Steak
MaybeReturns run at only 0.0% of orders. But prices span $1.24–$12.12, mostly outside the sweet spot, so Steak is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £1.1M/yr896K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 43%top-5 click share · 7 brands · 8 sellers
Flapen Score
Steak against its category
The dotted line is the Grocery average. Past it, Steak is stronger. Inside it, weaker.
Market
The Steak market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Steak 896K times last year and spent an estimated £1.1M. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
18.1% of searches ended in a purchase last week.
Shoppers searched for this 896K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 896K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 18.1%
- Market size, estimated
- £1.1Ma year
- Peak month
- January2.2× the quietest month
- Top search term
- steak706K searches a year
02 · Price
A sale here is worth £6.67.
Listings sell for £6.67 on average, from £1.24 to £12.12. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At £6.67 that is £33K to £40K a year per listing.
- Average price
- £6.67under the $15 to $100 sweet spot
- Price range
- £1.24–£12.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £33K–£40K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #15 within Fresh & Chilled. It carries 457 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 13.5%
- Average rank
- #15in Fresh & Chilled
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 457per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Steak products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons The Butchers On Market Street 2 British Beef Ranch Steaks 0.255kg
- Price
- £5.74
- Rating
- 4.5/5
- Reviews
- 856
- Age
- 3y ago

by Amazon British Sirloin Steak (21 Day Matured) 225g
- Price
- £6.29
- Rating
- 4.4/5
- Reviews
- 862
- Age
- 5y ago

Morrisons The Butchers On Market Street Lean British Beef Sizzle Steak 0.320kg
- Price
- £5.42
- Rating
- 4.5/5
- Reviews
- 955
- Age
- 3y ago

by Amazon British Ribeye Steak 21 Day Matured 227 g
- Price
- £6.94
- Rating
- 4.4/5
- Reviews
- 910
- Age
- 5y ago

Morrisons Rib Eye Steak 200g
- Price
- £7.20
- Rating
- 4.4/5
- Reviews
- 1,322
- Age
- 7y ago
Trending
90-day click momentum
Morrisons The Best Ranch Steaks with Bordelaise Butter 313g
- Price
- £7.27
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago

Morrisons Market Street Butchers British Beef Prime Fillet Steak (0.1kg - 0.3kg typically 0.15kg)
- Price
- £12.12
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 6y ago

Limited Edish Rump Steak 227g
- Price
- £4.83
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 10mo ago

by Amazon British Sirloin Steak (21 Day Matured) 225g
- Price
- £6.29
- Rating
- 4.4/5
- Reviews
- 862
- Age
- 5y ago

Limited Edish Ribeye Steak 200g
- Price
- £6.41
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 10mo ago
Newest
by launch date
Morrisons The Best Ranch Steaks with Bordelaise Butter 313g
- Price
- £7.27
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 3mo ago

Limited Edish Ribeye Steak 200g
- Price
- £6.41
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 10mo ago

Limited Edish Sirloin Steak 200g
- Price
- £6.31
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 10mo ago

Limited Edish Rump Steak 227g
- Price
- £4.83
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 10mo ago

Morrisons Savers Beef Steak 170g
- Price
- £3.16
- Rating
- 4.3/5
- Reviews
- 152
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
8
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
43%
Top 20: 89%
Open market
1%
- Morrisons61%
- by Amazon24%
- M MARKET STREET5%
- Limited Edish5%
- GREAT BRITISH TRADING LIMITED2%
- Iceland2%
- Open — no brand owns it (1 brand, 1%)
Demand
Steak search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.2×
Search terms
Top Steak search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steak706K/yr
- sirloin steak37K/yr
- ribeye steak38K/yr
- steaks25K/yr
- beef steak34K/yr
- rump steak20K/yr
- ribeye9K/yr
- sirloin6K/yr
- rib eye steak5K/yr
- beef steaks3K/yr
Reviews and returns
What reviews say buyers love and hate about Steak
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tough
Tough as old boots
Terrible meat tough as old boots
Terrible quality steaks
Horrid meat
Quality has gone downhill
really chewy and not especially tasty
Tasteless
Rancid taste
the price is kind of expensive
Total waste of money
Price has gone up
chewy
I can't chew them
had it in a stir fry and it was way too chewy and gristly
Love
Great food
tasty and fresh
Great taste
Good quality
no complaints so far
Really Morrisons branded beef here is delivered to high quality standards
Excellent value
Good price
worth the money
Cooks well and my guests liked it
Perfect with roast vegetables
Nice for a 'quick cook' meal if not wanting to be over cooker for hours
Fresh and tasty
Morrisons fresh foods are always excellent quality
nice and fresh good expiry date kept cool for delivery
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steak questions
Answered from the same tracked data.









