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Steak

Maybe

An estimated 0.0% of orders come back. But prices span $1.24–$12.12, mostly outside the sweet spot, so Steak is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£1.1M/yr896K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
43%top-5 click share · 7 brands · 8 sellers

Flapen Score

Steak against its category

The dotted line is the Grocery average. Past it, Steak is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steak market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Steak 896K times last year and spent an estimated £1.1M. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 896K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
896K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
18.1%
Market size, estimated
£1.1Ma year
Peak month
January2.2× the quietest month
Top search term
steak706K searches a year

02 · Price

A sale here is worth £6.67.

Listings sell for £6.67 on average, from £1.24 to £12.12. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At £6.67 that is £33K to £40K a year per listing.

Average price
£6.67under the $15 to $100 sweet spot
Price range
£1.24–£12.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
5,000–6,000
Revenue per listing a year
£33K–£40K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #15 within Fresh & Chilled. It carries 457 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
13.5%
Average rank
#15in Fresh & Chilled
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
457per listing
Listings tracked
33

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
56 months

Products

Top Steak products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£43K£87K£130K£173K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

8

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 89%

Open market

1%

  • Morrisons61%
  • by Amazon24%
  • M MARKET STREET5%
  • Limited Edish5%
  • GREAT BRITISH TRADING LIMITED2%
  • Iceland2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Steak search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.2×

Search terms

Top Steak search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • steak706K/yr
  • sirloin steak37K/yr
  • ribeye steak38K/yr
  • steaks25K/yr
  • beef steak34K/yr
  • rump steak20K/yr
  • ribeye9K/yr
  • sirloin6K/yr
  • rib eye steak5K/yr
  • beef steaks3K/yr

Reviews and returns

What reviews say buyers love and hate about Steak

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Hard Feel”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tough”
A buyer, on “Hard Feel”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Steak questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data