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Strawberries

Maybe

Buyers convert on 41.8% of searches. But prices span $1.25–$3.80, mostly outside the sweet spot, so Strawberries is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£802K/yr716K searches / yr
90-day growth
+35.6%search demand this quarter
Competition
72%top-5 click share · 6 brands · 6 sellers

Flapen Score

Strawberries against its category

The dotted line is the Grocery average. Past it, Strawberries is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Strawberries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Strawberries 716K times last year and spent an estimated £802K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

41.8% of searches ended in a purchase last week.

Shoppers searched for this 716K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 41.8% of those searches ended in a purchase. Searches in the last 90 days moved +35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £802K a year.

Searches, last 12 months
716K
Growth, 90 days vs prior 90
+35.6%
Conversion, latest week
41.8%
Market size, estimated
£802Ka year
Peak month
May3.2× the quietest month
Top search term
strawberries563K searches a year

02 · Price

A sale here is worth £2.68.

Listings sell for £2.68 on average, from £1.25 to £3.80. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At £2.68 that is £34K to £40K a year per listing.

Average price
£2.68under the $15 to $100 sweet spot
Price range
£1.25–£3.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
12,500–15,000
Revenue per listing a year
£34K–£40K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,513 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#1in Fresh & Chilled
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,513per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£80K£160K£240K£321K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

6

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Morrisons42%
  • Morrison26%
  • by Amazon20%
  • BerryWorld8%
  • Whole Foods Market2%
  • Driscoll's2%
  • Open — no brand owns it (0%)

Demand

Strawberries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.2×

Search terms

Top Strawberries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberries563K/yr
  • strawberry93K/yr
  • strawberrys6K/yr
  • fresh strawberries4K/yr
  • strawberries fresh47K/yr
  • organic strawberries4K/yr

Reviews and returns

What reviews say buyers love and hate about Strawberries

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled22%−0.10

Not Ripe enough to eat straight away

o. one or two berries not quite fresh

Not fresh

Size-Overall14%−0.05

Smallest strawberries

It looked like a bigger box when ordering it

So tiny

Taste-Overall9%+1.90

the weirdest taste

a little tasteless

Tasteless

Quality-Overall6%

Poor quality

I thought theyd be a bit mushy and low quality

1/3 of them were bad

Hard Feel5%−0.03

These were so hard

They come hard

They was all soft not fit to eat

Love

Taste-Overall29%+1.90

Very tasty

Very delicious and sweet

Lovely in smoothies

Freshness26%+1.61

Fresh when arrived

Perfect and its was delivered fresh

Very fresh

Quality-Overall7%

Decent Enough

Good quality

Great product

Flavor6%+0.49

A lovely flavour

Very berry able

Lovely sweet flavour

Sweetness6%+0.16

Sweet, crisp and aromatic

Beautiful and sweet

Sweet and finished quickly

FAQ

Common Strawberries questions

Answered from the same tracked data.