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Star Anise

Fail

Prices span $2.03–$11.12, mostly outside the sweet spot, so Star Anise is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£79K/yr97K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
86%top-5 click share · 7 brands · 38 sellers

Flapen Score

Star Anise against its category

The dotted line is the Grocery average. Past it, Star Anise is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Star Anise market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Star Anise 97K times last year and spent an estimated £79K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
15.3%
Market size, estimated
£79Ka year
Peak month
December5.4× the quietest month
Top search term
star anise61K searches a year

02 · Price

A sale here is worth £5.31.

Listings sell for £5.31 on average, from £2.03 to £11.12. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £5.31 that is £5K to £7K a year per listing.

Average price
£5.31under the $15 to $100 sweet spot
Price range
£2.03–£11.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #15 within Herbs, Spices & Seasonings. It carries 585 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
6.2%
Average rank
#15in Herbs, Spices & Seasonings
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
585per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Star Anise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

38

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

3%

  • The Worldwide Mint49%
  • Alpi Nature21%
  • TRS9%
  • Schwartz7%
  • Old India7%
  • Somra4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Star Anise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Star Anise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star anise61K/yr
  • star anise whole26K/yr
  • anise6K/yr
  • anis3K/yr

Reviews and returns

What reviews say buyers love and hate about Star Anise

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.24

Title absolutely rubbish

Quality-Overall25%+2.88

Poor quality

Smell25%+0.37

these are terrible quality they smell and taste overpoweringly of dirty wood and bark and not the clean aniseed taste and smell it should be which is either down to poor product or poor storage or both

Love

Quality-Overall33%+2.88

Good quality

Great product

Good quality, I use them for potpourri, I love the shape, the size and the quality

Smell17%+0.37

The aroma is sweet

smells divine

Smell amazing

Value For Money12%−0.02

Fair price I would say as well

Great value

Good value

Advertised Vs Actual Product11%−0.24

As described

Just what I wanted thank you

As expected

Taste-Overall8%+0.07

Love the taste of these whilst cooking curry or rice even

Good taste

Lively taste

FAQ

Common Star Anise questions

Answered from the same tracked data.