How competitive is the Stock niche on Amazon United Kingdom?

5 brands and 135 sellers compete in Stock on Amazon United Kingdom. The top 5 Stock products take 34% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Stock?

Stock buyers on Amazon United Kingdom complain most about Durability, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Stock niche?

Stock sells for £7.29 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.92–£39.15. The average incumbent carries 6,596 reviews — the moat a new listing must climb.

Stock

brand-locked demand (top 5 brands take 100% of clicks) — Stock doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Stock profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stock is a £439K/yr Amazon United Kingdom market (517K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.

Stock: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.6% over the last 90 days and 11.7% of searches end in a purchase.

£439K

revenue / yr

Units sold / yr80K

Search volume / yr-24.6%517K

Conversion rate11.7%

Avg price£7.29

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 135

Top-5 product click share34%

Open market0%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 59 products

Top Stock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

OXO Reduced Salt Beef Stock Cubes 24 Cubes 142 g (1-Pack)

Price: £3.13
Rating: 4.7/5
Reviews: 339
Age: 5y ago

Knorr Chicken Stock Cubes gluten-free to add a rich chicken flavour to your dishes 20x 10 g

Price: £2.08
Rating: 4.7/5
Reviews: 761
Age: 7y ago

OXO Beef Stock Cubes Rich & Savoury Flavour 24 Cubes 142 g (1-Pack)

Price: £3.03
Rating: 4.8/5
Reviews: 1,087
Age: 10y ago

Oxo Beef Stock 12 Cubes 71g

Price: £2.48
Rating: 4.7/5
Reviews: 913
Age: 7y ago

OXO Beef Stock Cubes 60 Cubes 378 g (1-Pack)

Price: £6.89
Rating: 4.8/5
Reviews: 1,230
Age: 10y ago

Newest

by launch date

OXO Reduced Salt Beef Stock Cubes 24 Cubes 142 g (1-Pack)

Price: £3.13
Rating: 4.7/5
Reviews: 339
Age: 5y ago

Knorr Chicken Stock Cubes 10 g (Pack of 8)

Price: £1.66
Rating: 4.7/5
Reviews: 661
Age: 6y ago

Oxo Beef Stock 12 Cubes 71g

Price: £2.48
Rating: 4.7/5
Reviews: 913
Age: 7y ago

Morrisons Chicken Stock Cubes 120g

Price: £1.30
Rating: 4.5/5
Reviews: 805
Age: 7y ago

Morrisons Beef Stock Cubes 120g

Price: £1.30
Rating: 4.5/5
Reviews: 612
Age: 7y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

135

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

34%

Top 20: 69%

Open market

OXO66%
Knorr23%
Morrisons8%
Winiary2%
JerkFit1%
Open — no brand owns it (0%)

Stock demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume517KCVR11.7%Products59Brands5Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews6,596Avg BSR#30

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Top Stock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

oxo good grips144K/yr -12.1%2.4% conv.
oxo138K/yr -17.4%4.2% conv.
oxo cubes71K/yr -30.6%20.9% conv.
stock cubes57K/yr -36.8%18.6% conv.
chicken stock cubes23K/yr -31.8%20.3% conv.
knorr stock cubes19K/yr -28.8%12.7% conv.
oxo kitchen utensils12K/yr -35.8%1.5% conv.
oxo utensils7K/yr -23.6%1.2% conv.
good grips5K/yr +6.2%1.9% conv.
ham stock cubes11K/yr -65.4%28.1% conv.

What reviews say buyers love and hate about Stock

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Quality-Overall18%

“Quality washing up tool”

Value For Money14%

“GREAT VALUE”

Ease Of Use12%

“Effective and relatively easy to handle”

Taste-Overall9%

“Great in soup”

Grip7%

“comfortable grip”

What buyers complain about

65% of reviews

Durability15%

“Doesnt last”

Quality-Overall11%

“Poor quality”

Value For Money7%

“much cheaper”

Salt Content7%

“Lacks more than salt”

Size-Overall6%

“Sadly, it did not fit the jar I specifically bought it for,”

Stock return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

44%

2Functionality-Overall

10%

3Defective Material/Parts

4Durability

5Value For Money

Common Stock questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stock 49/100 on Amazon United Kingdom — Skip it. The niche generates £439K/yr across 59 tracked products. Search demand moved -24.6% over the last 90 days.