Strawberries
MaybeBuyers convert on 41.8% of searches. But prices span $1.25–$3.80, mostly outside the sweet spot, so Strawberries is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £802K/yr716K searches / yr
- 90-day growth
- +35.6%search demand this quarter
- Competition
- 72%top-5 click share · 6 brands · 6 sellers
Flapen Score
Strawberries against its category
The dotted line is the Grocery average. Past it, Strawberries is stronger. Inside it, weaker.
Market
The Strawberries market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Strawberries 716K times last year and spent an estimated £802K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 41.8% of those searches ended in a purchase.
Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 41.8% of those searches ended in a purchase. Searches in the last 90 days moved +35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £802K a year.
- Searches, last 12 months
- 716K
- Growth, 90 days vs prior 90
- +35.6%
- Conversion, latest week
- 41.8%
- Market size, estimated
- £802Ka year
- Peak month
- May3.2× the quietest month
- Top search term
- strawberries563K searches a year
02 · Price
A sale here is worth £2.68.
Listings sell for £2.68 on average, from £1.25 to £3.80. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At £2.68 that is £34K to £40K a year per listing.
- Average price
- £2.68under the $15 to $100 sweet spot
- Price range
- £1.25–£3.80
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- £34K–£40K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,513 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 10.9%
- Average rank
- #1in Fresh & Chilled
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,513per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Strawberries products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Strawberries 350 g
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 3,431
- Age
- 9y ago

Strawberries 600g
- Price
- £3.80
- Rating
- 4.3/5
- Reviews
- 331
- Age
- 2y ago

by Amazon Strawberries 400g
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 1,257
- Age
- 4y ago

Savers Strawberries 227g
- Price
- £1.58
- Rating
- 4.2/5
- Reviews
- 721
- Age
- 1y ago

Berryworld Fresh Strawberries 300g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 3,655
- Age
- 5y ago
Trending
estimated 90-day click momentum
Morrisons Strawberries 400g Plus 50% Extra Free 600g
- Price
- £3.75
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 1y ago

Strawberries 600g
- Price
- £3.80
- Rating
- 4.3/5
- Reviews
- 331
- Age
- 2y ago

by Amazon Strawberries 400g
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 1,257
- Age
- 4y ago

Morrisons Strawberries 350 g
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 3,431
- Age
- 9y ago

Berryworld Fresh Strawberries 300g
- Price
- £2.69
- Rating
- 4.5/5
- Reviews
- 3,655
- Age
- 5y ago
Newest
by launch date
Morrisons Strawberries 227g
- Price
- £2.68
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 1y ago

Morrisons Strawberries 400g Plus 50% Extra Free 600g
- Price
- £3.75
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 1y ago

DriscollS Strawberry 300g
- Price
- £3.72
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 1y ago

Savers Strawberries 227g
- Price
- £1.58
- Rating
- 4.2/5
- Reviews
- 721
- Age
- 1y ago

Strawberries 600g
- Price
- £3.80
- Rating
- 4.3/5
- Reviews
- 331
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
6
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- Morrisons42%
- Morrison26%
- by Amazon20%
- BerryWorld8%
- Whole Foods Market2%
- Driscoll's2%
- Open — no brand owns it (0%)
Demand
Strawberries search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 3.2×
Search terms
Top Strawberries search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- strawberries563K/yr
- strawberry93K/yr
- strawberrys6K/yr
- fresh strawberries4K/yr
- strawberries fresh47K/yr
- organic strawberries4K/yr
Reviews and returns
What reviews say buyers love and hate about Strawberries
We read the reviews and the return reasons for every product selling here.
“Not Ripe enough to eat straight away”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Strawberries questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









