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Star Bar

Fail

Shoppers spend only $60K a year here, so Star Bar is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£60K/yr91K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
49%top-5 click share · 9 brands · 90 sellers

Flapen Score

Star Bar against its category

The dotted line is the Grocery average. Past it, Star Bar is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Bar 91K times last year and spent an estimated £60K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
4.7%
Market size, estimated
£60Ka year
Peak month
December3.9× the quietest month
Top search term
starbar31K searches a year

02 · Price

A sale here is worth £14.27.

Listings sell for £14.27 on average, from £1.06 to £38.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £14.27 that is £1K to £4K a year per listing.

Average price
£14.27under the $15 to $100 sweet spot
Price range
£1.06–£38.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,019 within Chocolate Candy. It carries 387 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
50%
Out of stock, average day
7.0%
Average rank
#1,019in Chocolate Candy
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
387per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Star Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 flat

Sellers

90

Top-5 brand share

86%

Top 20: 94%

Top-5 click share

49%

Top 20: 94%

Open market

8%

  • Cadbury43%
  • Generic18%
  • London Grocery10%
  • snack&stuff9%
  • --6%
  • SweetiePost5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Star Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Star Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • starbar31K/yr
  • star bar22K/yr
  • star bars12K/yr
  • starbars7K/yr
  • star bars chocolate9K/yr
  • starbars box of 486K/yr
  • star bars box of 484K/yr

Reviews and returns

What reviews say buyers love and hate about Star Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.06

Price point quite high

prices go up

Overpriced

Size-Overall16%−0.10

To small

size isn't the biggest nor the fattest

Mind size kinda small

Salt Content7%−0.08

Too salty

And a little saltiness going on

Why does Tony's feel the need to add so much salt

Durability6%−0.01

very difficult to break

So difficult to keep them for long

Well they lasted about an hour before she ate them all

Flavor4%+0.92

Its not the best flavour

Cant find this flavour anywhere in-store

Love

Taste-Overall38%+2.06

Delicious chocolate

Delicious tasting chocolate

Great taste

Value For Money13%−0.06

reasonable price

Good price

Great value for money

Flavor7%+0.92

A lovely little find, ideal for that little treat, they taste lovely soft chewy nougat center in milk chocolate, satisfying

Lovely flavour

Loved this chocolate

Quality-Overall6%+0.26

Good quality chocolate

Great quality and taste good size giftable

Great product

Soft Feel5%

Delights soft nougat

Nice and smooth

are quite nice, soft

Return

0.0% Return rate 50% Fixable by listing

Brightness/Shine/Glow50%▁▁█▁▁▁
Size-Overall50%▁█▁▁▁▁

To small

size isn't the biggest nor the fattest

Mind size kinda small

FAQ

Common Star Bar questions

Answered from the same tracked data.