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Strawberries

Maybe

Buyers convert on 41.8% of searches. But prices span $1.25–$3.80, mostly outside the sweet spot, so Strawberries is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£802K/yr716K searches / yr
90-day growth
+35.6%search demand this quarter
Competition
72%top-5 click share · 6 brands · 6 sellers

Flapen Score

Strawberries against its category

The dotted line is the Grocery average. Past it, Strawberries is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strawberries 716K times last year and spent an estimated £802K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 41.8% of those searches ended in a purchase.

Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 41.8% of those searches ended in a purchase. Searches in the last 90 days moved +35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £802K a year.

Searches, last 12 months
716K
Growth, 90 days vs prior 90
+35.6%
Conversion, latest week
41.8%
Market size, estimated
£802Ka year
Peak month
May3.2× the quietest month
Top search term
strawberries563K searches a year

02 · Price

A sale here is worth £2.68.

Listings sell for £2.68 on average, from £1.25 to £3.80. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At £2.68 that is £34K to £40K a year per listing.

Average price
£2.68under the $15 to $100 sweet spot
Price range
£1.25–£3.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
12,500–15,000
Revenue per listing a year
£34K–£40K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,513 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#1in Fresh & Chilled
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,513per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£80K£160K£240K£321K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

6

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • Morrisons42%
  • Morrison26%
  • by Amazon20%
  • BerryWorld8%
  • Whole Foods Market2%
  • Driscoll's2%
  • Open — no brand owns it (0%)

Demand

Strawberries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.2×

Search terms

Top Strawberries search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • strawberries563K/yr
  • strawberry93K/yr
  • strawberrys6K/yr
  • fresh strawberries4K/yr
  • strawberries fresh47K/yr
  • organic strawberries4K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberries

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Stale/Rotten/Spoiled”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not Ripe enough to eat straight away”
A buyer, on “Stale/Rotten/Spoiled”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Strawberries questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data