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Star Wars Mug

Fail

Prices span $6.67–$12.96, mostly outside the sweet spot, so Star Wars Mug is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£55K/yr102K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
63%top-5 click share · 8 brands · 77 sellers

Flapen Score

Star Wars Mug against its category

The dotted line is the Grocery average. Past it, Star Wars Mug is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Wars Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Wars Mug 102K times last year and spent an estimated £55K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
5.7%
Market size, estimated
£55Ka year
Peak month
December5.8× the quietest month
Top search term
star wars mug55K searches a year

02 · Price

A sale here is worth £9.43.

Listings sell for £9.43 on average, from £6.67 to £12.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.43 that is £943 to £2K a year per listing.

Average price
£9.43under the $15 to $100 sweet spot
Price range
£6.67–£12.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£943–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #1,594 within Hampers & Gourmet Gifts. It carries 591 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
88%
Out of stock, average day
3.2%
Average rank
#1,594in Hampers & Gourmet Gifts
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
591per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Star Wars Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

77

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

7%

  • Star Wars60%
  • Paladone11%
  • Blue Tree7%
  • STARBUCKS5%
  • generic5%
  • Puckator5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Star Wars Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Star Wars Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars mug55K/yr
  • star wars cup12K/yr
  • star wars mugs for men9K/yr
  • star wars mugs7K/yr
  • mandalorian mug5K/yr
  • starwars mug5K/yr
  • darth vader mug4K/yr
  • star wars mug heat change lightsaber3K/yr
  • star wars lightsaber mug3K/yr

Reviews and returns

What reviews say buyers love and hate about Star Wars Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.32

Bigger than i imaged

Smaller than expected

was smaller than expected

Leak-Proof23%

and it turns out this one leaks as badly as the first one

First one was returned as it just leaked immediately. I'm talking pouring out as if the lid was open when it was shut

can leak throw top

Durability19%−0.06

Avoid buying, does not last

the bottom fell off

Advertised Vs Actual Product13%−0.02

Not the same as the item picture

Strength6%−0.02

Isnt strong enough to hold in any drink

Love

Gifting Purpose27%+1.56

It made a great gift

Great Gift

My son liked his Easter give

Quality-Overall11%+1.02

Good quality

Appears to be good quality and quite robust

Very good quality product

Size-Overall10%+0.32

Good size

He loves the nice big mug

Advertised Vs Actual Product7%−0.02

worked as expected

As expected

Fun/Entertainment Experience5%−0.01

Great fun

Fun and functional

Return

1.0% Return rate 19% Fixable by listing

Leak-Proof19%█▆▁▅▇▂

and it turns out this one leaks as badly as the first one

First one was returned as it just leaked immediately. I'm talking pouring out as if the lid was open when it was shut

can leak throw top

Defective Material/Parts14%▄▂▆▆██
Advertised Vs Actual Product9%▅▃▇█▁█

Not the same as the item picture

Gifting Purpose8%▂▄█▅▁▂

Wouldn't recommend, a disappointing gift

Paint Quality6%▂▁▁▁█▃

FAQ

Common Star Wars Mug questions

Answered from the same tracked data.