Stevia
FailPrices span $4.97–$15.44, mostly outside the sweet spot, so Stevia is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £273K/yr319K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 68%top-5 click share · 7 brands · 23 sellers
Flapen Score
Stevia against its category
The dotted line is the Grocery average. Past it, Stevia is stronger. Inside it, weaker.
Market
The Stevia market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Stevia 319K times last year and spent an estimated £273K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
10.0% of searches ended in a purchase last week.
Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £273K a year.
- Searches, last 12 months
- 319K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £273Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- stevia160K searches a year
02 · Price
A sale here is worth £8.59.
Listings sell for £8.59 on average, from £4.97 to £15.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £8.59 that is £13K to £17K a year per listing.
- Average price
- £8.59under the $15 to $100 sweet spot
- Price range
- £4.97–£15.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Baking Supplies. It carries 3,324 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #67in Baking Supplies
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,324per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Stevia products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NKD Living Stevia Sweetener Granules 1kg Natural Plant-Based Sweetener Zero Calorie Non-GMO Keto & Vegan Friendly
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 1,019
- Age
- 3y ago

Pure Via Stevia Sugar Alternative 1kg - Gluten Free Vegetarian and Vegan Friendly Natural Sweetener - 1 Pack
- Price
- £14.70
- Rating
- 4.5/5
- Reviews
- 2,948
- Age
- 5y ago

Puresweet Premium Stevia Sweetener 500g Tastes Like Sugar Diabetic and Keto Friendly No Bitter Aftertaste
- Price
- £6.77
- Rating
- 4.3/5
- Reviews
- 1,032
- Age
- 7y ago

Pure Via Stevia Sugar Alternative - Gluten Free and Zero Calorie Natural Sweetener - 250g X 4 Equivalent to 1kg
- Price
- £15.44
- Rating
- 4.5/5
- Reviews
- 893
- Age
- 7y ago

Pure Via Stevia Sweetener Tablets Bundle of 3 (900 Tablets Total) Low Calorie Sugar Alternative Derived from Nature Great Taste for Tea & Coffee Convenient Dispenser Format
- Price
- £9.82
- Rating
- 4.2/5
- Reviews
- 124
- Age
- 8mo ago
Trending
90-day click momentum
Castello since 1907 Stevia Sweetener Tablets - Pack of 3 (450 Tablets)
- Price
- £5.99
- Rating
- 3.9/5
- Reviews
- 156
- Age
- 1y ago

Pure Via Stevia Sweetener Tablets Bundle of 3 (900 Tablets Total) Low Calorie Sugar Alternative Derived from Nature Great Taste for Tea & Coffee Convenient Dispenser Format
- Price
- £9.82
- Rating
- 4.2/5
- Reviews
- 124
- Age
- 8mo ago

Pure Via Erythritol 1kg Zero Calorie & Keto Friendly Sugar Alternative granulated Non-GMO Certified
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 4,414
- Age
- 6y ago

NKD Living Pure Stevia Liquid Drops (Pure 100ml)
- Price
- £8.19
- Rating
- 4.3/5
- Reviews
- 6,481
- Age
- 6y ago

Puresweet Premium Stevia Sweetener 500g Tastes Like Sugar Diabetic and Keto Friendly No Bitter Aftertaste
- Price
- £6.77
- Rating
- 4.3/5
- Reviews
- 1,032
- Age
- 7y ago
Newest
by launch date
Pure Via Stevia Sweetener Tablets Bundle of 3 (900 Tablets Total) Low Calorie Sugar Alternative Derived from Nature Great Taste for Tea & Coffee Convenient Dispenser Format
- Price
- £9.82
- Rating
- 4.2/5
- Reviews
- 124
- Age
- 8mo ago

Castello since 1907 Stevia Sweetener Tablets - Pack of 3 (450 Tablets)
- Price
- £5.99
- Rating
- 3.9/5
- Reviews
- 156
- Age
- 1y ago

LOWKAL Stevia Sweetener Tablets with Zero Calorie (300 Cubes) - Plant-Based Pure Stevia Sugar Substitute for Diabetics with Zero Sugar - Natural Sweetener Tablets for Desserts Coffee & Tea
- Price
- £7.98
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 2y ago

NKD Living Stevia Sweetener Granules 1kg Natural Plant-Based Sweetener Zero Calorie Non-GMO Keto & Vegan Friendly
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 1,019
- Age
- 3y ago

100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 26,020
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
23
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
2%
- NKD Living43%
- Pure Via35%
- Puresweet12%
- Castello since 19073%
- Silver Spoon3%
- LOWKAL2%
- Open — no brand owns it (1 brand, 2%)
Demand
Stevia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Stevia search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stevia160K/yr
- stevia sweetener74K/yr
- stevia sugar32K/yr
- stevia powder18K/yr
- pure stevia10K/yr
- pure via9K/yr
- pure stevia without erythritol7K/yr
- pure via stevia5K/yr
- organic stevia4K/yr
Reviews and returns
What reviews say buyers love and hate about Stevia
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Has a odd aftertaste
Horrible taste
it also has a very unpleasant aftertaste
Not as sweet as sugar
Not sweet
Definitely not as sweet as sugar
Artificial sweetener
not clear what % is stevia
Not pure stevia
still bitter
has a bit of bitterness
Leaves a bitter aftertaste
Not as advertised
Misleading advertising
Misleading product
Love
Sweet enough
Good sweetener,
Best tasting sweetener
Natural sweetener
Effective sweetener tablets
Great sweetener
clean taste
Excellent taste
It tastes natural
great band and good quality
Excellent product
Quality products
Good value for money
Excellent price
Great deal
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stevia questions
Answered from the same tracked data.









