Stock
FailThe top 5 brands take 100% of clicks, so Stock is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £439K/yr517K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 34%top-5 click share · 5 brands · 135 sellers
Flapen Score
Stock against its category
The dotted line is the Grocery average. Past it, Stock is stronger. Inside it, weaker.
Market
The Stock market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stock 517K times last year and spent an estimated £439K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £439K a year.
- Searches, last 12 months
- 517K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £439Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- oxo good grips144K searches a year
02 · Price
A sale here is worth £7.29.
Listings sell for £7.29 on average, from £0.92 to £39.15. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £7.29 that is £7K to £9K a year per listing.
- Average price
- £7.29under the $15 to $100 sweet spot
- Price range
- £0.92–£39.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Tinned & Jarred Food. It carries 6,596 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Tinned & Jarred Food
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,596per listing
- Listings tracked
- 59
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Stock products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OXO Reduced Salt Beef Stock Cubes 24 Cubes 142 g (1-Pack)
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 5y ago

Knorr Chicken Stock Cubes gluten-free to add a rich chicken flavour to your dishes 20x 10 g
- Price
- £2.08
- Rating
- 4.7/5
- Reviews
- 761
- Age
- 7y ago

OXO Beef Stock Cubes Rich & Savoury Flavour 24 Cubes 142 g (1-Pack)
- Price
- £3.03
- Rating
- 4.8/5
- Reviews
- 1,087
- Age
- 10y ago

Oxo Beef Stock 12 Cubes 71g
- Price
- £2.48
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 7y ago

OXO Beef Stock Cubes 60 Cubes 378 g (1-Pack)
- Price
- £6.89
- Rating
- 4.8/5
- Reviews
- 1,230
- Age
- 10y ago
Trending
estimated 90-day click momentum
OXO Reduced Salt Beef Stock Cubes 24 Cubes 142 g (1-Pack)
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 5y ago

OXO Vegetable Stock Cubes 24 Cubes Plant-Based 142 g (1-Pack)
- Price
- £3.13
- Rating
- 4.8/5
- Reviews
- 1,087
- Age
- 12y ago

OXO Good Grips Stainless Steel Squeegee
- Price
- £11.00
- Rating
- 4.6/5
- Reviews
- 30,056
- Age
- 15y ago

Knorr Chicken Stock Cubes gluten-free to add a rich chicken flavour to your dishes 20x 10 g
- Price
- £2.08
- Rating
- 4.7/5
- Reviews
- 761
- Age
- 7y ago

OXO Beef Stock Cubes 60 Cubes 378 g (1-Pack)
- Price
- £6.89
- Rating
- 4.8/5
- Reviews
- 1,230
- Age
- 10y ago
Newest
by launch date
OXO Reduced Salt Beef Stock Cubes 24 Cubes 142 g (1-Pack)
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 5y ago

Knorr Chicken Stock Cubes 10 g (Pack of 8)
- Price
- £1.66
- Rating
- 4.7/5
- Reviews
- 661
- Age
- 6y ago

Oxo Beef Stock 12 Cubes 71g
- Price
- £2.48
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 7y ago

Morrisons Chicken Stock Cubes 120g
- Price
- £1.30
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 7y ago

Morrisons Beef Stock Cubes 120g
- Price
- £1.30
- Rating
- 4.5/5
- Reviews
- 612
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
5 falling
Sellers
135
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 69%
Open market
0%
- OXO66%
- Knorr23%
- Morrisons8%
- Winiary2%
- JerkFit1%
- Open — no brand owns it (0%)
Demand
Stock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Stock search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oxo good grips144K/yr
- oxo138K/yr
- oxo cubes71K/yr
- stock cubes57K/yr
- chicken stock cubes23K/yr
- knorr stock cubes19K/yr
- oxo kitchen utensils12K/yr
- oxo utensils7K/yr
- good grips5K/yr
- ham stock cubes11K/yr
Reviews and returns
What reviews say buyers love and hate about Stock
We read the reviews and the return reasons for every product selling here.
“Doesnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stock questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









