How competitive is the Squash niche on Amazon United Kingdom?

3 brands and 70 sellers compete in Squash on Amazon United Kingdom. The top 5 Squash products take 46% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Squash?

Squash buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Artificial Sweeteners, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Squash niche?

Squash sells for £2.00 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.88–£10.24. The average incumbent carries 1,373 reviews — the moat a new listing must climb.

Squash

Squash shows searches that convert (23.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Squash profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Squash is a £919K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 54/100.

Squash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +20.1% over the last 90 days and 23.0% of searches end in a purchase.

£919K

revenue / yr

Units sold / yr600K

Search volume / yr+20.1%2.0M

Conversion rate23.0%

Avg price£2.00

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 70

Top-5 product click share46%

Open market0%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 37 products

Top Squash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Vimto Squash No Added Sugar Real Fruit Flavour Vitamins C & D 2L Bottle Low Calorie

Price: £1.91
Rating: 4.8/5
Reviews: 2,236
Age: 10y ago

Robinsons Fruit Squash - Low Calorie - Double Strength - Orange 1.75 Litre

Price: £1.94
Rating: 4.7/5
Reviews: 5,982
Age: 10y ago

Vimto Squash 1 l (Pack of 1) - Packaging May Vary

Price: £1.04
Rating: 4.8/5
Reviews: 1,947
Age: 11y ago

Robinsons Double Strength Apple & Blackcurrant No Added Sugar Squash 1.75L

Price: £2.01
Rating: 4.8/5
Reviews: 5,809
Age: 10y ago

Robinsons Fruit Creations Real Fruit Squash 1L Peach and Raspberry

Price: £1.34
Rating: 4.7/5
Reviews: 839
Age: 8y ago

Newest

by launch date

Morrisons Orange & Pineapple Quad Concentrate Squash 1.5l

Price: £1.93
Rating: 4.4/5
Reviews: 40
Age: 3mo ago

Morrisons Cherries & Berries Quad Concentrate Squash 1.5L

Price: £1.97
Rating: 4.6/5
Reviews: 58
Age: 8mo ago

Vimto Original No Added Sugar Double Concentrate Fruit Squash 725 ml

Price: £1.07
Rating: 4.6/5
Reviews: 67
Age: 1y ago

Morrisons Summer Fruits Quadruple Strength Squash 1.5L

Price: £2.00
Rating: 4.6/5
Reviews: 144
Age: 1y ago

Morrisons Apple & Blackcurrant Quadruple Strength Squash 1.5l

Price: £1.99
Rating: 4.5/5
Reviews: 127
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 81%

Open market

Robinsons52%
Vimto34%
Morrisons14%

Squash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR23.0%Products37Brands3Top 5 Brands100%OOS Rate1.2%Rating4.6★Reviews1,373Avg BSR#270

Peak months: Jun, Jul · busiest ÷ quietest = 1.6×

Top Squash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

squash583K/yr +23.2%21.6% conv.
vimto450K/yr +23.5%15.2% conv.
robinsons squash195K/yr +2.5%17.7% conv.
cordial159K/yr +32.4%11.2% conv.
orange squash103K/yr +22.8%23.4% conv.
robinsons91K/yr +30.8%14.3% conv.
vimto no added sugar72K/yr +4.3%15.5% conv.
diluting juice65K/yr +20.1%19.7% conv.
vimto squash55K/yr -18.3%9.7% conv.
robinsons fruit creations31K/yr +55.4%13.4% conv.

What reviews say buyers love and hate about Squash

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall30%

“Fantastic taste”

Value For Money23%

“Great value”

Flavor14%

“Refreshing flavour”

Quality-Overall8%

“Well known and reliable product”

Freshness7%

“Very refreshing”

What buyers complain about

72% of reviews

Taste-Overall25%

“A bit tasteless”

Sweetness10%

“Not no added sugar”

Artificial Sweeteners8%

“A lot of squashes can taste overly artificial or watered down”

Value For Money7%

“far to expensive go eles where”

Dilute/Watery7%

“this requires you to dilute to your own strength”

Common Squash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Squash 54/100 on Amazon United Kingdom — Worth a look. The niche generates £919K/yr across 37 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +20.1% over the last 90 days.