stick
Skip itPricing outside the sweet spot ($5.18 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great282.41avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£0.84–£24.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Market size
Bad£87K£87K/yr · 185K searches
Avg price
Bad£5.18avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, stick is a £87K/yr Amazon United Kingdom market (185K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
stick market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £104K–£130K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 2.6%
- Avg brand age
- 52 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
42
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
54%
Top 20: 85%
Open market
10%
- Morrisons73%
- Young's4%
- by Amazon4%
- Iceland4%
- Kingfisher3%
- Papo2%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — +1.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.9×
Top stick search terms
- seafood90K/yr
- crab48K/yr
- crab meat25K/yr
- sea food8K/yr
- tinned crab4K/yr
- crabs4K/yr
- frozen seafood4K/yr
- seafood mix3K/yr
Top stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons The Fishmongers Ready to Eat Seafood Selection 240g
Morrisons£3.654.4★415 rev
Morrisons Market Street Seafood Sticks 250g Surimi Crab Flavor
Morrisons£1.304.5★2,674 rev
Morrisons The Best 50:50 White & Brown British Crab Meat 100g
Morrisons£4.764.6★3 rev
Morrisons The Fishmongers On Market Street Cooked Seafood Selection 250g
Morrisons£4.444.4★208 rev
Morrisons Seafood Cocktail 200g
Morrisons£2.004.2★240 rev
Newest
by launch dateMorrisons The Best 50:50 White & Brown British Crab Meat 100g
Morrisons£4.763 rev
Morrisons Seafood Selection 350g
Morrisons£4.190 rev
Iceland Cooked Seafood Mix 400g
Iceland£4.462 rev
Iceland Raw Seafood Medley 400g
Iceland£4.481 rev
The Real Seafood Co. Crayfish Tails 100g
The Real Seafood Co.£4.4513 rev
Trending
90-day click momentumMorrisons The Best 50:50 White & Brown British Crab Meat 100g
Morrisons£4.764.6★
TEDD Boys Summer Outfits Crab 100% Cotton Short Sleeve Clothing Sets T-Shirt and Shorts 2 Pcs Clothing for Kids 1-2 Years
TEDD£11.914.5★
Morrisons Seafood Selection 350g
Morrisons£4.190.0★
Iceland Raw Seafood Medley 400g
Iceland£4.485.0★
Iceland Cooked Seafood Mix 400g
Iceland£4.464.0★
What buyers say about stick
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious snack”
“Great flavor”
“Good quality”
“Healthy”
“Excellent alternative birthday cake for a seafood lover”
“Excellent snack, or an addition to your salad”
“They are sweet”
“Good, fresh and tasty”
“Absolutely fantastic purchase for reasonable price”
“excellent value idea size for sandwich fillers”
What buyers complain about
“tasteless”
“Very tiny”
“Lacked in flavour”
“poor value for money”
“Tasteless Like Chewing Rubber”
“Full of additives”
“Tough”
“Very salty no taste”
“It was like dish water”
“all I got from this was spicy heat with very little else in flavour”
Common questions
- Is stick profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the stick niche?
- 12 brands and 42 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in stick?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Flavor. The return rate is 0.0%.
- When does demand for stick peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the stick niche?
- Listings span £0.84–£24.13; the average listing price is £5.18 (sweet spot $15–$100). The average incumbent carries 282 reviews — the moat a new listing must climb.