Stevia
prices mostly outside the sweet spot ($4.97–$15.44) — Stevia doesn't clear our bar today.
Flapen Score
Is Stevia profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Stevia is a £273K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
Stevia: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.7% over the last 90 days and 10.0% of searches end in a purchase.
£273K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 16 products
Top Stevia products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NKD Living Stevia Sweetener Granules 1kg Natural Plant-Based Sweetener Zero Calorie Non-GMO Keto & Vegan Friendly
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 1,019
- Age
- 3y ago
Pure Via Stevia Sugar Alternative 1kg - Gluten Free Vegetarian and Vegan Friendly Natural Sweetener - 1 Pack
- Price
- £14.70
- Rating
- 4.5/5
- Reviews
- 2,948
- Age
- 5y ago
Puresweet Premium Stevia Sweetener 500g Tastes Like Sugar Diabetic and Keto Friendly No Bitter Aftertaste
- Price
- £6.77
- Rating
- 4.3/5
- Reviews
- 1,032
- Age
- 7y ago
Pure Via Stevia Sugar Alternative - Gluten Free and Zero Calorie Natural Sweetener - 250g X 4 Equivalent to 1kg
- Price
- £15.44
- Rating
- 4.5/5
- Reviews
- 893
- Age
- 7y ago
Pure Via Stevia Sweetener Tablets Bundle of 3 (900 Tablets Total) Low Calorie Sugar Alternative Derived from Nature Great Taste for Tea & Coffee Convenient Dispenser Format
- Price
- £9.82
- Rating
- 4.2/5
- Reviews
- 124
- Age
- 8mo ago
Trending
90-day click momentum
Castello since 1907 Stevia Sweetener Tablets - Pack of 3 (450 Tablets)
- Price
- £5.99
- Rating
- 3.9/5
- Reviews
- 156
- Age
- 1y ago
Pure Via Stevia Sweetener Tablets Bundle of 3 (900 Tablets Total) Low Calorie Sugar Alternative Derived from Nature Great Taste for Tea & Coffee Convenient Dispenser Format
- Price
- £9.82
- Rating
- 4.2/5
- Reviews
- 124
- Age
- 8mo ago
Pure Via Erythritol 1kg Zero Calorie & Keto Friendly Sugar Alternative granulated Non-GMO Certified
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 4,414
- Age
- 6y ago
NKD Living Pure Stevia Liquid Drops (Pure 100ml)
- Price
- £8.19
- Rating
- 4.3/5
- Reviews
- 6,481
- Age
- 6y ago
Puresweet Premium Stevia Sweetener 500g Tastes Like Sugar Diabetic and Keto Friendly No Bitter Aftertaste
- Price
- £6.77
- Rating
- 4.3/5
- Reviews
- 1,032
- Age
- 7y ago
Newest
by launch datePure Via Stevia Sweetener Tablets Bundle of 3 (900 Tablets Total) Low Calorie Sugar Alternative Derived from Nature Great Taste for Tea & Coffee Convenient Dispenser Format
- Price
- £9.82
- Rating
- 4.2/5
- Reviews
- 124
- Age
- 8mo ago
Castello since 1907 Stevia Sweetener Tablets - Pack of 3 (450 Tablets)
- Price
- £5.99
- Rating
- 3.9/5
- Reviews
- 156
- Age
- 1y ago
LOWKAL Stevia Sweetener Tablets with Zero Calorie (300 Cubes) - Plant-Based Pure Stevia Sugar Substitute for Diabetics with Zero Sugar - Natural Sweetener Tablets for Desserts Coffee & Tea
- Price
- £7.98
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 2y ago
NKD Living Stevia Sweetener Granules 1kg Natural Plant-Based Sweetener Zero Calorie Non-GMO Keto & Vegan Friendly
- Price
- £9.98
- Rating
- 4.6/5
- Reviews
- 1,019
- Age
- 3y ago
100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 26,020
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
23
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
2%
- NKD Living43%
- Pure Via35%
- Puresweet12%
- Castello since 19073%
- Silver Spoon3%
- LOWKAL2%
- Open — no brand owns it (1 brand, 2%)
Stevia demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Stevia search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stevia160K/yr
- stevia sweetener74K/yr
- stevia sugar32K/yr
- stevia powder18K/yr
- pure stevia10K/yr
- pure via9K/yr
- pure stevia without erythritol7K/yr
- pure via stevia5K/yr
- organic stevia4K/yr
What reviews say buyers love and hate about Stevia
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Sweet enough”
“Natural sweetener”
“clean taste”
“great band and good quality”
“Good value for money”
What buyers complain about
74% of reviews“Has a odd aftertaste”
“Not as sweet as sugar”
“Artificial sweetener”
“still bitter”
“Not as advertised”
Common Stevia questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
