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Stew

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Stew is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£1.2M/yr1.7M searches / yr
90-day growth
-16.6%search demand this quarter
Competition
30%top-5 click share · 6 brands · 35 sellers

Flapen Score

Stew against its category

The dotted line is the Grocery average. Past it, Stew is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stew market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stew 1.7M times last year and spent an estimated £1.2M. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
11.4%
Market size, estimated
£1.2Ma year
Peak month
November7.0× the quietest month
Top search term
meat679K searches a year

02 · Price

A sale here is worth £6.15.

Listings sell for £6.15 on average, from £2.69 to £16.37. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At £6.15 that is £25K to £31K a year per listing.

Average price
£6.15under the $15 to $100 sweet spot
Price range
£2.69–£16.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
4,000–5,000
Revenue per listing a year
£25K–£31K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 998 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#2in Fresh & Chilled
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
998per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Stew products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£36K£71K£107K£143K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

35

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

30%

Top 20: 65%

Open market

0%

  • Morrisons72%
  • by Amazon18%
  • Iceland3%
  • GreHom3%
  • CO OP2%
  • Oresundschark2%
  • Open — no brand owns it (0%)

Demand

Stew search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Stew search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • meat679K/yr
  • beef687K/yr
  • fresh meat81K/yr
  • diced beef64K/yr
  • stew42K/yr
  • braising steak26K/yr
  • stewing steak36K/yr
  • meats16K/yr
  • beef strips7K/yr
  • beef stew14K/yr

Reviews and returns

What reviews say buyers love and hate about Stew

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%+1.85

Not tasty

We didn't like the taste of the chicken

Tasteless

Quality-Overall10%+0.59

Poor quality meat

Cheap and best

Quality has gone downhill

Value For Money9%+1.07

Bit costly

too expensive

Price is high

Hard Feel8%−0.07

way to soft

No longer soft when cooked

Terrible meat tough as old boots

Size-Overall7%−0.03

So Small

Small slices

The portion size is now tiny

Love

Taste-Overall29%+1.85

Great taste

tasty and fresh

Great food

Value For Money16%+1.07

Affordable price

Excellent value for money

Great Value

Quality-Overall14%+0.59

Good quality chicken

Versatile quality product

Great quality

Freshness7%+0.53

Nice and fresh

Beautiful and fresh quick delivery

Nice and fresh quick delivery

Cooking Instructions7%

ALL GOOD COOK WELL

perfectly fine for everyday cooking

Cooking nice food very nice value

FAQ

Common Stew questions

Answered from the same tracked data.