squash
Worth a lookShows searches that convert (23.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible23.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£919K£919K/yr · 2.0M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,373.43avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£2.00avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.88–£10.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, squash is a £919K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
squash market data
- Units sold / yr
- 500K–600K
- avg 10,000–12,500/product
- Revenue / yr
- £1.0M–£1.2M
- units × avg price
- Conversion rate
- 23.0%
- Avg BSR
- #270
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 1.2%
- Avg brand age
- 65 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 81%
Open market
0%
- Robinsons52%
- Vimto34%
- Morrisons14%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.6×
Top squash search terms
- squash583K/yr
- vimto450K/yr
- robinsons squash195K/yr
- cordial159K/yr
- orange squash103K/yr
- robinsons91K/yr
- vimto no added sugar72K/yr
- diluting juice65K/yr
- vimto squash55K/yr
- robinsons fruit creations31K/yr
Top squash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vimto Squash No Added Sugar Real Fruit Flavour Vitamins C & D 2L Bottle Low Calorie
Vimto£1.914.8★2,236 rev
Robinsons Fruit Squash - Low Calorie - Double Strength - Orange 1.75 Litre
Robinsons£1.944.7★5,982 rev
Vimto Squash 1 l (Pack of 1) - Packaging May Vary
Vimto£1.044.8★1,947 rev
Robinsons Double Strength Apple & Blackcurrant No Added Sugar Squash 1.75L
Robinsons£2.014.8★5,809 rev
Robinsons Fruit Creations Real Fruit Squash 1L Peach and Raspberry
Robinsons£1.344.7★839 rev
Newest
by launch date
Morrisons Orange & Pineapple Quad Concentrate Squash 1.5l
Morrisons£1.9340 rev
Morrisons Cherries & Berries Quad Concentrate Squash 1.5L
Morrisons£1.9758 rev
Vimto Original No Added Sugar Double Concentrate Fruit Squash 725 ml
Vimto£1.0767 rev
Morrisons Summer Fruits Quadruple Strength Squash 1.5L
Morrisons£2.00144 rev
Morrisons Apple & Blackcurrant Quadruple Strength Squash 1.5l
Morrisons£1.99127 rev
Trending
90-day click momentumMorrisons Orange & Pineapple Quad Concentrate Squash 1.5l
Morrisons£1.934.4★
Robinsons Fruit Squash Double Strength Orange & Pineapple No Added Sugar 1L
Robinsons£1.414.6★
Vimto Original No Added Sugar Double Concentrate Fruit Squash 725 ml
Vimto£1.074.6★
Morrisons Cherries & Berries Quad Concentrate Squash 1.5L
Morrisons£1.974.6★
Vimto Squash 1 l (Pack of 1) - Packaging May Vary
Vimto£1.044.8★
What buyers say about squash
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic taste”
“Great value”
“Refreshing flavour”
“Well known and reliable product”
“Very refreshing”
“drink was lovely taste”
“Especially pleased that its sugar-free”
“As advertised”
“a good size”
“Double strength juice delicious hydrating also great price”
What buyers complain about
“A bit tasteless”
“Not no added sugar”
“A lot of squashes can taste overly artificial or watered down”
“far to expensive go eles where”
“this requires you to dilute to your own strength”
“Not very flavoursome”
“large bottle”
“As somebody else said it is hard to get now”
“False advertising”
“Not strong”
Common questions
- Is squash profitable to sell on Amazon United Kingdom?
- The niche generates £919K/yr across 37 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the squash niche?
- 3 brands and 70 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in squash?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Artificial Sweeteners. The return rate is 0.1%.
- When does demand for squash peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the squash niche?
- Listings span £0.88–£10.24; the average listing price is £2.00 (sweet spot $15–$100). The average incumbent carries 1,373 reviews — the moat a new listing must climb.