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Stella Artois Gifts

Fail

The top 5 brands take 100% of clicks, so Stella Artois Gifts is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£36K/yr52K searches / yr
90-day growth
+41.8%search demand this quarter
Competition
88%top-5 click share · 3 brands · 34 sellers

Flapen Score

Stella Artois Gifts against its category

The dotted line is the Grocery average. Past it, Stella Artois Gifts is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stella Artois Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Stella Artois Gifts 52K times last year and spent an estimated £36K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+41.8%
Conversion, latest week
5.2%
Market size, estimated
£36Ka year
Peak month
December7.9× the quietest month
Top search term
stella unfiltered23K searches a year

02 · Price

A sale here is worth £13.44.

Listings sell for £13.44 on average, from £3.21 to £31.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £13.44 that is £1K to £3K a year per listing.

Average price
£13.44under the $15 to $100 sweet spot
Price range
£3.21–£31.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #155 within Beer, Wine & Spirits. It carries 564 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
89%
Out of stock, average day
16.4%
Average rank
#155in Beer, Wine & Spirits
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
564per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Stella Artois Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • STELLA ARTOIS90%
  • PerfectDraft8%
  • Beer Hunter2%

Demand

Stella Artois Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Stella Artois Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stella unfiltered23K/yr
  • stella artois unfiltered5K/yr
  • stella gift set9K/yr
  • stella artois gifts15K/yr

Reviews and returns

What reviews say buyers love and hate about Stella Artois Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall38%−0.08

UK stuff is horrid

And the 1st one was cloudy and tasted off

Stale/Rotten/Spoiled21%−0.05

i am not even remotely fresh

Lager was off

Value For Money13%+3.04

If it is very expensive when you look just keep checking until it goes down

Alcohol Content8%−0.02

but this must be non alcoholic even though the cans say 4.6%

non alcoholic

Love

Value For Money39%+3.04

Great price

Great beer at a fantastic price

Absolutely great value for your Ching Ching

Alcohol Flavor25%−0.06

Great beer,

A nice strong beer

As British brewed, big box, lagers goes this is pretty good

Taste-Overall9%−0.08

Classic taste

premium lager taste—clean, refreshing, and with just the right amount of bitterness

the taste is nice

Quality-Overall8%+0.71

Good product

A quality product

high-quality, and always hits the spot

Color5%+0.46

Love the Stella Green

FAQ

Common Stella Artois Gifts questions

Answered from the same tracked data.