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Stock

Fail

The top 5 brands take 100% of clicks, so Stock is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£439K/yr517K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
34%top-5 click share · 5 brands · 135 sellers

Flapen Score

Stock against its category

The dotted line is the Grocery average. Past it, Stock is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stock 517K times last year and spent an estimated £439K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

11.7% of searches ended in a purchase last week.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £439K a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
11.7%
Market size, estimated
£439Ka year
Peak month
December2.5× the quietest month
Top search term
oxo good grips144K searches a year

02 · Price

A sale here is worth £7.29.

Listings sell for £7.29 on average, from £0.92 to £39.15. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £7.29 that is £7K to £9K a year per listing.

Average price
£7.29under the $15 to $100 sweet spot
Price range
£0.92–£39.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Tinned & Jarred Food. It carries 6,596 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#30in Tinned & Jarred Food
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,596per listing
Listings tracked
59

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Stock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£13K£26K£40K£53K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

135

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

34%

Top 20: 69%

Open market

0%

  • OXO66%
  • Knorr23%
  • Morrisons8%
  • Winiary2%
  • JerkFit1%
  • Open — no brand owns it (0%)

Demand

Stock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Stock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oxo good grips144K/yr
  • oxo138K/yr
  • oxo cubes71K/yr
  • stock cubes57K/yr
  • chicken stock cubes23K/yr
  • knorr stock cubes19K/yr
  • oxo kitchen utensils12K/yr
  • oxo utensils7K/yr
  • good grips5K/yr
  • ham stock cubes11K/yr

Reviews and returns

What reviews say buyers love and hate about Stock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.18

Doesnt last

broke after a few uses

broke in half

Quality-Overall11%+0.14

Poor quality

Rubbish product

Absolutely rubbish

Value For Money7%+0.91

much cheaper

bit over priced for what it is

A little expensive

Salt Content7%

Lacks more than salt

A bit too salty

Too much salt

Size-Overall6%+0.38

Sadly, it did not fit the jar I specifically bought it for,

Small

It is big

Love

Quality-Overall18%+0.14

Quality washing up tool

feel like solid quality

Excellent Product

Value For Money14%+0.91

GREAT VALUE

great value for money

Good value for money

Ease Of Use12%+1.05

Effective and relatively easy to handle

Easy to Use

Very handy works well

Taste-Overall9%

Great in soup

Great Taste

Taste as good as normal

Grip7%

comfortable grip

Quality item, with a solid grip

Good grip

Return

0.4% Return rate 55% Fixable by listing

Size-Overall44%▅▅▆█▇█

Sadly, it did not fit the jar I specifically bought it for,

Small

It is big

Functionality-Overall10%█▅▄▃▅▄
Defective Material/Parts7%▃█▄▆▅▄
Durability5%▆█▅██▆

Doesnt last

broke after a few uses

broke in half

Value For Money3%█▇▅▄▄▅

much cheaper

bit over priced for what it is

A little expensive

FAQ

Common Stock questions

Answered from the same tracked data.