Stokes
FailThe top 5 brands take 100% of clicks, so Stokes is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £64K/yr61K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 82%top-5 click share · 4 brands · 8 sellers
Flapen Score
Stokes against its category
The dotted line is the Grocery average. Past it, Stokes is stronger. Inside it, weaker.
Market
The Stokes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stokes 61K times last year and spent an estimated £64K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £64Ka year
- Top search term
- stokes tomato ketchup29K searches a year
02 · Price
A sale here is worth £17.72.
Listings sell for £17.72 on average, from £11.63 to £27.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £17.72 that is £2K to £4K a year per listing.
- Average price
- £17.72inside the $15 to $100 sweet spot
- Price range
- £11.63–£27.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 8% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #44 within Condiments & Sauces. It carries 112 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 8%
- Out of stock, average day
- 4.9%
- Average rank
- #44in Condiments & Sauces
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 112per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Stokes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Stokes Real Tomato Ketchup 3PK SQUEEZY Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes
- Price
- £15.63
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 2y ago

Stokes Real Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick & Juicy Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes
- Price
- £13.96
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 2y ago

Stokes Squeezy Sauce Selection | 4 Bottle Gourmet Set | Tomato Ketchup Brown Sauce Real Mayonnaise & Original BBQ | Squeezy Bottles for BBQ Burgers & Everyday Meals
- Price
- £19.89
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 3y ago

Stokes Real Tomato Ketchup in Squeezy Bottle 485g - Pack of 5
- Price
- £22.83
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 3y ago

Stokes Real Tomato Ketchup 580g - Pack of 3
- Price
- £16.85
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 6y ago
Trending
estimated 90-day click momentum
Stokes Sauce Sachet Selection | 50 Assorted Single Serve Sachets | Tomato Ketchup Brown Mayonnaise BBQ Sauce & Tartare | Catering Lunchboxes & Takeaway
- Price
- £18.43
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 9mo ago

Stokes Real Tomato Ketchup - 6x580g
- Price
- £27.12
- Rating
- 4.6/5
- Reviews
- 301
- Age
- 6y ago

Stokes Real Tomato Ketchup 580g - Pack of 3
- Price
- £16.85
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 6y ago

Stokes Real Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick & Juicy Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes
- Price
- £13.96
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 2y ago

Stokes Real Tomato Ketchup in Squeezy Bottle 485g - Pack of 5
- Price
- £22.83
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 3y ago
Newest
by launch date
Stokes Sauce Sachet Selection | 50 Assorted Single Serve Sachets | Tomato Ketchup Brown Mayonnaise BBQ Sauce & Tartare | Catering Lunchboxes & Takeaway
- Price
- £18.43
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 9mo ago

Stokes Real Tomato Ketchup 3PK SQUEEZY Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes
- Price
- £15.63
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 2y ago

Stokes Real Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick & Juicy Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes
- Price
- £13.96
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 2y ago

Stokes Bloody Mary Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect For Full English Breakfast Award Winning Bloody Mary Ketchup Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes
- Price
- £14.81
- Rating
- 4.7/5
- Reviews
- 246
- Age
- 2y ago

Stokes Real Brown Sauce 3PK SQUEEZY Rich & Spicy Brown Sauce Perfect For Bacon Sandwiches Award Winning Brown Sauce Sweet & Tangy Sauce Beautifully Balanced Flavour 505g
- Price
- £16.61
- Rating
- 4.8/5
- Reviews
- 141
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- STOKES56%
- Twelve Green Bottles31%
- Mystic Moments11%
- Wickers Gift Baskets2%
- Open — no brand owns it (0%)
Demand
Stokes search demand
Weekly searches over the year. Pick a range.
Search terms
Top Stokes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stokes tomato ketchup29K/yr
- stokes14K/yr
- stokes sauces13K/yr
- stokes ketchup6K/yr
Reviews and returns
What reviews say buyers love and hate about Stokes
We read the reviews and the return reasons for every product selling here.
“Not overly sweet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stokes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









