stevia drops
Skip itPrices mostly outside the sweet spot ($4.89–$8.19) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,571.71avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Avg price
Bad£6.51avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 54K searches
Price range
Bad£4.89–£8.19cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, stevia drops is a £42K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
stevia drops market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £39K–£52K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 4.0%
- Avg brand age
- 70 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
16
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- NKD Living33%
- Puresweet16%
- N!CK'S15%
- Modern Nature14%
- Pure Via12%
- Mivita8%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top stevia drops search terms
- stevia drops32K/yr
- liquid stevia9K/yr
- stevia liquid6K/yr
- liquid stevia drops4K/yr
- stevia syrup3K/yr
Top stevia drops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NKD Living Pure Stevia Liquid Drops (Pure 100ml)
NKD Living£8.194.3★6,481 rev
Stevio Stevia Liquid Drops 100ml Pure Stevia 100% Natural Zero Calorie Sweetener Diabetic and Keto Friendly Glass Bottle.
Puresweet£6.834.4★498 rev
Pure Via Stevia Liquid Drops 2 x 55ml - Zero Calorie Vegan and Keto Friendly Sugar Alternative
Pure Via£5.164.3★142 rev
Modern Nature Vanilla Flavour Drops Sugar Free 0 Cal Stevia Sweetener 50ml
Modern Nature£6.964.1★1,566 rev
NKD Living Pure Stevia Liquid Drops 50ml - Pure Stevia Unflavoured - with glass dropper (Other flavors also available: Vanilla Caramel Chocolate)
NKD Living£6.074.3★6,481 rev
Newest
by launch date
Mivita Stevia Liquid Sweetener 125ml - Zero Sugar and Zero Calories Sugar Alternative Great Taste Gluten-free Lactose-free Zero Glycemic Index
Mivita£6.0547 rev
Castello since 1907 Pack 2x Liquid Stevia 125ml | 750 Servings
Castello since 1907£6.51127 rev
Pure Via Stevia Liquid Drops 2 x 55ml - Zero Calorie Vegan and Keto Friendly Sugar Alternative
Pure Via£5.16142 rev
NICKS Fiber Syrup with Maple flavor (300g) Sugar Alternative Keto Sweetener No Added Sugar Gluten Free
N!CK'S£7.55741 rev
Modern Nature Vanilla Flavour Drops Sugar Free 0 Cal Stevia Sweetener 50ml
Modern Nature£6.961,566 rev
Trending
90-day click momentumCastello since 1907 Pack 2x Liquid Stevia 125ml | 750 Servings
Castello since 1907£6.514.2★
Mivita Stevia Liquid Sweetener 125ml - Zero Sugar and Zero Calories Sugar Alternative Great Taste Gluten-free Lactose-free Zero Glycemic Index
Mivita£6.054.2★
Modern Nature Natural Flavour Drops Sugar Free 0 Cal Stevia Sweetener 50ml
Modern Nature£6.944.2★
NKD Living Pure Stevia Liquid Drops (Pure 100ml)
NKD Living£8.194.3★
NICKS Fiber Syrup with Maple flavor (300g) Sugar Alternative Keto Sweetener No Added Sugar Gluten Free
N!CK'S£7.554.3★
What buyers say about stevia drops
What buyers praise and complain about, mined from review topics.What buyers love
“Best sweetener”
“Great taste”
“Great sweetener”
“Good value”
“Bottle is easy to use”
“It is zero calorie”
“The flavour is clean”
“As described and as advertised”
“Good quality price”
“it mixes easily into my drinks”
What buyers complain about
“has an aftertaste”
“Stevia from extract not as sweet”
“This has no sweetness at all disappointing”
“Expensive, would buy more often if cheaper,”
“Just bitter”
“All I could taste was an artificial flavour that was extremely bitter”
“Doesnt match up in quality”
“Ok. I wasnt sure how to use this product no instructions for baking”
“Too artificial”
“a fair bit smaller bottle”
Common questions
- Is stevia drops profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the stevia drops niche?
- 7 brands and 16 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in stevia drops?
- Top complaints mined from reviews: Taste-Overall, Artificial Sweeteners, Sweetness. The return rate is 0.0%.
- When does demand for stevia drops peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the stevia drops niche?
- Listings span £4.89–£8.19; the average listing price is £6.51 (sweet spot $15–$100). The average incumbent carries 2,572 reviews — the moat a new listing must climb.