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Stranger Things Decorations

Fail

Demand is soft, at -67.6% this quarter, so Stranger Things Decorations is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£109K/yr217K searches / yr
90-day growth
-67.6%search demand this quarter
Competition
55%top-5 click share · 23 brands · 31 sellers

Flapen Score

Stranger Things Decorations against its category

The dotted line is the Grocery average. Past it, Stranger Things Decorations is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stranger Things Decorations 217K times last year and spent an estimated £109K. The top 5 brands take 57% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -67.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-67.6%
Conversion, latest week
5.9%
Market size, estimated
£109Ka year
Top search term
stranger things birthday decorations61K searches a year

02 · Price

A sale here is worth £8.49.

Listings sell for £8.49 on average, from £3.38 to £13.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.49 that is £849 to £2K a year per listing.

Average price
£8.49under the $15 to $100 sweet spot
Price range
£3.38–£13.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£849–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #1,018 within Baking Supplies. It carries 114 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
14.9%
Average rank
#1,018in Baking Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
114per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Stranger Things Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

23 falling

Sellers

31

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

55%

Top 20: 94%

Open market

37%

  • Volsha19%
  • Sovanna12%
  • CloverCy11%
  • Pyeunglloon8%
  • Embravfire7%
  • SAVITA7%

Demand

Stranger Things Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 8.9× · 7 of 12 months tracked

Search terms

Top Stranger Things Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things birthday decorations61K/yr
  • stranger things party decorations39K/yr
  • stranger things balloons19K/yr
  • stranger things birthday19K/yr
  • stranger things decorations39K/yr
  • stranger things party21K/yr
  • stranger things birthday banner7K/yr
  • stranger things banner5K/yr
  • stranger things party supplies7K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.09

Way too expensive for what it is

Expensive for what it was

Size-Overall12%−0.02

The banners themselves are quite large

a bit bigger than I expected

The main downside is that the letters are a bit smaller than I expected

Print Quality10%−0.06

printing quality is awful

Quality-Overall10%+2.99

Rubbish

Strap/String Quality10%−0.06

String which attaches through birthday sign ripped

Love

Quality-Overall49%+2.99

Good quality, easy assemble, did the job

The card is decent quality

Brilliant quality

Paper Quality11%+0.53

Good wrapping paper

Thick paper and love the pattern

Good quality wrapping paper

Design-Overall9%+0.58

This has been well made the design is great

Perfect decorations made the party absolutely magical

gave that proper themed look without loads of effort

Value For Money5%−0.09

its a good value for money

Good value

you get loads in the set - much better value than buying bits separately

Advertised Vs Actual Product5%−0.01

they are as the picture

Exactly what I was looking for

Return

0.7% Return rate 54% Fixable by listing

Size-Overall28%▃▁█▄▃▁

The banners themselves are quite large

a bit bigger than I expected

The main downside is that the letters are a bit smaller than I expected

Color18%█▁▁▁▃▁
Quality-Overall13%▆▁▄█▁▁

Rubbish

Thin5%▁▁█▁▁▁
Adhesion/Stickiness5%▁▁▁█▁▁

FAQ

Common Stranger Things Decorations questions

Answered from the same tracked data.