Is star wars mug profitable to sell on Amazon United Kingdom?

The niche generates £55K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (40/100).

How competitive is the star wars mug niche?

8 brands and 77 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in star wars mug?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Durability. The return rate is 1.0%.

When does demand for star wars mug peak?

Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.

What does it cost to enter the star wars mug niche?

Listings span £6.67–£12.96; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 591 reviews — the moat a new listing must climb.

star wars mug

Skip it

Prices mostly outside the sweet spot ($6.67–$12.96) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Review moat

Good591.31

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.4%

90-day search growth — must beat 0% to launch

Avg price

Okay£9.43

avg listing price — sweet spot $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad£55K

£55K/yr · 102K searches

Price range

Bad£6.67–£12.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, star wars mug is a £55K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Star Wars60%
Paladone11%
Blue Tree7%
STARBUCKS5%
generic5%
Puckator5%
Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Open Trend

All search terms

Top star wars mug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Paladone Star Wars Lightsaber Heat Change Mug - Officially Licensed Disney Merchandise Add Hot Drink to Reveal Lightsabers Gift for Star Wars and Mandalorian Fans 295ml (10 fl oz)

Star Wars£8.804.7★3,907 rev

Pyramid International 276641E Star Wars Boxed Mug Comic Panels White 8 x 11.5 x 9.5 cm

Star Wars£8.274.6★322 rev

Star Wars£8.863.4★256 rev

Star Wars Pyramid International (The Power of Coffee) Official Boxed Ceramic Coffee/Tea Mug 11 oz Multi-Colour 315 ml

Star Wars£6.674.7★234 rev

Ceramic Mug & Hot Chocolate Gift Set - Stormtrooper Helmet 18oz Capacity Molded Ceramic Mug with Double Hot Chocolate Sachet. Unique Christmas Gift for Movie Fans Stocking Fillers

Blue Tree£11.594.2★29 rev

Newest

by launch date

Paladone Star Wars The Mandalorian and Grogu Heat Change Mug 350ml Ceramic HeatReactive Symbols Officially Licensed

Paladone£8.5911 rev

3mo ago

Mandalorian Grogu Gift Set Mug Coaster Keychain Official Licensed Star Wars Set Coffee Mug Accessories Bundle Fan Gift

Pyramid International£10.662 rev

4mo ago

Ceramic Mug & Hot Chocolate Gift Set - Stormtrooper Helmet 18oz Capacity Molded Ceramic Mug with Double Hot Chocolate Sachet. Unique Christmas Gift for Movie Fans Stocking Fillers

Blue Tree£11.5929 rev

8mo ago

Star Wars Lucas 900ml Insulated Tumbler with Straw and Lid | Official Merchandise by Polar Gear Vehicles Themed Travel Tumbler Cup | Double Wall Stainless Steel Tumbler Insulated Cup

Star Wars£12.9610 rev

1y ago

Pyramid International STAR WARS (CHEWBACCA) FUZZY MUG - Iconic Chewbacca Design Excellent for Hot or Cold Beverages Comfortable Grip Great Gift for Star Wars Fans Durable and Microwave

Pyramid International£11.94398 rev

2y ago

What buyers say about star wars mug

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose27%

“It made a great gift”

Quality-Overall11%

“Good quality”

Size-Overall10%

“Good size”

Advertised Vs Actual Product7%

“worked as expected”

Fun/Entertainment Experience5%

“Great fun”

Heating5%

“keeps a cuppa hot for hours”

Design-Overall4%

“Nice design”

Image/Picture Clarity3%

“Spot on, great quality graphics”

Collectibles3%

“Great novelty mug for any Star Wars devotee”

Storage Capacity3%

“The perfect stocking filler”

What buyers complain about

Size-Overall25%

“Bigger than i imaged”

Leak-Proof23%

“and it turns out this one leaks as badly as the first one”

Durability19%

“Avoid buying, does not last”

Advertised Vs Actual Product13%

“Not the same as the item picture”

Strength6%

“Isnt strong enough to hold in any drink”

Gifting Purpose6%

“Wouldn't recommend, a disappointing gift”

Top return reasons

Leak-Proof19%

Defective Material/Parts14%

Advertised Vs Actual Product9%

Gifting Purpose8%

Paint Quality6%

Durability6%

Size-Overall6%

Handle Quality4%

Ease Of Use4%

Water Resistance4%

Common questions

Is star wars mug profitable to sell on Amazon United Kingdom?: The niche generates £55K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (40/100).
How competitive is the star wars mug niche?: 8 brands and 77 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in star wars mug?: Top complaints mined from reviews: Size-Overall, Leak-Proof, Durability. The return rate is 1.0%.
When does demand for star wars mug peak?: Demand peaks in Nov–Dec; the busiest month runs 5.8× the quietest.
What does it cost to enter the star wars mug niche?: Listings span £6.67–£12.96; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 591 reviews — the moat a new listing must climb.

star wars mug

star wars mug market data

Competition & brand share

Demand & seasonality

Top star wars mug search terms