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Stick

Fail

Products sell for $5.18 on average, outside the sweet spot, so Stick is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£87K/yr185K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
54%top-5 click share · 12 brands · 42 sellers

Flapen Score

Stick against its category

The dotted line is the Grocery average. Past it, Stick is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stick 185K times last year and spent an estimated £87K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
9.0%
Market size, estimated
£87Ka year
Peak month
December1.9× the quietest month
Top search term
seafood90K searches a year

02 · Price

A sale here is worth £5.18.

Listings sell for £5.18 on average, from £0.84 to £24.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £5.18 that is £3K to £4K a year per listing.

Average price
£5.18under the $15 to $100 sweet spot
Price range
£0.84–£24.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #38 within Herbs, Spices & Seasonings. It carries 282 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#38in Herbs, Spices & Seasonings
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
282per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

42

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

54%

Top 20: 85%

Open market

10%

  • Morrisons73%
  • Young's4%
  • by Amazon4%
  • Iceland4%
  • Kingfisher3%
  • Papo2%
  • Open — no brand owns it (6 brands, 10%)

Demand

Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Stick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • seafood90K/yr
  • crab48K/yr
  • crab meat25K/yr
  • sea food8K/yr
  • tinned crab4K/yr
  • crabs4K/yr
  • frozen seafood4K/yr
  • seafood mix3K/yr

Reviews and returns

What reviews say buyers love and hate about Stick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%+2.79

tasteless

its bland tasteless

Awful taste

Size-Overall16%−0.10

Very tiny

Small

Tiny

Flavor13%−0.08

Lacked in flavour

most is : filling: also not as original pots where for taste

all I got from this was spicy heat with very little else in flavour

Value For Money10%−0.05

poor value for money

Too expensive

Not worth the money

Ease Of Chewing/Swallowing5%−0.04

Tasteless Like Chewing Rubber

Love

Taste-Overall54%+2.79

Delicious snack

Excellent taste

It makes seafood soup very delicious

Flavor7%−0.08

Great flavor

One small tin with so much flavour

Really tasty,

Quality-Overall6%+0.48

Good quality

well made, and worth the price

Perfect quality

Health Benefits-Overall4%+0.31

Healthy

Healthy dish

Baking4%+0.31

Excellent alternative birthday cake for a seafood lover

Perfect for baked potatoes

FAQ

Common Stick questions

Answered from the same tracked data.