweets Pick and Mix Candy Fruit Flavoured Treats Resealable Pouch Ideal for Party Bags & Sharing
Somwell£6.913.9★
Krazy Kandi Strawberry Pencil Sweets 1.2kg Bulk Tub | Soft & Chewy Sweets for Candy Lovers | Ideal for Parties Sharing & Gifting
Krazy Kandi£7.864.4★
What buyers say about strawberry pencils
What buyers praise and complain about, mined from review topics.What buyers love
“Nice pack of sweets”
“Strong taste”
“good quality for kids”
“Very good amount for the price and addictive”
“As described”
“Present for friend”
“Tasty, good flavour”
What buyers complain about
“This had a chemical taste”
“quite hard too”
“Ingredients on the tub really isn't good enough for someone who has allergies to certain ingredients”
“Not as described”
“What's that smell. vomit? Had these before and they were ok, this time they are very greasy, do not smell nice, are hard and flat with very little fondant inside”
“Really unpleasant to eat”
“Sweets were very discoloured”
“Awful, opened them up to see 1 or 2 red ones, the rest look awful”
“Gross”
“Flavour could be a little stronger”
Top return reasons
Common questions
- Is strawberry pencils profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the strawberry pencils niche?
- 13 brands and 37 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in strawberry pencils?
- Top complaints mined from reviews: Taste-Overall, Hard Feel, Allergies. The return rate is 0.0%.
- When does demand for strawberry pencils peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the strawberry pencils niche?
- Listings span £0.66–£13.78; the average listing price is £7.95 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.