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Stevia

Fail

Prices span $4.97–$15.44, mostly outside the sweet spot, so Stevia is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£273K/yr319K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
68%top-5 click share · 7 brands · 23 sellers

Flapen Score

Stevia against its category

The dotted line is the Grocery average. Past it, Stevia is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stevia market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stevia 319K times last year and spent an estimated £273K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £273K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
10.0%
Market size, estimated
£273Ka year
Peak month
February1.4× the quietest month
Top search term
stevia160K searches a year

02 · Price

A sale here is worth £8.59.

Listings sell for £8.59 on average, from £4.97 to £15.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £8.59 that is £13K to £17K a year per listing.

Average price
£8.59under the $15 to $100 sweet spot
Price range
£4.97–£15.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Baking Supplies. It carries 3,324 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#67in Baking Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,324per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Stevia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£27K£55K£82K£109K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

23

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

2%

  • NKD Living43%
  • Pure Via35%
  • Puresweet12%
  • Castello since 19073%
  • Silver Spoon3%
  • LOWKAL2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Stevia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Stevia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stevia160K/yr
  • stevia sweetener74K/yr
  • stevia sugar32K/yr
  • stevia powder18K/yr
  • pure stevia10K/yr
  • pure via9K/yr
  • pure stevia without erythritol7K/yr
  • pure via stevia5K/yr
  • organic stevia4K/yr

Reviews and returns

What reviews say buyers love and hate about Stevia

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%−0.19

Has a odd aftertaste

Horrible taste

it also has a very unpleasant aftertaste

Sweetness18%−0.05

Not as sweet as sugar

Not sweet

Definitely not as sweet as sugar

Artificial Sweeteners11%+0.49

Artificial sweetener

not clear what % is stevia

Not pure stevia

Bitter6%−0.08

still bitter

has a bit of bitterness

Leaves a bitter aftertaste

Advertised Vs Actual Product5%−0.03

Not as advertised

Misleading advertising

Misleading product

Love

Sweetness20%−0.05

Sweet enough

Good sweetener,

Best tasting sweetener

Artificial Sweeteners15%+0.49

Natural sweetener

Effective sweetener tablets

Great sweetener

Taste-Overall11%−0.19

clean taste

Excellent taste

It tastes natural

Quality-Overall11%+1.45

great band and good quality

Excellent product

Quality products

Value For Money10%+0.74

Good value for money

Excellent price

Great deal

FAQ

Common Stevia questions

Answered from the same tracked data.