Skip to content

Stock Pots

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -17.7% this quarter, so Stock Pots is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£93K/yr56K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
31%top-5 click share · 22 brands · 98 sellers

Flapen Score

Stock Pots against its category

The dotted line is the Grocery average. Past it, Stock Pots is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stock Pots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stock Pots 56K times last year and spent an estimated £93K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
9.5%
Market size, estimated
£93Ka year
Peak month
December2.9× the quietest month
Top search term
stock pots17K searches a year

02 · Price

A sale here is worth £17.42.

Listings sell for £17.42 on average, from £1.33 to £66.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £17.42 that is £0 to £2K a year per listing.

Average price
£17.42inside the $15 to $100 sweet spot
Price range
£1.33–£66.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #645 within Tinned & Jarred Food. It carries 1,175 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
72%
Out of stock, average day
4.5%
Average rank
#645in Tinned & Jarred Food
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,175per listing
Listings tracked
54

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Stock Pots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

98

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

31%

Top 20: 73%

Open market

21%

  • Knorr29%
  • Buckingham25%
  • Amazon Basics10%
  • Morrisons7%
  • OXO5%
  • Muddy Hands3%

Demand

Stock Pots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Stock Pots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stock pots17K/yr
  • large pots7K/yr
  • large stock pot21K/yr
  • large stainless steel pot6K/yr
  • large stock pot with lid5K/yr

Reviews and returns

What reviews say buyers love and hate about Stock Pots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.06

Very poor quality pan

Not happy with the quality

Really cheaply made

Size-Overall17%

Could be a tiny bit wider

this is huge

Its a very big pan

Advertised Vs Actual Product6%−0.04

Not as pictured

Not fit for the purpose it's advertised for

Misleading title

Thickness4%−0.05

Nowhere near thick enough plastic barrel

Its thin

Seems like a thinner

Rusts/Corrodes4%−0.06

Not 304 stainless steel, after one use there were small rust spots, just purchased a tester and this is not good quality, avoid

it rusted

Rusty spots

Love

Quality-Overall22%−0.06

Good quality pot

The pan looked very good quality

Amazing quality

Value For Money16%+1.25

Excellent value

Great deal

Excellent value for money

Strength12%+1.48

Sturdy, strong

Good strong and sturdy pots

good strong tubs

Size-Overall11%

was really surprised how big they are

Perfect size

Lid fits perfectly

Taste-Overall6%

Delicious stock

Taste Great

These herb pots are a delicious addition to my cooking and very useful in homemade soups and savoury sauces

Return

0.3% Return rate 78% Fixable by listing

Size-Overall69%▇███▇▇

Could be a tiny bit wider

this is huge

Its a very big pan

Quality-Overall5%▆▃▅█▆▂

Very poor quality pan

Not happy with the quality

Really cheaply made

Compatibility-Overall4%▇▄▄▂█▄
Functionality-Overall2%█▄▂▂▂▄
Thin2%█▃▂▂▁▅

FAQ

Common Stock Pots questions

Answered from the same tracked data.