steak
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.1%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 896K searches
Review moat
Great456.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.67avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.24–£12.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, steak is a £1.1M/yr Amazon United Kingdom market (896K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
steak market data
- Units sold / yr
- 200K–250K
- avg 5,000–6,000/product
- Revenue / yr
- £1.3M–£1.7M
- units × avg price
- Conversion rate
- 18.1%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 13.5%
- Avg brand age
- 56 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
7 flat
Sellers
8
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
43%
Top 20: 89%
Open market
1%
- Morrisons61%
- by Amazon24%
- M MARKET STREET5%
- Limited Edish5%
- GREAT BRITISH TRADING LIMITED2%
- Iceland2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.2×
Top steak search terms
- steak706K/yr
- sirloin steak37K/yr
- ribeye steak38K/yr
- steaks25K/yr
- beef steak34K/yr
- rump steak20K/yr
- ribeye9K/yr
- sirloin6K/yr
- rib eye steak5K/yr
- beef steaks3K/yr
Top steak products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons The Butchers On Market Street 2 British Beef Ranch Steaks 0.255kg
Morrisons£5.744.5★856 rev
by Amazon British Sirloin Steak (21 Day Matured) 225g
by Amazon£6.294.4★862 rev
Morrisons The Butchers On Market Street Lean British Beef Sizzle Steak 0.320kg
Morrisons£5.424.5★955 rev
by Amazon British Ribeye Steak 21 Day Matured 227 g
by Amazon£6.944.4★910 rev
Morrisons Rib Eye Steak 200g
Morrisons£7.204.4★1,322 rev
Newest
by launch date
Morrisons The Best Ranch Steaks with Bordelaise Butter 313g
Morrisons£7.271 rev
Limited Edish Ribeye Steak 200g
Limited Edish£6.4121 rev
Limited Edish Sirloin Steak 200g
Limited Edish£6.3110 rev
Limited Edish Rump Steak 227g
Morrisons£4.8322 rev
Morrisons Savers Beef Steak 170g
Morrisons£3.16152 rev
Trending
90-day click momentumMorrisons The Best Ranch Steaks with Bordelaise Butter 313g
Morrisons£7.273.0★
Morrisons Market Street Butchers British Beef Prime Fillet Steak (0.1kg - 0.3kg typically 0.15kg)
Morrisons£12.123.9★
Limited Edish Rump Steak 227g
Morrisons£4.834.0★
by Amazon British Sirloin Steak (21 Day Matured) 225g
by Amazon£6.294.4★
Limited Edish Ribeye Steak 200g
Limited Edish£6.414.6★
What buyers say about steak
What buyers praise and complain about, mined from review topics.What buyers love
“Great food”
“Good quality”
“Excellent value”
“Cooks well and my guests liked it”
“Fresh and tasty”
“Lovely steak good value not tough”
“they make a deep flavoured beef casserole”
“A decent size”
“Very lean tasty meat good value”
“Perfect and thick”
What buyers complain about
“Tough”
“Terrible quality steaks”
“really chewy and not especially tasty”
“the price is kind of expensive”
“chewy”
“Could not chew fatty chunks of meat”
“Pack contains small pieces”
“It's also ridiculously thin”
“Was smelly and off”
“it was fatty”
Common questions
- Is steak profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 33 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the steak niche?
- 7 brands and 8 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in steak?
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Taste-Overall. The return rate is 0.0%.
- When does demand for steak peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 2.2× the quietest.
- What does it cost to enter the steak niche?
- Listings span £1.24–£12.12; the average listing price is £6.67 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.