stokes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great112.08avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.72avg listing price — sweet spot $15–$100
Price range
Great£11.63–£27.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Market size
Bad£64K£64K/yr · 61K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stokes is a £64K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
stokes market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £44K–£53K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 8%
- Sponsored
- 0%
- Out of stock
- 4.9%
- Avg brand age
- 58 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- STOKES56%
- Twelve Green Bottles31%
- Mystic Moments11%
- Wickers Gift Baskets2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 21 weeks — -13.7% search growth over the last 90 days.Top stokes search terms
- stokes tomato ketchup29K/yr
- stokes14K/yr
- stokes sauces13K/yr
- stokes ketchup6K/yr
Top stokes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stokes Real Tomato Ketchup 3PK SQUEEZY Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes
STOKES£15.634.7★246 rev
Stokes Real Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick & Juicy Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes
STOKES£13.964.7★246 rev
Stokes Squeezy Sauce Selection | 4 Bottle Gourmet Set | Tomato Ketchup Brown Sauce Real Mayonnaise & Original BBQ | Squeezy Bottles for BBQ Burgers & Everyday Meals
Twelve Green Bottles£19.894.7★72 rev
Stokes Real Tomato Ketchup in Squeezy Bottle 485g - Pack of 5
Twelve Green Bottles£22.834.6★31 rev
Stokes Real Tomato Ketchup 580g - Pack of 3
Mystic Moments£16.855.0★16 rev
Newest
by launch date
Stokes Sauce Sachet Selection | 50 Assorted Single Serve Sachets | Tomato Ketchup Brown Mayonnaise BBQ Sauce & Tartare | Catering Lunchboxes & Takeaway
Twelve Green Bottles£18.439 rev
Stokes Real Tomato Ketchup 3PK SQUEEZY Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes
STOKES£15.63246 rev
Stokes Real Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick & Juicy Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes
STOKES£13.96246 rev
Stokes Bloody Mary Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect For Full English Breakfast Award Winning Bloody Mary Ketchup Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes
STOKES£14.81246 rev
Stokes Real Brown Sauce 3PK SQUEEZY Rich & Spicy Brown Sauce Perfect For Bacon Sandwiches Award Winning Brown Sauce Sweet & Tangy Sauce Beautifully Balanced Flavour 505g
STOKES£16.61141 rev
Trending
90-day click momentumStokes Sauce Sachet Selection | 50 Assorted Single Serve Sachets | Tomato Ketchup Brown Mayonnaise BBQ Sauce & Tartare | Catering Lunchboxes & Takeaway
Twelve Green Bottles£18.434.2★
Stokes Real Tomato Ketchup - 6x580g
STOKES£27.124.6★
Stokes Real Tomato Ketchup 580g - Pack of 3
Mystic Moments£16.855.0★
Stokes Real Tomato Ketchup 3PK Rich & Vibrant Tomato Sauce Perfect Red Sauce For Full English Breakfast Award Winning Ketchup Thick & Juicy Tomato Sauce Ketchup With Juicy Mediterranean Tomatoes
STOKES£13.964.7★
Stokes Real Tomato Ketchup in Squeezy Bottle 485g - Pack of 5
Twelve Green Bottles£22.834.6★
What buyers say about stokes
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes great”
“Full of flavour and very tasty”
“Absolute quality brown sauce”
“Rich, fruity with a little heat”
“value for money”
“Forget other ketchup, this brand is lovely and tasty just like tomato sauce should be like and less additives”
“Rich and smooth”
“Yummy AND gluten free”
“As described”
“Fantastic Sauce”
What buyers complain about
“Not overly sweet”
“Thick and not sweet”
“It's expensive, compared to others,”
“I normally cant stand tomato ketchup as it is too sickly sweet. and sour”
Common questions
- Is stokes profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the stokes niche?
- 4 brands and 8 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stokes?
- Top complaints mined from reviews: Sweetness, Thickness, Value For Money. The return rate is 0.0%.
- What does it cost to enter the stokes niche?
- Listings span £11.63–£27.12; the average listing price is £17.72 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.