spurtle
Skip itPrices mostly outside the sweet spot ($3.45–$13.56) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great220.87avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£6.61avg listing price — sweet spot $15–$100
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Market size
Bad£5K£5K/yr · 19K searches
Price range
Bad£3.45–£13.56cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, spurtle is a £5K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
spurtle market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £10K–£13K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #1,627
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 215 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
15 rising
Sellers
42
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
22%
- Besto23%
- Muldale16%
- WINSOME15%
- Dexam10%
- Tala8%
- the English TABLEWARE6%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -21.7% search growth over the last 90 days.Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 4.3×
Top spurtle search terms
- spurtle11K/yr
- spurtle porridge stirrer6K/yr
- porridge spurtle3K/yr
Top spurtle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Porridge Spurtle Wooden | Spurtle Porridge Stirrer 29cm Long | Wooden Stirrers Beechwood | Scottish Spurtle for Stirring Porridge Soups Stews & More
Besto£6.054.6★40 rev
Muldale Porridge Spurtle Natural Sustainable Beechwood - 29.5cm
Muldale£13.564.5★387 rev
Scottish Spurtle Porridge Stirrer - Wooden Thistle Smooth Beechwood Stick - 29 cm Long
WINSOME£6.874.4★123 rev
Dexam Porridge Spirtle/Stirrer Wooden 28cm Brown
Dexam£3.794.5★335 rev
Tala FSC Beechwood Spurtle
Tala£5.364.7★306 rev
Newest
by launch date
2PCS 11-in Skinny Spurtle Premium Teak Wooden Spurtle Dough Stirring Stick Sourdough Starter Cake Mixing Dough Whisk Flat Edge Stirrer Sourdough Bread Baking Supplies No Lacquer Nonstick-Safe
WANRHDZS£3.650 rev
Wooden Spurtle for Sourdough Starter 11 Long Teak Stirring Tool for Sourdough Starter Sauerkraut Bread Dough & Deep Jars Stirring Mixing Scraping Wooden Kitchen Utensils for NonStick Cookware
Xyembu£3.453 rev
Porridge Spurtle 29cm Wooden Stirrer | Scottish Beechwood Thistle Spurtle Stick | Traditional Stirring Tool for Porridge Soups & Stews
Havenova£5.797 rev
11 Inch Teak Wooden Spatula for Sourdough Starter Mixing - TRACOMPAN Skinny Baking Utensil with Flat Edge | Dough Stirring Stick & Blender Scraper for Bread Making
TRACOMPAN£3.7710 rev
Porridge Spurtle Wooden | Spurtle Porridge Stirrer 29cm Long | Wooden Stirrers Beechwood | Scottish Spurtle for Stirring Porridge Soups Stews & More
Besto£6.0540 rev
Trending
90-day click momentum2PCS 11-in Skinny Spurtle Premium Teak Wooden Spurtle Dough Stirring Stick Sourdough Starter Cake Mixing Dough Whisk Flat Edge Stirrer Sourdough Bread Baking Supplies No Lacquer Nonstick-Safe
WANRHDZS£3.650.0★
Traditional Scottish Wooden Porridge spurtle
Thistle Products£5.963.8★
Spurtle Set Wooden Spurtle Set of 5 Wooden Spoons for Cooking Natural Teak Wooden Spatula for Cooking Stirring Mixing Serving Spurtles Kitchen Tools As Seen On Tv Sourdough Starter Spatula
Gudamaye£12.744.7★
Wooden Spurtle for Sourdough Starter 11 Long Teak Stirring Tool for Sourdough Starter Sauerkraut Bread Dough & Deep Jars Stirring Mixing Scraping Wooden Kitchen Utensils for NonStick Cookware
Xyembu£3.455.0★
11 Inch Teak Wooden Spatula for Sourdough Starter Mixing - TRACOMPAN Skinny Baking Utensil with Flat Edge | Dough Stirring Stick & Blender Scraper for Bread Making
TRACOMPAN£3.774.1★
What buyers say about spurtle
What buyers praise and complain about, mined from review topics.What buyers love
“As described”
“Easy to use”
“Excellent Product”
“great value”
“Functional Art for the Kitchen – Highly Recommended”
“Decent quality wood and nice finish”
“It's a little gift anyway a”
“Perfect for what was needed for cooking in the frying pan”
“Considering they were quite cheap they are very sturdy”
“Easy to clean”
What buyers complain about
“they are quite short implements”
“Not as advertised”
“Shorter and lighter than advertised so very disappointed”
“Short spatulas not really suitable for cooking”
“however it is not an overly thick layer”
Top return reasons
Common questions
- Is spurtle profitable to sell on Amazon United Kingdom?
- The niche generates £5K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the spurtle niche?
- 15 brands and 42 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in spurtle?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Weight Light. The return rate is 0.4%.
- When does demand for spurtle peak?
- Demand peaks in Aug–Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the spurtle niche?
- Listings span £3.45–£13.56; the average listing price is £6.61 (sweet spot $15–$100). The average incumbent carries 221 reviews — the moat a new listing must climb.