stevia
Skip itPrices mostly outside the sweet spot ($4.97–$15.44) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£273K£273K/yr · 319K searches
Review moat
Okay3,324.31avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.59avg listing price — sweet spot $15–$100
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£4.97–£15.44cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, stevia is a £273K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
stevia market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £258K–£344K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
23
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
2%
- NKD Living43%
- Pure Via35%
- Puresweet12%
- Castello since 19073%
- Silver Spoon3%
- LOWKAL2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top stevia search terms
- stevia160K/yr
- stevia sweetener74K/yr
- stevia sugar32K/yr
- stevia powder18K/yr
- pure stevia10K/yr
- pure via9K/yr
- pure stevia without erythritol7K/yr
- pure via stevia5K/yr
- organic stevia4K/yr
Top stevia products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NKD Living Stevia Sweetener Granules 1kg Natural Plant-Based Sweetener Zero Calorie Non-GMO Keto & Vegan Friendly
NKD Living£9.984.6★1,019 rev
Pure Via Stevia Sugar Alternative 1kg - Gluten Free Vegetarian and Vegan Friendly Natural Sweetener - 1 Pack
Pure Via£14.704.5★2,948 rev
Puresweet Premium Stevia Sweetener 500g Tastes Like Sugar Diabetic and Keto Friendly No Bitter Aftertaste
Puresweet£6.774.3★1,032 rev
Pure Via Stevia Sugar Alternative - Gluten Free and Zero Calorie Natural Sweetener - 250g X 4 Equivalent to 1kg
Pure Via£15.444.5★893 rev
Pure Via Stevia Sweetener Tablets Bundle of 3 (900 Tablets Total) Low Calorie Sugar Alternative Derived from Nature Great Taste for Tea & Coffee Convenient Dispenser Format
Pure Via£9.824.2★124 rev
Newest
by launch datePure Via Stevia Sweetener Tablets Bundle of 3 (900 Tablets Total) Low Calorie Sugar Alternative Derived from Nature Great Taste for Tea & Coffee Convenient Dispenser Format
Pure Via£9.82124 rev
Castello since 1907 Stevia Sweetener Tablets - Pack of 3 (450 Tablets)
Castello since 1907£5.99156 rev
LOWKAL Stevia Sweetener Tablets with Zero Calorie (300 Cubes) - Plant-Based Pure Stevia Sugar Substitute for Diabetics with Zero Sugar - Natural Sweetener Tablets for Desserts Coffee & Tea
LOWKAL£7.98128 rev
NKD Living Stevia Sweetener Granules 1kg Natural Plant-Based Sweetener Zero Calorie Non-GMO Keto & Vegan Friendly
NKD Living£9.981,019 rev
100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)
NKD Living£7.5426,020 rev
Trending
90-day click momentumCastello since 1907 Stevia Sweetener Tablets - Pack of 3 (450 Tablets)
Castello since 1907£5.993.9★
Pure Via Stevia Sweetener Tablets Bundle of 3 (900 Tablets Total) Low Calorie Sugar Alternative Derived from Nature Great Taste for Tea & Coffee Convenient Dispenser Format
Pure Via£9.824.2★
Pure Via Erythritol 1kg Zero Calorie & Keto Friendly Sugar Alternative granulated Non-GMO Certified
Pure Via£7.614.5★
NKD Living Pure Stevia Liquid Drops (Pure 100ml)
NKD Living£8.194.3★
Puresweet Premium Stevia Sweetener 500g Tastes Like Sugar Diabetic and Keto Friendly No Bitter Aftertaste
Puresweet£6.774.3★
What buyers say about stevia
What buyers praise and complain about, mined from review topics.What buyers love
“Sweet enough”
“Natural sweetener”
“clean taste”
“great band and good quality”
“Good value for money”
“Very comfortable to wear”
“As advertised”
“It works well in baking”
“Very good and healthier option”
“these contain no calories”
What buyers complain about
“Has a odd aftertaste”
“Not as sweet as sugar”
“Artificial sweetener”
“still bitter”
“Not as advertised”
“Complete waste of money”
“Stevia poor dispenser”
“Also loads of other unknown additives”
“This product caused severe stomach cramps and upset stomach”
“Flavor could be better”
Common questions
- Is stevia profitable to sell on Amazon United Kingdom?
- The niche generates £273K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the stevia niche?
- 7 brands and 23 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in stevia?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Artificial Sweeteners. The return rate is 0.0%.
- When does demand for stevia peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the stevia niche?
- Listings span £4.97–£15.44; the average listing price is £8.59 (sweet spot $15–$100). The average incumbent carries 3,324 reviews — the moat a new listing must climb.