How competitive is the Stick niche on Amazon United Kingdom?

12 brands and 42 sellers compete in Stick on Amazon United Kingdom. The top 5 Stick products take 54% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Stick?

Stick buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Stick niche?

Stick sells for £5.18 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.84–£24.13. The average incumbent carries 282 reviews — the moat a new listing must climb.

Stick

pricing outside the sweet spot ($5.18 avg) — Stick doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Stick profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Stick is a £87K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.

Stick: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.6% over the last 90 days and 9.0% of searches end in a purchase.

£87K

revenue / yr

Units sold / yr25K

Search volume / yr+1.6%185K

Conversion rate9.0%

Avg price£5.18

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers12 · 42

Top-5 product click share54%

Open market12%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Top Stick products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons The Fishmongers Ready to Eat Seafood Selection 240g

Price: £3.65
Rating: 4.4/5
Reviews: 415
Age: 3y ago

Morrisons Market Street Seafood Sticks 250g Surimi Crab Flavor

Price: £1.30
Rating: 4.5/5
Reviews: 2,674
Age: 6y ago

Morrisons The Best 50:50 White & Brown British Crab Meat 100g

Price: £4.76
Rating: 4.6/5
Reviews: 3
Age: 2mo ago

Morrisons The Fishmongers On Market Street Cooked Seafood Selection 250g

Price: £4.44
Rating: 4.4/5
Reviews: 208
Age: 3y ago

Morrisons Seafood Cocktail 200g

Price: £2.00
Rating: 4.2/5
Reviews: 240
Age: 3y ago

Newest

by launch date

Morrisons The Best 50:50 White & Brown British Crab Meat 100g

Price: £4.76
Rating: 4.6/5
Reviews: 3
Age: 2mo ago

Morrisons Seafood Selection 350g

Price: £4.19
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Iceland Cooked Seafood Mix 400g

Price: £4.46
Rating: 4.0/5
Reviews: 2
Age: 7mo ago

Iceland Raw Seafood Medley 400g

Price: £4.48
Rating: 5.0/5
Reviews: 1
Age: 7mo ago

The Real Seafood Co. Crayfish Tails 100g

Price: £4.45
Rating: 4.3/5
Reviews: 13
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

54%

Top 20: 85%

Open market

10%

Morrisons73%
Young's4%
by Amazon4%
Iceland4%
Kingfisher3%
Papo2%
Open — no brand owns it (6 brands, 10%)

Stick demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume185KCVR9.0%Products32Brands12Top 5 Brands88%OOS Rate2.6%Rating4.4★Reviews282Avg BSR#38

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Top Stick search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

seafood90K/yr -5.5%8.3% conv.
crab48K/yr +17.7%4.3% conv.
crab meat25K/yr -1.5%2.1% conv.
sea food8K/yr -10.5%6.8% conv.
tinned crab4K/yr +27.8%2.0% conv.
crabs4K/yr +19.5%0.5% conv.
frozen seafood4K/yr -1.7%3.3% conv.
seafood mix3K/yr -8.7%15.1% conv.

What reviews say buyers love and hate about Stick

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall54%

“Delicious snack”

Flavor7%

“Great flavor”

Quality-Overall6%

“Good quality”

Health Benefits-Overall4%

“Healthy”

Baking4%

“Excellent alternative birthday cake for a seafood lover”

What buyers complain about

90% of reviews

Taste-Overall23%

“tasteless”

Size-Overall16%

“Very tiny”

Flavor13%

“Lacked in flavour”

Value For Money10%

“poor value for money”

Ease Of Chewing/Swallowing5%

“Tasteless Like Chewing Rubber”

Common Stick questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stick 49/100 on Amazon United Kingdom — Skip it. The niche generates £87K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +1.6% over the last 90 days.