stone floor cleaner
Worth a lookShows low returns (0.1%), but soft demand (-3.7% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.99avg listing price — sweet spot $15–$100
Price range
Good£3.84–£35.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,857.52avg incumbent reviews — the moat a new listing must climb
Market size
Okay£139K£139K/yr · 79K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, stone floor cleaner is a £139K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
stone floor cleaner market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £140K–£175K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 72%
- Out of stock
- 1.1%
- Avg brand age
- 64 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
144
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
55%
Top 20: 90%
Open market
11%
- HG40%
- Bona36%
- Nordicare4%
- KÄRCHER3%
- Jarder3%
- Wet & Forget2%
- Open — no brand owns it (9 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — -3.7% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 4.4×
Top stone floor cleaner search terms
- bona hard surface floor cleaner17K/yr
- stone cleaner15K/yr
- stone cleaner for exterior stone9K/yr
- natural stone cleaner7K/yr
- hg natural stone cleaner7K/yr
- stone floor cleaner8K/yr
- bona laminate floor cleaner4K/yr
- marble floor cleaner4K/yr
- stone floor cleaner indoor4K/yr
- stone cleaner outdoors2K/yr
Top stone floor cleaner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bona Hard-Surface Floor Cleaner Liquid - for Stone Tile Laminate LVT Marble - 4 Litre Refill
Bona£19.504.6★2,659 rev
HHG Natural Stone Cleaner 38 | Cleans Marble Granite & Floors | 1 L
HG£6.424.4★446 rev
HG Natural Stone Worktop Cleaner | Cleans Marble Granite & Countertops | 500ml
HG£4.464.4★2,589 rev
Bona Hard Surface Floor Cleaner Liquid for Stone Tile Laminate LVT Floors 1 Litre Spray Bottle
Bona£8.144.4★1,123 rev
Nordicare Stone and Concrete Cleaner Professional Alkaline Formula for Outdoor and Indoor Stone and Concrete Surfaces Removes Dirt Weathering Residues Oil Stains and Tough Stains (1000ml)
Nordicare£10.883.2★121 rev
Newest
by launch date
Pro-Kleen Natural Stone Cleaner 5L - Removes Dirt Lichen Moss & Weather Staining - For Natural Stone Indian Sandstone Block Paving Patios Paths Driveways & More - Covers up to 40m
Pro-Kleen£16.5816 rev
Jarder Natural Stone Cleaner 5L Removes Dirt Grime Algae Mould and Black Spots - Restores Colour - Safe on All Stone Types - Deep Cleaning Powerful Formula
Jarder£16.4426 rev
Bona Hard-Surface Floor Cleaner for Mopping Robots and Vacuums Concentrate Quick-drying and Streak-free Lemon Mint - 1.1L
Bona£14.49191 rev
Nordicare Stone and Concrete Cleaner Professional Alkaline Formula for Outdoor and Indoor Stone and Concrete Surfaces Removes Dirt Weathering Residues Oil Stains and Tough Stains (1000ml)
Nordicare£10.88121 rev
Delphis Eco Patio & Stone Cleaner 700ml Spray | Indoor & Outdoor | Eco Friendly Patio Cleaner | Removes deep stains moss algae grease soot limescale rust & more
DELPHISECO£3.8489 rev
Trending
90-day click momentum
Sika Brick & Patio Cleaner High Strength Brick and Patio Cleaner 5 Litre
Sika£7.344.2★
Nordicare Stone and Concrete Cleaner Professional Alkaline Formula for Outdoor and Indoor Stone and Concrete Surfaces Removes Dirt Weathering Residues Oil Stains and Tough Stains (1000ml)
Nordicare£10.883.2★
Bona Wood Floor Cleaner Liquid Residue Free Streak Free Suitable for Hardwood Solid Wood and Engineered Wood Floors 4 Litre
Bona£17.354.6★
Bona Hard Surface Floor Cleaner Liquid for Stone Tile Laminate LVT Floors 1 Litre Spray Bottle
Bona£8.144.4★
Bona Spray Mop Premium for Hard-Surface Floors - Incl. 1x Prefilled Refillable 850ml Cartridge & 2x Reuseable Microfibre Mop Pads Blue
Bona£35.114.3★
What buyers say about stone floor cleaner
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Very satisfying, very pleased”
“As Described”
“worth it”
“Made my job easier”
“Lovely smell”
“Works well”
“Straightforward instructions for use”
“Sprayed it in the correct conditions”
“Works great, grave is now looking new”
What buyers complain about
“not 100% effective”
“Not worth the price”
“Did not clean as expected”
“Left and looked few days later the green had gone”
“Rubbish”
“We now have stains where there weren't any”
“Ineffective and waste of money”
“I honestly wasn't expecting these results in such a short period reading the instructions, which do stress patience, and reviews”
“Doesnt smell of anything”
“Coverage not as stated irrespective of surface porosity”
Top return reasons
Common questions
- Is stone floor cleaner profitable to sell on Amazon United Kingdom?
- The niche generates £139K/yr across 29 tracked products. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the stone floor cleaner niche?
- 15 brands and 144 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in stone floor cleaner?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Ease Of Cleaning. The return rate is 0.1%.
- When does demand for stone floor cleaner peak?
- Demand peaks in Mar; the busiest month runs 4.4× the quietest.
- What does it cost to enter the stone floor cleaner niche?
- Listings span £3.84–£35.11; the average listing price is £13.99 (sweet spot $15–$100). The average incumbent carries 1,858 reviews — the moat a new listing must climb.