Is sticky rice profitable to sell on Amazon United Kingdom?

The niche generates £153K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (47/100).

How competitive is the sticky rice niche?

11 brands and 66 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in sticky rice?

Top complaints mined from reviews: Value For Money, Cooking Instructions, Size-Overall. The return rate is 0.0%.

What does it cost to enter the sticky rice niche?

Listings span £1.06–£24.86; the average listing price is £5.00 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.

sticky rice

Skip it

Pricing outside the sweet spot ($5.00 avg) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great382.48

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£1.06–£24.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£153K

£153K/yr · 169K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.00

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, sticky rice is a £153K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sticky rice market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £200K–£250K; units × avg price
Conversion rate: 18.1%
Avg BSR: #92
Page quality: 0%
Prime: 90%
Sponsored: 33%
Out of stock: 1.0%
Avg brand age: 62 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

Veetee25%
VEETEE24%
GREEN DRAGON20%
Tilda12%
Uncle Ben's6%
Royal Umbrella5%
Open — no brand owns it (5 brands, 8%)

Top sticky rice search terms

sticky rice77K/yr -13.6%18.6% conv.
veetee rice29K/yr +8.1%14.4% conv.
glutinous rice23K/yr -15.0%7.4% conv.
veetee13K/yr -5.7%19.6% conv.
veetee sticky rice7K/yr +27.4%2.2% conv.
thai sticky rice6K/yr -5.0%10.6% conv.
sticky rice microwave5K/yr -20.0%4.8% conv.
veetee basmati rice5K/yr -13.4%2.4% conv.
thai glutinous rice3K/yr -4.2%12.5% conv.

All search terms

Top sticky rice products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VEETEE TEAR+SHARE ST/RICE2X130

Veetee£1.294.6★506 rev

GREEN DRAGON£7.614.6★447 rev

Veetee Steamed Basmati 2 x 125g

VEETEE£1.074.6★268 rev

Tilda Microwave Sticky Medium Grain Rice 250g

Tilda£1.124.7★205 rev

Bens Original Sticky Rice Microwave Rice Bulk Multipack 6 x 220g

Uncle Ben's£5.414.7★1,403 rev

Newest

by launch date

Veetee Perfectly Fragrant Steam Filtered Thai Lime & Herb Rice 2x125g

VEETEE£1.100 rev

2mo ago

Chiquo Thai Glutinous Rice 1kg | Premium Sticky Rice for Mango Sticky Rice Sushi & Asian Dishes | Authentic Thai Sweet Rice | Sticky White Rice | Product of Thailand

CHIQUO£5.7628 rev

5mo ago

Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain

Emma Basic£2.9638 rev

7mo ago

Tilda Microwave Soy & Ginger Sticky Medium Grain Rice 250g

Tilda£1.23205 rev

9mo ago

Tilda Sticky Rice 500g

Tilda Ltd£2.943 rev

9mo ago

What buyers say about sticky rice

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“Taste good and easy to cook/heat up”

Cooking Instructions15%

“Authentic When Cooked Properly”

Ease Of Use13%

“Easy to use”

Quality-Overall9%

“This is a quick indicator of good quality”

Flavor8%

“nice flavour”

Texture/Consistency-Overall4%

“consistent throughout the bag”

Size-Overall4%

“The 1kg pack is a practical size if you dont need large quantities”

Value For Money4%

“value for the bag”

Baking2%

“Excellent rice for sushi”

Sour2%

“sour chicken dish to go with it”

What buyers complain about

Value For Money18%

“I think that £5.79 is a bit pricey for only 1kg”

Cooking Instructions9%

“However I do find the preparation process a bit time consuming”

Size-Overall8%

“Only a small packet”

Ease Of Chewing/Swallowing2%

“slightly chewy texture”

Advertised Vs Actual Product1%

“not the advert”

Common questions

Is sticky rice profitable to sell on Amazon United Kingdom?: The niche generates £153K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (47/100).
How competitive is the sticky rice niche?: 11 brands and 66 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in sticky rice?: Top complaints mined from reviews: Value For Money, Cooking Instructions, Size-Overall. The return rate is 0.0%.
What does it cost to enter the sticky rice niche?: Listings span £1.06–£24.86; the average listing price is £5.00 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.