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Steam Cleaner Detergent

Fail

The top 5 brands take 100% of clicks, so Steam Cleaner Detergent is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£79K/yr61K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
85%top-5 click share · 4 brands · 21 sellers

Flapen Score

Steam Cleaner Detergent against its category

The dotted line is the Grocery average. Past it, Steam Cleaner Detergent is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steam Cleaner Detergent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steam Cleaner Detergent 61K times last year and spent an estimated £79K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

16.9% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
16.9%
Market size, estimated
£79Ka year
Top search term
steam cleaner detergent20K searches a year

02 · Price

A sale here is worth £7.58.

Listings sell for £7.58 on average, from £4.99 to £13.11. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.58 that is £4K to £6K a year per listing.

Average price
£7.58under the $15 to $100 sweet spot
Price range
£4.99–£13.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Household Cleaners. It carries 1,387 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#134in Household Cleaners
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,387per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Steam Cleaner Detergent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Vax68%
  • Trade Chemicals15%
  • Pro-Kleen12%
  • STORM TRADING GROUP5%

Demand

Steam Cleaner Detergent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Steam Cleaner Detergent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steam cleaner detergent20K/yr
  • vax steam detergent17K/yr
  • steam mop detergent14K/yr
  • vax steam cleaner detergent4K/yr
  • steam cleaner solution4K/yr
  • steam detergent3K/yr

Reviews and returns

What reviews say buyers love and hate about Steam Cleaner Detergent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell37%−0.06

Smell devine

My house has never smelled this good

Supposed to be apple No scent, No smell at all, disappointed, supposed to smell of apples

De-Grease11%−0.14

it still left a greasy film on my sealed wooden floors causing me to not only have to clean the floors again

Value For Money9%+1.34

however very pricey

pricey

although at a costly price as I hadn't read the instructions before I purchased it

Ease Of Cleaning6%0.00

didnt clean spilled cream

Thickness6%−0.07

a grey thin bag so Im not actually surprised

Love

Smell37%−0.06

Lovely smell well fresh, great delivery

Nice, strong scent

Beautiful scent

Value For Money16%+1.34

worth it

Good product, value for money

Good price

Ease Of Cleaning11%0.00

it cleans effectively

Fresh and Clean

a fantastic cleaner very pleased

Advertised Vs Actual Product7%+0.98

Does what it says

Does what it says on the tin

Ease Of Use4%+0.49

Easy to use

It is very easy to use - just mix with the water

is very pleasant to use

Return

0.3% Return rate 0% Fixable by listing

Compatibility-Overall22%▁▅▂█▁▃
Smell17%▁█▇▁█▃

Smell devine

My house has never smelled this good

Supposed to be apple No scent, No smell at all, disappointed, supposed to smell of apples

Leak-Proof16%▁█▂▁▁▆

i SPILLED DOUBLE CREAM AND THERE IS A LINE OF IT WHICH DRIPPED FROM A NOT TOALLY EMPTY POT THROUGH MY BIG BAG

Ease Of Cleaning11%▁▁▁▆██

didnt clean spilled cream

Value For Money9%▁▁█▁▁▇

however very pricey

pricey

although at a costly price as I hadn't read the instructions before I purchased it

FAQ

Common Steam Cleaner Detergent questions

Answered from the same tracked data.