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Spurtle

Fail

Prices span $3.45–$13.56, mostly outside the sweet spot, so Spurtle is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£5K/yr19K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
72%top-5 click share · 15 brands · 42 sellers

Flapen Score

Spurtle against its category

The dotted line is the Grocery average. Past it, Spurtle is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spurtle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spurtle 19K times last year and spent an estimated £5K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
3.9%
Market size, estimated
£5Ka year
Peak month
December4.3× the quietest month
Top search term
spurtle11K searches a year

02 · Price

A sale here is worth £6.61.

Listings sell for £6.61 on average, from £3.45 to £13.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £6.61 that is £661 to £2K a year per listing.

Average price
£6.61under the $15 to $100 sweet spot
Price range
£3.45–£13.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£661–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,627 within Breakfast Cereal. It carries 221 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#1,627in Breakfast Cereal
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
221per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Spurtle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£492£983£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

42

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

22%

  • Besto23%
  • Muldale16%
  • WINSOME15%
  • Dexam10%
  • Tala8%
  • the English TABLEWARE6%

Demand

Spurtle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Spurtle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spurtle11K/yr
  • spurtle porridge stirrer6K/yr
  • porridge spurtle3K/yr

Reviews and returns

What reviews say buyers love and hate about Spurtle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.08

they are quite short implements

However, they are indeed not large enough, making them quite suitable for mixing salads and spreading sauces on pizzas

Advertised Vs Actual Product17%+0.79

Not as advertised

Weight Light17%−0.09

Shorter and lighter than advertised so very disappointed

Cooking Experience8%

Short spatulas not really suitable for cooking

Thickness8%−0.04

however it is not an overly thick layer

Love

Advertised Vs Actual Product22%+0.79

As described

Just what i needed great product

Exactly as stated

Ease Of Use13%+0.34

Easy to use

they are nice to hold

Handy for preventing porridge lumping up

Quality-Overall11%+1.02

Excellent Product

Great quality

A great price and good quality

Value For Money7%+0.61

great value

Practical and good value for money

Worth buying

Cooking Experience7%

Functional Art for the Kitchen – Highly Recommended

Best porridge maker ever

I absolutely love cooking with this 5-piece spurtle set

Return

0.4% Return rate 50% Fixable by listing

Size-Overall50%▆▁▁█▁▁

they are quite short implements

However, they are indeed not large enough, making them quite suitable for mixing salads and spreading sauces on pizzas

Value For Money17%▁▁▁█▁▁
Quality-Overall17%▁▁▁▁▁█
Functionality-Overall8%█▁▁▁▁▁
Strength8%█▁▁▁▁▁

FAQ

Common Spurtle questions

Answered from the same tracked data.