Skip to content

Star Wars Mug

prices mostly outside the sweet spot ($6.67–$12.96) — Star Wars Mug doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 14Growth 32Conversion 64Competition 37Returns 95Price range 0Avg price 29Brand share 28Review moat 73Quality gap 35
This niche Category average

Is Star Wars Mug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Star Wars Mug is a £55K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Star Wars Mug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.4% over the last 90 days and 5.7% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr5K
Search volume / yr+5.4%102K
Conversion rate5.7%
Avg price£9.43

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers8 · 77
Top-5 product click share63%
Open market12%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement44%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews591

Top Star Wars Mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

77

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

7%

  • Star Wars60%
  • Paladone11%
  • Blue Tree7%
  • STARBUCKS5%
  • generic5%
  • Puckator5%
  • Open — no brand owns it (2 brands, 7%)

Star Wars Mug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume102KCVR5.7%Products16Brands8Top 5 Brands88%OOS Rate3.2%Rating4.5★Reviews591Avg BSR#1,594
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Top Star Wars Mug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • star wars mug55K/yr
  • star wars cup12K/yr
  • star wars mugs for men9K/yr
  • star wars mugs7K/yr
  • mandalorian mug5K/yr
  • starwars mug5K/yr
  • darth vader mug4K/yr
  • star wars mug heat change lightsaber3K/yr
  • star wars lightsaber mug3K/yr

What reviews say buyers love and hate about Star Wars Mug

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Gifting Purpose27%

It made a great gift

Quality-Overall11%

Good quality

Size-Overall10%

Good size

Advertised Vs Actual Product7%

worked as expected

Fun/Entertainment Experience5%

Great fun

What buyers complain about

92% of reviews
Size-Overall25%

Bigger than i imaged

Leak-Proof23%

and it turns out this one leaks as badly as the first one

Durability19%

Avoid buying, does not last

Advertised Vs Actual Product13%

Not the same as the item picture

Strength6%

Isnt strong enough to hold in any drink

Star Wars Mug return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
19%
2Defective Material/Parts
14%
3Advertised Vs Actual Product
9%
4Gifting Purpose
8%
5Paint Quality
6%

Common Star Wars Mug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Star Wars Mug 40/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +5.4% over the last 90 days.
Search demand for Star Wars Mug on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.8× the quietest.