How competitive is the Steak niche on Amazon United Kingdom?

7 brands and 8 sellers compete in Steak on Amazon United Kingdom. The top 5 Steak products take 43% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Steak?

Steak buyers on Amazon United Kingdom complain most about Hard Feel, Quality-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Steak niche?

Steak sells for £6.67 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.24–£12.12. The average incumbent carries 457 reviews — the moat a new listing must climb.

Steak

Steak shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Steak profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Steak is a £1.1M/yr Amazon United Kingdom market (896K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Worth a look — 59/100.

Steak: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.0% over the last 90 days and 18.1% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr250K

Search volume / yr-4.0%896K

Conversion rate18.1%

Avg price£6.67

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 8

Top-5 product click share43%

Open market2%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 33 products

Top Steak products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons The Butchers On Market Street 2 British Beef Ranch Steaks 0.255kg

Price: £5.74
Rating: 4.5/5
Reviews: 856
Age: 3y ago

by Amazon British Sirloin Steak (21 Day Matured) 225g

Price: £6.29
Rating: 4.4/5
Reviews: 862
Age: 5y ago

Morrisons The Butchers On Market Street Lean British Beef Sizzle Steak 0.320kg

Price: £5.42
Rating: 4.5/5
Reviews: 955
Age: 3y ago

by Amazon British Ribeye Steak 21 Day Matured 227 g

Price: £6.94
Rating: 4.4/5
Reviews: 910
Age: 5y ago

Morrisons Rib Eye Steak 200g

Price: £7.20
Rating: 4.4/5
Reviews: 1,322
Age: 7y ago

Newest

by launch date

Morrisons The Best Ranch Steaks with Bordelaise Butter 313g

Price: £7.27
Rating: 3.0/5
Reviews: 1
Age: 3mo ago

Limited Edish Ribeye Steak 200g

Price: £6.41
Rating: 4.6/5
Reviews: 21
Age: 10mo ago

Limited Edish Sirloin Steak 200g

Price: £6.31
Rating: 4.4/5
Reviews: 10
Age: 10mo ago

Limited Edish Rump Steak 227g

Price: £4.83
Rating: 4.0/5
Reviews: 22
Age: 10mo ago

Morrisons Savers Beef Steak 170g

Price: £3.16
Rating: 4.3/5
Reviews: 152
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

43%

Top 20: 89%

Open market

Morrisons61%
by Amazon24%
M MARKET STREET5%
Limited Edish5%
GREAT BRITISH TRADING LIMITED2%
Iceland2%
Open — no brand owns it (1 brand, 1%)

Steak demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume896KCVR18.1%Products33Brands7Top 5 Brands98%OOS Rate13.5%Rating4.3★Reviews457Avg BSR#15

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.2×

Top Steak search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

steak706K/yr -3.3%14.3% conv.
sirloin steak37K/yr -9.3%17.5% conv.
ribeye steak38K/yr -15.6%18.9% conv.
steaks25K/yr +16.8%11.7% conv.
beef steak34K/yr -28.2%12.6% conv.
rump steak20K/yr -3.1%15.9% conv.
ribeye9K/yr +24.3%17.8% conv.
sirloin6K/yr +25.4%18.2% conv.
rib eye steak5K/yr +22.7%9.2% conv.
beef steaks3K/yr +8.9%18.5% conv.

What reviews say buyers love and hate about Steak

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall32%

“Great food”

Quality-Overall19%

“Good quality”

Value For Money15%

“Excellent value”

Cooking Instructions6%

“Cooks well and my guests liked it”

Freshness5%

“Fresh and tasty”

What buyers complain about

71% of reviews

Hard Feel16%

“Tough”

Quality-Overall10%

“Terrible quality steaks”

Taste-Overall8%

“really chewy and not especially tasty”

Value For Money7%

“the price is kind of expensive”

Ease Of Chewing/Swallowing7%

“chewy”

Common Steak questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Steak 59/100 on Amazon United Kingdom — Worth a look. The niche generates £1.1M/yr across 33 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -4.0% over the last 90 days.