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Sticky Rice

Fail

Products sell for $5.00 on average, outside the sweet spot, so Sticky Rice is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£153K/yr169K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
63%top-5 click share · 11 brands · 66 sellers

Flapen Score

Sticky Rice against its category

The dotted line is the Grocery average. Past it, Sticky Rice is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sticky Rice market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sticky Rice 169K times last year and spent an estimated £153K. The top 5 brands take 87% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

18.1% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
18.1%
Market size, estimated
£153Ka year
Top search term
sticky rice77K searches a year

02 · Price

A sale here is worth £5.00.

Listings sell for £5.00 on average, from £1.06 to £24.86. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £5.00 that is £8K to £10K a year per listing.

Average price
£5.00under the $15 to $100 sweet spot
Price range
£1.06–£24.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #92 within Instant Meals & Sides. It carries 382 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
90%
Out of stock, average day
1.0%
Average rank
#92in Instant Meals & Sides
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
382per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Sticky Rice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

66

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

8%

  • Veetee25%
  • VEETEE24%
  • GREEN DRAGON20%
  • Tilda12%
  • Uncle Ben's6%
  • Royal Umbrella5%
  • Open — no brand owns it (5 brands, 8%)

Search terms

Top Sticky Rice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sticky rice77K/yr
  • veetee rice29K/yr
  • glutinous rice23K/yr
  • veetee13K/yr
  • veetee sticky rice7K/yr
  • thai sticky rice6K/yr
  • sticky rice microwave5K/yr
  • veetee basmati rice5K/yr
  • thai glutinous rice3K/yr

Reviews and returns

What reviews say buyers love and hate about Sticky Rice

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.02

I think that £5.79 is a bit pricey for only 1kg

This is expensive for rice

bit pricey

Cooking Instructions9%−0.03

However I do find the preparation process a bit time consuming

being a little confused at the instructions to leave soaking for a really long time its definitely sticky as they say it is

Excellent sushi rice although I found the guideline for water needed didn't work

Size-Overall8%+0.63

Only a small packet

Ease Of Chewing/Swallowing2%

slightly chewy texture

Advertised Vs Actual Product1%−0.01

not the advert

Love

Taste-Overall22%+0.22

Taste good and easy to cook/heat up

Taste very good

This rice is simply excellent

Cooking Instructions15%−0.03

Authentic When Cooked Properly

It is a great thing to cook

Easy to cook following the simple instructions

Ease Of Use13%+1.96

Easy to use

Really easy to cook

This makes it easier to handle

Quality-Overall9%−0.07

This is a quick indicator of good quality

Overall, its a straightforward product that does what it should without any issues

Good quality

Flavor8%+0.74

nice flavour

has a mild flavour

savory Asian dishes

FAQ

Common Sticky Rice questions

Answered from the same tracked data.