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Stone Floor Cleaner

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -3.7% this quarter, so Stone Floor Cleaner is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£139K/yr79K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
55%top-5 click share · 15 brands · 144 sellers

Flapen Score

Stone Floor Cleaner against its category

The dotted line is the Grocery average. Past it, Stone Floor Cleaner is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stone Floor Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stone Floor Cleaner 79K times last year and spent an estimated £139K. The top 5 brands take 86% of clicks. Demand peaks in Mar. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
12.6%
Market size, estimated
£139Ka year
Peak month
March4.4× the quietest month
Top search term
bona hard surface floor cleaner17K searches a year

02 · Price

A sale here is worth £13.99.

Listings sell for £13.99 on average, from £3.84 to £35.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.99 that is £3K to £7K a year per listing.

Average price
£13.99under the $15 to $100 sweet spot
Price range
£3.84–£35.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #98 within Household Cleaners. It carries 1,858 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
83%
Out of stock, average day
1.1%
Average rank
#98in Household Cleaners
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,858per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Stone Floor Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

144

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

55%

Top 20: 90%

Open market

11%

  • HG40%
  • Bona36%
  • Nordicare4%
  • KÄRCHER3%
  • Jarder3%
  • Wet & Forget2%
  • Open — no brand owns it (9 brands, 11%)

Demand

Stone Floor Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 4.4×

Search terms

Top Stone Floor Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bona hard surface floor cleaner17K/yr
  • stone cleaner15K/yr
  • stone cleaner for exterior stone9K/yr
  • natural stone cleaner7K/yr
  • hg natural stone cleaner7K/yr
  • stone floor cleaner8K/yr
  • bona laminate floor cleaner4K/yr
  • marble floor cleaner4K/yr
  • stone floor cleaner indoor4K/yr
  • stone cleaner outdoors2K/yr

Reviews and returns

What reviews say buyers love and hate about Stone Floor Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.24

not 100% effective

Did not work

.did not work as well as expected

Value For Money18%−0.06

Not worth the price

too expensive

Waste of money

Ease Of Cleaning8%+1.17

Did not clean as expected

Its not the miracle cleaner

couldn't get them as clean as I have

Color5%−0.01

Left and looked few days later the green had gone

Actually turned some of my stones a strange colour

seems to have changed colour to be clear, was blue

Quality-Overall4%+1.58

Rubbish

Not very good at all

not as good as expected

Love

Ease Of Cleaning24%+1.17

Cleans well

Effective cleaner

Cleans effectively

Quality-Overall22%+1.58

Very satisfying, very pleased

Excellent results

EXCELLENT PRODUCT

Advertised Vs Actual Product13%+0.83

As Described

does what it says

It works as shown

Value For Money9%−0.06

worth it

Good price

Excellent value for money

Ease Of Use6%+0.40

Made my job easier

Easy to use

easy to apply

Return

0.1% Return rate 18% Fixable by listing

Leak-Proof24%██▄▄▃▃
Functionality-Overall19%▃▂▆█▇█

not 100% effective

Did not work

.did not work as well as expected

Size-Overall7%▁▆▇▃▇█
Value For Money6%▁█▇▃▆▁

Not worth the price

too expensive

Waste of money

Advertised Vs Actual Product6%▇▄▄█▆▆

Coverage not as stated irrespective of surface porosity

not as good as described

completely contradictory to the product title on Amazon

FAQ

Common Stone Floor Cleaner questions

Answered from the same tracked data.