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Starbar

Fail

The top 5 brands take 98% of clicks, so Starbar is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£37K/yr38K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
74%top-5 click share · 6 brands · 86 sellers

Flapen Score

Starbar against its category

The dotted line is the Grocery average. Past it, Starbar is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Starbar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Starbar 38K times last year and spent an estimated £37K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
7.6%
Market size, estimated
£37Ka year
Peak month
December2.4× the quietest month
Top search term
starbar31K searches a year

02 · Price

A sale here is worth £12.83.

Listings sell for £12.83 on average, from £1.06 to £26.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.83 that is £1K to £3K a year per listing.

Average price
£12.83under the $15 to $100 sweet spot
Price range
£1.06–£26.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,098 within Chocolate Candy. It carries 379 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
64%
Out of stock, average day
2.8%
Average rank
#1,098in Chocolate Candy
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
379per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Starbar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

86

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Cadbury75%
  • SweetiePost10%
  • Generic5%
  • snack&stuff5%
  • Oerich2%
  • London Grocery2%

Demand

Starbar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Starbar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money67%−0.34

Overpriced

Size-Overall17%+0.37

To small

Love

Value For Money45%−0.34

Fantastic value for money

Good price

reasonable price

Taste-Overall23%+2.22

Great snack

Delicious

Great 👍🏻 Taste brilliant

Quality-Overall9%+0.78

Very good quality and tasty

Advertised Vs Actual Product9%+0.78

As ordered

Flavor5%+0.37

the flavour was just lovely l

FAQ

Common Starbar questions

Answered from the same tracked data.