stranger things decorations
Skip itSoft demand (-67.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great114.12avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£109K£109K/yr · 217K searches
Avg price
Bad£8.49avg listing price — sweet spot $15–$100
Growth
Bad-67.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.38–£13.34cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, stranger things decorations is a £109K/yr Amazon United Kingdom market (217K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
stranger things decorations market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £51K–£68K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #1,018
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 14.9%
- Avg brand age
- 22 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
31
Top-5 brand share
57%
Top 20: 97%
Top-5 click share
55%
Top 20: 94%
Open market
37%
- Volsha19%
- Sovanna12%
- CloverCy11%
- Pyeunglloon8%
- Embravfire7%
- SAVITA7%
Demand
Weekly Amazon search volume, last 30 weeks — -67.6% search growth over the last 90 days.Top stranger things decorations search terms
- stranger things birthday decorations61K/yr
- stranger things party decorations39K/yr
- stranger things balloons19K/yr
- stranger things birthday19K/yr
- stranger things decorations39K/yr
- stranger things party21K/yr
- stranger things birthday banner7K/yr
- stranger things banner5K/yr
- stranger things party supplies7K/yr
Top stranger things decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Birthday Party Decorations Supplies Include Happy Birthday Banners Cupcake Toppers Balloons
Volsha£8.223.7★9 rev
Stranger Th-ings Birthday Decorations Party Supplies Set Banner Balloons Cake Cupcake Toppers
Sovanna£10.724.3★9 rev
Stranger Th-ings Birthday Party Decorations Supplies Include Happy Birthday Banners Cupcake Toppers Balloons
CloverCy£12.064.5★56 rev
Embravfire Stranger Themed Birthday Decoration Set with Welcome to the Other Side Banner Hanging Swirls Horror Glitter Birthday Party Supplies
Embravfire£9.224.6★9 rev
Birthday Party Decorations Supplies: Banner Photo Backdrops Balloons Cake Toppers Cake Decorations
Pyeunglloon£12.645.0★4 rev
Newest
by launch date
34PCS Strange Birthday Decorations Wrestlinss Balloons Cake Toppers with Happy Birthday Banner Party Decorations for Kids Boys Girls(2)
Ainvliya£8.840 rev
24PCS Stranger Birthday Balloons Birthday Party Decorations 12 in Colour Latex Balloons Stranger Theme Party Latex Balloons for Kids Boys Girls Birthday Party
viallolipa£5.490 rev
Ballon 30Pcs Theme Birthday Party Decorations Kids Teens Girls Boys Birthday Decoration Latex Balloons Strange Theme Party Supplies Including Cake Topper Ballons Banner
Wirhaut£5.720 rev
Birthday Party Decorations 81pcs Party Supplies Tableware Set Include Plates Napkins Cups Tablecloth for Birthday Party Table Decorations
yumcute£13.340 rev
Stranger Birthday Party Decorations Spooky Theme Party Tableware Party Plates Tablecloth Napkins Papercups for 10 Guests
Luchild£13.042 rev
Trending
90-day click momentumStranger Birthday Party Decorations Spooky Theme Party Tableware Party Plates Tablecloth Napkins Papercups for 10 Guests
Luchild£13.045.0★
Birthday Party Decorations 81pcs Party Supplies Tableware Set Include Plates Napkins Cups Tablecloth for Birthday Party Table Decorations
yumcute£13.340.0★
Ballon 30Pcs Theme Birthday Party Decorations Kids Teens Girls Boys Birthday Decoration Latex Balloons Strange Theme Party Supplies Including Cake Topper Ballons Banner
Wirhaut£5.720.0★
34PCS Strange Birthday Decorations Wrestlinss Balloons Cake Toppers with Happy Birthday Banner Party Decorations for Kids Boys Girls(2)
Ainvliya£8.840.0★
24PCS Stranger Birthday Balloons Birthday Party Decorations 12 in Colour Latex Balloons Stranger Theme Party Latex Balloons for Kids Boys Girls Birthday Party
viallolipa£5.490.0★
What buyers say about stranger things decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, easy assemble, did the job”
“Good wrapping paper”
“This has been well made the design is great”
“its a good value for money”
“they are as the picture”
“It all came together really well”
“The colours match the show's aesthetic perfectly”
“feels sturdy enough to reuse”
“Great for stranger things fans”
“Aside from this, they feel durable, look great, and its a good value for money”
What buyers complain about
“Way too expensive for what it is”
“The banners themselves are quite large”
“printing quality is awful”
“Rubbish”
“String which attaches through birthday sign ripped”
“Its paper for wrapping stuff”
“not as nice as it looks in the picture”
“they are quite thin”
“The only part that annoys me is that you have to assemble the banner yourself”
Top return reasons
Common questions
- Is stranger things decorations profitable to sell on Amazon United Kingdom?
- The niche generates £109K/yr across 25 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -67.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the stranger things decorations niche?
- 23 brands and 31 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in stranger things decorations?
- Top complaints mined from reviews: Value For Money, Size-Overall, Print Quality. The return rate is 0.7%.
- What does it cost to enter the stranger things decorations niche?
- Listings span £3.38–£13.34; the average listing price is £8.49 (sweet spot $15–$100). The average incumbent carries 114 reviews — the moat a new listing must climb.