Sticky Rice
FailProducts sell for $5.00 on average, outside the sweet spot, so Sticky Rice is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £153K/yr169K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 63%top-5 click share · 11 brands · 66 sellers
Flapen Score
Sticky Rice against its category
The dotted line is the Grocery average. Past it, Sticky Rice is stronger. Inside it, weaker.
Market
The Sticky Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sticky Rice 169K times last year and spent an estimated £153K. The top 5 brands take 87% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
18.1% of searches ended in a purchase last week.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 18.1%
- Market size, estimated
- £153Ka year
- Top search term
- sticky rice77K searches a year
02 · Price
A sale here is worth £5.00.
Listings sell for £5.00 on average, from £1.06 to £24.86. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £5.00 that is £8K to £10K a year per listing.
- Average price
- £5.00under the $15 to $100 sweet spot
- Price range
- £1.06–£24.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #92 within Instant Meals & Sides. It carries 382 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 90%
- Out of stock, average day
- 1.0%
- Average rank
- #92in Instant Meals & Sides
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 382per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Sticky Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VEETEE TEAR+SHARE ST/RICE2X130
- Price
- £1.29
- Rating
- 4.6/5
- Reviews
- 506
- Age
- 6y ago

Green Dragon Thai Sticky Rice Rice 2KG | Premium Rice | Glutinous | White Rice | AAA | Chinese Ingredients | Chinese Asian Cooking | 2KG
- Price
- £7.61
- Rating
- 4.6/5
- Reviews
- 447
- Age
- 8y ago

Veetee Steamed Basmati 2 x 125g
- Price
- £1.07
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 4y ago

Tilda Microwave Sticky Medium Grain Rice 250g
- Price
- £1.12
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 3y ago

Bens Original Sticky Rice Microwave Rice Bulk Multipack 6 x 220g
- Price
- £5.41
- Rating
- 4.7/5
- Reviews
- 1,403
- Age
- 1y ago
Trending
90-day click momentum
Veetee Perfectly Fragrant Steam Filtered Thai Lime & Herb Rice 2x125g
- Price
- £1.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Tilda Microwave Soy & Ginger Sticky Medium Grain Rice 250g
- Price
- £1.23
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 9mo ago

Veetee Basmati Rice Microwavable Twin Pot 250g | Pack of 6 | Uniquely steam filtered for fluffiness | Ideal Stick Rice for Chinese fried Rice | Best Indian Basmati Rice | Sold by ESSENTIAL PRODUCTS
- Price
- £11.45
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 3y ago

Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago

Chiquo Thai Glutinous Rice 1kg | Premium Sticky Rice for Mango Sticky Rice Sushi & Asian Dishes | Authentic Thai Sweet Rice | Sticky White Rice | Product of Thailand
- Price
- £5.76
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 5mo ago
Newest
by launch date
Veetee Perfectly Fragrant Steam Filtered Thai Lime & Herb Rice 2x125g
- Price
- £1.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Chiquo Thai Glutinous Rice 1kg | Premium Sticky Rice for Mango Sticky Rice Sushi & Asian Dishes | Authentic Thai Sweet Rice | Sticky White Rice | Product of Thailand
- Price
- £5.76
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 5mo ago

Emma Basic - Koshi Haruki Sushi Rice 500g | Superior Grade | Gluten Free | Vegan | Short Grain
- Price
- £2.96
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 7mo ago

Tilda Microwave Soy & Ginger Sticky Medium Grain Rice 250g
- Price
- £1.23
- Rating
- 4.7/5
- Reviews
- 205
- Age
- 9mo ago

Tilda Sticky Rice 500g
- Price
- £2.94
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
66
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
8%
- Veetee25%
- VEETEE24%
- GREEN DRAGON20%
- Tilda12%
- Uncle Ben's6%
- Royal Umbrella5%
- Open — no brand owns it (5 brands, 8%)
Search terms
Top Sticky Rice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sticky rice77K/yr
- veetee rice29K/yr
- glutinous rice23K/yr
- veetee13K/yr
- veetee sticky rice7K/yr
- thai sticky rice6K/yr
- sticky rice microwave5K/yr
- veetee basmati rice5K/yr
- thai glutinous rice3K/yr
Reviews and returns
What reviews say buyers love and hate about Sticky Rice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I think that £5.79 is a bit pricey for only 1kg
This is expensive for rice
bit pricey
However I do find the preparation process a bit time consuming
being a little confused at the instructions to leave soaking for a really long time its definitely sticky as they say it is
Excellent sushi rice although I found the guideline for water needed didn't work
Only a small packet
slightly chewy texture
not the advert
Love
Taste good and easy to cook/heat up
Taste very good
This rice is simply excellent
Authentic When Cooked Properly
It is a great thing to cook
Easy to cook following the simple instructions
Easy to use
Really easy to cook
This makes it easier to handle
This is a quick indicator of good quality
Overall, its a straightforward product that does what it should without any issues
Good quality
nice flavour
has a mild flavour
savory Asian dishes
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sticky Rice questions
Answered from the same tracked data.









