Sprinkles
MaybeReturns run at only 0.1% of orders. But prices span $0.99–$16.01, mostly outside the sweet spot, so Sprinkles is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £179K/yr410K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 48%top-5 click share · 16 brands · 53 sellers
Flapen Score
Sprinkles against its category
The dotted line is the Grocery average. Past it, Sprinkles is stronger. Inside it, weaker.
Market
The Sprinkles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sprinkles 410K times last year and spent an estimated £179K. The top 5 brands take 70% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £179K a year.
- Searches, last 12 months
- 410K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £179Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- sprinkles131K searches a year
02 · Price
A sale here is worth £5.46.
Listings sell for £5.46 on average, from £0.99 to £16.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £5.46 that is £3K to £4K a year per listing.
- Average price
- £5.46under the $15 to $100 sweet spot
- Price range
- £0.99–£16.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #267 within Baking Supplies. It carries 370 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 7.9%
- Average rank
- #267in Baking Supplies
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 370per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Sprinkles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rulop Dairy Free Rainbow sprinkles 200g Colourful Sugar Strands That Are a Tasty and Exciting Option For Topping Cakes Ice Cream and Cookies (Pack of 1)
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 3y ago

Rainbow Sugar Strands Sprinkles 55g Sachet - Natural Edible Multicoloured Vermicelli Sprinkles - Perfect for Baking Cupcake and Cake Decorations Ice Cream Desserts and Icing Decoration Toppers
- Price
- £3.79
- Rating
- 4.3/5
- Reviews
- 526
- Age
- 1y ago

Get Baked Rainbow Sprinkles 200g
- Price
- £7.31
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 2y ago

Rainbow Confetti Sprinkles 55g Sachet - Natural Edible Multicoloured Circles Decorating Sprinkles - Perfect for Baking Cupcake and Cake Decorations Ice Cream Desserts and Icing Decoration Toppers
- Price
- £3.78
- Rating
- 4.3/5
- Reviews
- 526
- Age
- 1y ago

PME Multi Coloured Sugar Strands 80 g
- Price
- £0.99
- Rating
- 4.6/5
- Reviews
- 1,263
- Age
- 10y ago
Trending
90-day click momentum
Rainbow Sprinkles for Cake Decorating - Edible Colourful Sugar Strands Sprinkles Cake Decorations for Ice Cream Toppings Donuts Cupcakes & Cookies Baking
- Price
- £6.21
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 7mo ago

Blossom Pearl Sprinkles By Baked With Love | 100g | Pink Purple Silver Sugar Cake Sprinkles Edible Cake Decorations Sugar Balls For Cupcakes
- Price
- £4.71
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 1y ago

Pillsbury Funfetti Vanilla Frosting with Candy Bits 442g (15.06 OZ)
- Price
- £6.96
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 11y ago

HONEYBERRY INCLUSIONS Rainbow Nonpareils Sprinkles 200g - Natural Bright Colourful Hundreds & Thousands Sprinkles for Baking Cupcake and Cake Decorations Ice Cream and Dessert Decorating Toppers
- Price
- £7.41
- Rating
- 4.5/5
- Reviews
- 164
- Age
- 3y ago

Party Fun Sprinkles By Baked With Love | 90g | Blue Pink & White Sugar Cake Sprinkles Edible Cake Decorations Sugar Hearts Stars Strands And Pearls For Cupcakes
- Price
- £4.58
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 1y ago
Newest
by launch date
Rainbow Sprinkles for Cake Decorating - Edible Colourful Sugar Strands Sprinkles Cake Decorations for Ice Cream Toppings Donuts Cupcakes & Cookies Baking
- Price
- £6.21
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 7mo ago

EPIC SNAX CO Sugar Strands Classic Rainbow Sprinkle Toppers 50 g Box
- Price
- £2.32
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 9mo ago

Blossom Pearl Sprinkles By Baked With Love | 100g | Pink Purple Silver Sugar Cake Sprinkles Edible Cake Decorations Sugar Balls For Cupcakes
- Price
- £4.71
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 1y ago

Party Fun Sprinkles By Baked With Love | 90g | Blue Pink & White Sugar Cake Sprinkles Edible Cake Decorations Sugar Hearts Stars Strands And Pearls For Cupcakes
- Price
- £4.58
- Rating
- 4.4/5
- Reviews
- 183
- Age
- 1y ago

Rainbow Sugar Strands Sprinkles 55g Sachet - Natural Edible Multicoloured Vermicelli Sprinkles - Perfect for Baking Cupcake and Cake Decorations Ice Cream Desserts and Icing Decoration Toppers
- Price
- £3.79
- Rating
- 4.3/5
- Reviews
- 526
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
53
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
48%
Top 20: 84%
Open market
25%
- Honeyberry23%
- RULOP21%
- get baked9%
- PME8%
- Morrisons7%
- Dr. Oetker6%
Demand
Sprinkles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sprinkles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sprinkles131K/yr
- cake sprinkles86K/yr
- rainbow sprinkles27K/yr
- sprinkles cake decorations42K/yr
- cake sprinkles decorations edible17K/yr
- funfetti sprinkles14K/yr
- ice cream sprinkles7K/yr
- funfetti12K/yr
- sprinkles for cake decorating6K/yr
- pillsbury11K/yr
Reviews and returns
What reviews say buyers love and hate about Sprinkles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
And the strands are tiny
WAY TO Small
Really small packet
tasted artificial
not too tasty
No taste
the colours are very washed out
The colours are not the same there is less pink
Very washed out colours
cupcakes didnt rise & went very hard & crispy
very hard
They are quite hard so take care with teeth
dull looking
Love
Brilliant for making funfetti cakes
Great for decorating cakes
Brilliant for putting in cookie dough or making a 'funfetti' cake with
Great quality, lovely gold colour
Good quality sprinkles
Excellent product
The colours are very vibrant
Bright and colourful
Great colours
Perfect for cake decoration good value for money
Good Value for money
Really good value
Perfect for what I needed
As expected
Great item, as pictured
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sprinkles questions
Answered from the same tracked data.









