stock
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Price range
Good£0.92–£39.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£439K£439K/yr · 517K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,596.27avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.29avg listing price — sweet spot $15–$100
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, stock is a £439K/yr Amazon United Kingdom market (517K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
stock market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- £437K–£583K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 36%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
5 falling
Sellers
135
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
34%
Top 20: 69%
Open market
0%
- OXO66%
- Knorr23%
- Morrisons8%
- Winiary2%
- JerkFit1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
Top stock search terms
- oxo good grips144K/yr
- oxo138K/yr
- oxo cubes71K/yr
- stock cubes57K/yr
- chicken stock cubes23K/yr
- knorr stock cubes19K/yr
- oxo kitchen utensils12K/yr
- oxo utensils7K/yr
- good grips5K/yr
- ham stock cubes11K/yr
Top stock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OXO Reduced Salt Beef Stock Cubes 24 Cubes 142 g (1-Pack)
OXO£3.134.7★339 rev
Knorr Chicken Stock Cubes gluten-free to add a rich chicken flavour to your dishes 20x 10 g
Knorr£2.084.7★761 rev
OXO Beef Stock Cubes Rich & Savoury Flavour 24 Cubes 142 g (1-Pack)
OXO£3.034.8★1,087 rev
Oxo Beef Stock 12 Cubes 71g
OXO£2.484.7★913 rev
OXO Beef Stock Cubes 60 Cubes 378 g (1-Pack)
OXO£6.894.8★1,230 rev
Newest
by launch dateOXO Reduced Salt Beef Stock Cubes 24 Cubes 142 g (1-Pack)
OXO£3.13339 rev
Knorr Chicken Stock Cubes 10 g (Pack of 8)
Knorr£1.66661 rev
Oxo Beef Stock 12 Cubes 71g
OXO£2.48913 rev
Morrisons Chicken Stock Cubes 120g
Morrisons£1.30805 rev
Morrisons Beef Stock Cubes 120g
Morrisons£1.30612 rev
Trending
90-day click momentumOXO Reduced Salt Beef Stock Cubes 24 Cubes 142 g (1-Pack)
OXO£3.134.7★
OXO Vegetable Stock Cubes 24 Cubes Plant-Based 142 g (1-Pack)
OXO£3.134.8★
OXO Good Grips Stainless Steel Squeegee
OXO£11.004.6★
Knorr Chicken Stock Cubes gluten-free to add a rich chicken flavour to your dishes 20x 10 g
Knorr£2.084.7★
OXO Beef Stock Cubes 60 Cubes 378 g (1-Pack)
OXO£6.894.8★
What buyers say about stock
What buyers praise and complain about, mined from review topics.What buyers love
“Quality washing up tool”
“GREAT VALUE”
“Effective and relatively easy to handle”
“Great in soup”
“comfortable grip”
“The grinders feel sturdy”
“just what i needed”
“Cleans real good”
“Low salt”
“adds so much flavour”
What buyers complain about
“Doesnt last”
“Poor quality”
“much cheaper”
“Lacks more than salt”
“Sadly, it did not fit the jar I specifically bought it for,”
“Unable to clean”
“Perhaps a bit small which can occasionally make its use difficult”
“Doesnt grip”
“And some had a mild sweet taste for every two or three that tasted ok we would throw one away because the taste wasn't that good”
“Its just a bad design”
Top return reasons
Common questions
- Is stock profitable to sell on Amazon United Kingdom?
- The niche generates £439K/yr across 59 tracked products. 90-day search growth is -24.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the stock niche?
- 5 brands and 135 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stock?
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 0.4%.
- When does demand for stock peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the stock niche?
- Listings span £0.92–£39.15; the average listing price is £7.29 (sweet spot $15–$100). The average incumbent carries 6,596 reviews — the moat a new listing must climb.