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Spurtle

Fail

Prices span $3.45–$13.56, mostly outside the sweet spot, so Spurtle is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£5K/yr19K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
72%top-5 click share · 15 brands · 42 sellers

Flapen Score

Spurtle against its category

The dotted line is the Grocery average. Past it, Spurtle is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spurtle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spurtle 19K times last year and spent an estimated £5K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
3.9%
Market size, estimated
£5Ka year
Peak month
December4.3× the quietest month
Top search term
spurtle11K searches a year

02 · Price

A sale here is worth £6.61.

Listings sell for £6.61 on average, from £3.45 to £13.56. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £6.61 that is £661 to £2K a year per listing.

Average price
£6.61under the $15 to $100 sweet spot
Price range
£3.45–£13.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£661–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,627 within Breakfast Cereal. It carries 221 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#1,627in Breakfast Cereal
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
221per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Spurtle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£492£983£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

42

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

22%

  • Besto23%
  • Muldale16%
  • WINSOME15%
  • Dexam10%
  • Tala8%
  • the English TABLEWARE6%

Demand

Spurtle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Spurtle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spurtle11K/yr
  • spurtle porridge stirrer6K/yr
  • porridge spurtle3K/yr

Reviews and returns

What reviews say buyers love and hate about Spurtle

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Advertised Vs Actual Product”
25%of negative reviews mention “Size-Overall”
0.4%of orders come back
“they are quite short implements”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Spurtle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data