Stock
FailThe top 5 brands take 100% of clicks, so Stock is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £439K/yr517K searches / yr
- 90-day growth
- -24.6%search demand this quarter
- Competition
- 34%top-5 click share · 5 brands · 135 sellers
Flapen Score
Stock against its category
The dotted line is the Grocery average. Past it, Stock is stronger. Inside it, weaker.
Market
The Stock market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stock 517K times last year and spent an estimated £439K. All 5 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
11.7% of searches ended in a purchase last week.
Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £439K a year.
- Searches, last 12 months
- 517K
- Growth, 90 days vs prior 90
- -24.6%
- Conversion, latest week
- 11.7%
- Market size, estimated
- £439Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- oxo good grips144K searches a year
02 · Price
A sale here is worth £7.29.
Listings sell for £7.29 on average, from £0.92 to £39.15. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £7.29 that is £7K to £9K a year per listing.
- Average price
- £7.29under the $15 to $100 sweet spot
- Price range
- £0.92–£39.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Tinned & Jarred Food. It carries 6,596 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Tinned & Jarred Food
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,596per listing
- Listings tracked
- 59
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Stock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OXO Reduced Salt Beef Stock Cubes 24 Cubes 142 g (1-Pack)
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 5y ago

Knorr Chicken Stock Cubes gluten-free to add a rich chicken flavour to your dishes 20x 10 g
- Price
- £2.08
- Rating
- 4.7/5
- Reviews
- 761
- Age
- 7y ago

OXO Beef Stock Cubes Rich & Savoury Flavour 24 Cubes 142 g (1-Pack)
- Price
- £3.03
- Rating
- 4.8/5
- Reviews
- 1,087
- Age
- 10y ago

Oxo Beef Stock 12 Cubes 71g
- Price
- £2.48
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 7y ago

OXO Beef Stock Cubes 60 Cubes 378 g (1-Pack)
- Price
- £6.89
- Rating
- 4.8/5
- Reviews
- 1,230
- Age
- 10y ago
Trending
90-day click momentum
OXO Reduced Salt Beef Stock Cubes 24 Cubes 142 g (1-Pack)
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 5y ago

OXO Vegetable Stock Cubes 24 Cubes Plant-Based 142 g (1-Pack)
- Price
- £3.13
- Rating
- 4.8/5
- Reviews
- 1,087
- Age
- 12y ago

OXO Good Grips Stainless Steel Squeegee
- Price
- £11.00
- Rating
- 4.6/5
- Reviews
- 30,056
- Age
- 15y ago

Knorr Chicken Stock Cubes gluten-free to add a rich chicken flavour to your dishes 20x 10 g
- Price
- £2.08
- Rating
- 4.7/5
- Reviews
- 761
- Age
- 7y ago

OXO Beef Stock Cubes 60 Cubes 378 g (1-Pack)
- Price
- £6.89
- Rating
- 4.8/5
- Reviews
- 1,230
- Age
- 10y ago
Newest
by launch date
OXO Reduced Salt Beef Stock Cubes 24 Cubes 142 g (1-Pack)
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 339
- Age
- 5y ago

Knorr Chicken Stock Cubes 10 g (Pack of 8)
- Price
- £1.66
- Rating
- 4.7/5
- Reviews
- 661
- Age
- 6y ago

Oxo Beef Stock 12 Cubes 71g
- Price
- £2.48
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 7y ago

Morrisons Chicken Stock Cubes 120g
- Price
- £1.30
- Rating
- 4.5/5
- Reviews
- 805
- Age
- 7y ago

Morrisons Beef Stock Cubes 120g
- Price
- £1.30
- Rating
- 4.5/5
- Reviews
- 612
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
5 falling
Sellers
135
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
34%
Top 20: 69%
Open market
0%
- OXO66%
- Knorr23%
- Morrisons8%
- Winiary2%
- JerkFit1%
- Open — no brand owns it (0%)
Demand
Stock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Stock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oxo good grips144K/yr
- oxo138K/yr
- oxo cubes71K/yr
- stock cubes57K/yr
- chicken stock cubes23K/yr
- knorr stock cubes19K/yr
- oxo kitchen utensils12K/yr
- oxo utensils7K/yr
- good grips5K/yr
- ham stock cubes11K/yr
Reviews and returns
What reviews say buyers love and hate about Stock
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt last
broke after a few uses
broke in half
Poor quality
Rubbish product
Absolutely rubbish
much cheaper
bit over priced for what it is
A little expensive
Lacks more than salt
A bit too salty
Too much salt
Sadly, it did not fit the jar I specifically bought it for,
Small
It is big
Love
Quality washing up tool
feel like solid quality
Excellent Product
GREAT VALUE
great value for money
Good value for money
Effective and relatively easy to handle
Easy to Use
Very handy works well
Great in soup
Great Taste
Taste as good as normal
comfortable grip
Quality item, with a solid grip
Good grip
Return
0.4% Return rate 55% Fixable by listing
Sadly, it did not fit the jar I specifically bought it for,
Small
It is big
Doesnt last
broke after a few uses
broke in half
much cheaper
bit over priced for what it is
A little expensive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stock questions
Answered from the same tracked data.









