How competitive is the Strawberries niche on Amazon United Kingdom?

6 brands and 6 sellers compete in Strawberries on Amazon United Kingdom. The top 5 Strawberries products take 72% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Strawberries?

Strawberries buyers on Amazon United Kingdom complain most about Stale/Rotten/Spoiled, Size-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Strawberries niche?

Strawberries sells for £2.68 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.25–£3.80. The average incumbent carries 1,513 reviews — the moat a new listing must climb.

Strawberries

Strawberries shows searches that convert (41.8% search→purchase), but prices mostly outside the sweet spot ($1.25–$3.80) keeps it on the watch list.

Signals Out of Stock

Flapen Score

Worth a look

This niche Category average

Is Strawberries profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Strawberries is a £802K/yr Amazon United Kingdom market (716K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 51/100.

Strawberries: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +35.6% over the last 90 days and 41.8% of searches end in a purchase.

£802K

revenue / yr

Units sold / yr400K

Search volume / yr+35.6%716K

Conversion rate41.8%

Avg price£2.68

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 6

Top-5 product click share72%

Open market2%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Strawberries products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Strawberries 350 g

Price: £2.59
Rating: 4.6/5
Reviews: 3,431
Age: 9y ago

Strawberries 600g

Price: £3.80
Rating: 4.3/5
Reviews: 331
Age: 2y ago

by Amazon Strawberries 400g

Price: £2.64
Rating: 4.5/5
Reviews: 1,257
Age: 4y ago

Savers Strawberries 227g

Price: £1.58
Rating: 4.2/5
Reviews: 721
Age: 1y ago

Berryworld Fresh Strawberries 300g

Price: £2.69
Rating: 4.5/5
Reviews: 3,655
Age: 5y ago

Newest

by launch date

Morrisons Strawberries 227g

Price: £2.68
Rating: 4.4/5
Reviews: 60
Age: 1y ago

Morrisons Strawberries 400g Plus 50% Extra Free 600g

Price: £3.75
Rating: 4.3/5
Reviews: 30
Age: 1y ago

DriscollS Strawberry 300g

Price: £3.72
Rating: 4.4/5
Reviews: 181
Age: 1y ago

Savers Strawberries 227g

Price: £1.58
Rating: 4.2/5
Reviews: 721
Age: 1y ago

Strawberries 600g

Price: £3.80
Rating: 4.3/5
Reviews: 331
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Morrisons42%
Morrison26%
by Amazon20%
BerryWorld8%
Whole Foods Market2%
Driscoll's2%
Open — no brand owns it (0%)

Strawberries demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume716KCVR41.8%Products16Brands6Top 5 Brands98%OOS Rate10.9%Rating4.5★Reviews1,513Avg BSR#1

Peak months: Apr, May · busiest ÷ quietest = 3.2×

Top Strawberries search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

strawberries563K/yr +39.0%39.8% conv.
strawberry93K/yr +15.2%10.5% conv.
strawberrys6K/yr +28.5%25.5% conv.
fresh strawberries4K/yr +139.8%21.8% conv.
strawberries fresh47K/yr -6.3%17.1% conv.
organic strawberries4K/yr +80.0%13.2% conv.

What reviews say buyers love and hate about Strawberries

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall29%

“Very tasty”

Freshness26%

“Fresh when arrived”

Quality-Overall7%

“Decent Enough”

Flavor6%

“A lovely flavour”

Sweetness6%

“Sweet, crisp and aromatic”

What buyers complain about

76% of reviews

Stale/Rotten/Spoiled22%

“Not Ripe enough to eat straight away”

Size-Overall14%

“Smallest strawberries”

Taste-Overall9%

“the weirdest taste”

Quality-Overall6%

“Poor quality”

Hard Feel5%

“These were so hard”

Common Strawberries questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Strawberries 51/100 on Amazon United Kingdom — Worth a look. The niche generates £802K/yr across 16 tracked products. Search demand moved +35.6% over the last 90 days.