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Stranger Things Decorations

soft demand (-67.6% this quarter) — Stranger Things Decorations doesn't clear our bar today.

Flapen Score

46
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Market size 26Growth 0Conversion 66Competition 50Returns 96Price range 0Avg price 24Brand share 78Review moat 94Quality gap 48
This niche Category average

Is Stranger Things Decorations profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stranger Things Decorations is a £109K/yr Amazon United Kingdom market (217K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 46/100.

Stranger Things Decorations: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -67.6% over the last 90 days and 5.9% of searches end in a purchase.

£109K

revenue / yr

Units sold / yr8K
Search volume / yr-67.6%217K
Conversion rate5.9%
Avg price£8.49

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers23 · 31
Top-5 product click share55%
Open market43%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement84%
New entrants (1y)19· 0 succeeded
Avg rating4.5★
Avg reviews114

Top Stranger Things Decorations products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

23 falling

Sellers

31

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

55%

Top 20: 94%

Open market

37%

  • Volsha19%
  • Sovanna12%
  • CloverCy11%
  • Pyeunglloon8%
  • Embravfire7%
  • SAVITA7%

Stranger Things Decorations demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume217KCVR5.9%Products25Brands23Top 5 Brands57%OOS Rate14.9%Rating4.5★Reviews114Avg BSR#1,018
13K8KSpike '26Dec '25Feb '26Mar '26Apr '26May '26Jun '26

Top Stranger Things Decorations search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • stranger things birthday decorations61K/yr
  • stranger things party decorations39K/yr
  • stranger things balloons19K/yr
  • stranger things birthday19K/yr
  • stranger things decorations39K/yr
  • stranger things party21K/yr
  • stranger things birthday banner7K/yr
  • stranger things banner5K/yr
  • stranger things party supplies7K/yr

What reviews say buyers love and hate about Stranger Things Decorations

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall49%

Good quality, easy assemble, did the job

Paper Quality11%

Good wrapping paper

Design-Overall9%

This has been well made the design is great

Value For Money5%

its a good value for money

Advertised Vs Actual Product5%

they are as the picture

What buyers complain about

81% of reviews
Value For Money15%

Way too expensive for what it is

Size-Overall12%

The banners themselves are quite large

Print Quality10%

printing quality is awful

Quality-Overall10%

Rubbish

Strap/String Quality10%

String which attaches through birthday sign ripped

Stranger Things Decorations return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Color
18%
3Quality-Overall
13%
4Thin
5%
5Adhesion/Stickiness
5%

Common Stranger Things Decorations questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stranger Things Decorations 46/100 on Amazon United Kingdom — Skip it. The niche generates £109K/yr across 25 tracked products. 0 of 19 products launched in the last 360 days are still selling. Search demand moved -67.6% over the last 90 days.
Stranger Things Decorations buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Print Quality, the themes mined from the niche's reviews. Its return rate is 0.7%.