steam cleaner detergent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good1,387.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.58avg listing price — sweet spot $15–$100
Market size
Bad£79K£79K/yr · 61K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.99–£13.11cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, steam cleaner detergent is a £79K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
steam cleaner detergent market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £61K–£76K
- units × avg price
- Conversion rate
- 16.9%
- Avg BSR
- #134
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Vax68%
- Trade Chemicals15%
- Pro-Kleen12%
- STORM TRADING GROUP5%
Demand
Weekly Amazon search volume, last 33 weeks — -31.9% search growth over the last 90 days.Top steam cleaner detergent search terms
- steam cleaner detergent20K/yr
- vax steam detergent17K/yr
- steam mop detergent14K/yr
- vax steam cleaner detergent4K/yr
- steam cleaner solution4K/yr
- steam detergent3K/yr
Top steam cleaner detergent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vax 1L Steam Detergent | Breaks down grease and grime - 1-9-132666 White
Vax£4.994.5★4,993 rev
Vax Steam Detergent Pet 1L Steam Cleaner Detergent Hard Floor Cleaner Solution Apple Burst Scent Neutralise Pet Odours Remove 99.9percent of Bacteria 1-9-132813 White
Vax£5.944.5★2,338 rev
STEAM CLEANING DETERGENT SOLUTION - CLEANER FLUID FOR ALL MACHINES - 500ml to 1L (500ml Lemon Fresh)
Trade Chemicals£6.674.4★1,164 rev
Pro-Kleen Steam Detergent Citrus Fragrance High Concentrate Cleaning Solution with Built in Water Softener-Suitable for All Electric Mop Machines 5L
Pro-Kleen£11.564.3★1,285 rev
5 Litres Steam Detergent Fresh Linen Scent For Steam Mops & Cleaners Ideal For Floors Tiles Glass & Washable Hard Surfaces (1 x 5 Litres)
STORM TRADING GROUP£7.554.8★15 rev
Newest
by launch date5 Litres Steam Detergent Fresh Linen Scent For Steam Mops & Cleaners Ideal For Floors Tiles Glass & Washable Hard Surfaces (1 x 5 Litres)
STORM TRADING GROUP£7.5515 rev
Pro-Kleen Parfum Steam Mop Floor Detergent Cleaner 1L For Robot Vacuum Mops Removes Bacteria Deodorises 20 Applications - Inspired by Designer Perfume (Cherry Almond & Floral Aroma)
Pro-Kleen£8.297 rev
Steam Cleaning Detergent Solution Cleaner Fluid- Steam Fresh 500ml (Clean Cotton)
Trade Chemicals£6.171,164 rev
Steam Cleaning Detergent Solution Cleaner Fluid- Steam Fresh 500ml (Berry Blast)
Trade Chemicals£5.8695 rev
STEAM CLEANING DETERGENT SOLUTION - CLEANER FLUID FOR ALL MACHINES - 500ml to 1L (500ml Lemon Fresh)
Trade Chemicals£6.671,164 rev
Trending
90-day click momentumPro-Kleen Parfum Steam Mop Floor Detergent Cleaner 1L For Robot Vacuum Mops Removes Bacteria Deodorises 20 Applications - Inspired by Designer Perfume (Cherry Almond & Floral Aroma)
Pro-Kleen£8.294.7★
Steam Cleaning Detergent Solution Cleaner Fluid- Steam Fresh 500ml (Cherry)
Trade Chemicals£5.654.4★
5 Litres Steam Detergent Fresh Linen Scent For Steam Mops & Cleaners Ideal For Floors Tiles Glass & Washable Hard Surfaces (1 x 5 Litres)
STORM TRADING GROUP£7.554.8★
Vax 1L Steam Detergent | Breaks down grease and grime - 1-9-132666 White
Vax£4.994.5★
Pro-Kleen Steam Detergent Citrus Fragrance High Concentrate Cleaning Solution with Built in Water Softener-Suitable for All Electric Mop Machines 5L
Pro-Kleen£11.564.3★
What buyers say about steam cleaner detergent
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely smell well fresh, great delivery”
“worth it”
“it cleans effectively”
“Does what it says”
“Easy to use”
“Good product”
“The lemon 🍋 was was great”
“Shine, Shine, Shine”
“Like clean cotton”
“Effective”
What buyers complain about
“Smell devine”
“it still left a greasy film on my sealed wooden floors causing me to not only have to clean the floors again”
“however very pricey”
“didnt clean spilled cream”
“a grey thin bag so Im not actually surprised”
“i SPILLED DOUBLE CREAM AND THERE IS A LINE OF IT WHICH DRIPPED FROM A NOT TOALLY EMPTY POT THROUGH MY BIG BAG”
“although at a costly price as I hadn't read the instructions before I purchased it”
“these products popped up on my ads”
Top return reasons
Common questions
- Is steam cleaner detergent profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -31.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the steam cleaner detergent niche?
- 4 brands and 21 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in steam cleaner detergent?
- Top complaints mined from reviews: Smell, De-Grease, Value For Money. The return rate is 0.3%.
- What does it cost to enter the steam cleaner detergent niche?
- Listings span £4.99–£13.11; the average listing price is £7.58 (sweet spot $15–$100). The average incumbent carries 1,387 reviews — the moat a new listing must climb.