Squash
MaybeBuyers convert on 23.0% of searches. But the top 5 brands take 100% of clicks, so Squash is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £919K/yr2.0M searches / yr
- 90-day growth
- +20.1%search demand this quarter
- Competition
- 46%top-5 click share · 3 brands · 70 sellers
Flapen Score
Squash against its category
The dotted line is the Grocery average. Past it, Squash is stronger. Inside it, weaker.
Market
The Squash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Squash 2.0M times last year and spent an estimated £919K. All 3 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
23.0% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £919K a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +20.1%
- Conversion, latest week
- 23.0%
- Market size, estimated
- £919Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- squash583K searches a year
02 · Price
A sale here is worth £2.00.
Listings sell for £2.00 on average, from £0.88 to £10.24. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 10,000 to 12,500 of them. At £2.00 that is £20K to £25K a year per listing.
- Average price
- £2.00under the $15 to $100 sweet spot
- Price range
- £0.88–£10.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £20K–£25K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #270 within Beverage Syrups & Concentrates. It carries 1,373 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #270in Beverage Syrups & Concentrates
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,373per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Squash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vimto Squash No Added Sugar Real Fruit Flavour Vitamins C & D 2L Bottle Low Calorie
- Price
- £1.91
- Rating
- 4.8/5
- Reviews
- 2,236
- Age
- 10y ago
Robinsons Fruit Squash - Low Calorie - Double Strength - Orange 1.75 Litre
- Price
- £1.94
- Rating
- 4.7/5
- Reviews
- 5,982
- Age
- 10y ago
Vimto Squash 1 l (Pack of 1) - Packaging May Vary
- Price
- £1.04
- Rating
- 4.8/5
- Reviews
- 1,947
- Age
- 11y ago
Robinsons Double Strength Apple & Blackcurrant No Added Sugar Squash 1.75L
- Price
- £2.01
- Rating
- 4.8/5
- Reviews
- 5,809
- Age
- 10y ago
Robinsons Fruit Creations Real Fruit Squash 1L Peach and Raspberry
- Price
- £1.34
- Rating
- 4.7/5
- Reviews
- 839
- Age
- 8y ago
Trending
90-day click momentum
Morrisons Orange & Pineapple Quad Concentrate Squash 1.5l
- Price
- £1.93
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 3mo ago
Robinsons Fruit Squash Double Strength Orange & Pineapple No Added Sugar 1L
- Price
- £1.41
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 13y ago
Vimto Original No Added Sugar Double Concentrate Fruit Squash 725 ml
- Price
- £1.07
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago
Morrisons Cherries & Berries Quad Concentrate Squash 1.5L
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 8mo ago
Vimto Squash 1 l (Pack of 1) - Packaging May Vary
- Price
- £1.04
- Rating
- 4.8/5
- Reviews
- 1,947
- Age
- 11y ago
Newest
by launch dateMorrisons Orange & Pineapple Quad Concentrate Squash 1.5l
- Price
- £1.93
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 3mo ago
Morrisons Cherries & Berries Quad Concentrate Squash 1.5L
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 8mo ago
Vimto Original No Added Sugar Double Concentrate Fruit Squash 725 ml
- Price
- £1.07
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago
Morrisons Summer Fruits Quadruple Strength Squash 1.5L
- Price
- £2.00
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 1y ago
Morrisons Apple & Blackcurrant Quadruple Strength Squash 1.5l
- Price
- £1.99
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 81%
Open market
0%
- Robinsons52%
- Vimto34%
- Morrisons14%
Demand
Squash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.6×
Search terms
Top Squash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squash583K/yr
- vimto450K/yr
- robinsons squash195K/yr
- cordial159K/yr
- orange squash103K/yr
- robinsons91K/yr
- vimto no added sugar72K/yr
- diluting juice65K/yr
- vimto squash55K/yr
- robinsons fruit creations31K/yr
Reviews and returns
What reviews say buyers love and hate about Squash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit tasteless
Horrible taste
Not as fan of the taste
Not no added sugar
Too sweet
NOT SUGAR FREE
A lot of squashes can taste overly artificial or watered down
Contain artificial Sweeteners
Far too sickly with sweeteners
far to expensive go eles where
Waste of money
Not for this price
this requires you to dilute to your own strength
It doesnt matter how much this is diluted it makes you crave more liquid/water
Robinson diluted juice
Love
Fantastic taste
Tastes good and very reasonable
love this fruity
Great value
Best value
Decent price
Refreshing flavour
Good strong flavour
Great flavor
Well known and reliable product
Good quality and shelf life
Excellent product
Very refreshing
Good product nice refreshing drink
refreshing nice taste
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squash questions
Answered from the same tracked data.