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Strawberry Chocolate

Fail

The top 5 brands take 100% of clicks, so Strawberry Chocolate is a Fail.

Flapen Score
30
30 / 100
Ranks 2,906 of 2,976 Grocery niches · −16 vs the category median of 46
Market size
£31K/yr156K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
97%top-5 click share · 3 brands · 38 sellers

Flapen Score

Strawberry Chocolate against its category

The dotted line is the Grocery average. Past it, Strawberry Chocolate is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberry Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strawberry Chocolate 156K times last year and spent an estimated £31K. All 3 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 30 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
2.2%
Market size, estimated
£31Ka year
Peak month
March4.9× the quietest month
Top search term
tru fru70K searches a year

02 · Price

A sale here is worth £9.04.

Listings sell for £9.04 on average, from £4.68 to £18.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £9.04 that is £2K to £5K a year per listing.

Average price
£9.04under the $15 to $100 sweet spot
Price range
£4.68–£18.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #173 within Dried Fruits, Nuts & Vegetables. It carries 1,778 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
67%
Out of stock, average day
19.5%
Average rank
#173in Dried Fruits, Nuts & Vegetables
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,778per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Strawberry Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Trü Frü50%
  • Tru Fru43%
  • Lindt8%

Demand

Strawberry Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 4.9×

Search terms

Top Strawberry Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tru fru70K/yr
  • fru20K/yr
  • strawberry chocolate22K/yr
  • tru fru strawberry chocolate11K/yr
  • chocolate strawberries9K/yr
  • trufru8K/yr
  • lindt strawberries and cream9K/yr
  • lindor strawberry and cream5K/yr
  • tru fruit3K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberry Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel50%−0.44

Very hard shell

Quality-Overall50%−0.41

poor quality for expensive chocolates smh

Love

Taste-Overall51%+3.27

they are a great tasting treat

Yummy

It tastes like fresh summer strawberries swirled into thick double cream

Gifting Purpose15%+0.59

Nice little gift

The ultimate Thank You in a box – Perfect for gifting

Great gift as its pink

Sweetness13%+0.53

Fav chocolates for my mums hamper

these are still the best Strawberry

Value For Money7%+0.25

Decent price

Quality-Overall6%−0.41

high-quality white chocolate that gives way with the lightest snap

Great product

the quality is just perfection in a box

FAQ

Common Strawberry Chocolate questions

Answered from the same tracked data.