How competitive is the Stokes niche on Amazon United Kingdom?

4 brands and 8 sellers compete in Stokes on Amazon United Kingdom. The top 5 Stokes products take 82% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Stokes niche?

Stokes sells for £17.72 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £11.63–£27.12. The average incumbent carries 112 reviews — the moat a new listing must climb.

Stokes

brand-locked demand (top 5 brands take 100% of clicks) — Stokes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Stokes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stokes is a £64K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Stokes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.7% over the last 90 days and 5.9% of searches end in a purchase.

£64K

revenue / yr

Units sold / yr3K

Search volume / yr-13.7%61K

Conversion rate5.9%

Avg price£17.72

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 8

Top-5 product click share82%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 12 products

Top Stokes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Stokes Real Tomato Ketchup 3PK SQUEEZY Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes

Price: £15.63
Rating: 4.7/5
Reviews: 246
Age: 2y ago

Stokes Real Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick & Juicy Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes

Price: £13.96
Rating: 4.7/5
Reviews: 246
Age: 2y ago

Stokes Squeezy Sauce Selection | 4 Bottle Gourmet Set | Tomato Ketchup Brown Sauce Real Mayonnaise & Original BBQ | Squeezy Bottles for BBQ Burgers & Everyday Meals

Price: £19.89
Rating: 4.7/5
Reviews: 72
Age: 3y ago

Stokes Real Tomato Ketchup in Squeezy Bottle 485g - Pack of 5

Price: £22.83
Rating: 4.6/5
Reviews: 31
Age: 3y ago

Stokes Real Tomato Ketchup 580g - Pack of 3

Price: £16.85
Rating: 5.0/5
Reviews: 16
Age: 6y ago

Newest

by launch date

Stokes Sauce Sachet Selection | 50 Assorted Single Serve Sachets | Tomato Ketchup Brown Mayonnaise BBQ Sauce & Tartare | Catering Lunchboxes & Takeaway

Price: £18.43
Rating: 4.2/5
Reviews: 9
Age: 9mo ago

Stokes Real Tomato Ketchup 3PK SQUEEZY Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes

Price: £15.63
Rating: 4.7/5
Reviews: 246
Age: 2y ago

Stokes Real Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick & Juicy Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes

Price: £13.96
Rating: 4.7/5
Reviews: 246
Age: 2y ago

Stokes Bloody Mary Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect For Full English Breakfast Award Winning Bloody Mary Ketchup Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes

Price: £14.81
Rating: 4.7/5
Reviews: 246
Age: 2y ago

Stokes Real Brown Sauce 3PK SQUEEZY Rich & Spicy Brown Sauce Perfect For Bacon Sandwiches Award Winning Brown Sauce Sweet & Tangy Sauce Beautifully Balanced Flavour 505g

Price: £16.61
Rating: 4.8/5
Reviews: 141
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

STOKES56%
Twelve Green Bottles31%
Mystic Moments11%
Wickers Gift Baskets2%
Open — no brand owns it (0%)

Stokes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR5.9%Products12Brands4Top 5 Brands100%OOS Rate4.9%Rating4.7★Reviews112Avg BSR#44

Top Stokes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

stokes tomato ketchup29K/yr -25.0%6.5% conv.
stokes14K/yr +0.9%0.8% conv.
stokes sauces13K/yr +6.3%2.1% conv.
stokes ketchup6K/yr -16.5%5.3% conv.

What reviews say buyers love and hate about Stokes

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Taste-Overall40%

“Tastes great”

Flavor18%

“Full of flavour and very tasty”

Quality-Overall10%

“Absolute quality brown sauce”

Sweetness6%

“Rich, fruity with a little heat”

Value For Money5%

“value for money”

What buyers complain about

52% of reviews

Sweetness25%

“Not overly sweet”

Thickness13%

“Thick and not sweet”

Value For Money8%

“It's expensive, compared to others,”

Sour6%

“I normally cant stand tomato ketchup as it is too sickly sweet. and sour”

Common Stokes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stokes 39/100 on Amazon United Kingdom — Skip it. The niche generates £64K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -13.7% over the last 90 days.

Stokes buyers on Amazon United Kingdom complain most about Sweetness, Thickness, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.