Is stock pots profitable to sell on Amazon United Kingdom?

The niche generates £93K/yr across 54 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the stock pots niche?

22 brands and 98 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in stock pots?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.

When does demand for stock pots peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the stock pots niche?

Listings span £1.33–£66.97; the average listing price is £17.42 (sweet spot $15–$100). The average incumbent carries 1,175 reviews — the moat a new listing must climb.

stock pots

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Competition

Great31%

top-5 click share — an open shelf

Avg price

Great£17.42

avg listing price — sweet spot $15–$100

Price range

Great£1.33–£66.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,174.81

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£93K

£93K/yr · 56K searches

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, stock pots is a £93K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

stock pots market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £70K–£87K; units × avg price
Conversion rate: 9.5%
Avg BSR: #645
Page quality: 0%
Prime: 72%
Sponsored: 54%
Out of stock: 4.5%
Avg brand age: 51 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

31%

Top 20: 73%

Open market

21%

Knorr29%
Buckingham25%
Amazon Basics10%
Morrisons7%
OXO5%
Muddy Hands3%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -17.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top stock pots search terms

stock pots17K/yr -26.1%19.5% conv.
large pots7K/yr +48.9%0.5% conv.
large stock pot21K/yr -34.3%1.5% conv.
large stainless steel pot6K/yr -23.7%2.2% conv.
large stock pot with lid5K/yr -32.0%1.4% conv.

All search terms

Top stock pots products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Buckingham Stock Pot with Stainless Steel Lid Multi Purpose Boiling Pot for Soups Stews & Pasta (8 litres)

Buckingham£13.644.2★3,659 rev

Buckingham Stock Pot with Stainless Steel Lid Multi Purpose Boiling Pot for Soups Stews & Brew 11 litres

Buckingham£14.844.2★3,659 rev

Buckingham Deep Induction Stock Pot with Glass Lid Premium Stainless Steel Multipurpose Cooking Pot for Soups Pasta Stews (9 litres)

Buckingham£21.544.6★1,362 rev

Amazon Basics Stainless Steel Stock Pot with Lid 7.6 litre Silver

Amazon Basics£26.784.7★3,016 rev

Knorr Rich Beef Stock Pots gluten-free to add a deep beef flavour to your dishes 4x 28 g

Knorr£1.444.7★785 rev

Newest

by launch date

Herogo Large Stainless Steel Stock Pot 10L 25cm Stock Pot with Visible Lid Tri-Ply Cooking Pot with Multiple Heating Sources Heavy Duty in Stewing Mirror Polished Soup Pot for Easy to Clean

Herogo£24.8121 rev

6mo ago

Knorr Roasted Garlic infuse a rich garlic flavour into your dishes Stock Pots perfect for pasta 4x 26 g

Knorr£1.6240 rev

9mo ago

Russell Hobbs Classic Collection 24 cm Stockpot Stainless Steel Cooking Pot Tempered Glass Lid with Steam Vent 9 Litre Capacity Mirror Finish Easy to Clean for Soups Casseroles Curry

Russell Hobbs£20.6720 rev

1y ago

Knorr Red Wine Stock Pots stock free from artificial colours and gluten to add a rich red wine flavour to your dishes 4x 26 g

Knorr£1.5462 rev

2y ago

OXO White Wine Stock Pot Gourmet Base for Sauces & Risottos 20 g (4-Pack)

OXO£1.62129 rev

3y ago

What buyers say about stock pots

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Good quality pot”

Value For Money16%

“Excellent value”

Strength12%

“Sturdy, strong”

Size-Overall11%

“was really surprised how big they are”

Taste-Overall6%

“Delicious stock”

Advertised Vs Actual Product5%

“does what it says”

Flavor5%

“It gave a great rich sauce”

Ease Of Cleaning3%

“Cleans easily with a sponge”

Weight Light2%

“Lightweight pot”

Plant Growth2%

“EASY TO MOVE AROUND AND PLANT MY NEW PLANTS IN”

What buyers complain about

Quality-Overall17%

“Very poor quality pan”

Size-Overall17%

“Could be a tiny bit wider”

Advertised Vs Actual Product6%

“Not as pictured”

Thickness4%

“Nowhere near thick enough plastic barrel”

Rusts/Corrodes4%

“Not 304 stainless steel, after one use there were small rust spots, just purchased a tester and this is not good quality, avoid”

Taste-Overall3%

“Tastes Artificial”

Adhesion/Stickiness3%

“I have to say i was very wary that everything was going to stick to the pot”

Material Quality3%

“Poor material”

Value For Money2%

“very expensive”

Heating2%

“as soon as it starts to get hot”

Top return reasons

Size-Overall69%

Quality-Overall5%

Compatibility-Overall4%

Functionality-Overall2%

Thin2%

Advertised Vs Actual Product2%

Defective Material/Parts2%

Adhesion/Stickiness1%

Scratch Resistance1%

Heating1%

Common questions

Is stock pots profitable to sell on Amazon United Kingdom?: The niche generates £93K/yr across 54 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the stock pots niche?: 22 brands and 98 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in stock pots?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Advertised Vs Actual Product. The return rate is 0.3%.
When does demand for stock pots peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the stock pots niche?: Listings span £1.33–£66.97; the average listing price is £17.42 (sweet spot $15–$100). The average incumbent carries 1,175 reviews — the moat a new listing must climb.