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Stone Floor Cleaner

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -3.7% this quarter, so Stone Floor Cleaner is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£139K/yr79K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
55%top-5 click share · 15 brands · 144 sellers

Flapen Score

Stone Floor Cleaner against its category

The dotted line is the Grocery average. Past it, Stone Floor Cleaner is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stone Floor Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stone Floor Cleaner 79K times last year and spent an estimated £139K. The top 5 brands take 86% of clicks. Demand peaks in Mar. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
12.6%
Market size, estimated
£139Ka year
Peak month
March4.4× the quietest month
Top search term
bona hard surface floor cleaner17K searches a year

02 · Price

A sale here is worth £13.99.

Listings sell for £13.99 on average, from £3.84 to £35.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.99 that is £3K to £7K a year per listing.

Average price
£13.99under the $15 to $100 sweet spot
Price range
£3.84–£35.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #98 within Household Cleaners. It carries 1,858 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
83%
Out of stock, average day
1.1%
Average rank
#98in Household Cleaners
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,858per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Stone Floor Cleaner products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

144

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 90%

Open market

11%

  • HG40%
  • Bona36%
  • Nordicare4%
  • KÄRCHER3%
  • Jarder3%
  • Wet & Forget2%
  • Open — no brand owns it (9 brands, 11%)

Demand

Stone Floor Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 4.4×

Search terms

Top Stone Floor Cleaner search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bona hard surface floor cleaner17K/yr
  • stone cleaner15K/yr
  • stone cleaner for exterior stone9K/yr
  • natural stone cleaner7K/yr
  • hg natural stone cleaner7K/yr
  • stone floor cleaner8K/yr
  • bona laminate floor cleaner4K/yr
  • marble floor cleaner4K/yr
  • stone floor cleaner indoor4K/yr
  • stone cleaner outdoors2K/yr

Reviews and returns

What reviews say buyers love and hate about Stone Floor Cleaner

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Cleaning”
22%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“not 100% effective”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stone Floor Cleaner questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data