How competitive is the Sriracha Sauce niche on Amazon United Kingdom?

12 brands and 103 sellers compete in Sriracha Sauce on Amazon United Kingdom. The top 5 Sriracha Sauce products take 50% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Sriracha Sauce?

Sriracha Sauce buyers on Amazon United Kingdom complain most about Size-Overall, Spiciness, Ingredients-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sriracha Sauce niche?

Sriracha Sauce sells for £6.75 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.74–£21.27. The average incumbent carries 1,010 reviews — the moat a new listing must climb.

Sriracha Sauce

soft demand (-13.9% this quarter) — Sriracha Sauce doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sriracha Sauce profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sriracha Sauce is a £127K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 47/100.

Sriracha Sauce: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.9% over the last 90 days and 11.4% of searches end in a purchase.

£127K

revenue / yr

Units sold / yr20K

Search volume / yr-13.9%164K

Conversion rate11.4%

Avg price£6.75

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers12 · 103

Top-5 product click share50%

Open market16%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Top Sriracha Sauce products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Flying Goose Sriracha Hot Chilli Sauce 730 ml (Pack of 2)

Price: £8.83
Rating: 4.7/5
Reviews: 5,570
Age: 13y ago

Flying Goose Sriracha Hot Chilli Sauce 730 ml

Price: £5.05
Rating: 4.7/5
Reviews: 5,570
Age: 6y ago

Flying Goose Sriracha Hot Chilli Sauce 455ml

Price: £3.29
Rating: 4.7/5
Reviews: 5,570
Age: 14y ago

Tabasco Sriracha 256ml Authentic Spicy Sauce for Tasty Appetizers Asian Dishes Grilled Meats & Street Food

Price: £2.48
Rating: 4.6/5
Reviews: 3,330
Age: 6y ago

Flying Goose Mixed Pack Sriracha Sauce Set 6 x 200ml Black Pepper Extra Garlic Green Chilli Super Hot Mayo Original

Price: £14.68
Rating: 4.8/5
Reviews: 20
Age: 1y ago

Newest

by launch date

FLYING GOOSE Sriracha Hot Chili Sauces Mixing Box in 3 Flavours Ideal for Gifting Seasoning Sauces from Thailand for Seasoning Dipping and Refining 3 x 100 ml Multipack

Price: £6.23
Rating: 4.7/5
Reviews: 98
Age: 5mo ago

LEON Hot Honey Sriracha Hot Sauce with Blossom Honey & Red Chilli. Sticky sweet and spicy for chicken ribs & sandwiches. 155ml

Price: £2.79
Rating: 4.5/5
Reviews: 2
Age: 1y ago

Flying Goose Mixed Pack Sriracha Sauce Set 6 x 200ml Black Pepper Extra Garlic Green Chilli Super Hot Mayo Original

Price: £14.68
Rating: 4.8/5
Reviews: 20
Age: 1y ago

Tabasco Sriracha Hot Sauce 256ml | Rich & Bold Flavour Perfect For Spicing Up Any Dish

Price: £2.90
Rating: 4.5/5
Reviews: 33
Age: 2y ago

Liebers Authentic & Delicious Sriracha Hot Chilli Sauce 454g | Non-GMO No MSG Gluten-free Cholesterol-free Vegan Kosher

Price: £10.00
Rating: 4.5/5
Reviews: 47
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

103

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

13%

Flying Goose55%
Tabasco10%
THAI DRAGON8%
LAILA7%
Xihaha4%
Yutaka3%
Open — no brand owns it (6 brands, 13%)

Sriracha Sauce demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume164KCVR11.4%Products23Brands12Top 5 Brands84%OOS Rate0.0%Rating4.6★Reviews1,010Avg BSR#317

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Sriracha Sauce search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sriracha sauce64K/yr -3.4%11.7% conv.
sriracha52K/yr -26.7%9.9% conv.
sriracha mayo13K/yr -6.9%6.3% conv.
siracha8K/yr -7.8%14.4% conv.
flying goose sriracha sauce4K/yr -0.9%8.7% conv.
flying goose6K/yr -15.2%4.3% conv.
sriracha sauce original6K/yr -16.3%11.7% conv.
sriracha sauce mayo5K/yr -17.8%5.0% conv.
flying goose sriracha5K/yr -34.5%4.4% conv.

What reviews say buyers love and hate about Sriracha Sauce

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Taste-Overall32%

“Great taste”

Flavor19%

“Best flavour out there of all hot sauces”

Value For Money17%

“Excellent product cheaper than Supermarkets”

Spiciness12%

“Nice and spicy”

Quality-Overall6%

“Great quality sauce”

What buyers complain about

80% of reviews

Size-Overall20%

“I thought it was the bigger one”

Spiciness17%

“just really spicy”

Ingredients-Overall10%

“Contains MSG - description is wrong”

Advertised Vs Actual Product10%

“is not as described on the listing”

Value For Money10%

“perhaps more expensive than other offerings from the same company”

Common Sriracha Sauce questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sriracha Sauce 47/100 on Amazon United Kingdom — Skip it. The niche generates £127K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -13.9% over the last 90 days.