Is sriracha sauce profitable to sell on Amazon United Kingdom?

The niche generates £127K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Skip it (47/100).

How competitive is the sriracha sauce niche?

12 brands and 103 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in sriracha sauce?

Top complaints mined from reviews: Size-Overall, Spiciness, Ingredients-Overall. The return rate is 0.0%.

When does demand for sriracha sauce peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the sriracha sauce niche?

Listings span £1.74–£21.27; the average listing price is £6.75 (sweet spot $15–$100). The average incumbent carries 1,010 reviews — the moat a new listing must climb.

sriracha sauce

Skip it

Soft demand (-13.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,010.22

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Price range

Okay£1.74–£21.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£127K

£127K/yr · 164K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.75

avg listing price — sweet spot $15–$100

Growth

Bad-13.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, sriracha sauce is a £127K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sriracha sauce market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £101K–£135K; units × avg price
Conversion rate: 11.4%
Avg BSR: #317
Page quality: 0%
Prime: 96%
Sponsored: 70%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

103

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

13%

Flying Goose55%
Tabasco10%
THAI DRAGON8%
LAILA7%
Xihaha4%
Yutaka3%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top sriracha sauce search terms

sriracha sauce64K/yr -3.4%11.7% conv.
sriracha52K/yr -26.7%9.9% conv.
sriracha mayo13K/yr -6.9%6.3% conv.
siracha8K/yr -7.8%14.4% conv.
flying goose sriracha sauce4K/yr -0.9%8.7% conv.
flying goose6K/yr -15.2%4.3% conv.
sriracha sauce original6K/yr -16.3%11.7% conv.
sriracha sauce mayo5K/yr -17.8%5.0% conv.
flying goose sriracha5K/yr -34.5%4.4% conv.

All search terms

Top sriracha sauce products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Flying Goose Sriracha Hot Chilli Sauce 730 ml (Pack of 2)

Flying Goose£8.834.7★5,570 rev

Flying Goose Sriracha Hot Chilli Sauce 730 ml

Flying Goose£5.054.7★5,570 rev

Flying Goose Sriracha Hot Chilli Sauce 455ml

Flying Goose£3.294.7★5,570 rev

Tabasco Sriracha 256ml Authentic Spicy Sauce for Tasty Appetizers Asian Dishes Grilled Meats & Street Food

Tabasco£2.484.6★3,330 rev

Flying Goose Mixed Pack Sriracha Sauce Set 6 x 200ml Black Pepper Extra Garlic Green Chilli Super Hot Mayo Original

Flying Goose£14.684.8★20 rev

Newest

by launch date

FLYING GOOSE Sriracha Hot Chili Sauces Mixing Box in 3 Flavours Ideal for Gifting Seasoning Sauces from Thailand for Seasoning Dipping and Refining 3 x 100 ml Multipack

Flying Goose£6.2398 rev

5mo ago

LEON Hot Honey Sriracha Hot Sauce with Blossom Honey & Red Chilli. Sticky sweet and spicy for chicken ribs & sandwiches. 155ml

LEON£2.792 rev

1y ago

Flying Goose Mixed Pack Sriracha Sauce Set 6 x 200ml Black Pepper Extra Garlic Green Chilli Super Hot Mayo Original

Flying Goose£14.6820 rev

1y ago

Tabasco Sriracha Hot Sauce 256ml | Rich & Bold Flavour Perfect For Spicing Up Any Dish

Tabasco£2.9033 rev

2y ago

Liebers Authentic & Delicious Sriracha Hot Chilli Sauce 454g | Non-GMO No MSG Gluten-free Cholesterol-free Vegan Kosher

Lieber's£10.0047 rev

2y ago

What buyers say about sriracha sauce

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“Great taste”

Flavor19%

“Best flavour out there of all hot sauces”

Value For Money17%

“Excellent product cheaper than Supermarkets”

Spiciness12%

“Nice and spicy”

Quality-Overall6%

“Great quality sauce”

Size-Overall5%

“a fair size too”

Cooking Instructions3%

“Great on everything type of sauce”

Sweetness1%

“Great for hot honey as a 50/50 ratio or just on its own”

Advertised Vs Actual Product1%

“Exactly as described”

Solubility1%

“Sampled neat via a quick squirt in the mouth. as I sometimes do with the regular”

What buyers complain about

Size-Overall20%

“I thought it was the bigger one”

Spiciness17%

“just really spicy”

Ingredients-Overall10%

“Contains MSG - description is wrong”

Advertised Vs Actual Product10%

“is not as described on the listing”

Value For Money10%

“perhaps more expensive than other offerings from the same company”

Taste-Overall7%

“It loses what makes Sriracha special, the taste”

Flavor7%