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Star Anise

prices mostly outside the sweet spot ($2.03–$11.12) — Star Anise doesn't clear our bar today.

Flapen Score

34
Skip it
Market size 20Growth 9Conversion 97Competition 11Returns 100Price range 0Avg price 15Brand share 16Review moat 73Quality gap 23
This niche Category average

Is Star Anise profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Star Anise is a £79K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Star Anise: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.0% over the last 90 days and 15.3% of searches end in a purchase.

£79K

revenue / yr

Units sold / yr20K
Search volume / yr-31.0%97K
Conversion rate15.3%
Avg price£5.31

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers7 · 38
Top-5 product click share86%
Open market6%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement75%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews585

Top Star Anise products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

£0£12K£24K£35K£47K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

38

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

3%

  • The Worldwide Mint49%
  • Alpi Nature21%
  • TRS9%
  • Schwartz7%
  • Old India7%
  • Somra4%
  • Open — no brand owns it (1 brand, 3%)

Star Anise demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume97KCVR15.3%Products8Brands7Top 5 Brands94%OOS Rate6.2%Rating4.6★Reviews585Avg BSR#15
5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Top Star Anise search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • star anise61K/yr
  • star anise whole26K/yr
  • anise6K/yr
  • anis3K/yr

What reviews say buyers love and hate about Star Anise

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews
Quality-Overall33%

Good quality

Smell17%

The aroma is sweet

Value For Money12%

Fair price I would say as well

Advertised Vs Actual Product11%

As described

Taste-Overall8%

Love the taste of these whilst cooking curry or rice even

What buyers complain about

100% of reviews
Advertised Vs Actual Product50%

Title absolutely rubbish

Quality-Overall25%

Poor quality

Smell25%

these are terrible quality they smell and taste overpoweringly of dirty wood and bark and not the clean aniseed taste and smell it should be which is either down to poor product or poor storage or both

Common Star Anise questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Star Anise 34/100 on Amazon United Kingdom — Skip it. The niche generates £79K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -31.0% over the last 90 days.
Search demand for Star Anise on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.4× the quietest.