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Steak

Maybe

Returns run at only 0.0% of orders. But prices span $1.24–$12.12, mostly outside the sweet spot, so Steak is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£1.1M/yr896K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
43%top-5 click share · 7 brands · 8 sellers

Flapen Score

Steak against its category

The dotted line is the Grocery average. Past it, Steak is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steak market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steak 896K times last year and spent an estimated £1.1M. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

18.1% of searches ended in a purchase last week.

Shoppers searched for this 896K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
896K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
18.1%
Market size, estimated
£1.1Ma year
Peak month
January2.2× the quietest month
Top search term
steak706K searches a year

02 · Price

A sale here is worth £6.67.

Listings sell for £6.67 on average, from £1.24 to £12.12. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At £6.67 that is £33K to £40K a year per listing.

Average price
£6.67under the $15 to $100 sweet spot
Price range
£1.24–£12.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
5,000–6,000
Revenue per listing a year
£33K–£40K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #15 within Fresh & Chilled. It carries 457 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#15in Fresh & Chilled
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
457per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
56 months

Products

Top Steak products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£43K£87K£130K£173K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

1%

  • Morrisons61%
  • by Amazon24%
  • M MARKET STREET5%
  • Limited Edish5%
  • GREAT BRITISH TRADING LIMITED2%
  • Iceland2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Steak search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.2×

Search terms

Top Steak search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steak706K/yr
  • sirloin steak37K/yr
  • ribeye steak38K/yr
  • steaks25K/yr
  • beef steak34K/yr
  • rump steak20K/yr
  • ribeye9K/yr
  • sirloin6K/yr
  • rib eye steak5K/yr
  • beef steaks3K/yr

Reviews and returns

What reviews say buyers love and hate about Steak

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel16%−0.15

Tough

Tough as old boots

Terrible meat tough as old boots

Quality-Overall10%+0.35

Terrible quality steaks

Horrid meat

Quality has gone downhill

Taste-Overall8%+2.41

really chewy and not especially tasty

Tasteless

Rancid taste

Value For Money7%+0.99

the price is kind of expensive

Total waste of money

Price has gone up

Ease Of Chewing/Swallowing7%−0.06

chewy

I can't chew them

had it in a stir fry and it was way too chewy and gristly

Love

Taste-Overall32%+2.41

Great food

tasty and fresh

Great taste

Quality-Overall19%+0.35

Good quality

no complaints so far

Really Morrisons branded beef here is delivered to high quality standards

Value For Money15%+0.99

Excellent value

Good price

worth the money

Cooking Instructions6%

Cooks well and my guests liked it

Perfect with roast vegetables

Nice for a 'quick cook' meal if not wanting to be over cooker for hours

Freshness5%+0.24

Fresh and tasty

Morrisons fresh foods are always excellent quality

nice and fresh good expiry date kept cool for delivery

FAQ

Common Steak questions

Answered from the same tracked data.