Spurtle
FailPrices span $3.45–$13.56, mostly outside the sweet spot, so Spurtle is a Fail.
- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £5K/yr19K searches / yr
- 90-day growth
- -21.7%search demand this quarter
- Competition
- 72%top-5 click share · 15 brands · 42 sellers
Flapen Score
Spurtle against its category
The dotted line is the Grocery average. Past it, Spurtle is stronger. Inside it, weaker.
Market
The Spurtle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Spurtle 19K times last year and spent an estimated £5K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- -21.7%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £5Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- spurtle11K searches a year
02 · Price
A sale here is worth £6.61.
Listings sell for £6.61 on average, from £3.45 to £13.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £6.61 that is £661 to £2K a year per listing.
- Average price
- £6.61under the $15 to $100 sweet spot
- Price range
- £3.45–£13.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £661–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,627 within Breakfast Cereal. It carries 221 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 60%
- Out of stock, average day
- 0.0%
- Average rank
- #1,627in Breakfast Cereal
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 221per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Spurtle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Porridge Spurtle Wooden | Spurtle Porridge Stirrer 29cm Long | Wooden Stirrers Beechwood | Scottish Spurtle for Stirring Porridge Soups Stews & More
- Price
- £6.05
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago

Muldale Porridge Spurtle Natural Sustainable Beechwood - 29.5cm
- Price
- £13.56
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 5y ago

Scottish Spurtle Porridge Stirrer - Wooden Thistle Smooth Beechwood Stick - 29 cm Long
- Price
- £6.87
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 5y ago

Dexam Porridge Spirtle/Stirrer Wooden 28cm Brown
- Price
- £3.79
- Rating
- 4.5/5
- Reviews
- 335
- Age
- 13y ago

Tala FSC Beechwood Spurtle
- Price
- £5.36
- Rating
- 4.7/5
- Reviews
- 306
- Age
- 10y ago
Trending
90-day click momentum
2PCS 11-in Skinny Spurtle Premium Teak Wooden Spurtle Dough Stirring Stick Sourdough Starter Cake Mixing Dough Whisk Flat Edge Stirrer Sourdough Bread Baking Supplies No Lacquer Nonstick-Safe
- Price
- £3.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Traditional Scottish Wooden Porridge spurtle
- Price
- £5.96
- Rating
- 3.8/5
- Reviews
- 72
- Age
- 14y ago

Spurtle Set Wooden Spurtle Set of 5 Wooden Spoons for Cooking Natural Teak Wooden Spatula for Cooking Stirring Mixing Serving Spurtles Kitchen Tools As Seen On Tv Sourdough Starter Spatula
- Price
- £12.74
- Rating
- 4.7/5
- Reviews
- 421
- Age
- 5y ago

Wooden Spurtle for Sourdough Starter 11 Long Teak Stirring Tool for Sourdough Starter Sauerkraut Bread Dough & Deep Jars Stirring Mixing Scraping Wooden Kitchen Utensils for NonStick Cookware
- Price
- £3.45
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

11 Inch Teak Wooden Spatula for Sourdough Starter Mixing - TRACOMPAN Skinny Baking Utensil with Flat Edge | Dough Stirring Stick & Blender Scraper for Bread Making
- Price
- £3.77
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date
2PCS 11-in Skinny Spurtle Premium Teak Wooden Spurtle Dough Stirring Stick Sourdough Starter Cake Mixing Dough Whisk Flat Edge Stirrer Sourdough Bread Baking Supplies No Lacquer Nonstick-Safe
- Price
- £3.65
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Wooden Spurtle for Sourdough Starter 11 Long Teak Stirring Tool for Sourdough Starter Sauerkraut Bread Dough & Deep Jars Stirring Mixing Scraping Wooden Kitchen Utensils for NonStick Cookware
- Price
- £3.45
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

Porridge Spurtle 29cm Wooden Stirrer | Scottish Beechwood Thistle Spurtle Stick | Traditional Stirring Tool for Porridge Soups & Stews
- Price
- £5.79
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 11mo ago

11 Inch Teak Wooden Spatula for Sourdough Starter Mixing - TRACOMPAN Skinny Baking Utensil with Flat Edge | Dough Stirring Stick & Blender Scraper for Bread Making
- Price
- £3.77
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 1y ago

Porridge Spurtle Wooden | Spurtle Porridge Stirrer 29cm Long | Wooden Stirrers Beechwood | Scottish Spurtle for Stirring Porridge Soups Stews & More
- Price
- £6.05
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
15 rising
Sellers
42
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
22%
- Besto23%
- Muldale16%
- WINSOME15%
- Dexam10%
- Tala8%
- the English TABLEWARE6%
Demand
Spurtle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Spurtle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spurtle11K/yr
- spurtle porridge stirrer6K/yr
- porridge spurtle3K/yr
Reviews and returns
What reviews say buyers love and hate about Spurtle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they are quite short implements
However, they are indeed not large enough, making them quite suitable for mixing salads and spreading sauces on pizzas
Not as advertised
Shorter and lighter than advertised so very disappointed
Short spatulas not really suitable for cooking
however it is not an overly thick layer
Love
As described
Just what i needed great product
Exactly as stated
Easy to use
they are nice to hold
Handy for preventing porridge lumping up
Excellent Product
Great quality
A great price and good quality
great value
Practical and good value for money
Worth buying
Functional Art for the Kitchen – Highly Recommended
Best porridge maker ever
I absolutely love cooking with this 5-piece spurtle set
Return
0.4% Return rate 50% Fixable by listing
they are quite short implements
However, they are indeed not large enough, making them quite suitable for mixing salads and spreading sauces on pizzas
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spurtle questions
Answered from the same tracked data.









