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Strawberry Creams

Fail

Shoppers spend only $17K a year here, so Strawberry Creams is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£17K/yr68K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
38%top-5 click share · 14 brands · 92 sellers

Flapen Score

Strawberry Creams against its category

The dotted line is the Grocery average. Past it, Strawberry Creams is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Creams market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strawberry Creams 68K times last year and spent an estimated £17K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
3.0%
Market size, estimated
£17Ka year
Peak month
December7.0× the quietest month
Top search term
strawberry creams21K searches a year

02 · Price

A sale here is worth £8.29.

Listings sell for £8.29 on average, from £1.47 to £19.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.29 that is £0 to £829 a year per listing.

Average price
£8.29under the $15 to $100 sweet spot
Price range
£1.47–£19.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£829
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

34% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #415 within Chocolate Candy. It carries 524 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
34%
Prime listings
95%
Out of stock, average day
23.1%
Average rank
#415in Chocolate Candy
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
524per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Strawberry Creams products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£842£2K£3K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

92

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

12%

  • Whitakers Chocolates68%
  • Generic5%
  • Lindt5%
  • Mystic Moments4%
  • Sleeklink3%
  • Tirma3%
  • Open — no brand owns it (8 brands, 12%)

Demand

Strawberry Creams search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Strawberry Creams search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry creams21K/yr
  • whitakers chocolates13K/yr
  • chocolate creams10K/yr
  • strawberry cream5K/yr
  • strawberry cream chocolates9K/yr
  • strawberries and cream3K/yr
  • whitakers chocolate4K/yr
  • fondant creams4K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Creams

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+3.38

No taste really

I find they taste a bit minty

Very thin and tasteless

Sweetness16%−0.10

Too sweet and tastes a bit odd

All sugary sweetness, and nothing else

Too sweet

Size-Overall14%−0.11

Very small

Very small box

very small tub

Value For Money13%−0.08

Waste of money

expensive

not worth the cost

Quality-Overall6%+0.19

poor quality for expensive chocolates smh

Quality not great

others not so good

Love

Taste-Overall45%+3.38

Good taste coffee chocolates

Lovely chocolate

Great taste

Sweetness9%−0.10

Zero sugar, Tastes great

Very sweet

Lovely strawberry chocolate 🍫 Absolutely beautiful

Quality-Overall9%+0.19

Nice chocolate good quality

high-quality white chocolate that gives way with the lightest snap

Excellent product

Value For Money8%−0.08

Good value

worth buying

Decent price

Flavor7%+0.07

Great flavor for me

I love the flavour of them as they are very refreshing

Interesting flavour,

FAQ

Common Strawberry Creams questions

Answered from the same tracked data.