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Stone Floor Cleaner

Stone Floor Cleaner shows low returns (0.1%), but soft demand (-3.7% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 31Growth 23Conversion 95Competition 50Returns 99Price range 64Avg price 67Brand share 31Review moat 46Quality gap 67
This niche Category average

Is Stone Floor Cleaner profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stone Floor Cleaner is a £139K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar. Verdict: Worth a look — 54/100.

Stone Floor Cleaner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -3.7% over the last 90 days and 12.6% of searches end in a purchase.

£139K

revenue / yr

Units sold / yr13K
Search volume / yr-3.7%79K
Conversion rate12.6%
Avg price£13.99

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers15 · 144
Top-5 product click share55%
Open market14%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement72%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews1,858

Top Stone Floor Cleaner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

144

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

55%

Top 20: 90%

Open market

11%

  • HG40%
  • Bona36%
  • Nordicare4%
  • KÄRCHER3%
  • Jarder3%
  • Wet & Forget2%
  • Open — no brand owns it (9 brands, 11%)

Stone Floor Cleaner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume79KCVR12.6%Products29Brands15Top 5 Brands86%OOS Rate1.1%Rating4.3★Reviews1,858Avg BSR#98
2K2KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 4.4×

Top Stone Floor Cleaner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bona hard surface floor cleaner17K/yr
  • stone cleaner15K/yr
  • stone cleaner for exterior stone9K/yr
  • natural stone cleaner7K/yr
  • hg natural stone cleaner7K/yr
  • stone floor cleaner8K/yr
  • bona laminate floor cleaner4K/yr
  • marble floor cleaner4K/yr
  • stone floor cleaner indoor4K/yr
  • stone cleaner outdoors2K/yr

What reviews say buyers love and hate about Stone Floor Cleaner

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Ease Of Cleaning24%

Cleans well

Quality-Overall22%

Very satisfying, very pleased

Advertised Vs Actual Product13%

As Described

Value For Money9%

worth it

Ease Of Use6%

Made my job easier

What buyers complain about

73% of reviews
Functionality-Overall22%

not 100% effective

Value For Money18%

Not worth the price

Ease Of Cleaning8%

Did not clean as expected

Color5%

Left and looked few days later the green had gone

Quality-Overall4%

Rubbish

Stone Floor Cleaner return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
24%
2Functionality-Overall
19%
3Size-Overall
7%
4Value For Money
6%
5Advertised Vs Actual Product
6%

Common Stone Floor Cleaner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stone Floor Cleaner 54/100 on Amazon United Kingdom — Worth a look. The niche generates £139K/yr across 29 tracked products. Search demand moved -3.7% over the last 90 days.
Search demand for Stone Floor Cleaner on Amazon United Kingdom peaks in Mar, where the busiest month runs 4.4× the quietest.