Spurtle
prices mostly outside the sweet spot ($3.45–$13.56) — Spurtle doesn't clear our bar today.
Flapen Score
Is Spurtle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Spurtle is a £5K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Spurtle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.7% over the last 90 days and 3.9% of searches end in a purchase.
£5K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Spurtle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Porridge Spurtle Wooden | Spurtle Porridge Stirrer 29cm Long | Wooden Stirrers Beechwood | Scottish Spurtle for Stirring Porridge Soups Stews & More
- Price
- £6.05
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago
Muldale Porridge Spurtle Natural Sustainable Beechwood - 29.5cm
- Price
- £13.56
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 5y ago
Scottish Spurtle Porridge Stirrer - Wooden Thistle Smooth Beechwood Stick - 29 cm Long
- Price
- £6.87
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 5y ago
Dexam Porridge Spirtle/Stirrer Wooden 28cm Brown
- Price
- £3.79
- Rating
- 4.5/5
- Reviews
- 335
- Age
- 13y ago
Tala FSC Beechwood Spurtle
- Price
- £5.36
- Rating
- 4.7/5
- Reviews
- 306
- Age
- 10y ago
Trending
90-day click momentum
2PCS 11-in Skinny Spurtle Premium Teak Wooden Spurtle Dough Stirring Stick Sourdough Starter Cake Mixing Dough Whisk Flat Edge Stirrer Sourdough Bread Baking Supplies No Lacquer Nonstick-Safe
- Price
- £3.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Traditional Scottish Wooden Porridge spurtle
- Price
- £5.96
- Rating
- 3.8/5
- Reviews
- 72
- Age
- 14y ago
Spurtle Set Wooden Spurtle Set of 5 Wooden Spoons for Cooking Natural Teak Wooden Spatula for Cooking Stirring Mixing Serving Spurtles Kitchen Tools As Seen On Tv Sourdough Starter Spatula
- Price
- £12.74
- Rating
- 4.7/5
- Reviews
- 421
- Age
- 5y ago
Wooden Spurtle for Sourdough Starter 11 Long Teak Stirring Tool for Sourdough Starter Sauerkraut Bread Dough & Deep Jars Stirring Mixing Scraping Wooden Kitchen Utensils for NonStick Cookware
- Price
- £3.45
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
11 Inch Teak Wooden Spatula for Sourdough Starter Mixing - TRACOMPAN Skinny Baking Utensil with Flat Edge | Dough Stirring Stick & Blender Scraper for Bread Making
- Price
- £3.77
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date2PCS 11-in Skinny Spurtle Premium Teak Wooden Spurtle Dough Stirring Stick Sourdough Starter Cake Mixing Dough Whisk Flat Edge Stirrer Sourdough Bread Baking Supplies No Lacquer Nonstick-Safe
- Price
- £3.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
Wooden Spurtle for Sourdough Starter 11 Long Teak Stirring Tool for Sourdough Starter Sauerkraut Bread Dough & Deep Jars Stirring Mixing Scraping Wooden Kitchen Utensils for NonStick Cookware
- Price
- £3.45
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago
Porridge Spurtle 29cm Wooden Stirrer | Scottish Beechwood Thistle Spurtle Stick | Traditional Stirring Tool for Porridge Soups & Stews
- Price
- £5.79
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 11mo ago
11 Inch Teak Wooden Spatula for Sourdough Starter Mixing - TRACOMPAN Skinny Baking Utensil with Flat Edge | Dough Stirring Stick & Blender Scraper for Bread Making
- Price
- £3.77
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 1y ago
Porridge Spurtle Wooden | Spurtle Porridge Stirrer 29cm Long | Wooden Stirrers Beechwood | Scottish Spurtle for Stirring Porridge Soups Stews & More
- Price
- £6.05
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
Brands
15 rising
Sellers
42
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
22%
- Besto23%
- Muldale16%
- WINSOME15%
- Dexam10%
- Tala8%
- the English TABLEWARE6%
Spurtle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Top Spurtle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- spurtle11K/yr
- spurtle porridge stirrer6K/yr
- porridge spurtle3K/yr
What reviews say buyers love and hate about Spurtle
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“As described”
“Easy to use”
“Excellent Product”
“great value”
“Functional Art for the Kitchen – Highly Recommended”
What buyers complain about
75% of reviews“they are quite short implements”
“Not as advertised”
“Shorter and lighter than advertised so very disappointed”
“Short spatulas not really suitable for cooking”
“however it is not an overly thick layer”
Spurtle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Spurtle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
