strawberries
Worth a lookShows searches that convert (41.8% search→purchase), but prices mostly outside the sweet spot ($1.25–$3.80) keeps it on the watch list.
Conversion
Incredible41.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£802K£802K/yr · 716K searches
Growth
Good+35.6%90-day search growth — must beat 0% to launch
Review moat
Okay1,512.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£2.68avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.25–£3.80cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, strawberries is a £802K/yr Amazon United Kingdom market (716K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
strawberries market data
- Units sold / yr
- 300K–400K
- avg 12,500–15,000/product
- Revenue / yr
- £804K–£1.1M
- units × avg price
- Conversion rate
- 41.8%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 10.9%
- Avg brand age
- 43 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
6
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Morrisons42%
- Morrison26%
- by Amazon20%
- BerryWorld8%
- Whole Foods Market2%
- Driscoll's2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.6% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 3.2×
Top strawberries search terms
- strawberries563K/yr
- strawberry93K/yr
- strawberrys6K/yr
- fresh strawberries4K/yr
- strawberries fresh47K/yr
- organic strawberries4K/yr
Top strawberries products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Trending
90-day click momentumWhat buyers say about strawberries
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty”
“Fresh when arrived”
“Decent Enough”
“A lovely flavour”
“Sweet, crisp and aromatic”
“Good value for money”
“As expected”
“Soft”
“Good size, lovely with Morrisons Extra thick cream”
“Good quality foodstuffs, excellent produce”
What buyers complain about
“Not Ripe enough to eat straight away”
“Smallest strawberries”
“the weirdest taste”
“Poor quality”
“These were so hard”
“3 of the strawberries were mouldy”
“Not as sweet as they can be”
“unfortunately, very bitter”
“Soggy bruised and mushy werent fit to eat”
“Quite pricey for the fact they went south fast”
Common questions
- Is strawberries profitable to sell on Amazon United Kingdom?
- The niche generates £802K/yr across 16 tracked products. 90-day search growth is +35.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the strawberries niche?
- 6 brands and 6 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in strawberries?
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Size-Overall, Taste-Overall. The return rate is 0.0%.
- When does demand for strawberries peak?
- Demand peaks in Apr–May; the busiest month runs 3.2× the quietest.
- What does it cost to enter the strawberries niche?
- Listings span £1.25–£3.80; the average listing price is £2.68 (sweet spot $15–$100). The average incumbent carries 1,513 reviews — the moat a new listing must climb.