How competitive is the Sticky Rice niche on Amazon United Kingdom?

11 brands and 66 sellers compete in Sticky Rice on Amazon United Kingdom. The top 5 Sticky Rice products take 63% of clicks and its top 5 brands hold 87% of demand.

What does it cost to enter the Sticky Rice niche?

Sticky Rice sells for £5.00 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.06–£24.86. The average incumbent carries 382 reviews — the moat a new listing must climb.

Sticky Rice

pricing outside the sweet spot ($5.00 avg) — Sticky Rice doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sticky Rice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sticky Rice is a £153K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.

Sticky Rice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.7% over the last 90 days and 18.1% of searches end in a purchase.

£153K

revenue / yr

Units sold / yr50K

Search volume / yr-7.7%169K

Conversion rate18.1%

Avg price£5.00

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers11 · 66

Top-5 product click share63%

Open market13%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Top Sticky Rice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

VEETEE TEAR+SHARE ST/RICE2X130

Price: £1.29
Rating: 4.6/5
Reviews: 506
Age: 6y ago

Green Dragon Thai Sticky Rice Rice 2KG | Premium Rice | Glutinous | White Rice | AAA | Chinese Ingredients | Chinese Asian Cooking | 2KG

Price: £7.61
Rating: 4.6/5
Reviews: 447
Age: 8y ago

Veetee Steamed Basmati 2 x 125g

Price: £1.07
Rating: 4.6/5
Reviews: 268
Age: 4y ago

Tilda Microwave Sticky Medium Grain Rice 250g

Price: £1.12
Rating: 4.7/5
Reviews: 205
Age: 3y ago

Bens Original Sticky Rice Microwave Rice Bulk Multipack 6 x 220g

Price: £5.41
Rating: 4.7/5
Reviews: 1,403
Age: 1y ago

Newest

by launch date

Veetee Perfectly Fragrant Steam Filtered Thai Lime & Herb Rice 2x125g

Price: £1.10
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Chiquo Thai Glutinous Rice 1kg | Premium Sticky Rice for Mango Sticky Rice Sushi & Asian Dishes | Authentic Thai Sweet Rice | Sticky White Rice | Product of Thailand

Price: £5.76
Rating: 4.7/5
Reviews: 28
Age: 5mo ago

Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain

Price: £2.96
Rating: 4.5/5
Reviews: 38
Age: 7mo ago

Tilda Microwave Soy & Ginger Sticky Medium Grain Rice 250g

Price: £1.23
Rating: 4.7/5
Reviews: 205
Age: 9mo ago

Tilda Sticky Rice 500g

Price: £2.94
Rating: 5.0/5
Reviews: 3
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

Veetee25%
VEETEE24%
GREEN DRAGON20%
Tilda12%
Uncle Ben's6%
Royal Umbrella5%
Open — no brand owns it (5 brands, 8%)

Top Sticky Rice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sticky rice77K/yr -13.6%18.6% conv.
veetee rice29K/yr +8.1%14.4% conv.
glutinous rice23K/yr -15.0%7.4% conv.
veetee13K/yr -5.7%19.6% conv.
veetee sticky rice7K/yr +27.4%2.2% conv.
thai sticky rice6K/yr -5.0%10.6% conv.
sticky rice microwave5K/yr -20.0%4.8% conv.
veetee basmati rice5K/yr -13.4%2.4% conv.
thai glutinous rice3K/yr -4.2%12.5% conv.

What reviews say buyers love and hate about Sticky Rice

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Taste-Overall22%

“Taste good and easy to cook/heat up”

Cooking Instructions15%

“Authentic When Cooked Properly”

Ease Of Use13%

“Easy to use”

Quality-Overall9%

“This is a quick indicator of good quality”

Flavor8%

“nice flavour”

What buyers complain about

39% of reviews

Value For Money18%

“I think that £5.79 is a bit pricey for only 1kg”

Cooking Instructions9%

“However I do find the preparation process a bit time consuming”

Size-Overall8%

“Only a small packet”

Ease Of Chewing/Swallowing2%

“slightly chewy texture”

Advertised Vs Actual Product1%

“not the advert”

Common Sticky Rice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sticky Rice 47/100 on Amazon United Kingdom — Skip it. The niche generates £153K/yr across 21 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -7.7% over the last 90 days.

Sticky Rice buyers on Amazon United Kingdom complain most about Value For Money, Cooking Instructions, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.