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Stevia Drops

Fail

Prices span $4.89–$8.19, mostly outside the sweet spot, so Stevia Drops is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£42K/yr54K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
67%top-5 click share · 7 brands · 16 sellers

Flapen Score

Stevia Drops against its category

The dotted line is the Grocery average. Past it, Stevia Drops is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stevia Drops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stevia Drops 54K times last year and spent an estimated £42K. The top 5 brands take 89% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
11.9%
Market size, estimated
£42Ka year
Peak month
January1.6× the quietest month
Top search term
stevia drops32K searches a year

02 · Price

A sale here is worth £6.51.

Listings sell for £6.51 on average, from £4.89 to £8.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.51 that is £2K to £3K a year per listing.

Average price
£6.51under the $15 to $100 sweet spot
Price range
£4.89–£8.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #77 within Baking Supplies. It carries 2,572 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#77in Baking Supplies
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,572per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Stevia Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

16

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • NKD Living33%
  • Puresweet16%
  • N!CK'S15%
  • Modern Nature14%
  • Pure Via12%
  • Mivita8%
  • Open — no brand owns it (1 brand, 3%)

Demand

Stevia Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Stevia Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stevia drops32K/yr
  • liquid stevia9K/yr
  • stevia liquid6K/yr
  • liquid stevia drops4K/yr
  • stevia syrup3K/yr

Reviews and returns

What reviews say buyers love and hate about Stevia Drops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%−0.14

has an aftertaste

Nasty taste

leading to a very unpleasant taste

Artificial Sweeteners11%+0.88

Stevia from extract not as sweet

which is an artificial sweetener

In contrast, this stevia liquid stuff is absolutely disgusting

Sweetness10%−0.08

This has no sweetness at all disappointing

theres still no sweetness or flavour at all

Not overly sweet

Value For Money6%−0.14

Expensive, would buy more often if cheaper,

a bit expensive

its a complete waste of money

Bitter5%−0.10

Just bitter

has a very slightly bitter after-taste

The bitterness is minimal compared to others Ive tried

Love

Sweetness17%−0.08

Best sweetener

Very sweet

it delivers a clean sweetness

Taste-Overall15%−0.14

Great taste

has a fairly neutral taste

It definitely tastes sweet

Artificial Sweeteners13%+0.88

Great sweetener

Great natural sweeter

The sweetness is clean and not overly artificial, which is a big plus compared to some supermarket sweeteners Ive tried in the past

Value For Money8%−0.14

Good value

Reasonable value for money

great value for money

Ease Of Use7%+1.18

Bottle is easy to use

Easy to use

easy to remember

FAQ

Common Stevia Drops questions

Answered from the same tracked data.