Stick
FailProducts sell for $5.18 on average, outside the sweet spot, so Stick is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £87K/yr185K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 42 sellers
Flapen Score
Stick against its category
The dotted line is the Grocery average. Past it, Stick is stronger. Inside it, weaker.
Market
The Stick market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stick 185K times last year and spent an estimated £87K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
9.0% of searches ended in a purchase last week.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £87Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- seafood90K searches a year
02 · Price
A sale here is worth £5.18.
Listings sell for £5.18 on average, from £0.84 to £24.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £5.18 that is £3K to £4K a year per listing.
- Average price
- £5.18under the $15 to $100 sweet spot
- Price range
- £0.84–£24.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #38 within Herbs, Spices & Seasonings. It carries 282 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #38in Herbs, Spices & Seasonings
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 282per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Stick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons The Fishmongers Ready to Eat Seafood Selection 240g
- Price
- £3.65
- Rating
- 4.4/5
- Reviews
- 415
- Age
- 3y ago

Morrisons Market Street Seafood Sticks 250g Surimi Crab Flavor
- Price
- £1.30
- Rating
- 4.5/5
- Reviews
- 2,674
- Age
- 6y ago

Morrisons The Best 50:50 White & Brown British Crab Meat 100g
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2mo ago

Morrisons The Fishmongers On Market Street Cooked Seafood Selection 250g
- Price
- £4.44
- Rating
- 4.4/5
- Reviews
- 208
- Age
- 3y ago

Morrisons Seafood Cocktail 200g
- Price
- £2.00
- Rating
- 4.2/5
- Reviews
- 240
- Age
- 3y ago
Trending
90-day click momentum
Morrisons The Best 50:50 White & Brown British Crab Meat 100g
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2mo ago

TEDD Boys Summer Outfits Crab 100% Cotton Short Sleeve Clothing Sets T-Shirt and Shorts 2 Pcs Clothing for Kids 1-2 Years
- Price
- £11.91
- Rating
- 4.5/5
- Reviews
- 113
- Age
- 1y ago

Morrisons Seafood Selection 350g
- Price
- £4.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Iceland Raw Seafood Medley 400g
- Price
- £4.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Iceland Cooked Seafood Mix 400g
- Price
- £4.46
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 7mo ago
Newest
by launch date
Morrisons The Best 50:50 White & Brown British Crab Meat 100g
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2mo ago

Morrisons Seafood Selection 350g
- Price
- £4.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Iceland Cooked Seafood Mix 400g
- Price
- £4.46
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 7mo ago

Iceland Raw Seafood Medley 400g
- Price
- £4.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

The Real Seafood Co. Crayfish Tails 100g
- Price
- £4.45
- Rating
- 4.3/5
- Reviews
- 13
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
42
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
54%
Top 20: 85%
Open market
10%
- Morrisons73%
- Young's4%
- by Amazon4%
- Iceland4%
- Kingfisher3%
- Papo2%
- Open — no brand owns it (6 brands, 10%)
Demand
Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Stick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- seafood90K/yr
- crab48K/yr
- crab meat25K/yr
- sea food8K/yr
- tinned crab4K/yr
- crabs4K/yr
- frozen seafood4K/yr
- seafood mix3K/yr
Reviews and returns
What reviews say buyers love and hate about Stick
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tasteless
its bland tasteless
Awful taste
Very tiny
Small
Tiny
Lacked in flavour
most is : filling: also not as original pots where for taste
all I got from this was spicy heat with very little else in flavour
poor value for money
Too expensive
Not worth the money
Tasteless Like Chewing Rubber
Love
Delicious snack
Excellent taste
It makes seafood soup very delicious
Great flavor
One small tin with so much flavour
Really tasty,
Good quality
well made, and worth the price
Perfect quality
Healthy
Healthy dish
Excellent alternative birthday cake for a seafood lover
Perfect for baked potatoes
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stick questions
Answered from the same tracked data.









