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Stokes

Fail

The top 5 brands take 100% of clicks, so Stokes is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£64K/yr61K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
82%top-5 click share · 4 brands · 8 sellers

Flapen Score

Stokes against its category

The dotted line is the Grocery average. Past it, Stokes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stokes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stokes 61K times last year and spent an estimated £64K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
5.9%
Market size, estimated
£64Ka year
Top search term
stokes tomato ketchup29K searches a year

02 · Price

A sale here is worth £17.72.

Listings sell for £17.72 on average, from £11.63 to £27.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £17.72 that is £2K to £4K a year per listing.

Average price
£17.72inside the $15 to $100 sweet spot
Price range
£11.63–£27.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 8% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #44 within Condiments & Sauces. It carries 112 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
8%
Out of stock, average day
4.9%
Average rank
#44in Condiments & Sauces
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
112per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Stokes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • STOKES56%
  • Twelve Green Bottles31%
  • Mystic Moments11%
  • Wickers Gift Baskets2%
  • Open — no brand owns it (0%)

Demand

Stokes search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Stokes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stokes tomato ketchup29K/yr
  • stokes14K/yr
  • stokes sauces13K/yr
  • stokes ketchup6K/yr

Reviews and returns

What reviews say buyers love and hate about Stokes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness25%

Not overly sweet

Thick and not sweet

Thickness13%

Thick and not sweet

Value For Money8%

It's expensive, compared to others,

Sour6%

I normally cant stand tomato ketchup as it is too sickly sweet. and sour

Love

Taste-Overall40%

Tastes great

Great ketchup really tastes great

tastes home made

Flavor18%

Full of flavour and very tasty

Beautiful flavors and no sugar overload

Strong tomato flavor

Quality-Overall10%

Absolute quality brown sauce

Amazing quality sauce

Very good quality

Sweetness6%

Rich, fruity with a little heat

I was told that this sauce did not have to much sugar in it

Value For Money5%

value for money

Worth the extra cost

worth it

FAQ

Common Stokes questions

Answered from the same tracked data.